SEXUAL IMAGES AND SELLING SEX
SEXUAL IMAGES AND SELLING SEX
SEXUAL IMAGES AND SELLING SEX
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Advertising: Sex Sells and Sells<br />
• In his groundbreaking book Gender<br />
Advertisements, Erving Goffman (1976) used<br />
hundreds of pictures from print advertising to<br />
show how men and women are positioned or<br />
displayed to evoke sexual tension, power<br />
relations, or seduction.<br />
• Research from the 80s and 90s suggested that<br />
gender biases existed in advertising.<br />
Advertising and Portrayals of Sexuality<br />
• a. Sexually explicit advertising has become<br />
more common in the last 30 years.<br />
• b. Some researchers claim that<br />
advertisements have tried to use subliminal<br />
sexuality in advertisements.
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