Helena Rubinstein - e-pica
Helena Rubinstein - e-pica
Helena Rubinstein - e-pica
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What was the motivation<br />
for the HR spa?<br />
It became apparent that the <strong>Helena</strong><br />
<strong>Rubinstein</strong> brand needed a spa or salon<br />
center in New York City as a newsmaking<br />
showcase for relaunching its skin<br />
care and makeup in the States.<br />
This would create fashionable publicity<br />
and word-of-mouth recommendations<br />
about the brand to help it reinvent itself in<br />
the mind of U.S. consumers.
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