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Ethiopian Reporter - Amharic Version

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4|<br />

Government<br />

starts<br />

agricultural<br />

agency to double<br />

crop production<br />

Ethiopia started an agricultural agency that plans<br />

to help double production in the economy’s<br />

biggest industry over the next five years, Wonderad<br />

Mandefro, state minister of agriculture said.<br />

The <strong>Ethiopian</strong> Agricultural Transformation Agency,<br />

or EATA, is modeled on economic development<br />

organizations in South Korea and Taiwan and<br />

will be overseen by a council chaired by Prime<br />

Minister Meles Zenawi, Wonderad said in an<br />

interview on Thursday.<br />

“In the past five years, the country has made<br />

significant progress in sustaining agricultural<br />

production,” Wonderad said. “Compared to the<br />

potential, it’s still the tip of the iceberg.”<br />

Ethiopia, Africa’s second-most populous nation, is<br />

the continent’s biggest coffee grower. A five-year<br />

government plan to wean the Horn of Africa country<br />

off foreign aid aims to boost agricultural production<br />

by 14.9 percent annually. The industry accounts<br />

for 45 percent of economic output and employs<br />

about 80 percent of the population, according to<br />

Wonderad.<br />

The agency was created after the Bill and Melinda<br />

Gates Foundation was asked by Meles in 2008<br />

to assess an <strong>Ethiopian</strong> program that provides<br />

support and equipment for farmers using so-called<br />

extension workers, Wonderad said.<br />

In partnership with international donors and<br />

agricultural-research organizations, the foundation<br />

was subsequently asked to assess other aspects of<br />

the industry, including irrigation, soil fertility and<br />

marketing. These will now be key areas of focus for<br />

EATA.<br />

The Seattle-based non-profit organization is<br />

providing technical expertise to EATA and may<br />

support the agency financially, Roy Steiner, deputy<br />

director of its agricultural development program<br />

said.<br />

Press freedom<br />

day to be<br />

commemorated<br />

By a sTaff reporTer<br />

ConT`d on page 25<br />

The Horn of Africa Press Institute (HAPI),<br />

<strong>Ethiopian</strong> National Journalists Union (ENJU), the<br />

<strong>Ethiopian</strong> Environmental Journalists Association<br />

(EEJA) in collaboration with UNESCO and the<br />

Office of Government’s Communication Affairs,<br />

has organized a full-day workshop to commemorate<br />

World Press Freedom Day, on Tuesday, May 3, at<br />

the Hilton Hotel.<br />

This year’s event which is organized under the<br />

theme: “21st Century Media: New Frontiers, New<br />

Barriers”, is expected to be attended by various<br />

local and international media organizations, invited<br />

guests and other stakeholders.<br />

Issues to be raised on this year’s World Press<br />

Freedom Day are expected to focus on the<br />

fundamental principles of press freedom which<br />

includes evaluating press freedom around the world,<br />

defending the media from attacks on independence<br />

and to pay tribute to journalists, who have lost their<br />

lives exercising their profession.<br />

Last year World Press Freedom Day was<br />

