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— U2 —<br />
Who could resist such a bright<br />
smile, such inquisitive eyes,<br />
such a delightful expression?<br />
Pepe is sewn from a grey-white<br />
mohair. His nose is shaved to<br />
reveal a darker backing underneath<br />
– adding to his appeal.<br />
With his cupped ears, you can<br />
tell he’s listening to every word!<br />
(EAN 036880, 38 cm, Limited<br />
Edition of 2,011 pieces)<br />
Dear <strong>Steiff</strong> friends,<br />
Spring at last! The loveliest time of the year has arrived.<br />
Most of us rightly look forward to getting out into the fresh<br />
air and doing things outside at the weekend, and maybe<br />
eating outside too.<br />
The winter months are good for lovers of skiing though,<br />
and they have another “good side” too: we received lots of<br />
wonderful love stories about <strong>Steiff</strong> from our Club members<br />
throughout the winter!<br />
During the “Love Stories” competition advertised in our<br />
November issue, we found out that love stories connected with<br />
<strong>Steiff</strong> are something truly special. Love stories about <strong>Steiff</strong><br />
tend to be similar and yet unique at the same time, as every<br />
story is based on a personal experience. And love stories about<br />
<strong>Steiff</strong> make the judges’ job of finding a winner particularly<br />
hard. Because every story is packed with emotion. Our<br />
warmest thanks to everyone who took part! As we do not have<br />
room to publish the stories in the Club magazine, we have<br />
decided, after consulting with the contributors, to show a<br />
selection of them on our homepage. But there is of course<br />
a winner – as with any other competition. Find out more on<br />
pages 4 and 5.<br />
On pages 12 to 15 of this edition we are looking at how we<br />
come up with ideas for new products. A fascinating and multifaceted<br />
subject! And then there’s the rarities that cannot be<br />
found in any of the “<strong>Steiff</strong> Sortiment” books. Not possible?<br />
See for yourselves on page 20.<br />
We hope you enjoy our spring issue!<br />
BEST REGARDS<br />
YOURS<br />
INGE ZINNECKER<br />
<strong>Steiff</strong> Club Manager<br />
— 3 —<br />
CONTENTS<br />
PASSIONS<br />
“Love Stories” contest winners 4<br />
CLUB NEWS<br />
New special items and events around the world 6<br />
STEIFF INSIDE<br />
Where do ideas come from? 12<br />
TRUE VALUES<br />
Created to love 16<br />
PORTRAIT<br />
Tiny <strong>Steiff</strong> bears mending tiny newborn hearts 18<br />
RARITIES<br />
Not in the “Sortiment”? 20<br />
CLUB MAIL<br />
Questions and answers 24<br />
CULTURE<br />
E-mail from the arctic circle 25<br />
FAVOURITE<br />
Come play with Bobby Husky 26<br />
IMPRINT<br />
PUBLISHER: Margarete <strong>Steiff</strong> GmbH<br />
Richard-<strong>Steiff</strong>-Straße 4, 89537 Giengen an der Brenz, Germany<br />
tel.: + 49 (0) 7322 131555<br />
EDITORS: Rick Emerson, Inge Zinnecker<br />
CONCEPT, DESIGN AND PROJECT MANAGEMENT:<br />
Werbewelt GmbH, www.werbewelt.de<br />
FREQUENCY OF PUBLICATION: four times a year<br />
www.steiff.com<br />
Subject to changes. Reprinting and copying, even in part, only with the express permission<br />
of the publisher. By submitting manuscripts you consent to their publication in<br />
the Club magazine. We must reserve the right to edit or abridge letters or articles.<br />
Printed colours may deviate from the original.<br />
All rights reserved.<br />
Printed in Germany 03/2011 e – EAN 912641
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