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<strong>SEMA</strong><br />
NEW PRODUCTS<br />
<strong>Truck</strong>, <strong>SUV</strong> & <strong>Off</strong>-<strong>Road</strong> <strong>New</strong> <strong>Products</strong><br />
The light-truck industry was particularly hard hit by the recession that<br />
began about three years ago, but at last, the tide seems to be turning. The<br />
automakers are seeing definite and consistent sales increases, and while<br />
some sectors of the truck market remain tentative, fullsize pickups and<br />
crossover vehicles are clearly on the upswing. Of the 10 top-selling vehicles<br />
in January of 2011, according to Automotive <strong>New</strong>s, the Ford F-Series<br />
pickup was number one (again), the Chevrolet Silverado was number two<br />
and the Honda CR-V was number six.<br />
At the 2010 <strong>SEMA</strong> Show, exhibitors in<br />
the <strong>Truck</strong>, <strong>SUV</strong> & <strong>Off</strong>-<strong>Road</strong> section created<br />
a similar feeling of optimism about the<br />
year ahead. With booth registration up 9%<br />
from the previous Show, the upper level of<br />
the South Hall was a shrine to this market<br />
featuring more than 250 exhibitors. <strong>New</strong><br />
product registrations also soared, with truck,<br />
<strong>SUV</strong> and off-road exhibitors placing 284<br />
products in the <strong>New</strong> <strong>Products</strong> Showcase.<br />
While their entries tend to run the<br />
gamut of applications, manufacturers in<br />
this market dedicated the bulk of their<br />
research and design money to five prod-<br />
34 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
uct categories. As evident by the registration<br />
data taken from this year’s Showcase,<br />
five product categories dominated exhibitors’s<br />
submissions—winches, suspension<br />
accessories, trailer hitches, driving lights<br />
and bumpers. Much of the new product<br />
activity in the off-road segment centered<br />
around Jeep Wrangler applications, which<br />
commanded significant investment among<br />
manufacturers in the segment. The Jeep<br />
Wrangler was also the most frequently-seen<br />
display vehicle on the floor in the off-road<br />
segment, while the F-150 was the most-<br />
displayed truck.<br />
Four out of five buyers (74%), visited the<br />
<strong>New</strong> <strong>Products</strong> Showcase, where truck, <strong>SUV</strong><br />
and off-road manufacturers made a strong<br />
impact on attendees. Their entries were<br />
scanned 11,051 times by attending media<br />
and buyers using handheld remote scanners.<br />
Typically, once buyers identify the products<br />
they find most intriguing, they hit the<br />
<strong>SEMA</strong> Show floor and meet with exhibitors<br />
face-to-face. This year, active buyers in<br />
the truck, <strong>SUV</strong> and off-road market took<br />
advantage of the opportunity, introducing<br />
themselves and scanning their badges at<br />
booths in this section a total of 31,252 times.<br />
The following are <strong>New</strong> <strong>Products</strong> Showcase<br />
entries dedicated to truck, <strong>SUV</strong> and offroad<br />
applications. Along with the products,<br />
we’ve interviewed industry executives to get<br />
their thoughts about the trends they perceive<br />
and some words of advice about what might<br />
lie ahead. You’ll see their comments and<br />
predictions as you page through the story.<br />
n Forty Wranglers were on display in exhibitor booths,<br />
combined with another 54 on display throughout the Las<br />
Vegas Convention Center during the 2010 <strong>SEMA</strong> Show.<br />
Clearly dominating the floor, Jeep Wrangler was presented<br />
with the 2010 <strong>SEMA</strong> Award for Hottest 4x4-<strong>SUV</strong>.<br />
This example was built by Warrior <strong>Products</strong> and features<br />
accessories from a host of manufacturers, including<br />
Airaid, HoodLift, ProComp USA and ScanGaugeII.
Runner-Up—Best <strong>New</strong><br />
Packaging Design<br />
AMP Research<br />
Bed X-Tender<br />
888/983-2204<br />
www.amp-research.com<br />
PN: 74504-01A<br />
AR Ventures<br />
Articulating Hitch Ball Mounts<br />
505/343-1705<br />
www.arventureshitches.com<br />
PN: AR-007<br />
Articulating pro hitch ball mount.<br />
Baja Designs/Soltek<br />
Light Systems<br />
Kwik Jak HD<br />
800/422-5292<br />
www.bajadesigns.com<br />
PN: 62-0350<br />
CO 2 -powered jack. Features<br />
7-in. collapsed height with<br />
a 10-in. stroke. Lifts up to<br />
2,500 lbs. Compatible with<br />
most CO 2 systems; 8.5 lbs.<br />
Bestop Inc.<br />
Cleaner and Protectant<br />
800/845-3567<br />
www.bestop.com<br />
PN: 11205-00<br />
Bestop-recommended fabric-care products now<br />
available for Bestop soft-tops and accessories.<br />
Ascend Industries Inc.<br />
Diamond Step Bar With LED Lights<br />
714/593-3400<br />
www.ascendtruck.com<br />
PN: VB-5000 Series<br />
Highly polished stainless-steel step bar with<br />
LED ground effects that is compatible with<br />
factory keyless remote and dome light.<br />
Baja Designs/Soltek Light Systems<br />
Strykr Pro<br />
800/422-5292<br />
www.bajadesigns.com<br />
PN: 63-0012<br />
A 700-Lumen helmet light that is waterproof<br />
and rugged. High, medium, low and strobe<br />
modes. Light head weighs only 100 grams.<br />
Battery lasts from 3–24 hours.<br />
Baja Designs/Soltek Light Systems<br />
Stealth LED<br />
800/422-5292<br />
www.bajadesigns.com<br />
PN: 620270<br />
High-performance LED light bar for off-road or<br />
auxiliary lighting. Each 10-in. segment provides<br />
3500 lumens (equivalent to HID)of light put<br />
exactly where the user needs it.<br />
Bestop Inc.<br />
Under Seat<br />
Locking<br />
Storage Box<br />
800/845-3567<br />
www.bestop.com<br />
PN: 42641-01<br />
The Under Seat<br />
Locking Storage<br />
Box allows<br />
secure, out-of-sight<br />
storage of valuables and is custom-designed<br />
to easily bolt in directly below the driver’s seat.<br />
Bestop Inc.<br />
HighRock 4x4 Narrow-Style Front Bumper<br />
800/845-3567<br />
www.bestop.com<br />
PN: 42933-01<br />
Bestop’s new narrow bumper hits the design<br />
points today’s Jeep owners are looking for<br />
and are carefully designed to not hit anything<br />
else. Short design eliminates any unnecessary<br />
overhang; will clear any size tires. There is still<br />
room for extraction points.<br />
Bestop Inc.<br />
TrekStep for Jeep<br />
Wrangler<br />
800/845-3567<br />
www.bestop.com<br />
PN: 45299-15<br />
A spring-loaded step that<br />
easily extends down with the<br />
push of a foot and retracts<br />
up to store securely under<br />
the rear bumper when not<br />
in use.<br />
BAK Industries<br />
BakBox<br />
818/365-9000<br />
www.bakliner.com<br />
PN: 90-XXX<br />
Bakbox is the world’s first and only toolbox<br />
that folds away and disappears to provide<br />
full, unobstructed use of the truck bed when<br />
needed. It ships UPS and is invisible when<br />
closed. It works with all tonneau covers.<br />
www.semanews.com 35
<strong>SEMA</strong> n NEW PRODUCTS<br />
Couplemate<br />
<strong>SUV</strong> Step<br />
775/219-7708<br />
www.couplemate.com<br />
PN: CM010<br />
A fantastic innovation for the single-strut<br />
designed base plate. Importantly, all existing<br />
Couplemate baseplates can accept the new<br />
<strong>SUV</strong> step.<br />
Ford is profitable, GM<br />
doesn’t need bailout<br />
money anymore and<br />
the OEs are getting<br />
leaner in their manufacturing.<br />
That will<br />
eventually trickle down<br />
to manufacturers, retailers and consumers.<br />
Confidence will grow, sales will trend<br />
upward and anyone who survives this<br />
economy will emerge leaner, stronger and<br />
positioned to be more profitable. However,<br />
retailers in our industry have yet to<br />
fully embrace online marketing. A great<br />
website is vital. With a properly built site,<br />
retailers have the chance to come up on<br />
the first page of Google’s results when a<br />
consumer searches a term such as “<strong>Truck</strong><br />
Caps Los Angeles.” Google knows where<br />
customers are located and can refer them<br />
to a retailer who has a highly optimized<br />
website. But you get what you pay for.<br />
Many businesses spend around $1,500 on<br />
a website, but a $5,000 site has a chance to<br />
be your top-performing salesperson. The<br />
same goes for things such as e-mail marketing<br />
and Facebook for business. Look at<br />
how many of the right customers you can<br />
put your company and products in front<br />
of, and the cost per customer. People are<br />
out there buying the products you sell.<br />
You just have to make sure they’re buying<br />
them from you.<br />
—Chris Ripper<br />
General Manager,<br />
ATC <strong>Truck</strong> Covers<br />
36 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
Carriage Works Billet Accessories<br />
’11 Ford Super Duty Grille<br />
816/966-1405<br />
www.carriageworksinc.com<br />
PN: 44782<br />
A ’11 Ford Super Duty XL, XLT, Lariat and<br />
King Ranch monster bar quick-replacement<br />
billet grille. Provides show-quality customized<br />
appearance at an affordable price.<br />
Carr<br />
Work <strong>Truck</strong> Step 24<br />
800/800-1084<br />
www.carr.com<br />
PN: 501020<br />
Carr’s 24-in. work truck step is a hands-free<br />
step that provides safe and secure access to the<br />
side of a truck.<br />
Carriage Works Billet Accessories<br />
’11 Chevy HD<br />
816/966-1405<br />
www.carriageworksinc.com<br />
PN: 3804<br />
A ’11 Chevy heavy-duty bolt-over wire mesh<br />
grille fits all models. Provides show-quality<br />
customized appearance at an affordable price.<br />
Cequent Performance <strong>Products</strong><br />
Reese Elite Gooseneck Hitch With<br />
Pop-In Ball<br />
745/656-3010<br />
www.cequentgroup.com<br />
PN: 30138-26<br />
Under-bed hitch built for both gooseneck<br />
and fifth-wheel towing utilizes the patented<br />
pop-in ball and power puck system.<br />
CargoBuckle<br />
Mini G3<br />
317/896-9531<br />
www.cargobuckle.com<br />
PN: F103745<br />
The CargoBuckle Mini G3 retractable ratchet<br />
tie-down system takes the hassle out of securing<br />
gear. Six feet of 1-in. webbing enables<br />
users to tie down more equipment in more<br />
applications, conveniently and securely. Just<br />
hook, ratchet and go!<br />
Cognito Motorsports<br />
FSLK100430<br />
661/588-8085<br />
www.cognitomotorsports.com<br />
PN: FSLK100430<br />
Front non-torsion-bar drop 4- to 6-in. suspension lift system for ’11–present GM eight-lug<br />
trucks and <strong>SUV</strong>s.