commemorated under the theme, Freedom of<br />

Information: The Right to Know.<br />

HEADLINES<br />

www.ethiopianreporter.com<br />

The <strong>Reporter</strong> | Saturday |April 30, 2011<br />

allana Potash discovers new deposits<br />

By a sTaff reporTer<br />

Canada’s Allana Potash Corp said it discovered<br />

potash in Kainitite and Sylvinite zones which are<br />

previously unexplored area sin Ethiopia, which the<br />

potash explorer expects to add to existing resources<br />

at the property.<br />

The company said it intersected two strong zones<br />

of potash mineralization at relatively shallow depths<br />

at its drill hole DK-11-16, and it plans to evaluate<br />

the possibility of open pit mining in its upcoming<br />

feasibility study.<br />

Allana’s CEO Farhad Abasov issued a statement on<br />

the company’s website, claiming identification of<br />

new potash mineralization, which would be added<br />

to the existing potash resources at the property.<br />

The company says that the thick potash horizon<br />

discovered in the southwestern part of the property<br />

By hayal alemayehu<br />

Aviation Economics Professor Nawal Tanaja said that<br />

<strong>Ethiopian</strong> Airlines could easily provide flights to three<br />

destinations in the United States [than a single destination it<br />

is currently serving] while advising the airline to secure more<br />

planes of different types to serve and take advantage of the<br />

growing aviation market in the Africa region.<br />

“The economic center of gravity is shifting from west to east<br />

and from north to south,” the professor said, indicating that<br />

the aviation market is increasing in Africa, Latin America<br />

and Asia. According him, the market in these regions is set<br />

to significantly increase in the coming 40 years where Africa’s<br />

share will significantly rise [bringing in opportunities to<br />

carries in the region].<br />

The professor described <strong>Ethiopian</strong>’s current state of<br />

development as “organic growth” and mentioned that<br />

the airline is [currently] on the right track. He, however,<br />

mentioned that the airline had its own challenges.<br />

“It is one thing to formulate the 2025 vision,” the professor<br />

said, speaking about the 15-year strategy <strong>Ethiopian</strong> formulated<br />

for the coming 15 years which the airline is seven to eight<br />

months into it. “It is [completely] another thing to execute it<br />

flawlessly.”<br />

“<strong>Ethiopian</strong> may place order for more planes,” said the expert<br />

who has been more than 40 years in the aviation industry.<br />

“But it should also have the crews and the human resource<br />

and all that the growth demands.” <strong>Ethiopian</strong> has persistently<br />

been challenged by brain-drain, with its skilled cockpit crews<br />

migrating to the Gulf carriers which are slowly but surely<br />

crowding the skies and now coming up in different form as<br />

low cost carries (LCCs). To mitigate this challenge <strong>Ethiopian</strong><br />

is set to launch a program whereby it will graduate much more<br />

pilots at a time than it currently does, with a plan to export<br />

some of graduates.<br />

Responding on the matter, public relations and publications<br />

manager at <strong>Ethiopian</strong>, Wogayehu Terefe, told The <strong>Reporter</strong><br />

