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<strong>XING</strong> <strong>Enterprise</strong> <strong>Groups</strong><br />

<strong>XING</strong> AG<br />

2008


00<br />

<strong>XING</strong> Corporate Solutions<br />

3 integrated modules to leverage the <strong>XING</strong> network<br />

<strong>XING</strong> Full Membership<br />

<strong>XING</strong> Corporate Package<br />

<strong>XING</strong> <strong>Groups</strong><br />

1 2 3<br />

• Bulk packages of 12<br />

months Full Membership.<br />

Provides employees with<br />

productive tools and retains<br />

them<br />

• You control who receives<br />

full membership, e.g. to<br />

distinguish between<br />

employees and alumni<br />

• <strong>Enterprise</strong> <strong>Groups</strong> with<br />

enhanced functionality to<br />

manage employees, alumni<br />

or other stakeholders<br />

• Including additional <strong>XING</strong><br />

enterprise services such<br />

as invitation service,<br />

business intelligence reports<br />

etc.<br />

Find more detailed feature specifications in the presentation’s backup<br />

<strong>XING</strong> Job Marketplace<br />

• “Flat rate” for up to a<br />

certain number of job<br />

postings for targeted hiring<br />

and latent seekers, using<br />

the network<br />

• Development partnership<br />

to create a direct XML<br />

interface to upload job<br />

offers<br />

We help you combine the modules according to your corporate Web 2.0<br />

needs and put together an attractive package<br />

1


01<br />

<strong>Groups</strong> on <strong>XING</strong><br />

2


01<br />

<strong>Groups</strong> on <strong>XING</strong><br />

Benefits<br />

Besides professional networking, <strong>XING</strong> offers a unique group functionality<br />

Scalable solutions for community<br />

building<br />

Creates visibility & trust in a cutting<br />

edge environment (“Web 2.0”), e.g.<br />

through integration into users<br />

profile under “My groups”<br />

Additional communication channel<br />

for current and former employees<br />

Membership in a group allows<br />

identification, affiliation and<br />

knowledge exchange<br />

Weaving a closer net to link up<br />

experts<br />

Can be closed or open to everyone,<br />

visible or hidden<br />

Easy to set up<br />

3


01<br />

<strong>Groups</strong> on <strong>XING</strong><br />

Benefits for your company<br />

Benefits from proactive Corporate Alumni Management with <strong>Groups</strong><br />

… for your company … for your alumni<br />

Stay close: Strengthen ties to talent<br />

and manage your communication with<br />

your globally distributed alumni<br />

Manage talent: The alumni network<br />

provide access to promising re-hire<br />

candidates 1)<br />

Improve image: Strong alumni<br />

relations will contribute to your<br />

marketing and public relations program<br />

Access knowledge and insights:<br />

Alumni as potential partners in<br />

collaboration on projects, as sources of<br />

innovative ideas, and as subjects for<br />

market research<br />

Retain access: Stay close to<br />

former peers, to their experience,<br />

know-how and ideas<br />

Strengthen connection: Manage<br />

contacts, meet former colleagues<br />

and keep in touch with them<br />

Establish identification: Lifelong<br />

identification with former employer<br />

Acquire a knowledge database:<br />

Gain fresh knowledge by<br />

contributing as senior experts to<br />

future projects<br />

1) Independent study by CareerFinder.com identifies re-hiring of alumni and pensioners as one out of 7 key trends in HR.<br />

4


02<br />

<strong>Enterprise</strong> <strong>Groups</strong><br />

Functionalities<br />

5


02<br />

<strong>Enterprise</strong> <strong>Groups</strong> Functionalities<br />

At a glance<br />

<strong>Enterprise</strong> <strong>Groups</strong>: functionality designed to serve corporations<br />

Community features: Forums, internal member search; stimulate viral growth with<br />

landing page, link etc.<br />

Branding features: Consistent CI through layout options; logos in group and on<br />

member profiles<br />

Content features: Upload content, e.g. podcasts, videos, interviews, articles, papers,<br />

corporate news, reports and briefings; customizable HTML tabs to present content;<br />

integrate external content via RSS feed<br />

Communication features: Create and send HTML-newsletters with desired content<br />

Event features: Schedule and coordinate global, regional and local events; invite group<br />

members and guests to events; manage responses, guest lists, reminders, comments etc<br />

Administration features: Full control of visibility, member lists, moderator status;<br />

administer contingent of Premium Memberships, optional member data export function<br />

Additional <strong>Enterprise</strong> services: <strong>XING</strong> invitations to existing employee or alumni on<br />

<strong>XING</strong> to join groups; business intelligence reports; community starter kit and community<br />

best practices, group setup guide incl. detailed description of features; help-desk for user<br />

support<br />

6


02<br />

<strong>Enterprise</strong> <strong>Groups</strong> Functionalities<br />

Overview <strong>Groups</strong> vs. <strong>Enterprise</strong> <strong>Groups</strong><br />