Cognito Motorsports<br />
Support Kit<br />
661/588-8085<br />
www.cognitomotorsports.com<br />
PN: PISK3008<br />
Pitman/idler-arm support kit for ’11–present<br />
GM eight-lug trucks.<br />
Cognito Motorsports<br />
Control Arm<br />
661/588-8085<br />
www.cognitomotorsports.com<br />
PN: UCAK100051<br />
Upper control arm kit for ’11–present GM<br />
eight-lug trucks.<br />
Cognito Motorsports<br />
Control Arm<br />
661/588-8085<br />
www.cognitomotorsports.com<br />
PN: UCAK100052<br />
Uni-ball upper control arm kit for ’11–present<br />
GM eight-lug trucks.<br />
Big Time Auto Parts/Austin Int’l<br />
BT-410RAW LED Taillight<br />
+886-6-2663121<br />
www.bigtime.com.tw<br />
PN: BT-410 RAW LED Tail Lamp<br />
Designed for OEM and aftermarket. Four<br />
multi-functions: turn signal/driving/brake/<br />
reverse. Includes 28 pieces RAW LEDs.<br />
Voltage system: 12V/24V. ABS housing<br />
and reflector.<br />
Cognito Motorsports<br />
YR+6-Arm-Kit<br />
661/588-8085<br />
www.cognitomotorsports.com<br />
PN: YR+6-ARM-KIT<br />
Yamaha Rhino ’04–present 6-in.-longer arm,<br />
long-travel suspension system.<br />
Comeup Industries Inc.<br />
DS-9.5rsi Self-Recovery Winch<br />
+886-2-2694-7011<br />
www.comeupwinch.com<br />
PN: 293244<br />
Comeup DS-9.5rsi is a powerful and fast<br />
electric winch. <strong>New</strong> generation with<br />
innovative features make it absolutely brilliant.<br />
Incredible, submersible, sealed DS-series<br />
self-recovery winch.<br />
Convert-A-Ball Dist.<br />
Super-Duty Cushioned Ball Mount<br />
308/254-7115<br />
www.convert-a-ball.net<br />
PN: AMSC-V2<br />
Super-duty cushioned ball mount fits in 21/2in.<br />
receiver hitch. Rated at 18,000 lbs. GVW;<br />
2,000 lbs. GTW. Internal polyurethane<br />
cushions act as a shock absorber.<br />
Coplus Inc.<br />
Skull Mirror Cover<br />
+886-6-265-5599<br />
www.scoo.com.tw<br />
PN: 9501001<br />
Skull mirror covers present innovative looks<br />
through 3-D skull and flame designs. Amber<br />
LED lights inlaid into skulls’ eyes will flash<br />
along with turn signals.<br />
Winner—Best <strong>New</strong><br />
Packaging Design Product<br />
Bubba Rope<br />
Bubba Rope<br />
877/499-8494<br />
www.bubbarope.com<br />
PN: 176650, 176660<br />
A tougher kind of recovery rope developed<br />
from military specs for safely recovering<br />
all off-road vehicles from mud, sand<br />
or snow.<br />
Couplemate<br />
<strong>Off</strong>-<strong>Road</strong> Coupler<br />
775/219-7708<br />
www.couplemate.com<br />
PN: CM200<br />
The Couplemate off-road coupling has 360º<br />
of rotation and 70º of vertical oscillation,<br />
permitting access to extreme locations.<br />
Couplemate<br />
Brake Controller<br />
775/219-7708<br />
www.couplemate.com<br />
PN: CM710<br />
Mounts under dash/on the trailer. Multiple<br />
vehicles can tow a trailer with electric brakes.<br />
This break controller is ideal to control from<br />
one to three axles.<br />
Curt Manufacturing<br />
Underbed Folding Ball Gooseneck Hitch<br />
877-287-8634<br />
www.curtmfg.com<br />
PN: 61652<br />
30K ball folds down when not in use.<br />
This hitch uses the same installation kits as<br />
Curt’s Double Lock and Quick Goose II<br />
gooseneck hitches.<br />
www.semanews.com 37
<strong>SEMA</strong> n NEW PRODUCTS<br />
Daystar <strong>Products</strong><br />
2010 Ford F-150 Raptor 2-In. Leveling Kit<br />
800/595-7659<br />
www.daystarweb.com<br />
PN: KF09130BK<br />
Increases ground clearance and provides room<br />
for larger tires without sacrificing ride quality<br />
or load-carrying capacity. Constructed out of<br />
durable polyurethane, Daystar’s 2-in. leveling<br />
kit avoids metal-on-metal contact and is<br />
manufactured in the United States.<br />
A lot of the trends<br />
in the off-road market<br />
go hand-in-hand<br />
with those from the<br />
street, and many consumers<br />
are now trying<br />
to achieve a theme.<br />
They want the entire project to be<br />
well-proportioned and to flow, with<br />
either color-matching, such as black<br />
on black or a couple of solid colors.<br />
The overall trend is shifting back to<br />
simpler but still aggressive styling, and<br />
people are spending their money on<br />
functionality and products that give<br />
them a certain look but also good quality.<br />
Everybody is concerned now about<br />
getting a good solid product, and the<br />
clients for our warehouse distributorship<br />
want the best components they<br />
can get for their money. Consumers<br />
definitely want parts and products that<br />
bring good bang for the buck but also<br />
do exactly what they’re supposed to<br />
do. The higher-end components are<br />
actually starting to fare better with<br />
the general public, regardless of price.<br />
I think that the economy is definitely<br />
getting stronger. We’ve seen an increase<br />
in younger people coming in with newer<br />
vehicles, and the older crowd is still buying<br />
new vehicles or good used vehicles<br />
and putting the best components on<br />
them. Overall, the economy is starting<br />
to turn around.<br />
—Jared Pugh<br />
President, Rock and Roll <strong>Off</strong>road<br />
38 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
Dee Zee Inc.<br />
NXt Running Board<br />
515/265-7331<br />
www.deezee.com<br />
PN: 16301+<br />
Original-equipment look with a lightweight<br />
aluminum frame, slip-resistant rubber step<br />
area and no-drill installation. Three styles<br />
available: stainless steel/black, black/black and<br />
black/chrome.<br />
Dee Zee Inc.<br />
Brite-Tread Wheelwell Box With Drawers<br />
515/265-7331<br />
www.deezee.com<br />
PN: DZ95DA<br />
Adds lockable storage to the most unused area<br />
of a truck bed: behind the wheelwell. Five<br />
powdercoated steel drawers allow multiple<br />
storage options.<br />
Daystar <strong>Products</strong><br />
Boot for Firewall<br />
800/595-7659<br />
www.daystarweb.com<br />
PN: KU20040BK<br />
Provides a secure, leak-free way to run wires,<br />
hoses and tubing through a vehicle’s firewall. It<br />
protects wires and tubing from chafing against<br />
sharp edges while providing an air- and watertight<br />
seal. Accommodates a variety of different<br />
wire bundle thicknesses.<br />
Dee Zee Inc.<br />
All-Weather Deep Floor Mat<br />
515/265-7331<br />
www.deezee.com<br />
PN: DZ90714<br />
Super-aggressive look with massive deep channels<br />
to hold more water, dirt, mud or whatever<br />
can be dropped on it. Made from tough,<br />
durable rubber.<br />
Dee Zee Inc.<br />
Poly Wheelwell Box<br />
515/265-7331<br />
www.deezee.com<br />
PN: DZ95P<br />
Adds lockable storage space to the most<br />
unused area of a truck bed: behind the<br />
wheelwell. Made from tough, blow-<br />
molded polyethylene.<br />
Dee Zee Inc.<br />
Tool Box Tote<br />
515/265-7331<br />
www.deezee.com<br />
PN: DZTBTOTE-24<br />
Portable and lockable storage for<br />
smaller tools. Made from durable,<br />
long-lasting Brite-Tread aluminum<br />
with heavy-duty cushioned handle.<br />
DuraTrail 2010<br />
Stainless-Steel Jeep Hood Lock<br />
619/599-7769<br />
www.duratrail.com<br />
PN: 1521-22<br />
Stainless-steel hood lock for ’07–’10 Jeep<br />
Wranglers. Complete with all hardware for<br />
trouble-free and secure behind-the-grille<br />
mounting and easy key access.
EGR Inc.<br />
Kia Sorrento Side Steps<br />
800/757-7075<br />
www.egrusa.com<br />
PN: 29472<br />
Side steps designed to integrate with the trim<br />
accents along the fenders and bottom of the<br />
vehicle doors. Custom-designed end caps are<br />
injection molded.<br />
EGR Inc.<br />
Superguard Point-of-Purchase Display<br />
800/757-7075<br />
www.egrusa.com<br />
PN: PLIT-0293<br />
This 3-D model is designed to showcase<br />
the full-height, full-wrap, smoke-colored<br />
Superguard Hoodshield, which provides extra<br />
protection for the hood, windshield and fenders.<br />
EGR Inc.<br />
In-Channel Window Visor<br />
Point-of-Purchase Display<br />
800/757-7075<br />
www.egrusa.com<br />
PN: PLIT-0294<br />
EGR Inc.<br />
Fender Flare Point-of-Purchase Display<br />
800/757-7075<br />
www.egrusa.com<br />
PN: PLIT-0300<br />
Engo Industries<br />
EX12<br />
360/642-0079<br />
www.engousa.com<br />
PN: 78-12000<br />
The next generation in winch features and technology. The 6hp series<br />
wound motor provides powerful durability and fast line speed with<br />
a choice of two speeds, utilizing a 132:1 gear ratio for fast line speed<br />
and medium-duty work and a 265:1 gear ratio ensuring efficient use of<br />
power for hard-duty work.<br />
Engo Industries<br />
E3000<br />
360/642-0079<br />
www.engousa.com<br />
PN: 77-03000<br />
The next generation in winch features and<br />
technology. The 1.2hp motor provides powerful<br />
durability, overheat recovery, fast line speed<br />
with a 153:1 gear ratio ensuring efficient use<br />
of power. Comes standard with four-way roller<br />
fairlead, 12-ft. remote control and a lifetime<br />
limited warranty.<br />
Engo Industries<br />
E10000<br />
360/642-0079<br />
www.engousa.com<br />
PN: 77-10000<br />
The next generation in winch features and<br />
technology. The 5.5hp series wound motor<br />
provides powerful durability, overheat<br />
recovery, fast line speed with a 265:1 gear<br />
ratio. Comes standard with four-way roller<br />
fairlead, 12-ft. remote control and a lifetime<br />
limited warranty.<br />
Winner—Best <strong>New</strong> Van/<br />
Pickup/Sport-Utility Product<br />
Fastway Trailer <strong>Products</strong><br />
Fastway Flip-Self-Retracting Jack Foot<br />
877/523-9103<br />
www.fastwaytrailer.com<br />
PN: 88-00-6500<br />
As the jack extends, the Flip extends down,<br />
locking into place. As the jack rises, the<br />
Flip jack foot automatically tucks up under<br />
the frame.<br />
Extang/TruXedo/<br />
BedRug<br />
B-Light<br />
877/878-9336<br />
www.truxedo.com<br />
PN: 1704523<br />
B-light lighting systems<br />
illuminate an entire<br />
truck bed with one<br />
control switch. High-intensity LED technology<br />
works with all trucks and all tonneaus.<br />
EZ Connector Inc.<br />
EZ Self-Closing 7-Pin (EZS7) Electrical<br />
Towing Connection System<br />
559/686-5889<br />
www.ezconnector.com<br />
PN: EZS7-02<br />
The water- and corrosion-proof EZS7 features<br />
robust magnets to hold the plug and socket<br />
together, ensuring that electrical components<br />
(brakes, lights) work every time a trailer<br />
is towed.<br />
Bushwacker Inc.<br />
Ultimate BedRail & TailGate Caps<br />
800/234-8920<br />
www.bushwacker.com<br />
PN: 49016<br />
Exclusive no-drill clip-mounting system ensures stability and fit.<br />
Extra-thick OE matte-black textured Dura-Flex 2000 TPO blends<br />
with vehicle adding style and protection.<br />
www.semanews.com 39
<strong>SEMA</strong> n NEW PRODUCTS<br />
Fastway Trailer <strong>Products</strong><br />
Fastway Zip-Trailer Breakaway<br />
Brake Cable<br />
877/523-9103<br />
www.fastwaytrailer.com<br />
PN: 80-01-2140<br />
Breakaway cable safety system coils up to<br />
be out of the way when it’s not in use and<br />
stays up off the ground while you’re towing!<br />
No more broken and frayed cables dangling<br />
from your trailer tongue.<br />
Gas prices are going<br />
to be a major hurdle<br />
for the light-truck<br />
industry in the coming<br />
years, which is<br />
why <strong>SUV</strong>s are morphing<br />
into more carlike<br />
CUVs. Vehicle sales in general have<br />
been down due to the economy, and<br />
that has significantly affected the market.<br />
However, sales are now trending<br />
back up, indicating that the economy is<br />
recovering. We’ve seen drastic changes<br />
to truck chassis this year, with GM and<br />
Ford creating more aggressive trucks<br />
with larger axles, stronger frames and<br />
better towing and hauling capacities,<br />
but there are still a lot of opportunities<br />
for companies such as Hellwig to<br />
upgrade suspensions. Another current<br />
trend is “ready-made” off-road race<br />
vehicles for the Baja environment.<br />
For instance, Ivan Stewart has a readymade<br />
race vehicle, and Local Motors<br />
introduced its Rally Fighter this year<br />
at the <strong>SEMA</strong> Show. With off-road<br />
vehicles being sold as complete packages,<br />
it would seem that packaging offroad<br />
upgrades would be a good strategy<br />
as well.<br />
—Melanie White<br />
Marketing Director,<br />
Hellwig <strong>Products</strong> Co. Inc.<br />
40 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
Husky Liners<br />
Husky Floor Liner P.O.P.<br />
800/344-8759<br />
www.huskyliners.com<br />
PN: 89911<br />
Go Rhino! <strong>Products</strong>/Big Country <strong>Truck</strong><br />
4-, 5-, 6-In. Widesider Bracket system<br />
866/444-3818<br />
www.bigcountryauto.com<br />
PN: 39000<br />
High-grade steel; vehicle-specific. Brackets<br />
designed to fit any Widesider-series sidebar.<br />
One vehicle-specific bracket part number<br />
aligns with all-series-size bars.<br />
Go Rhino! <strong>Products</strong>/Big Country <strong>Truck</strong><br />
6-In. Widesider XL Sidebar<br />
888/427-4466<br />
www.gorhino.com<br />
PN: 396806<br />
OE styling, bright chrome finish, extra-wide<br />
nonskid step pads. Lightweight, high-tech<br />
composite construction with strong aluminum<br />
extruded base. No-drill custom brackets. Fiveyear<br />
warranty.<br />
Great Day Inc.<br />
<strong>Truck</strong>-N-Buddy<br />
866/649-1918<br />
www.greatdayinc.com<br />
PN: TNB2000B<br />
<strong>Truck</strong>-N-Buddy attachable step-up platform.<br />
Attaches to the tailgate of all regular pickups.<br />
Allows easy entrance to and exit from the truck<br />
bed. Ideal for work or play.<br />
Go Rhino! <strong>Products</strong>/<br />
Big Country <strong>Truck</strong><br />
Dominator III One-Piece Sidebar<br />
888/427-4466<br />
www.gorhino.com<br />
PN: D361271B<br />
One-piece, 3-in. round wheel-to-wheel sidebar.<br />
No drilling required. Third step allows easy<br />
access to bed area. Drop-down steps with<br />
aluminum removable step pads.<br />
Great Day Inc.<br />
Clean Breeze Rear Sliding Window Screen<br />
866/649-1918<br />
www.greatdayinc.com<br />
PN: CB1010<br />
Clean Breeze sliding rear window screen for<br />
trucks. Universal-fitting screen for all rear glass<br />
sliding windows. Prevents trash and debris<br />
from outside of the vehicle while enjoying the<br />
natural flow of air.<br />
Great Day Inc.<br />
Hitch-N-Ride Cargo Carrier<br />
866/649-1918<br />
www.greatdayinc.com<br />
PN: HNR1000T<br />
Hitch-N-Ride cargo carrier fits all 2-in. hitch<br />
receivers and provides excellent additional<br />
storage capacity. Works well with all trucks,<br />
autos and <strong>SUV</strong>s with 2-in. receivers.<br />
All-aluminum construction.<br />
Go Rhino! <strong>Products</strong>/Big Country <strong>Truck</strong><br />
6-In. Widesider Platinum Sidebar<br />
866/444-3818<br />
www.bigcountryauto.com<br />
PN: 660080PS<br />
A 6-in. polished stainless-steel oval sidebar for<br />
easy vehicle entry and exit. Also easy access to<br />
bed area. Available in black or polished stainless.<br />
Limited lifetime warranty.
