DESTINATION SPRING FAIR - Gift Focus magazine

industry news
Catch up on all the latest in our news round up
Summer sensations
Yankee Candle ® celebrates summer with a new range of succulent scents.
Launching fi ve new Housewarmer ® fragrances for summer 2012, Yankee ® offers a
range featuring bright and tropical colours for a seasonal display in store. Fragrances
include Pink Dragon Fruit, Sicilian Lemon, Wild Passion Fruit, Fruit Fusion and Loves
Me, Loves Me Not.
Loves Me, Loves Me Not is the focus fragrance for summer 2012, with a clean
white colourway and captivating scent.
For further details visit www.yankeecandle.co.uk or call +44 (0)1454 454 500.
Circa toy calendar scoops fourth award
Circa, a wooden educational calendar, scooped four awards in six months last year.
The toy notched up its fourth accolade with a Highly Commended for Toys that
Help Communication at the Talking Tots Toy Awards 2011.
Circa inventor and director of eleventyone Ltd., Melinda Holohan said: “It’s
fantastic that Circa continues to receive such accolades from experts and testers
alike, as it validates its appeal as both a toy and a learning tool. Circa is all about
learning through play.”
The other awards were, Top Drawer September 2011: Best New Children’s
Product, Rainbow Toy Awards 2011: Highly Commended – Wooden Toy Category
and British Female Inventors and Innovators Network (BFIIN) Awards: Winner -
Inventors Award, Semi-Finals 2011.
Circa is an innovative educational toy calendar designed to help children
understand the cycles of the calendar using
the toy’s rotating and circular stacking
design. Fully assembled, it makes
an attractive children’s
perpetual desk calendar.
Visit the website
www.circacalendar.com
for further details.
6 giftfocus
Air Puppy takes off
Air Puppy is a new aspirational lifestyle soft toy and
gift company.
Aimed at soft toy lovers and gift givers of all
ages, Air Puppy offers collectable, British designed
soft toys across a broad spectrum of style, size
and pricing. The Hickory Shack launch range of
12 animal characters, including Biscuit Bear, Snorfy
Giraffe, Waggles Duck, Flopsy Bunny and Mojo
Monkey, is reported to have sold out in only eight
weeks. Another 12 Hickory Shack characters will be
available to collect this spring. Air Puppy will also be
launching more characters as part of a push of eight
new ranges totalling over 60 lines.
The new ranges and 60 plus characters will be
revealed to visitors to Spring Fair International in
February and Harrogate Home & Gift in July.
Wendy Alderdice, commercial director of Air
Puppy, comments: “We were expecting a good
reaction but when the fi rst shipment sold out in
a matter of weeks we knew that we had already
found a strong and sustainable market. That’s why
we brought forward plans for new ranges and began
work on a strong marketing push right from the
start of January. And that’s why we see 2012 as a
very exciting year for the Air Puppy brand!”