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A single chess piece can be moved many ways, each a potential game-changer with the possibility<br />
of resulting in victory or defeat. Branding can be likened to this ancient game of strategy, an intricate<br />
and strategic process which gives businesses a sense of identity in the crowded marketplace. Similar<br />
to the moves of a chess piece, there are many paths to guide your brand to new heights and to<br />
secure a spot in the upper levels of recognition.<br />
Jointly organised by the Association of Small and Medium Enterprises and Lianhe Zaobao, the<br />
Singapore Prestige Brand Award (SPBA) is an established accolade that recognises and rewards local<br />
brands that have successfully risen above the fold, achieving prominence within their respective<br />
industries.<br />
Now into its 11th year, SPBA has come a long way since its inception, positioning itself as the premier<br />
branding award sought after by local brand owners. Reputed as an effective platform for companies<br />
to springboard their operations into overseas markets, the Award continues to induct deserving<br />
recipients to its growing list of prestigious winners.<br />
In line with the dynamic marketplace, SPBA consists of five Award Categories:<br />
• SPBA - Promising Brands (established between 3 and 8 years)<br />
• SPBA - Established Brands (established between 6 and 30 years)<br />
• SPBA - Heritage Brands (established for more than 30 years)<br />
• SPBA - CIMB Regional Brands (established for at least 3 years and with presence in at least 5 foreign markets)<br />
• SPBA - Special Merit (for government agencies or not-for-profit organisations established for at least 3 years)<br />
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An Overall Winner will be selected from the recipients of each Award Category, with the exception of<br />
SPBA - Special Merit. In addition, a SPBA - Most Popular Brand Winner will be chosen through a public<br />
voting process for each Award Category with the exception of SPBA - Special Merit.<br />
MAIN MAIN SPONSOR<br />
SPONSOR<br />
Make the right move, get your SPBA.<br />
Submission Deadline<br />
12 noon, Monday, 13 August 2012<br />
CO-ORGANIS<strong>ED</strong> BY<br />
CO-ORGANIS<strong>ED</strong> BY Y<br />
SUPPORT<strong>ED</strong> SUPPORT<strong>ED</strong> BY
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