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Axor Starck Axor Citterio Axor Citterio M Axor Urquiola ... - Hansgrohe

Axor Starck Axor Citterio Axor Citterio M Axor Urquiola ... - Hansgrohe

Axor Starck Axor Citterio Axor Citterio M Axor Urquiola ... - Hansgrohe

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What do you like about working with <strong>Axor</strong>?<br />

Andreas Haug: We have been working with <strong>Hansgrohe</strong> for 40 years<br />

and the excitement never ends. <strong>Hansgrohe</strong> has a sophisticated design<br />

culture that is continuing through the next generation. Philippe Grohe is<br />

a great sparring partner with an excellent understanding of design. We<br />

value the company’s innovative strength and enjoy the design freedom<br />

that is extended to us.<br />

You have designed screens, fountain pens, laptops, mobile<br />

phones, printers, watches, glasses and even nut crackers.<br />

For which sector would you still like to design something?<br />

Tom Schönherr: As I do a great deal of sport, I am particularly<br />

excited by sporting equipment and products for the outdoor sector. Our<br />

“Phoenix Academy” enables us to freely design such items independent<br />

of actual assignments.<br />

Is there a typical German (product) design?<br />

Tom Schönherr: Of course. The phrase “Made in Germany” still<br />

embodies the design virtues that were coined by the Bauhaus and Ulmer<br />

Tom Schönherr<br />

schools. However, the strict functionalism demanded by these institutions is<br />

now passé. German design today also represents emotional values and<br />

has become more sensual.<br />

What do you see as the future of bathroom design?<br />

Andreas Haug: The intelligent use of electronics is the topic of the<br />

future. For example, the use of electronics will eliminate the need to<br />

manually control hot and cold water. Water can be used in a more<br />

targeted manner whereby intelligent showering will be possible as we<br />

have no sense of how long we stand under the shower. We find it exciting<br />

that people experience this sense of ease and that it is of such high quality.<br />

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