Helena Rubinstein - e-pica

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How was HR positioned for the U.S. audience? However, the target was defined as 20- to 30-year-old women who want wild colors and innovative skin-care products. The positioning theme, developed during qualitative research, focused on “everyday visionary beauty,” as the best of <strong>Helena</strong> <strong>Rubinstein</strong>’s legacy.
Page 1 and 2: Helena Rubinstein Relaunching the B
Page 3 and 4: Why contemporize a brand’s equity
Page 5: Who was Helena Rubinstein? Born in
Page 8 and 9: What happened to the Helena Rubinst
Page 10 and 11: What role did qualitative research
Page 12 and 13: Who were the focus group respondent
Page 15 and 16: What were perceptions of the brand
Page 17: What were perceptions of the brand
Page 21 and 22: What were reactions to HR in Europe
Page 23: How was the relaunch explored? Subs
Page 29: What were reactions to the latest H
Page 33 and 34: What were reactions to Carlos’ ma
Page 35 and 36: Department & Specialty Store Brands
Page 37 and 38: What was the profile for the HR spa
Page 39 and 40: What was the profile for the HR spa
Page 47: How was the product line edited for
Page 52 and 53: What have been the strategic outcom
Page 54 and 55: How is this relevant to you? This

Helena Rubinstein - e-pica

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