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4 in t h E n E w s New China Business News Channel to be Launched Singapore will be the first country outside of Hong Kong and China to have the Chinese Business Network when it is launched by the end of 2012. An all-business news channel with an emphasis on the happenings within China, the channel is a collaboration between StarHub and the Shanghai Media Group (SMG), and will offer updated and current news dealing with professional financial and business subjects in Mandarin. Mr Chan Chong Beng, President of the Association of Small and Medium Enterprises, and Chairman of Goodrich Global Pte Ltd, is welcoming of the CBN’s launch in Singapore. “The Chinese are changing the world. StarHub’s link-up with CBN will serve as a good platform for businessmen in Singapore to react instantly in a rapid changing Chinese environment,” said Mr Chan. The CBN will be received by about 1,500 Singapore-based China enterprises, business owners, investors as well as multinational corporations who are interested in tapping into China’s massive economy. The channel will also be made available to all StarHub TV customers at no additional cost. Europe to Fix Crisis Through Integration In a joint Group of 20 (G20) summit statement made on Tuesday, 19 June 2012, the main players in Europe have moved towards greater financial integration in an attempt to remedy the persistent debt crisis in the region. Following a two-day talk at the Mexican beach resort of Los Cabos, European leaders are under strong pressure to take swift and affirmative action to solve its financial challenges. According to the G20 statement, “The Euro Area members of the G20 will take all necessary measures to safeguard the integrity and stability of the area, improve the functioning of financial markets and break the feedback loop between sovereigns and banks.” This emphasis on financial integration is backed by key European Union (EU) members such as Germany, France and Britain. The G20 summit was preceded by Greece’s critical polls on Sunday, 17 June 2012, where political parties committed to the terms of their EU and International Monetary Fund (IMF)led bailout resisted a strong challenge by a leftist anti-austerity party. Ju l | Au g 2012 En t r E p r E n E u r s’ Di g E s t Singapore is Resilient In a recent annual credit report released by ratings agency Moody’s Investors Service, Singapore has “high resilience” to worldwide financial developments even if the island nation depends on global finance and trade. With strengths in the areas of its strong economy, institutions, government finances and low susceptibility to external pressure, Singapore however, is still challenged with the need to improve productivity and innovation in the wake of increasing international competition. Even so, Moody’s is still maintaining its high rating on Singapore’s sovereign credit, adding that the local financial system is relatively irrepressible to foreign blows because of the local banks’ robust balance sheets. Towards Greater Efficiency Singapore was ranked 9th in the world by Bloomberg as ‘Best Countries for Business’. Despite the nation’s globally applauded efficient system, the question of whether any “red tape” that hinders economic restructuring or productivity improvements remains within the clockwork. With a brief study, ASME found out some of these “red tape” SMEs are facing: • Communication between the government and SMEs can be improved. • This will especially be helpful for SMEs’ productivity, for those who rely on work permits, and applying for grants or other applications. • More support can be given to help SMEs commercialise products that have been patented or stemmed from innovation. • More resources and initiatives can be given to help SMEs relocate their factories and offices regardless of it being due to business expansion or that the lease expiration. • One of Budget 2012’s goal is to reduce reliance on foreign workers, yet many SMEs are facing the problem of hiring locals; many SMEs just do not have the right resources for employment and this hinders productivity when they are unable to retain or attract locals. Disclaimer: All information is accurate at time of print
Brand Seminar 2012 Building your brand a Pixel at a Time Branding has become an integral part in any business, regardless of size, nature of business or market positioning. It has grown into an intricate facet of business that can be easy to grasp but difficult to master, and oftentimes the most popular brands are the ones which boast creative elements supported by a dedicated brand management team. On 29 May 2012, the Association of Small and Medium Enterprises (ASME) held the Brand Seminar 2012 in its Enterprise Conference room to a turnout of 50 participants across the different industries. Organised in strategic partnership with cxSurbana along with support from SPRING Singapore, International Enterprise Singapore (IE) and the Intellectual Property Office of Singapore (IPOS), the half-day seminar saw an impressive line-up of very distinguished and credible speakers who shared their wealth of experience and interesting perspectives on the realm of branding. With the tagline “Building Your Brand A Pixel at A Time”, the seminar participants drew inspiration from the various speakers who covered a different – yet interconnected – element of the branding process. Ms Ng Beng Eng, Director of Strategy & Branding at Surbana International Consultants, spoke about the challenges and rewards of branding during her keynote address to an attentive audience, using case studies and interesting examples to push her points across. Coming from a variety of industries and armed with robust knowledge and experience, the speakers gave the seminar participants a relatively complete and comprehensive picture of this important business function. Ms Marloes Schulte, Senior Consultant of Effective Brands Asia described the process of creating a brand blueprint, while Mr Sean Mathews – Head of Branding Consulting & Insights at Dentsu Singapore – continued with a presentation on bringing a brand to life, using videos and established examples to illustrate his point. An often overlooked element of branding is its protection, and Ms Audrey Yap, Managing Partner of boutique law firm Yusarn Audrey, shared with the audience the important relationship between branding and intellectual property (IP), and what firms must take note of when protecting their trademarks. To round up the insightful Seminar, Mr Samir Ev E n t s Dixit – Managing Director of Brand Finance Singapore – and Mr Andre Toh – Partner of Ernst & Young Solutions LLP in Singapore – gave all-inclusive presentations on brand performance and valuation, a key component in any branding strategy. “The speakers, like Mr Sean Mathews, are quite engaging and very informative, providing something new to organisations especially non-profit ones, since brand management is generally not at the forefront of their business processes,” said Mr Joel Goh, Marketing Manager of Electronics & Engineering Pte Ltd, who stayed on for the Brand Valuation Clinics after the Seminar. “The seminar helps to change the mindset of brand management,” he added. Akin to the minute elements that constitute an image, the speakers’ invaluable discernments and roadmaps into the branding process will surely benefit the seminar participants to build up their own brands, a pixel at a time. Ju l | Au g 2012 En t r E p r E n E u r s’ Di g E s t 5
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