that the airlines has plans to expand its routes in the US and is<br />

working on identifying the destination points.<br />

According to the professor who has published eight books<br />

on the aviation industry, human resource including cockpit<br />

crews and the IT system, infrastructure comprising airport<br />

and immigration facilities and services, inconsistent African<br />

countries regulatory policies and competition from low cost<br />

carriers are posing challenges to <strong>Ethiopian</strong>.<br />

While low cost carriers are becoming a major challenge to the<br />

major carriers across the globe offering cheaper prices, Gulfbased<br />

low cost carriers are now serving 14 destinations in<br />

Africa in a short period of time, according to the professor.<br />

Air Asia X, the cheapest airline in the world, is offering about<br />

one-third of the price the major carriers provide, including for<br />

non-stop long-haul services.<br />

Fly Dubai, subsidiary of Emirates, launched its maiden flight<br />

has the potential to become a significant deposit<br />

and the company will aggressively work to trace the<br />

extent of potash mineralization.<br />

The company has operations in Ethiopia as well<br />

as Argentina. The company says it is contemplates<br />

evaluating the possibility of open pit mining in the<br />

future feasibility study.<br />

The highlight of the results is drill hole DK-11-16,<br />

which intersected two strong zones of significant<br />

potash mineralization, 29.80 percent KCl over 4.00<br />

metres. Hole 16 was dug about 1,000 meters from<br />

Hole 8. Drilled vertically, the hole in the southwest<br />

of Hole 8 intersected the Kainitite and Sylvinite<br />

Zones of the Afar Regional State which is part of<br />

the basin that had remained unexplored so far. At<br />

a depth of 125.20 meters, the Sylvinite Zone graded<br />

24.79 percent KCI over 6.50 meters. Further down<br />

168.20 meters, the robust Kainitite Zone intersected<br />

20.29 percent KCI over 5.00 meters.<br />

Bambis News<br />

JUST ARRIVED<br />

MAXIMA: From Greece<br />

A big variety of Gift Chocolate Boxes: Big and Small<br />

Top quality and absolutely fresh!!<br />

ON SALE<br />

BAULI: From Italy<br />

COLOMBA: 500gr, 750gr and 1000gr<br />

COLOMBA: LIMONCE 750gr<br />

COLOMBA : PANNA E CHOCOLATO 750gr<br />

CROISSANT: Soffice Sfoglia, Sfizio al Chocolato, Cacao,<br />

Crema, Ciliegia, Albicocca<br />

MINI CROISANT: Cacao, Albicocca, Crema 750gr<br />

DORIA: Biscuits<br />

BUCANEVE 200gr ZOODORIA 350gr<br />

DORIFLOR 450gr AMARETTI 350gr<br />

MELODIE 200gr DORI CREM: Vanilla and Coca<br />

ATENE 500gr<br />

DORI CRACKERS<br />

DORIANO: Salted 150gr GUSTOSI: Olive 40gr<br />

DORIANO: No sugar 150gr GUSTOSI: Pomodoro 40gr<br />

DORIANO: 5 cereals 150gr JUMBONET: Prosicutto 40gr<br />

JUMBONETI: Salamino Piccante<br />

ION: From Greece<br />

NUCREMA: Hazelnut Spread 200gr & 400gr<br />

NASCO: Assorted filled Candies<br />

O’MAMY: Assorted Candies in bags<br />

ION: Cocoa Powder 125gr packets<br />

ION: Cooking Chocolate: Black and Milk<br />

The drill findings from Hole 16 are akin to the<br />

results of holes 6, 8, and 11, for which a 5-km-long<br />

and 5-km-wide area has been delineated for potash<br />

mineralization. Hole 16 intersected high-grade<br />

potash 125.20 meters deep, similar to Hole 8.<br />

Allana continues exploration drilling at Holes<br />

DK-11-20 and DK-11-21 in the eastern part of the<br />

property to discover potash mineralization in this<br />

unexplored region. Samples from Holes 11, 12, 14,<br />

15, 17, 18, and 19 are being tested in the company’s<br />

Saskatoon laboratory. Canada’s Allana Potash Corp<br />

said it discovered potash in a previously unexplored<br />

area in Ethiopia, which the potash explorer expects<br />

to add to existing resources at the property.<br />

The company said it intersected two strong zones<br />

of potash mineralization at relatively shallow depths<br />

at its drill hole DK-11-16, and it plans to evaluate<br />

the possibility of open pit mining in its upcoming<br />

feasibility study.<br />

<strong>Ethiopian</strong> advisEd to fly to morE<br />

dEstinations in Us<br />

to Addis only last Saturday, thereby tightening<br />

the competition for one of Africa’s leading<br />

carrier <strong>Ethiopian</strong> and becoming the first LCC<br />

to operate to and from Ethiopia.<br />

The professor, who had been advising over<br />

half a dozen of airlines, made the remarks<br />

while addressing stakeholders here on the<br />

outlook of the global aviation industry and<br />

its implication to Africa and Ethiopia upon<br />

the invitation of <strong>Ethiopian</strong> CEO Tewolde<br />

Gebremariam.<br />

The expert noted that there are now two major<br />

trends in the global aviation industry: the<br />

NOTICE: Bambis will be closed on 5 th May 2011 for <strong>Ethiopian</strong> Patriots Day<br />

Information: 011 - 5521105 or 5505584<br />

change in customers’ behavior and the rise of<br />

powerful competitors.<br />

Yet in the center of the global aviation<br />

industry, a major shift of the market is in the<br />

making.<br />

The economic center of gravity is shifting from<br />

west to the east and from north to the east.<br />

With the African share of the global aviation<br />

industry projected to rise significantly,<br />

opportunities are presenting themselves for<br />

one of Africa’s leading carriers along with<br />

posing challenges, according to the professor.

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