Great Plains Industries Inc.<br />
DEF Dispensing Pump<br />
800/835-0113<br />
www.gpipumps.net<br />
PN: 118450-01<br />
DEF dispensing electric gear pump; 115 VAC<br />
or 12 VDC. Delivers up to 12 gpm (45 lpm).<br />
Two-in. tank connection; includes adjustable<br />
suction pipe.<br />
HitchSafe Key Vault<br />
KeyGuard Pro Window Lockbox<br />
800/654-1786<br />
www.hitchsafe.com<br />
PN: SL550<br />
Lockbox secures keys to window via a window<br />
clip. Numbers or dials can be used via familiar<br />
phone-punch button face. Solid metal stainless-steel<br />
clip. Keyless convenience.<br />
HotwireAuto, a Division of Squier Inc.<br />
3.8L TJ Conversion Wiring Harness<br />
479/243-9115<br />
www.hotwireauto.com<br />
PN: R-0036<br />
Integrated wiring harness to run the Jeep 3.8L<br />
in the TJ with OEM fuse block, gauges and<br />
full emissions. An inexpensive upgrade for<br />
an aging Jeep.<br />
HP2g<br />
Flex Fuel Chip<br />
419/592-2677<br />
www.hp2g.com<br />
Flex Fuel Chip is an addition to the onboard<br />
engine control system to allow an OEM car<br />
to use ethanol blends of fuel up to E85. This<br />
product can be updated using the Internet with<br />
laptop. Optional to be programmed with HP2g<br />
variable displacement.<br />
Extang/Truxedo/BedRug<br />
TonneauMate<br />
877/878-9336<br />
www.truxedo.com<br />
PN: 1117416<br />
In-the-bed and off-the-floor toolbox with<br />
mounting design that fits most fullsize trucks,<br />
with or without a tonneau cover. Mounts at<br />
front, in middle or at rear of the truck bed.<br />
Husky Liners<br />
Husky Shield Headlite Guard<br />
800/344-8759<br />
www.huskyliners.com<br />
PN: 6987<br />
PUT THE AUTO CLUB<br />
TO THE TEST<br />
For proven, easy, affordable emissions testing,<br />
count on the Automotive Research Center<br />
Husky Liners<br />
Husky GearBox<br />
800/344-8759<br />
www.huskyliners.com<br />
PN: 9501<br />
Husky GearBox storage systems fit underneath<br />
the rear seat of the pickup, providing a place to<br />
organize and store loose items out of sight.<br />
For over 30 years, the Auto Club’s Automotive Research Center has offered a<br />
highly successful alternative for OEM and aftermarket customers. With state-ofthe-art<br />
technology and qualified research professionals, we conduct emissions,<br />
fuel economy, power and performance tests, offering advantages such as:<br />
Easy, walk-through process<br />
Extremely competitive test rates<br />
(Discount for <strong>SEMA</strong> Members)<br />
Meets all Environmental Protection<br />
Agency (EPA) & California Air<br />
Resources Board (CARB) standards<br />
To find out more today, contact 1.909.612.2560<br />
Copyright © 2007 Automobile Club of Southern California. All Rights Reserved.<br />
www.semanews.com 41
<strong>SEMA</strong> n NEW PRODUCTS<br />
Jotto Desk/Jotto-Cargo Slide<br />
Jotto-Cargo Slide<br />
877/455-6886<br />
www.jottocargoslide.com<br />
PN: 4109130<br />
The best, durable, lightweight slide on the<br />
market. The patent-pending AlumaTrack system<br />
pulls 450% easier than the competition;<br />
for fullsize and midsize trucks and <strong>SUV</strong>s.<br />
The most prevalent<br />
trend that we’ve seen<br />
over the last few years<br />
is the availability of<br />
suspension upgrades<br />
for the truck market<br />
and the exploitation of<br />
these on the consumer end. Autocross<br />
events across the country are seeing an<br />
increasing number of truck entrants, and<br />
the feature trucks that we run monthly<br />
are upgraded with items such as tubular<br />
control arms and big disc brakes at a rate<br />
of nearly 100%. We have also seen a<br />
huge increase in popularity among the<br />
’67–’72 Chevy C10 market. With the<br />
growing prices fetched by musclecars and<br />
hot rods, the truck market is one of the<br />
last bastions of affordable classic automobiles.<br />
The market is much broader<br />
than retailers may suspect. We attend<br />
the obvious truck-related events, such<br />
as the F100 Supernationals, but we also<br />
cover more-traditional hot-rod events,<br />
such as the NSRA Nats and Goodguys<br />
Columbus. These are huge gatherings<br />
in the hot-rod community and have a<br />
great truck presence, but we see few truck<br />
retailers catering to these large events.<br />
Retailers should also join the <strong>SEMA</strong><br />
Action Network to ensure that the government<br />
does not run you out of business<br />
with tax increases and regulations.<br />
—Ryan Manson<br />
Editor,<br />
Custom Classic <strong>Truck</strong>s Magazine<br />
42 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
Luverne <strong>Truck</strong> Equipment Inc.<br />
StepUp<br />
605/582-7200<br />
www.luvernetruck.com<br />
PN: 420100 Plus Brackets<br />
Retractable pickup-box step that moves effortlessly<br />
(by hand or foot) out of the way and<br />
locks in the up position when not in use.<br />
Features non-slip rubber step pad.<br />
King Shocks<br />
Internal Bypass<br />
Shock IBP<br />
714/530-8701<br />
www.kingshocks.com<br />
Revolutionary, tunable,<br />
monotube internal<br />
bypass shock contains<br />
dual piston, velocity-<br />
and position-sensitive<br />
valving and a suspension-arresting<br />
bump<br />
zone for unparalleled<br />
damping control.<br />
King Shocks<br />
4.5-In.-Diameter Pure<br />
Race Bypass Shocks<br />
714/530-8701<br />
www.kingshocks.com<br />
Revolutionary 4.5-in.diameter<br />
Pure Race series<br />
bypass shock custom<br />
designed for race vehicles<br />
for unparalleled damping<br />
control and seven stages of<br />
external bypass adjustment.<br />
King Shocks<br />
Bolt-On Adjustable<br />
Jeep JK Shock Kits<br />
714/530-8701<br />
www.kingshocks.com<br />
Premium-quality,<br />
owner-rebuildable, bolton<br />
Jeep JK performance<br />
shock-upgrade kits with<br />
adjustable wide-range<br />
compression adjustment<br />
for stock height and<br />
aftermarket lifted<br />
suspensions.<br />
MacNeil Automotive <strong>Products</strong> Ltd.<br />
WeatherTech ’11 Ford Super<br />
Duty MudFlaps<br />
800/943-9250<br />
www.weathertechdirect.com<br />
PN: 110020, 120020, 120031<br />
WeatherTech no-drill mudflaps are made from<br />
a proprietary thermoplastic resin. Literally<br />
mounts in minutes without the need for<br />
drilling and is contoured specifically for<br />
each vehicle.<br />
MacNeil Automotive <strong>Products</strong> Ltd.<br />
WeatherTech Front Full Coverage<br />
FloorLiner for ’11 Ford F-150<br />
800/943-9250<br />
www.weathertechdirect.com<br />
PN: 442951<br />
WeatherTech front full-coverage floorliner<br />
accurately and completely lines the front floor,<br />
giving absolute interior protection.<br />
MacNeil Automotive <strong>Products</strong> Ltd.<br />
WeatherTech TechFloor<br />
800/943-9250<br />
www.weathertechdirect.com<br />
PN: TF<br />
The most innovative garage/shop floor covering.<br />
Revolutionary TwoShot design offers a<br />
softer yet rigid rubber material for incredible<br />
grip to the tile’s top and bottom.
