Partner Boutique - Swarovski

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a strong brand Swarovski attaches a great deal of importance to the careful handling of the Swarovski brand. we will therefore give you strong support and ensure that all marketing and PR, as well as visual merchandising and PoP activities, are optimally harmonised. your marketing Local marketing activities are possible, but must be authorised in advance by Swarovski. our Pr anD communication for you our all-encompassing communication activities support optimal brand management. This includes our extensive corporate communication and worldwide PR activities, as well as image campaigns and targeted advertising campaigns for specific products. visual merchanDising in your swarovski Partner Boutique Our visual merchandising trainers will support you with the decoration of cabinet and shop window displays in the run-up to the opening of your Partner Boutique. You will also receive comprehensive introductory training. After the opening it will be your responsibility to ensure that the appearance of your Swarovski Partner Boutique is in keeping with the Swarovski standards. where necessary, our visual merchandising trainers will support you as far as possible during the implementation phases of the various campaigns so you can meet this challenge. We will also supply you at all times with up-to-date communication and PoP materials geared to the various Swarovski marketing campaigns. Individual support As a partner you will be advised and supported by competent Swarovski staff. our Business aDministration aDvice we will support you in matters of business administration, such as financial planning, the preparation of your business plan, and profitability and investment planning. your training Program A competent and well-informed team is very important for your Swarovski Partner Boutique because it is the only way to meet the high standards of advice and service demanded by your customers. As with visual merchandising and in the implementation phase you will be supported by our trainer team when it comes to the topics of product know-how and sales/customer service. Additionally we offer individual training tools – for you as well as for your staff. It is again within your responsibility to ensure regular follow-up of the Swarovski training program in your Swarovski Partner Boutique. our mystery shoPPing for you Mystery shopping serves the purpose of continually optimising and improving the quality of advice and sales, while also ensuring that all Swarovski Boutiques and Swarovski Partner Boutiques have the same appearance. Test purchasers will visit your Swarovski Partner Boutique – as well as our own boutiques – from time to time and will check the key aspects defined by Swarovski, for example the sales dialogue, the window display and the display cases. SwARovSkI PARTneR BouTIque concePt 27
Information as a success factor 28 concePt SwARovSkI PARTneR BouTIque
Page 1 and 2: Partner Boutique
Page 3 and 4: VISION Awakening emotions with crys
Page 5 and 6: SwARovSkI PARTneR BouTIque vision 9
Page 7 and 8: Success with a strong brand through
Page 9 and 10: 1895 Daniel Swarovski I establishes
Page 11 and 12: What motivates our Partners Why did
Page 13 and 14: Hand in hand for success 18 concePt
Page 15 and 16: You as a partner A Swarovski Partne
Page 17 and 18: Success can be measured 22 concePt
Page 19 and 20: Your range of products 24 concePt S
Page 21: Sound support 26 concePt SwARovSkI
Page 25 and 26: CONTaCT have we awakeneD your inter

Partner Boutique - Swarovski

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