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July - August<br />
Co n t E n t s<br />
SPECIAL<br />
16 | The pic scheme<br />
Find out more from IRAS how businesses can enjoy huge tax savings for investments in<br />
innovation and productivity improvements under the PIC scheme.<br />
COVER STORY<br />
28 | Yusarn audreY: igniTing possibiliTies!<br />
A story on how a pair of entrepreneurs is able to help other entrepreneurs harness IP<br />
strategically for growth.<br />
IN THIS ISSUE<br />
20 | iT invesTmenTs<br />
Find out how to make the right IT investments and how SMEs can maximize IT during<br />
economic uncertainty.<br />
27 | business analYTics: a KeY driver of Your<br />
business’ compeTiTiveness and growTh<br />
Learn what business analytics can do for your businesses today.<br />
41 | insighTs inTo mYanmar<br />
A snapshot of the nation’s opportunities, risks and challenges for business.<br />
50 | smes’ TaKe on The isKandar developmenT region<br />
Find out what other fellow SMEs think about the Iskandar Development region!<br />
REGULARS<br />
3 | message from ed<br />
4 | news<br />
5 | evenTs<br />
37 | marKeT inTelligence<br />
60 | gasTronomia<br />
62 | classifieds<br />
63 | Top 5<br />
Ju l | Au g 2012<br />
En t r E p r E n E u r s’ Di g E s t<br />
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