Characteristics<br />

Discussion forums (multi-lingual)<br />

Internal member search and member list<br />

Group event functionality<br />

News board and integration of RSS-Feeds on startpage, send out HTML<br />

newsletters<br />

Upload up to four different logos, customizable Group start page<br />

Up to five customizable HTML tabs, file upload (e.g. documents,<br />

podcasts, pictures)<br />

Export of member data (as csv or xml file)<br />

Group statistics (members, articles) and reports (page traffic, member<br />

demographics)<br />

Moderator workshops and community expertise<br />

<strong>XING</strong> invitations to existing employee or alumni on <strong>XING</strong> to join groups<br />

+ special landing page<br />

Setup Guide for <strong>Groups</strong> and help-desk for user support<br />

<strong>Groups</strong><br />

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<strong>Groups</strong><br />

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7


02<br />

<strong>Enterprise</strong> <strong>Groups</strong> Functionalities<br />

Look and Feel – “About this Group” page<br />

Banner Upload<br />

Tabs for structuring the<br />

<strong>Enterprise</strong> Group<br />

Customizable HTML page<br />

8


02<br />

<strong>Enterprise</strong> <strong>Groups</strong> Functionalities<br />

Look and Feel – Start page<br />

Integrate News and a RSS<br />

Feed on the start page<br />

Search for group articles<br />

Overview „Latest articles“<br />

and „New members“<br />

9


02<br />

<strong>Enterprise</strong> <strong>Groups</strong> Functionalities<br />

Look and Feel – Forums and member list<br />

Set up multilingual forums and<br />

use forum section headings for<br />

better structuring<br />

Source: The English Lounge / https://www.xing.com/app/network?op=forums;tab=3;name=englishlounge<br />

Search for other Group members<br />

and contact them directly<br />

10


02<br />

<strong>Enterprise</strong> <strong>Groups</strong> Functionalities<br />

Best Practice Customizable HTML Tabs<br />

Names can be directly linked to the<br />

<strong>XING</strong> profile page; articles can be<br />

linked to discussions in the ‘forum’<br />

tab.<br />

All the tabs allow a large<br />

number of HTML tags. The<br />

design incl. the boxes is<br />

done by the <strong>Enterprise</strong><br />

<strong>Groups</strong> operators. Design<br />

templates do not yet exist.<br />

11


02<br />

<strong>Enterprise</strong> <strong>Groups</strong> Functionalities<br />

Best Practice The Greater IBM Connection<br />

Start page<br />

12


02<br />

<strong>Enterprise</strong> <strong>Groups</strong> Functionalities<br />

Best Practice The Greater IBM Connection<br />

‘About this group’<br />

In the <strong>Enterprise</strong> <strong>Groups</strong><br />

five additional tabs can be<br />

set up by operators of the<br />

Group<br />

13


02<br />

<strong>Enterprise</strong> <strong>Groups</strong> Functionalities<br />

Best Practice The Greater IBM Connection<br />

‘Community’ Tab<br />

All the tabs allow a large<br />

number of HTML tags. The<br />

design incl. the boxes is<br />

done by the <strong>Enterprise</strong><br />

<strong>Groups</strong> operators. Design<br />

templates do not yet exist.<br />

14


02<br />

<strong>Enterprise</strong> <strong>Groups</strong> Functionalities<br />

Best Practice The Greater IBM Connection<br />

Extract ‘Community Tab’<br />

Podcasts can be played<br />

directly in the <strong>Enterprise</strong><br />

Group. A specific player<br />

was developed for this<br />

purpose.<br />

15


02<br />

<strong>Enterprise</strong> <strong>Groups</strong> Functionalities<br />

Best Practice The Greater IBM Connection<br />

‘IBM Topics’ Tab<br />

Links lead to the full story<br />

lower on the page.<br />

16


02<br />

<strong>Enterprise</strong> <strong>Groups</strong> Functionalities<br />

Best Practice The Greater IBM Connection<br />

‘Consultancy Topics’ Tab<br />

Many articles are linked to<br />

discussions in the ‘forum’<br />

tab.<br />

17


02<br />

<strong>Enterprise</strong> <strong>Groups</strong> Functionalities<br />

Best Practice The Greater IBM Connection<br />

‘Career Center’ Tab<br />

Interviews often contain a<br />

link to the <strong>XING</strong> profile of<br />

interviewees.<br />

18


02<br />

<strong>Enterprise</strong> <strong>Groups</strong> Functionalities<br />

Best Practice The Greater IBM Connection<br />

‘Downloads & Archive’ Tab<br />

A ‘downloads & Archive’<br />

Tab can be set up in order<br />

to store and make available<br />

podcasts and documents.<br />

19

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