FILED: NEW YORK COUNTY CLERK 05/09/2011

previously been a bar to mass market success for some video games: the fact that many
prospective purchasers found the controllers, which are frequently expensive and complicated to
use, a turn off.
22. BDJ was naturally eager to acquire the right to use this new technology. It sought
out the company that had developed the camera, and they entered into a license agreement in
2009. At that time, there were only a few companies in North America with the right to use the
new technology, one of which was Microsoft.
Beyoncé Commits to the Game
23. BDJ realized that it could maximize M-Body’s commercial prospects by
partnering with a celebrated pop star, known for dancing, to star in and promote the game. The
idea was that a star—like Beyoncé—would teach players to perform her signature routines to her
biggest hit songs. Players would learn by watching a computer-generated avatar of the star—
Beyoncé, for example—demonstrate dance moves that she had personally performed, which BDJ
would incorporate into video game software using highly sophisticated motion capture
technology. Using the Kinect camera, the game would detect with precision how well the player
could mimic each move. If the player performed the moves correctly, she would hear praise in
Beyoncé’s own voice, recorded just for the game; if the player made a mistake, she would hear
Beyoncé’s corrections and further instructions based on the particular body part the player failed
to move correctly.
24. The game would also depict a visual backdrop to simulate the star rehearsing in a
studio or performing on stage; in performance mode, the player would be able to select the star’s
wardrobe and music, and would see stage lights and special effects reminiscent of a pop concert.
PC Law # 15232 8