Partner Boutique - Swarovski

1895 Daniel Swarovski I establishes the firm.
1976 The original crystal mouse comes onto the market: for the
first time Swarovski offers products for end consumers – a new
era begins.
1977 Swarovski develops its first jewellery collection.
1987 The Swarovski Crystal Society is formed; today it unites more
than 400,000 crystal lovers in more than 30 countries.
1995 To mark the 100th anniversary of the company, Crystal Worlds
opens in Wattens, a magical wonderland reflecting all aspects of
crystals, designed by the artist andré Heller. Since then, more
than 7 million visitors have been able to experience with all their
senses the magic of crystal.
1998 The first Swarovski Boutiques are opened in Berlin, London,
Paris, amsterdam and Buenos aires with the same shop design
throughout the world.
2001 The first independent Swarovski Partner Boutique is opened
in Germany – a new sales channel is created.
2004 To further strengthen the image and appearance of the
Swarovski brand for the end consumer, an integrated marketing
concept is introduced: advertising, communication, visual
merchandising and product design are closely harmonised.
2006 Further development of the integrated marketing concept
for the complete crystal business is being used as a basis for new
marketing campaigns. In the current marketing campaign, the
three graces of Greek mythology represent the three fundamental
values of Swarovski: fantasy, poetry and technology. at the same
time, they reflect the future of the family company.
SwARovSkI PARTneR BouTIque vision 13