Axor Starck Axor Citterio Axor Citterio M Axor Urquiola ... - Hansgrohe
Axor Starck Axor Citterio Axor Citterio M Axor Urquiola ... - Hansgrohe
Axor Starck Axor Citterio Axor Citterio M Axor Urquiola ... - Hansgrohe
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What do you like about working with <strong>Axor</strong>?<br />
Andreas Haug: We have been working with <strong>Hansgrohe</strong> for 40 years<br />
and the excitement never ends. <strong>Hansgrohe</strong> has a sophisticated design<br />
culture that is continuing through the next generation. Philippe Grohe is<br />
a great sparring partner with an excellent understanding of design. We<br />
value the company’s innovative strength and enjoy the design freedom<br />
that is extended to us.<br />
You have designed screens, fountain pens, laptops, mobile<br />
phones, printers, watches, glasses and even nut crackers.<br />
For which sector would you still like to design something?<br />
Tom Schönherr: As I do a great deal of sport, I am particularly<br />
excited by sporting equipment and products for the outdoor sector. Our<br />
“Phoenix Academy” enables us to freely design such items independent<br />
of actual assignments.<br />
Is there a typical German (product) design?<br />
Tom Schönherr: Of course. The phrase “Made in Germany” still<br />
embodies the design virtues that were coined by the Bauhaus and Ulmer<br />
Tom Schönherr<br />
schools. However, the strict functionalism demanded by these institutions is<br />
now passé. German design today also represents emotional values and<br />
has become more sensual.<br />
What do you see as the future of bathroom design?<br />
Andreas Haug: The intelligent use of electronics is the topic of the<br />
future. For example, the use of electronics will eliminate the need to<br />
manually control hot and cold water. Water can be used in a more<br />
targeted manner whereby intelligent showering will be possible as we<br />
have no sense of how long we stand under the shower. We find it exciting<br />
that people experience this sense of ease and that it is of such high quality.<br />
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