Technical Manual - Schwarzkopf Professional

BLonDMe
Care & Styling
excellence
PRe-LIGHTeneD AnD CoLoUReD BLonDe HAIR
This care assortment for pre-lightened and coloured blonde hair has been developed to provide the ultimate care,
even on the most porous hair.
The rich and intense formulations provide deep, nourishing care for the most delicate of blonde hair without
overloading even the most fine blonde hair-types. The hair is also internally repaired and protected to ensure that
your new beautiful colour stays looking as good as it makes you feel.
BLonDe BRILLIAnCe:
• Specific cool and warm blonde cleansing and tone maintenance that does not overload or build up over time.
• Rich emulsion conditioning care maintenance for delicate pre-lightened and colour-lightened hair.
• Deep internal structural repair treatment for improved hair strength and elasticity of extremely porous hair.
HIGHLIGHTeD BLonDe HAIR
This care assortment for highlighted blonde hair has been specifically designed to meet the varying needs and
porosity levels found in highlighted and multi-tonal blonde hair.
The unique ‘Highlight Activating effect’ is based upon a magnetic care technique.
It provides ‘positive’ cationic care ingredients that only attract to the ‘negative’, porous, areas of the hair. Because
of the magnetic properties of the cationic care ingredients, they are able to target only the highlighted areas of the
hair and have no effect on the positively charged non-highlighted hair. This ensures that additional nourishment is
delivered only where needed.
ILLUMI LIGHTS:
• Highlight Activating Technology nourishes and protects the highlighted hair.
• Gentle cleansing, lightweight conditioning and intense treatment formulations deliver personalized care.
• Non-overburdening smoothing of the cuticles for untreated hair.
ALL BLonDeS
BLONDME | CARE & STYLING
The BLOnDMe care and styling assortment delivers professional “in-salon” and
“at-home” hair solutions to fulfill the varying and specific product needs of all
blonde hair-types.
Product ranges are based on Keralumière Infusion, which incorporates Keratin and
Silk Powder extract to guarantee perfect care and repair for both the pre-lightened
and colour-lightened or highlighted hair. The result is hair that is given deep care
with illuminating, multi-dimensional shine.
This care and styling assortment is suitable for use on any blonde tone and includes products that can be used
at home as well as in the salon. now you can create a complete regime for your clients to cater for their special
blonde needs.
• Gentle in-salon cleansing for all blonde hair types.
• Styling with shine for blonde specific styling solutions.
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