Mile Marker Inc.<br />
ATV Recovery Kit<br />
800/886-8647<br />
www.milemarker.com<br />
PN: 19-00105<br />
The new Mile Marker ATV/UTV recovery kit<br />
includes everything the user needs to push a<br />
trailblazing ATV/UTV to the limits: two powdercoated<br />
shackles, two 1-in. x 8-ft. straps, a<br />
snatch block and a pair of gloves—all packaged<br />
in a durable carrying case that can be strapped<br />
virtually anywhere on the rig.<br />
Mile Marker Inc.<br />
<strong>Off</strong>-<strong>Road</strong> Recovery Kit<br />
800/886-8647<br />
www.milemarker.com<br />
PN: 19-00100<br />
This all-in-one winch kit includes everything<br />
the user needs to get out of a pinch. The<br />
reflective winch dampener is the first of its<br />
kind to double as a self-contained recovery kit.<br />
Integrated pockets on the inside house all of<br />
the essential gear: a snatch block with grease<br />
fitting, powdercoated shackles, a 15-ft.<br />
recovery strap and a pair of gloves.<br />
Maxtrax<br />
Maxtrax<br />
443/955-1279<br />
www.maxtrax.com.au<br />
PN: MK2<br />
The innovative, lightweight vehicle recovery<br />
device. Australia-designed, engineered and rigorously<br />
tested in the world’s toughest off-road<br />
events and expeditions.<br />
Maxtrax<br />
Recovery System<br />
443/955-1279<br />
www.maxtrax.com.au<br />
PN: MK II-SYS<br />
Complete kit of everything needed<br />
for simple recoveries using Maxtrax.<br />
Includes four Maxtrax grounding stakes,<br />
linking straps, mounting board and<br />
water tank in a sealed case.<br />
Mountain <strong>Off</strong> <strong>Road</strong><br />
Jeep JK Dual Battery Tray<br />
970/625-0500<br />
www.mountainoffroad.com<br />
PN: JKDBT0709<br />
Dual battery tray for ’07-and-up Jeep<br />
Wrangler JKs. Accommodates two Optima<br />
series 34, 34/78 and OEM batteries in the<br />
stock location.<br />
Mountain <strong>Off</strong> <strong>Road</strong><br />
Jeep JK Muffler Skidplate<br />
970/625-0500<br />
www.mountainoffroad.com<br />
PN: JKMSP<br />
Protect the Jeep JK muffler with this 3/16-in.<br />
muffler skidplate. Easy bolt-on construction<br />
and powdercoated black; ’07–current.<br />
Mile Marker Inc.<br />
SEC8 Scout<br />
800/886-8647<br />
www.milemarker.com<br />
PN: 77-53141<br />
Introducing the newest addition to the Mile<br />
Marker winch line, the SEC8 Scout. From the<br />
foundation of the popular 8,000-lb.<br />
SEC8 model comes the competition-ready,<br />
expedition-willing Scout feature set: 94 ft.<br />
of synthetic rope; a rugged, black-anodized<br />
aluminum hawse fairlead; and a durable<br />
powdercoated clevis hook.<br />
Mile Marker Inc.<br />
Heavy-Duty Recovery Kit<br />
800/886-8647<br />
www.milemarker.com<br />
PN: 19-00150<br />
Mile Marker’s new heavy-duty winch accessory<br />
kit designed for the heaviest of tasks in<br />
recovery. This kit includes a 30K snatch block,<br />
a 10-ft. choker chain, a 30-ft. recovery strap,<br />
23/4-in. alloy shackles and a pair of leather<br />
gloves. These components are housed in a<br />
weatherproof bag with a removable work tray<br />
to keep everything in order.<br />
Mountain <strong>Off</strong> <strong>Road</strong><br />
Jeep JK Freedom Top Storage Rack<br />
970/625-0500<br />
www.mountainoffroad.com<br />
PN: JKFTR<br />
Keep Jeep JK Freedom tops looking new and<br />
scratch-free. Stores the Freedom top upright<br />
behind the rear seat or laid down.<br />
People have had to<br />
find new and interesting<br />
products that are<br />
more enthusiast-based<br />
to spark the interest of<br />
the off-road market.<br />
Higher-end products<br />
where there is more profit seem to be<br />
doing better. There is a general shift away<br />
from the day-to-day truck products and<br />
back to where our base came from, which<br />
is the truck enthusiast. People are willing<br />
to buy a leveling kit that gives them a<br />
high-end look without the high-end cost.<br />
The economy is responsible for a portion<br />
of that. People have less money to spend<br />
on commodity products, but the people<br />
who are serious about their trucks are<br />
spending money, and there are enough<br />
good-quality WDs supplying retailers<br />
quickly that they can keep the consumer<br />
happy. What the retailers don’t want<br />
to do is be so concerned about price<br />
that they forget about profit. Profit<br />
is what’s going to keep you in business.<br />
The retailer’s biggest problem is<br />
getting the consumer in the door. I<br />
would challenge the product manufacturers<br />
to keep retailers in mind when<br />
they advertise in order to make it easier<br />
for them to draw customers. The consumer<br />
should be driven to the retailer by<br />
the manufacturer.<br />
—David Crockett<br />
National Sales Manager,<br />
Rolling Big Power<br />
www.semanews.com 43
<strong>SEMA</strong> n NEW PRODUCTS<br />
Mountain <strong>Off</strong> <strong>Road</strong><br />
Range Rover Front Bumper<br />
970/625-0500<br />
www.mountainoffroad.com<br />
PN: RRFB09<br />
See the other half of the world in luxury and<br />
comfort with this Range Rover off-roading<br />
front bumper. Made of 3/16-in. plate steel for<br />
’09–current models. Bolt-on installation.<br />
Technology and education<br />
are the keys.<br />
The next generation is<br />
going to always want<br />
to be connected to the<br />
Internet, their phones<br />
and their music, so<br />
features, such as Ford’s<br />
SYNC, are important for the truck market.<br />
We have to emphasize education to<br />
keep up with the changes and the complexity<br />
of new vehicles. In the off-road<br />
market, that means gaining horsepower<br />
and adding aftermarket exhaust while<br />
maintaining ever-more-restrictive emissions<br />
codes. In pickups, it’s fuel economy<br />
and trucks that keep getting lighter.<br />
<strong>SUV</strong>s are featuring more rear-seat entertainment<br />
and smaller sizes yet with three<br />
rows of seats. For retailers, balance is<br />
crucial. You need product on the shelves<br />
to beat the Internet sellers by having<br />
it for the customer right now, but you<br />
can’t overbuy and get stuck with inventory<br />
because the vehicle changed or a<br />
product’s popularity faded. Perhaps the<br />
biggest opportunity is installing items<br />
that the DIYers do not want to do or<br />
can’t do, and the biggest threat is gas<br />
prices going north of $4 per gallon and<br />
how that might affect new-vehicle sales<br />
and the activities of weekend-warrior<br />
auto enthusiasts.<br />
—Kevin Fournier<br />
Purchasing Manager,<br />
Cap World<br />
44 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
Omix-Ada/Rugged Ridge<br />
Dual Battery Tray for ’07–’11 Jeep Wranglers<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11214.53<br />
The dual battery kit is designed to mount two<br />
batteries in place of the factory single-<br />
battery location.<br />
Omix-Ada/Rugged Ridge<br />
Alloy USA Axle Tube Seals for ’07–’11 Jeep<br />
JK Wranglers and Grande Axle Kits<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11105<br />
Keep water, mud and debris from entering the<br />
front axle housing. These CNC-machined<br />
aluminum housings feature two seals to<br />
provide double protection from crud.<br />
NitroStrike Inc.<br />
Mini Foamer<br />
864/551-2606<br />
www.nitrostrike.com<br />
PN: NSMF<br />
The NitroStrike Mini<br />
Foamer is a personal fire<br />
extinguishing system<br />
that cools fires fast and is<br />
100% green. Safe for you;<br />
safe for our environment!<br />
Winner—Best <strong>New</strong> Interior<br />
Accessory Product<br />
Omix-Ada/Rugged Ridge<br />
Interior Trim Kit for ’07–’10<br />
Jeep JK Wranglers<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11151.xx<br />
Make a ’07–’10 Wrangler stand out with<br />
these injection-molded plastic interior<br />
accents from Rugged Ridge. Injectionmolded<br />
from factory interior for an exact fit.<br />
Mr. Grille<br />
Anodized Punched Billet Grille<br />
951/279-4360<br />
www.mrgrille.com<br />
Anodized and punched billet grille.<br />
Omix-Ada/Rugged Ridge<br />
Alloy USA Wheel Spacers for ’07–’11<br />
Jeep Wranglers<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11300<br />
Wheel spacers that move wheels out to help fit<br />
aftermarket wheels and wider tires while<br />
creating a wider stance with extra stability.<br />
Omix-Ada/Rugged Ridge<br />
Alloy USA X-Joint, Greasable, Serviceable<br />
U-Joint<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11500<br />
Now a serviceable U-joint for Dana 44<br />
applications is available. Replace the 5-297X<br />
or 5-760X standard U-joints with the Alloy<br />
USA X-Joint.
<strong>SEMA</strong> n NEW PRODUCTS<br />
Omix-Ada/<br />
Rugged Ridge<br />
Jeep Cherokee<br />
Replacement<br />
Seating<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 13445.15<br />
Custom-fit replacement<br />
seating for ’84–’01 Jeep<br />
Cherokee XJs. Does not use<br />
adaptor brackets to fit these<br />
applications. Four styles to<br />
choose from.<br />
Omix-Ada/Rugged Ridge<br />
Overhead Storage Console for ’87–’11<br />
Jeep Wranglers<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 13551.14<br />
The Rugged Ridge overhead storage console is<br />
a complete storage solution for Jeep Wranglers.<br />
It turns the area underneath the top into<br />
usable storage space.<br />
Omix-Ada/Rugged Ridge<br />
Manual-Locking Hubs<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 15001.43<br />
Manual-locking hubs that deliver better 4WD<br />
performance when locked, and improved fuel<br />
economy in 2WD when unlocked, compared<br />
to automatic hubs.<br />
Omix-Ada/Rugged Ridge<br />
ATV/UTV Winch<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 15100.65<br />
ATV/UTV heavy-duty off-road and utility<br />
winches. Five sizes to choose from.<br />
46 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
Omix-Ada/Rugged Ridge<br />
Outland Automotive <strong>Off</strong>-<strong>Road</strong> Recovery<br />
Gear Kit for <strong>Truck</strong>s<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 15104.28<br />
XHD recovery gear kit includes all the gear<br />
needed to safely recover fullsize trucks.<br />
Complete kit can handle up to 30,000 lbs.<br />
Omix-Ada/Rugged Ridge<br />
Rugged Ridge Hood-Mount Halogen Light<br />
Kit for Jeep JK Wranglers<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 15207.7<br />
Rugged Ridge offers an innovative way to<br />
mount two off-road driving lights to a JK Omix-Ada/Rugged Ridge<br />
Wrangler with the hood-mount light kit. ’07–’11 Jeep Wrangler Throttle<br />
A bright idea.<br />
Body Spacer<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 17755.02<br />
Billet-aluminum throttle body spacer for 3.8L<br />
’07–’11 Jeep Wranglers.<br />
Omix-Ada/Rugged Ridge<br />
Steel D-Window Wheels for ’55–’06 Jeep<br />
Wranglers and CJs<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 15500.1<br />
Rugged Ridge steel wheels are stamped from<br />
heavy-gauge steel and are powdercoated with<br />
a durable black finish. Engineered, tested<br />
and certified.<br />
Omix-Ada/Rugged Ridge<br />
Cat-Back Exhaust Kits For Jeep<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 17606.55<br />
Cat-back exhaust systems for Jeeps. Includes an<br />
overbuilt, heavy-duty off-road muffler.<br />
Omix-Ada/Rugged Ridge<br />
All-Terrain Fender Flares for <strong>Truck</strong>s<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 81630.02<br />
All-terrain off-road fender flares for trucks.<br />
Complete four-piece kits.<br />
Omix-Ada/Rugged Ridge<br />
Toyota Tacoma All-Terrain Floor Liners<br />
by Rugged Ridge<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 82904.1<br />
Injection-molded all-terrain floor liners have<br />
superior fit and quality, featuring chevrons that<br />
are up to 3/8-in. deep and 2-in. perimeter walls.
