Technical Manual - Schwarzkopf Professional
Technical Manual - Schwarzkopf Professional
Technical Manual - Schwarzkopf Professional
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HoW to convince<br />
YoUR CLIenTS<br />
to go BLonDe<br />
10<br />
REASONS<br />
FOR YOUR<br />
CLIENTS TO<br />
GO BLONDE<br />
1. ATTENTION<br />
“Blonde is a total head-turn factor.”<br />
2. YOUTH<br />
“It‘s like a face lift without surgery.”<br />
3. EXCITEMENT<br />
“Addictive like a drug.”<br />
4. FEMININITY<br />
“Definitely the most feminine hair colour.”<br />
5. SELF-CONFIDENCE<br />
“It makes me feel like a million dollars.”<br />
6. ATTRACTIVENESS<br />
“Gentlemen really do prefer blondes.”<br />
7. GLAMOUR<br />
“Celebs just love it.”<br />
8. SUCCESS<br />
“The colour of standout.”<br />
9. FUN<br />
“Being blonde just feels like a summer holiday.”<br />
10. ATTITUDE<br />
“My blonde expresses my personality.”<br />
BLONDME | InfORMATIOn & COnSuLTATIOn<br />
7
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