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Helena Rubinstein - e-pica

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What were findings about<br />

using <strong>Helena</strong>?<br />

Yes, <strong>Helena</strong> <strong>Rubinstein</strong> appeared young, elegant<br />

And, she also looked determined and accomplished<br />

But she wasn’t considered classic in a timeless sense<br />

Facts about her history locked her into dated periods<br />

Even younger portraits suggested narrow age ranges<br />

She was not an icon of contemporary womanhood<br />

Rather she should be downplayed in the HR relaunch<br />

Most meaningful was that she was “a color visionary”

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