Pareto Point Industries<br />
Oil Filter Loading Indicator and Manifold<br />
323/726-2199<br />
www.paretopoint.com<br />
PN: OFLIA<br />
The filter loading indicator connects to a<br />
multiport manifold to access the lubrication<br />
system for gauges, bypass, cooler, etc., while<br />
the adapter provides magnetic pre-filtration.<br />
Pro Comp/Smittybilt<br />
G2 Differential Cover<br />
310/900-2687<br />
www.g2axle.com<br />
PN: 40-2024AL<br />
G2 AAM 11.5-in. aluminum differential cover.<br />
Performance Accessories/Trailmaster<br />
41/2-in. Jeep JK Suspension Lift<br />
928/636-7080<br />
www.p-a-g.net<br />
Suspension lift system includes shocks and<br />
drive lines.<br />
Pittman Outdoors AirBedz<br />
AirBedz Original <strong>Truck</strong> Bed Air<br />
Mattress Camo<br />
800/981-2339<br />
www.truckairbedz.com<br />
PN: PPI-103<br />
AirBedz—the original truck bed air mattress in<br />
a new digital camouflage pattern.<br />
Poly Performance Manufacturing Inc.<br />
Line Clamp Kit<br />
805/783-2060<br />
www.polyperformance.com<br />
PN: PPM-4003<br />
Line clamp kit with hose clamps for tubing<br />
size 1.5 to 2 in. keeps braided hoses, brake<br />
lines and wiring secure when mounting along<br />
tubular components. Designed to fit tightly,<br />
keeping the lines free from movement,<br />
pinching and fraying and from transferring<br />
unnecessary heat. Installation is a breeze.<br />
Poly Performance Manufacturing Inc.<br />
J-Hooks<br />
805/783-2060<br />
www.polyperformance.com<br />
PN: PPM-4005<br />
Available for 1.5-in. OD and 1.75-in. OD<br />
tubing, J-Hooks are the perfect hardware to<br />
quickly and securely mount aluminum, steel<br />
and plastic panels to roof, doors, floor and<br />
skidplates. They eliminate the need to weld<br />
tabs or prefabricate mounting locations; simply<br />
drill a hole and fasten the hardware.<br />
Poly Performance Manufacturing Inc.<br />
Fire Extinguisher Mount<br />
805/783-2060<br />
www.polyperformance.com<br />
PN: PPM-4014<br />
An innovative way to safely mount a fire<br />
extinguisher to any surface. The quick-release<br />
fire extinguisher mount can be secured with<br />
either bolts or hose clamps and can be used for<br />
any size fire extinguisher. This mount offers<br />
split-second removal to maximize emergency<br />
preparedness. NASA approved.<br />
We are seeing a resurgence<br />
in the oldertruck<br />
market—both<br />
restoration of older<br />
trucks, such as ’88–’98<br />
Chevy CKs, as well as<br />
rat-rod trucks. On the<br />
<strong>SUV</strong> side, the market includes basic<br />
exterior add-ons, such as grilles and<br />
hitch covers, plus interior add-ons that<br />
include TV monitors, navigation and<br />
creature comforts. We’re not seeing the<br />
large lifts in suspension as much anymore,<br />
and lowered trucks are coming<br />
back. From a styling perspective, there<br />
is a lot of blackout—black wheels, black<br />
steps, black grilles and so on. People are<br />
also hanging on to their trucks much<br />
longer and wanting to make them look<br />
unique. For now, business is definitely<br />
back on the upswing. We are seeing sales<br />
increases across the entire product line,<br />
and I think consumers still want great<br />
quality and service even though they may<br />
not do a full truck build all in one ticket.<br />
However, the potential for gas to go over<br />
$5 per gallon could slow us down. It’s<br />
important to understand the consumer’s<br />
budget and keep him or her coming back<br />
for more.<br />
—Mike Spagnola<br />
President,<br />
Street Scene Equipment<br />
www.semanews.com 47
<strong>SEMA</strong> n NEW PRODUCTS<br />
Winner—Best <strong>New</strong> Exterior<br />
Accessory Product<br />
Pro Comp/Smittybilt<br />
M1 <strong>Truck</strong> Bumper<br />
888/717-5797<br />
www.smittybilt.com<br />
PN: 615800<br />
The new Smittybilt M1 bumper is manufactured<br />
out of 3/16-in. cold-rolled steel<br />
with 1/4-in. mounting plates, and powdercoated<br />
in Smittybilt’s signature-series<br />
two-stage powdercoat.<br />
The most exciting<br />
trend I see is that<br />
pickup sales are on the<br />
rise again. Sales were<br />
up in 2010 and were<br />
off to a stronger start<br />
in January of 2011.<br />
Pickups are no longer the “bad guys”<br />
that the media tried to tag them as<br />
over the past few years. The Big Three<br />
have done a fantastic job of designing,<br />
building and marketing the current<br />
generation of pickups. That said, the<br />
compact and even midsize pickup market<br />
and offerings have been reduced dramatically,<br />
and the elimination of the Ford<br />
Ranger from the marketplace is still hard<br />
to believe. But, perhaps the biggest trend<br />
in both the street market and in off-roading<br />
is that pickup electronics are being<br />
tied into and monitoring every aspect of<br />
the vehicle, so retailers should embrace<br />
education more than ever before.<br />
—Bryan Baker<br />
Director of Marketing,<br />
ARE Accessories LLC<br />
48 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
Pro Comp/Smittybilt<br />
Tow Strap Bag<br />
888/717-5797<br />
www.smittybilt.com<br />
PN: 2791<br />
Easiest way to store a tow strap. Manufactured<br />
out of 600 denier ballistic nylon. Holds up to<br />
a 3-in. by 30-ft. tow strap. Includes a convenient<br />
grab handle. Ends cinch down to secure<br />
strap or open up for quick use.<br />
Pro Comp/Smittybilt<br />
Pick It Up Bag<br />
888/717-5797<br />
www.smittybilt.com<br />
PN: 2792<br />
A Simple way to carry trash off the trail. Straps<br />
conveniently around the rollbar or spare tire or<br />
has built-in backpack-style straps that allow it<br />
to be used as a beach bag. Manufactured out<br />
of heavy-duty nylon, the Pick It Up Bag will<br />
last a lifetime.<br />
Pro Comp/Smittybilt<br />
JK Winch Mount<br />
888/717-5797<br />
www.smittybilt.com<br />
PN: 2804<br />
Made specifically for the Jeep Wrangler<br />
’07–’11 stock bumper; finished in black powdercoat<br />
for long-lasting durability. Mounting<br />
hardware included. Supports up to 10,000-lb.<br />
Smittybilt winches. Made from 1/4-in. steel.<br />
Premier Trailer<br />
Towing <strong>Products</strong><br />
Ball Swappers<br />
507/402-5499<br />
www.ballswappers.com<br />
PN: ALBM6800SW1<br />
An interchangeable trailer ball system built<br />
into adjustable ball mounts. Now users can<br />
have the capability to haul any trailer at a safe,<br />
level towing height with the highest weight<br />
capacities available.<br />
Pro Comp/Smittybilt<br />
G2 Model 60 Front Loader<br />
310/900-2687<br />
www.g2axle.com<br />
PN: 66-2034-001HP<br />
G2 Model 60 front loader takes the proven<br />
strength of the Dana 60 and incorporates the<br />
benefits of a banjo-style housing to create an<br />
all-new assembly.<br />
Pro Comp/Smittybilt<br />
JK Modular Bumper<br />
888/717-5797<br />
www.smittybilt.com<br />
PN: 76522<br />
Smittybilt Stingers are handcrafted to exacting<br />
specifications using DOM 1020 2-in. tubing,<br />
which is one of the strongest materials available.<br />
Each Stinger base is manufactured out of<br />
3/16-in. cold-rolled steel with reinforced gussets<br />
and solid D-ring mounts that are welded on<br />
the inside and out for maximum strength.
Pro Comp/Smittybilt<br />
JK Armor<br />
888/717-5797<br />
www.smittybilt.com<br />
PN: 76880<br />
XRC JK front and rear corner guards were<br />
engineered to provide maximum protection<br />
and clearance. Each piece is made of 3/16-in.<br />
cold-rolled steel and completed in a two-stage<br />
textured powdercoat process. Stainless-steel<br />
fasteners come standard in the kits. The front<br />
bumper is a direct fender replacement.<br />
Pro Comp/Smittybilt<br />
ATV4 Winch With Syn Rope<br />
888/717-5797<br />
www.smittybilt.com<br />
PN: 97204<br />
XRC 4 is a 4,000-lb. winch that has the biggest<br />
motor, the fastest line speed and comes<br />
standard with more features and accessories<br />
than most winches in its class. Smittybilt starts<br />
with a 4.1hp motor and equips it with a threestage<br />
planetary gear system with a 198:1 gear<br />
ratio that delivers lightning-fast line speed<br />
under load or not.<br />
Pro Comp/Smittybilt<br />
X2O 8,000-lb. Waterproof Winch<br />
888/717-5797<br />
www.smittybilt.com<br />
PN: 97380<br />
Smittybilt’s X20-8 8,000-lb. winch was developed<br />
for the hardcore off-roader who needs<br />
only the best. The new series of X2O winches<br />
feature amphibious technology that completely<br />
seals the 5.5 series-wound motor as well as a<br />
three-stage planetary gear system.<br />
ProRyde Suspension Systems<br />
Jeep WK Camber/Caster Adjustable<br />
Ball Joint<br />
888/813-7933<br />
www.proryde.com<br />
PN: 44-2493<br />
Jeep WK/XK camber/caster adjustable ball<br />
joint. <strong>Off</strong>set design allows an additional<br />
one degree of positive or negative<br />
camber adjustment.<br />
ProRyde Suspension Systems<br />
LiftMachine Multi-Adjustable Leveling Kit<br />
888/813-7933<br />
www.proryde.com<br />
PN: 71-5500T<br />
A ’10–’11 Toyota 4-Runner adjustable leveling<br />
kit. Patent-pending LiftMachine adjustable leveling<br />
kit provides front ride height changes of<br />
2.0, 2.5 or 3.0 in. The driver is in control.<br />
Putco Inc.<br />
LED Festoons<br />
800/247-3974<br />
www.putco.com<br />
PN: 230125/230150/230175<br />
Putco’s LED Festoons are made of high-power<br />
LEDs and are available in three sizes to fit<br />
most interior vehicle dome lights. Provides a<br />
clean, custom interior appearance.<br />
Putco Inc.<br />
Stick LED Bulb–B-Type<br />
800/247-3974<br />
www.putco.com<br />
PN: 280002W<br />
Putco’s B-type LED bulbs are made in the<br />
U.S.A. utilizing high-power Nichia LEDs. The<br />
unique design installs easily into the factory outlets<br />
for a wide variety of vehicle applications.<br />
Putco Inc.<br />
Stick LED Bulb–T-Type<br />
800/247-3974<br />
www.putco.com<br />
PN: 280003W<br />
Putco’s T-type LED bulbs are made in the<br />
United States utilizing high-power Nichia LEDs.<br />
The unique design installs easily into the factory<br />
outlets for a wide variety of vehicle applications.<br />
There seems to be<br />
more popularity with<br />
smaller <strong>SUV</strong>s because<br />
of the gas crunch. The<br />
percentage of sales<br />
in bigger <strong>SUV</strong>s and<br />
trucks, while they’re<br />
still being accessorized, has been reduced.<br />
And though the whole market is getting<br />
healthier right now, retailers must face<br />
the advent of the Internet. Customers<br />
are willing to pay slightly more at a<br />
local jobber, where they can see, touch<br />
and feel a product and get it installed,<br />
but the opportunities lie in the service<br />
side. Stores have the opportunity to<br />
put out new products and build interest,<br />
and that gives them an advantage.<br />
Consumers might find the best price<br />
and a lot of information about products<br />
online, but a catalog or a walk<br />
through a store lets them see things<br />
they would never have known about if<br />
they depended on the Internet alone.<br />
That’s why retailers must be dedicated to<br />
their craft, must make sure that they’ve<br />
found the right products and the right<br />
prices and are offering the right kind of<br />
services to make money in this environment.<br />
That’s why training and education<br />
are so important. Employees have to<br />
know what they’re talking about and be<br />
enthusiasts themselves.<br />
—Fred Snow<br />
Vice President, U.S. Aftermarket,<br />
Hella Inc.<br />
www.semanews.com 49
<strong>SEMA</strong> n NEW PRODUCTS<br />
Skyjacker Suspensions<br />
’11 GM 2500HD 7-in. Suspension Kit<br />
318/388-0816<br />
www.skyjacker.com<br />
PN: C1178RK<br />
This new 2500HD 7-in. kit includes CNCmachined<br />
steering knuckles, front and rear<br />
7-in. steel crossmembers, differential skidplate<br />
and raised torsion-bar relocation brackets.<br />
The overall trend in<br />
the classic truck market<br />
is the restoration<br />
and/or “rodstoration”<br />
of early-model pickups,<br />
combining the<br />
classic early designs<br />
with more modern and technologically<br />
advanced driveline and safety components<br />
to mechanically update early trucks<br />
while maintaining their exterior appearance.<br />
Another relatively new trend<br />
is the assembly of a class of trucks<br />
often referred to as “corner killers,”<br />
which are early pickups that have been<br />
updated with performance engines and<br />
drivelines as well as suspension systems<br />
that have been upgraded to near-roadracing<br />
handling characteristics. We’re<br />
also now seeing more Dodge, Studebaker<br />
and International badges represented in<br />
the custom street-truck hobby, which<br />
may be due to the fact that affordable<br />
and desirable Fords and Chevrolets are<br />
becoming rarer and more expensive. The<br />
availability of high-quality, affordable<br />
parts, components and accessories has<br />
made it much easier for home-shop truck<br />
enthusiasts to realize their desires. Many<br />
now tackle projects with a bit more confidence<br />
than would have been possible<br />
when their only recourse was junkyard<br />
shopping and hands-on fabrication of<br />
parts and components. The continuation<br />
of R&D and an ever-growing selection<br />
of aftermarket goods will be the<br />
most important driving forces behind<br />
the tremendous growth in the classic<br />
truck segment.<br />
—Jim “Riz” Rizzo<br />
Editor, Classic <strong>Truck</strong>s Magazine<br />
52 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
Skyjacker Suspensions<br />
A ’07–’10 Jeep Wrangler JK 2-in.–2.5-in.<br />
LOWjacker Lowering Sport Coils<br />
318/388-0816<br />
www.skyjacker.com<br />
PN: LOWJK024<br />
LowJacker sport coils for ’07–’10 Jeep JK.<br />
Uniquely designed, progressive-rate coil<br />
springs lower the center of gravity 2 to 2.5 in.<br />
while providing improved handling and<br />
cornering characteristics.<br />
Snap-Loc Cargo Control Systems<br />
Mechanic’s Dolly<br />
702/798-4521<br />
www.snaplocs.com<br />
Snap-Loc Cargo Control Systems E-Track<br />
mechanic’s dolly with exclusive E-Track strap<br />
attachment features +1,200-lb. capacity, a steel<br />
frame, easy-rolling casters and optional push/<br />
panel cart bars.<br />
Snap-Loc Cargo Control Systems<br />
Snap-Locs<br />
702/798-4521<br />
www.snaplocs.com<br />
Snap-Loc Cargo Control Systems E-Track singles,<br />
called Snap-Locs, provide the ability to use<br />
E-Track strap attachment anywhere on pickups,<br />
trailers, motorcycles, flat-bed trucks, etc.<br />
Sound<strong>Off</strong> Signal<br />
Intersector<br />
800/338-7337<br />
www.soundoffsignal.com<br />
PN: ENT2B3A<br />
Intersector, the world’s first under-mirror<br />
warning-light system. Designed to give a full<br />
180º of high-powered light distribution. SAE<br />
J845 compliant. Waterproof. Five-year warranty.<br />
Available in amber, white, red and blue.<br />
Spyder Industries LLC<br />
Black Widow Econo-Rack<br />
877/665-6705<br />
www.spyderindustries.com<br />
PN: 4001<br />
The Black Widow Econo-Rack is designed for<br />
budget-conscious truck owners and is fabricated<br />
from heavy-gauge, fully welded steel with<br />
a durable powdercoated finish.<br />
Strattec Security Corp.<br />
Bolt Series Locks<br />
414/247-3333<br />
www.boltlock.com<br />
Works with most GM, Ford, and Chrysler/<br />
Jeep keys. Any number of BOLT locks can be<br />
set to the same key for one-key convenience.<br />
Sulastic Rubber Springs LLC<br />
Shock-Absorbing Caster With<br />
Sulastic System<br />
210/492-4469<br />
www.sulastic.com<br />
PN: SCR82 and SC-S82<br />
A high-performance caster that reduces vibration,<br />
flutter and shocks. The rubber wheels<br />
provide excellent floor protection and a cushioned<br />
and quiet ride, loaded or unloaded.<br />
Rock-Slide Engineering<br />
R-SE Step Slider<br />
435/752-4580<br />
www.rockslideengineering.com<br />
PN: BA-SS-100-JK<br />
R-SE Step Slider is a functional slider with<br />
retractable electric step.
SuperSprings<br />
International<br />
Sumosprings<br />
800/898-0705<br />
www.supersprings.com<br />
PN: SSF-102<br />
Supersprings developed Sumosprings for the<br />
front end of pickups for added stability and<br />
support for the heavy diesel engine or to<br />
support snow plows or brush bars.<br />
Superlift Suspension Systems<br />
FMVSS126 and ESC-Compliant ’11 Ford<br />
F-150 6-in. Suspension System<br />
318/397-3000<br />
www.superlift.com<br />
PN: K968<br />
Superlift proudly introduces the first suspension<br />
system for the Ford F-150 4WD with confirmation<br />
of FMVSS126 and ESC compliance.<br />
Superlift Suspension Systems<br />
2011 Dodge DS 1500 2-in. Lift System<br />
318/397-3000<br />
www.superlift.com<br />
PN: 4600, 140<br />
A 2-in. lift system for ’11 Dodge DS 1500.<br />
System features Bilstein front struts and rear<br />
shocks, rear coil springs and brackets to maintain<br />
proper dampening.<br />
Sulastic Rubber Springs LLC<br />
Secondary Suspension<br />
210/492-4469<br />
www.sulastic.com<br />
PN: SS500<br />
A heavy-duty rubber and steel suspension<br />
component used between the chassis and body<br />
to reduce vibrations and shocks, giving a quiet<br />
and cushioned ride.<br />
SuperSprings International<br />
Sumosprings Dodge<br />
800/898-0705<br />
www.supersprings.com<br />
PN: SSF-302<br />
Supersprings developed the Sumosprings<br />
Dodge for the front end of Dodge diesel pickups<br />
for added stability and support for front<br />
brush bars and snow plows.<br />
Superwinch LLC<br />
Talon Winch Hand-Held Remote<br />
860/928-7787<br />
www.superwinch.com<br />
PN: 2580<br />
The Talon ergonomically shaped hand-held<br />
sealed remote with LED light, 15-ft. coiled<br />
cord and sealed twist-lock plug is the industry’s<br />
best winch control, including a threeyear<br />
warranty.<br />
Superwinch LLC<br />
Talon 18.0 SR Winch<br />
860/928-7787<br />
www.superwinch.com<br />
PN: 1618201<br />
The Talon 18.0 SR, the industry’s first<br />
synthetic-rope-equipped, sealed, 18,000-lb.<br />
winches with a limited lifetime warranty,<br />
including a three-year warranty on all<br />
electrical components.<br />
Superwinch LLC<br />
Talon 9.5i SR Winch<br />
860/928-7787<br />
www.superwinch.com<br />
PN: 1695211<br />
The Talon 9.5i SR, the industry’s best synthetic-rope-equipped,<br />
sealed, 9,500-lb. winch<br />
with a limited lifetime warranty, including a<br />
three-year warranty on all electrical components.<br />
Tough Country <strong>Products</strong><br />
Evolution Front Bumper for ’11 Ford<br />
Super Duty<br />
979/543-9204<br />
www.toughcountry.com<br />
PN: EFR2011F-A-L<br />
Manufactured with a 10-gauge steel plate base<br />
for max protection and frame-mounted with<br />
no vehicle modification necessary. Standard<br />
features include custom fog-light sleeves,<br />
recessed pockets to retain factory tow hooks<br />
and a durable industrial powdercoat. Options<br />
include shackles and a winch mount.<br />
Superwinch LLC<br />
Talon Winch VS4 Solenoid<br />
860/928-7787<br />
www.superwinch.com<br />
PN: 2560<br />
The Talon VS4 solenoid (vented, submersible<br />
and stabilized solenoid with sealed socket) is<br />
the best winch solenoid in the world, with the<br />
industry’s best three-year warranty.<br />
TFP Inc.<br />
GM/Ford/Dodge F/S <strong>Truck</strong>/<strong>SUV</strong><br />
ValuTrim Door and Tailgate Handles–<br />
Chromed–ABS<br />
800/949-1370<br />
www.tfpusa.com<br />
PN: 202/401/408/620/622/420 etc.<br />
More economical than our regular stainlesssteel<br />
chromed handle covers or insert accents.<br />
Allows customers to upgrade the looks for<br />
lower cost.<br />
www.semanews.com 53
<strong>SEMA</strong> n NEW PRODUCTS<br />
TFP Inc.<br />
’11 Dodge Ram ValuTrim Fender Trim<br />
Molding–Mirror Finish<br />
800/949-1370<br />
www.tfpusa.com<br />
PN: 2425VT<br />
Designed to improve fender molding product<br />
category with highest-quality product available<br />
in marketplace.<br />
TFP Inc.<br />
’11 Dodge Ram Door Handle & Tailgate<br />
Handle Insert Accents–Chrome Finish-<br />
Stainless Steel<br />
800/949-1370<br />
www.tfpusa.com<br />
PN: 202KE<br />
Chromed stainless-steel handles such as these<br />
covers accent and upgrade the door and tailgate<br />
handles as found on recent luxury vehicle<br />
models by OEMs.<br />
54 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
TFP Inc.<br />
’11 Dodge Ram Second-Generation<br />
Fender Trim Molding–Medium-Width,<br />
Chrome Finish<br />
800/949-1370<br />
www.tfpusa.com<br />
PN: 2425CH<br />
First chrome finish available for stainless-steel<br />
fender trim molding in the marketplace. Exact<br />
match of all other insert accents by TFP that<br />
are also chrome plated.<br />
TFP Inc.<br />
’11 Ford F-150 Third-Generation Fender<br />
Trim Molding–Medium-Width,<br />
Mirror Finish<br />
800/949-1370<br />
www.tfpusa.com<br />
PN: 3126MPL<br />
Our new third-generation fender trim molding<br />
is designed for that thicker, more- luxurious<br />
look due to the rolled-edge design on the top,<br />
just like the OEM moldings made exclusively<br />
on luxury vehicles. Now that look is available<br />
to the aftermarket.<br />
TFP Inc.<br />
’11 Dodge Ram Second-Generation<br />
Fender Trim Molding–Mirror Finish<br />
800/949-1370<br />
www.tfpusa.com<br />
PN: 2425<br />
<strong>New</strong> rubber backing protects all areas that<br />
contact vehicle body paint when installed.<br />
This is a first in the marketplace.<br />
TFP Inc.<br />
Universal Chrome Body Side Molding<br />
800/949-1370<br />
www.tfpusa.com<br />
Designed to offer both protection and attractiveness in body side moldings where the vehicles are<br />
not equipped with factory body side moldings.<br />
TFP Inc.<br />
’10 GMC Sierra Second-Generation<br />
Fender Trim–Mirror Finish, Factory-Style<br />
Fasteners (PND)<br />
800/949-1370<br />
www.tfpusa.com<br />
PN: 3406G2MPLPND<br />
The fender trim molding category is expanding<br />
due to this product. It utilizes OEM fasteners<br />
using predrilled holes in the fenders from<br />
the factory.<br />
TFP Inc.<br />
’10 Chevy Silverado Third-Generation<br />
Fender Trim Molding–Medium-Width,<br />
Mirror Finish, Factory-Style Fasteners<br />
Plug No-Drill<br />
800/949-1370<br />
www.tfpusa.com<br />
PN: 3908G3MPLPND<br />
The new third-generation fender trim molding<br />
is designed for that thicker, more- luxurious<br />
look due to the rolled-edge design on the top,<br />
just like the OEM moldings made exclusively<br />
on luxury vehicles. Now that look is available<br />
to the aftermarket.<br />
TFP Inc.<br />
LogoVents Fender Vents–Ford ’97-C F-150<br />
and Super Duty<br />
800/949-1370<br />
www.tfpusa.com<br />
PN: Various<br />
Designed to simulate factory fender vents<br />
found on many luxury <strong>SUV</strong>s such as Escalade<br />
and Range Rover for the ’97–’03, ’04–’08,<br />
’09-C Ford F-150s or ’99–’04 and ’05–’07<br />
Ford Super Duty pickups.
The Seat Shop<br />
Armrest Cover<br />
214/710-2565<br />
www.theseatshop.com<br />
PN: c-f250-00-mp-d-arm<br />
Available for all Ford and GM trucks and<br />
<strong>SUV</strong>s, these armrest covers slip on over<br />
a damaged OEM armrest to restore the<br />
original look and feel.<br />
TrophyKart<br />
Pro450mod Trophykart<br />
407/403-6475<br />
www.trophykart.com<br />
PN: Pro450Mod<br />
Unquestionably the most competitive off-road<br />
production kart available today. Full-blown<br />
race truck suspension capable of speeds more<br />
than 100 mph.<br />
Hellwig <strong>Products</strong> Co.<br />
2011 Tacoma EZ Level Helper Spring<br />
559/734-7451<br />
www.hellwigproducts.com<br />
PN: 1518<br />
Heavy-duty adjustable<br />
helper spring. Designed<br />
to bolt on existing vehicle<br />
leaf springs. Heavy-duty<br />
plated hardware included<br />
with complete easy-to-follow<br />
instructions.<br />
TJM <strong>Products</strong> Pty. Ltd.<br />
Pro Locker<br />
888/909-4856<br />
www.tjmusa.com<br />
TJM Pro Locker’s combination of simplistic design with components<br />
of exceptional strength will provide the ultimate traction and<br />
leave users satisfied for years to come.<br />
TJM <strong>Products</strong> Pty. Ltd.<br />
XGS Gold Shock Absorber<br />
888/909-4856<br />
www.tjmusa.com<br />
The TJM XGS Gold shock absorber range is<br />
100% designed and engineered in Australia<br />
featuring sensitive dampening and exclusively<br />
engineered valving with a Teflon-banded,<br />
high-flow piston that improves the ride,<br />
handling, load-carrying and safety characteristics<br />
of the vehicle.<br />
Winner—Best <strong>New</strong> <strong>Off</strong>-<strong>Road</strong>/<br />
4-Wheel Drive Product<br />
Timbren Industries Inc.<br />
Axle-Less Trailer Suspension<br />
800/263-3113<br />
www.timbren.com<br />
PN: SRA1200<br />
A rubber spring trailer suspension that<br />
does not require an axle. Trailers with this<br />
suspension can have the same off-road<br />
clearance as the tow vehicle.<br />
Titan Fuel Tanks<br />
Extra-Capacity Replacement Fuel Tank for<br />
’11 Ford Power Stroke Crew Cab,<br />
Shortbed Pickups<br />
800/728-4982<br />
www.titanfueltanks.com<br />
PN: 7020211<br />
A 50-gal., extra-capacity, midship replacement fuel tank for ’11 Ford Crew Cab Power<br />
Stroke pickups with 61/2-ft. bed from Titan Fuel Tanks.<br />
✓ 4 Tires<br />
✓ 4 Wheels<br />
✓ 4 Caps<br />
✓ Free Mount and Balance<br />
Wheel<br />
Combos<br />
Toll Free<br />
free<br />
Catalog<br />
buy online at cokertire.com<br />
2011 edition<br />
Nostalgic<br />
Hot Rod Combos<br />
Pages 6&7 800-242-0009<br />
Bias Ply Look Radials. Page: 18 Now a Full 4 Ply Tire. Page: 17 Now Carrying Rocket Wheels. Pages: 68-71<br />
1-866-922-0357<br />
www.cokertire.com/sema<br />
www.semanews.com 55
<strong>SEMA</strong> n NEW PRODUCTS<br />
K&W Mfg.<br />
Top-Mounted Side Tool Box<br />
800/860-7185<br />
www.customtoolboxes.com<br />
PN: KWTB150-48S<br />
Top-mounted side tool box with an up-wing<br />
door. Heavy-duty professional series constructed<br />
from .080 brite diamond aluminum.<br />
Slant-end design matches cab contour.<br />
TFP Inc.<br />
’10 GM Fullsize <strong>Truck</strong>/<strong>SUV</strong> Door Handle<br />
and Tailgate Handle Insert Accents—<br />
Brushed Finish or Stainless Steel<br />
800/949-1370<br />
www.tfpusa.com<br />
PN: 202KEBR<br />
<strong>New</strong> brushed finish for bright trim products<br />
offers another popular OEM selection other<br />
than traditional chrome plating or mirrorfinished/polished-surface<br />
finish.<br />
<strong>Truck</strong> Covers USA<br />
American <strong>Truck</strong> Gate<br />
858/622-9135<br />
www.truckcoversusa.com<br />
PN: AX-700<br />
Revolutionary utility gate provides access<br />
opening to side of truck bed. Creates available<br />
work bench/shelf. Applicable for all trade<br />
professions and private individuals.<br />
56 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
Kelderman Air Suspension Systems<br />
Slip-Yoke Eliminator<br />
800/334-6150<br />
www.kelderman.com<br />
PN: klm-sye<br />
Slip-yoke eliminator for ’01 and newer<br />
2500HD 4x4 GM Duramax.<br />
Mountain <strong>Off</strong> <strong>Road</strong><br />
Jeep JK Oil & Transmission<br />
Skidplate<br />
970/625-0500<br />
www.mountainoffroad.com<br />
PN: JKOPSP<br />
Protect the Jeep JK oil pan and transmission with this combination skidplate. Protects the<br />
vulnerable cross-over tube of the exhaust system, which can get crushed.<br />
Daystar <strong>Products</strong><br />
Ford F-150 Dash Panel<br />
800/595-7659<br />
www.daystarweb.com<br />
PN: KF71018<br />
Dash panel for the ’04–’08 Ford F-150<br />
creates usable storage space for small<br />
items and has optional attachments for<br />
GPS navigation systems and other<br />
electronic accessories. No drilling or<br />
trimming required for installation.<br />
Daystar <strong>Products</strong><br />
’11 Chevy 2500/3500 HD 2-in. Leveling Kit<br />
800/595-7659<br />
www.daystarweb.com<br />
PN: KG09123<br />
For the ’11 Chevy 2500/3500 HD. Provides<br />
additional room for larger tires without sacrificing<br />
ride quality. These high-quality forged<br />
torsion keys are specially formed to accommodate<br />
the unique mounting design on the new<br />
HD. These keys combine silent operation with<br />
room for plus-size tire and wheel packages.<br />
Putco Inc.<br />
Chrome Trim Rear Hatch Handle Cover–<br />
’10–Current Chevy Traverse<br />
800/247-3974<br />
www.putco.com<br />
PN: 400701<br />
Putco’s chrome trim rear hatch handle cover<br />
for the ’10–current Chevy Traverse provides<br />
a high-quality chrome finish to accent the<br />
vehicle’s exterior.<br />
Inventive <strong>Products</strong> Inc.<br />
XD Modular Hitch Platform<br />
208/580-1902<br />
www.inventivehitches.com<br />
PN: ITD9108<br />
The XD Hitch features a multi-functional<br />
platform that holds a pintle, hitch, step,<br />
Swivel-Loc or double-ball mount. The XD<br />
Hitch is completely customizable. From the<br />
attachments to the custom side pins and side<br />
plates, this hitch can meet all of the user’s<br />
towing needs and more.<br />
Invis-A-Rack LLC<br />
Invis-A-Rack<br />
336/372-6700<br />
www.invisarack.com<br />
PN: 8000<br />
The patented Invis-A-Rack is the most innovative<br />
cargo-management system ever developed.<br />
Fully collapsed to fully functional in less than<br />
a minute. Invisible to invaluable.
Pro Comp/Smittybilt<br />
ATV Winch Bag<br />
888/717-5797<br />
www.smittybilt.com<br />
PN: 2729<br />
The all-new ATV winch accessory kit from<br />
Smittybilt has all the needed trail tools to get<br />
the job done easier. A pair of 1/2-in. shackles;<br />
2-ton weight rating; a pair of 1-in. by 8-ft.,<br />
10,000-lb. tow straps; and a snatch block with<br />
an 8,000-lb. rating.<br />
Pro Comp/Smittybilt<br />
Air Compressor<br />
888/717-5797<br />
www.smittybilt.com<br />
PN: 2781<br />
The 2781 high-volume air compressor is ideal<br />
for off-road vehicles with 35-in. or larger tires.<br />
Inflates a fullsize truck tire in under 1.5 minutes;<br />
inflates a passenger-car tire in under<br />
30 seconds.<br />
Mountain <strong>Off</strong> <strong>Road</strong><br />
Range Rover Rocker Panel<br />
970/625-0500<br />
www.mountainoffroad.com<br />
PN: RRRP09<br />
See the other half of the world in luxury and<br />
comfort with this Range Rover off-roading<br />
rocker panel. Made of 1/8-in. plate steel for<br />
’09–current. Bolt-on installation.<br />
Putco Inc.<br />
HyperFlash LED Bulbs<br />
800/247-3974<br />
www.putco.com<br />
Poly Performance Manufacturing Inc.<br />
JK Grab Handle<br />
805/783-2060<br />
www.polyperformance.com<br />
PN: PPM-5801<br />
Jeep TJ, LJ, JK grab handles are manufactured<br />
from high-quality 1.0x.083-in. DOM tubing.<br />
The powdercoat finish eliminates corrosion<br />
that can occur under extreme elements. The<br />
kit includes all hardware necessary for a quick<br />
and easy installation; compatible with hard<br />
and soft tops.<br />
Precision Grilles<br />
H-Frame Wire Mesh Grille<br />
562/946-1907<br />
www.precisiongrilles.com<br />
PN: 77429597<br />
H-frame series grille with chrome-plated 105<br />
Kompressed wire mesh for the ’11 Ford Super<br />
Duty F-250/-350.<br />
Putco Inc.<br />
LED Bulbs–T-Type<br />
800/247-3974<br />
www.putco.com<br />
Mountain <strong>Off</strong> <strong>Road</strong><br />
Range Rover Rear Bumper<br />
970/625-0500<br />
www.mountainoffroad.cm<br />
PN: RRRB09<br />
See the other half of the world in luxury with<br />
this Range Rover off-roading rear bumper.<br />
Made of 3/16-in. plate steel for ’09–current<br />
models. Bolt-on installation.<br />
I see a trend toward<br />
daily-use trucks that are<br />
fun and functional in<br />
both the street and offroad<br />
markets. When<br />
gas prices hit all-time<br />
highs, the off-road segment<br />
took a significant hit; however,<br />
leveling kits remained relatively strong<br />
in the marketplace. I am now seeing a<br />
surge in moderately lifted, functional<br />
trucks. Jeeps are also hot again, which<br />
is a great indicator for off-road-based<br />
manufacturers, distributors and retailers.<br />
The trend is toward cost-effective,<br />
aggressively styled products, such as Go<br />
Rhino! Dominator Series step bars that<br />
are both stylish and functional for people<br />
who are using their vehicles for work and<br />
play. With the automakers promoting<br />
accessories heavily, capitalizing on their<br />
trends through the aftermarket has been<br />
very successful for Big Country’s Widesider<br />
series of step boards. <strong>Products</strong> like<br />
these, which offer huge coverage using<br />
a very limited amount of inventory, are<br />
perfect for retailers trying to keep their<br />
overhead down while promoting products<br />
that new-truck buyers are already<br />
familiar with. It is vitally important that<br />
retailers become familiar with and promote<br />
brands that are properly covered<br />
by liability insurance and have a reputation<br />
for quality products made from<br />
quality materials. Cutting corners and<br />
buying substandard products can be a<br />
deadly proposition.<br />
—Isaac Ronquillo<br />
North American Sales,<br />
Big Country Auto/Go Rhino! <strong>Products</strong><br />
www.semanews.com 57
<strong>SEMA</strong> n NEW PRODUCTS<br />
UnderCover<br />
SE Smooth<br />
417/753-8000<br />
www.undercoverinfo.com<br />
PN: UC1066S<br />
Sleek-styled, hard-locking tonneau cover made<br />
from ABS plastic that is lightweight, durable,<br />
easy to remove and ready to paint to match<br />
the truck.<br />
Truxxx Manufacturing LLC<br />
3-in. Lift Kit for Dodge Ram 1500 4x4<br />
(’09–’11)<br />
888/660-5892<br />
www.truxxx.com<br />
PN: 604038<br />
A 3-in. lift kit for Dodge Ram 1500 4x4<br />
(’09–’11). Includes 21/2-in. OD coil-over internal<br />
reservoir. Cadmium-plated billet 6061 T6.<br />
Rebuildable with external bump stops and<br />
differential drop system with skidplate.<br />
<strong>Truck</strong>-Lite Co. Inc.<br />
36 Series Flex-Lite Clearance<br />
Marker Lamps<br />
800/562-5012<br />
www.truck-lite.com<br />
PN: 36105R<br />
Winged and non-wing housing available.<br />
Provides a clearance/marker solution that<br />
requires no mounting brackets or screws by<br />
adhering directly to application surface through<br />
the use of heavy-duty adhesive backing.<br />
58 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
UnderCover<br />
SE Smooth Floor Display<br />
417/753-8000<br />
www.undercoverinfo.com<br />
PN: UC1066S<br />
Viper 4X4 LLC<br />
Rally Front Bumper<br />
305/468-9818<br />
www.vpr4x4.com<br />
PN: vpr201<br />
<strong>New</strong> Rally front bumper. This new aerodynamic<br />
design can be custom-made to your<br />
specs (color, extra lighting, extra holes, etc.).<br />
An Ultima bumper style is also available for<br />
’11 Chevys, Dodges, Fords, GMCs, Jeeps,<br />
Toyotas and Nissans.<br />
Warn Industries<br />
9.5-cti Electric Winch<br />
503/722-1200<br />
www.warn.com<br />
The Warn 9.5-cti features a durable, high-<br />
performance contactor control pack inside<br />
a sturdy integrated housing, thermometric<br />
technology for motor temperature feedback<br />
and a new remote.<br />
Velocity <strong>Off</strong>-<strong>Road</strong> Inc.<br />
Tundra 3-in. Leveling Kit<br />
951/278-9085<br />
www.velocityoffroad.com<br />
PN: VS100330<br />
Billet by Design means a precision, CNC-machined<br />
coil suspension lift spacer cut from rock-solid T-6 6061<br />
aluminum. Anodized stealth black and laser etched with<br />
the Velocity badge, giving the user a lifetime of quality.<br />
Warn Industries<br />
Molalla Mount<br />
503/722-1200<br />
www.warn.com<br />
The Warn Molalla mount works with rescue vehicles with a<br />
20,000-lb.-plus GVWR. The product turns any such vehicle<br />
into a portable, versatile winch mount.<br />
Warn Industries<br />
ProVantage Plow Bucket<br />
503/722-1200<br />
www.warn.com<br />
The ProVantage bucket for ATVs has a 60°<br />
dump angle, can carry 200 lbs. or 5 cu. ft.<br />
of material and is operable from the<br />
driver’s seat.<br />
Warn Industries<br />
WXT-200-HID Powersports Lights<br />
503/722-1200<br />
www.warn.com<br />
PN: 83552<br />
The ultra-compact, ultra-durable WXT-200-<br />
HID offers powerful, focused beams of intense<br />
light with low amp draw. Great for trail, touring,<br />
on- or off-road use.<br />
Warn Industries<br />
WXT-400-HID Powersports Lights<br />
503/722-1200<br />
www.warn.com<br />
PN: 83555<br />
These 4-in., ultra-durable WXT-400-HID offer<br />
powerful, wide beams of intense light with lowamp<br />
draw. Great for a variety of off-road uses.
<strong>SEMA</strong> n NEW PRODUCTS<br />
Runner-Up—Best <strong>New</strong> <strong>Off</strong>-<br />
<strong>Road</strong> 4-Wheel Drive Product<br />
Advance Adapters Inc.<br />
Deluxe TJ Cable Shifter<br />
800/350-2223<br />
www.advanceadapters.com<br />
PN: 715543-231<br />
Jeep TJ heavy-duty cable shifter designed to<br />
correct binding, hard shifts and slipping out<br />
of gear that is inherent when lifting a Jeep TJ.<br />
Advance Adapters Inc.<br />
Deluxe JK Cable Shifter<br />
800/350-2223<br />
www.advanceadapters.com<br />
PN: 715543-241<br />
Heavy-duty cable-operated system designed<br />
for the Jeep off-roader who is constantly shifting<br />
the transfer case in and out of its various<br />
ranges. The improved cable and mounting<br />
system offers both a durable and dependable<br />
system that is free of the easily worn-out<br />
factory shifting components.<br />
aFe-Advanced Flow Engineering Inc.<br />
Bladerunner Turbo Inlet Manifold for the<br />
Duramax LLY/LBZ/LMM<br />
951/493-7100<br />
www.afepower.com<br />
PN: 46-60039<br />
Increases air flow to the turbo of the popular<br />
Duramax LLY/LBZ/LMM and produces 9 hp<br />
and 23 lb.-ft. of torque by increasing intake air<br />
flow and volume.<br />
60 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
AEM<br />
2010 Chevrolet/GMC 5.3L <strong>Truck</strong> Intake<br />
800/992-3000<br />
www.aemintakes.com<br />
PN: 21-8030<br />
This is a new air-box intake from AEM. It is<br />
manufactured from high-density polyethylene<br />
and uses the AEM Brute Force<br />
oval filter.<br />
aFe-Advanced Flow Engineering Inc.<br />
Bladerunner Intercooler for Ford 6.4L<br />
Power Stroke<br />
951/493-7100<br />
www.afepower.com<br />
PN: 46-20071<br />
aFe Bladerunner intercooler uses MDV<br />
technology to outflow the factory intercooler<br />
by 74%, reduce intercooler temperatures<br />
by 200ºF and reduce EGTs by 100ºF.<br />
aFe-Advanced Flow Engineering Inc.<br />
Cummins/Duramax Differential Cover<br />
951/493-7100<br />
www.afepower.com<br />
PN: 46-70011<br />
The aFe differential cover has a 5-qt. lube<br />
capacity (factory cover holds 4 qt.), a magnetic<br />
drain plug, a magnetic tipped fill plug, built-in<br />
internal and external fins and a large oil-level<br />
sight glass with calibration plug set to the<br />
factory fluid level to eliminate overfilling.<br />
Flex-a-Lite Consolidated<br />
Radiator/Fan Combination–<br />
UTV Power Sports<br />
253/922-2700<br />
www.flex-a-lite.com<br />
PN: 63115AU<br />
Flex-a-lite now makes the Flex-a-fit universal<br />
radiator for the growing UTV market. These<br />
radiators are all aluminum and feature the<br />
patented Flex-a-fit extruded side tanks that<br />
increase surface area by 234% for more<br />
heat dissipation.<br />
AEM<br />
’10 Ford F-150 ETI Intake System<br />
800/992-3000<br />
www.aemintakes.com<br />
PN: 41-1101C; 41-1101P<br />
Intake system using the revolutionary AEM<br />
ETI in order to get the maximum gain from<br />
an F-150 without causing a check-engine light.<br />
Auburn Gear Inc.<br />
91/2-Inch and 101/2-Inch Limited-Slip<br />
Differential for Toyota <strong>Truck</strong>s<br />
260/925-3200<br />
AuburnGear.com<br />
PN: 5420133<br />
The Toyota 91/2-in. and 101/2-in. limited-slip<br />
differentials are designed to fit the Toyota<br />
Tundra 4.7L and 5.7L axles from ’07–present.<br />
Will also fit earlier T-100, 200 Land Cruiser<br />
and Lexus LX 470 vehicles.
Auburn Gear Inc.<br />
Dana Super 44 ECTED Max Selectable–<br />
Locker With 35 Axle Shaft Splines<br />
260/925-3200<br />
AuburnGear.com<br />
PN: 545021<br />
A revolutionary traction-technology product<br />
that provides you with a selectable limited slip<br />
or locker mode. In the <strong>Off</strong> mode, the unit<br />
performs as a limited-slip differential. When<br />
selected On, the ECTED Max becomes a<br />
locked differential. Ideal for the street or the<br />
nastiest off-road terrain.<br />
Flowmaster Inc.-<br />
The Exhaust Technology<br />
’00–’06 Jeep Wrangler TJ–4.0L<br />
V6 Flowmaster Force II Cat-Back<br />
Exhaust System<br />
800/544-4761<br />
www.flowmastermufflers.com<br />
PN: 817491<br />
Complete system is 409s stainless-steel<br />
construction, fully mandrel-bent tubing,<br />
Super 50 series performance muffler and<br />
embossed tip. Includes clamps, hardware<br />
and instructions for easy fit.<br />
Fluidampr-Horschel Motorsports<br />
6.7L Cummins Fluidampr<br />
716/592-1000<br />
www.fluidampr.com<br />
PN: 920321<br />
Fluidampr 920321 for the 6.7L Cummins<br />
diesel engine, equipped with tach sensor<br />
pick-up ring. Steel housing with black zinc;<br />
9.25-in. OD.<br />
Gibson Performance Exhaust<br />
Side x Side Exhaust<br />
951/372-1220<br />
www.gibsonperformance.com<br />
PN: 98001/98002<br />
A ’11 Polaris Rzr S exhaust; 5 hp and 6 lb.-ft.<br />
of torque. Gibson SFT non-packed super-flow<br />
muffler guarantees the lowest sound level on<br />
the market. High-quality stainless steel or<br />
high-temperature black ceramic coated.<br />
Ground Force<br />
Leveling Kit 3810<br />
724/430-2068<br />
www.groundforce.com<br />
PN: 3810<br />
Fits ’04–’10 Ford F-150 2-in. front leveling<br />
kit. Kit consists of strut and springs spacer<br />
with new high-grade stud extenders.<br />
Ground Force<br />
Leveling Kit 3812<br />
724/430-2068<br />
www.groundforce.com<br />
PN: 3812<br />
For GM ’07–’10 C-1500/GMT 900 <strong>SUV</strong><br />
2WD-4WD 2-in. front leveling kit. Includes<br />
high-grade powercoated strut spacer and<br />
all hardware.<br />
Ground Force<br />
Leveling Kit 3817<br />
724/430-2068<br />
www.groundforce.com<br />
PN: 3817<br />
For ’09–’10 Dodge Ram 1500 4WD 2-in.<br />
front leveling kit. Kit consists of strut<br />
extenders and high-grade stud extenders.<br />
Ground Force<br />
Leveling Kit 3822<br />
724/430-2068<br />
www.groundforce.com<br />
PN: 3822<br />
Ford F-150 ’97–’03 2-in. front leveling kit.<br />
Kit includes strut extender and high-grade<br />
stud extenders.<br />
Ground Force<br />
Green Filter USA ’11 GM 6.6L Diesel Filter<br />
724/430-2050<br />
www.greenfilterusa.com<br />
PN: 7106<br />
Lifetime, washable, reuseable air filter.<br />
Improves gas mileage and horsepower.<br />
Ground Force<br />
Green Filter USA ’11 Ford 6.7L Diesel Filter<br />
724/430-2050<br />
www.greenfilterusa.com<br />
PN: 7107<br />
Lifetime, washable, reuseable air filter.<br />
Improves gas mileage and horsepower.<br />
Ground Force<br />
’09–’10 Ram Rear Kit<br />
724/430-2068<br />
www.groundforce.com<br />
PN: 91213<br />
Ground Force rear kit for the ’09–’10 Ram<br />
1500 regular cab shortbed 2WD. The 2-in.<br />
rear drop includes rear coils and rear shocks.<br />
www.semanews.com 61
<strong>SEMA</strong> n NEW PRODUCTS<br />
Runner-Up—Best <strong>New</strong><br />
Exterior Accessory Product<br />
MBRP Inc.<br />
Mega Tips<br />
888/636-7223<br />
www.mbrpautomotive.com<br />
PN: T5128BLK<br />
For the diesel enthusiast who wants the biggest<br />
and baddest tips around, MBRP’s megasized<br />
7- and 8-in. tips are just the answer.<br />
Hellwig <strong>Products</strong> Co.<br />
Ford F-150 Pro Series Helper Spring<br />
559/734-7451<br />
www.hellwigproducts.com<br />
PN: 61907<br />
Heavy-duty adjustable helper spring. Designed<br />
to bolt on existing vehicle leaf springs. Heavyduty<br />
plated hardware included with complete<br />
easy-to-follow instructions.<br />
Hellwig <strong>Products</strong> Co.<br />
Dodge Ram BigWig Rear Sway Bar<br />
559/734-7451<br />
www.hellwigproducts.com<br />
PN: 7266<br />
Heavy-duty sway bar system allows for fine<br />
tuning to suit the driver’s style and needs.<br />
Controls body roll and stabilizes high-centerof-gravity<br />
heavy loads. Provides improved<br />
handling and vehicle control.<br />
62 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
Hellwig <strong>Products</strong> Co.<br />
2011 Super-Duty Front Sway Bar<br />
559/734-7451<br />
www.hellwigproducts.com<br />
PN: 7712<br />
Heavy-duty sway bar system allows for fine tuning<br />
to suit the driver’s style and needs. Controls<br />
body roll and stabilizes heavy loads. Provides<br />
improved handling and vehicle control.<br />
Hellwig <strong>Products</strong> Co.<br />
Jeep Wrangler TJ/LJ Sway Bar Set<br />
559/734-7451<br />
www.hellwigproducts.com<br />
PN: 77870<br />
Jeep TJ/LJ adjustable sway bar system replaces<br />
factory sway bars with front sway bar and<br />
quick-disconnect end links plus the rear sway<br />
bar is tuned to match and complement the<br />
front sway bar.<br />
K&N Engineering Inc.<br />
Toyota FJ Cruiser/4-Runner Intake System<br />
951/826-4000<br />
www.knfilters.com<br />
PN: 77-9034<br />
K&N intake systems replace the vehicle’s<br />
restrictive factory air filter and intake housing,<br />
dramatically reducing intake restriction. More<br />
air means more usable power and acceleration.<br />
Hellwig <strong>Products</strong> Co.<br />
2011 Super-Duty 4x4 Air Bag<br />
800/367-5480<br />
www.hellwigproducts.com<br />
PN: 6108<br />
Heavy-duty air spring features the largest air<br />
spring in its class. Heavy-duty powdercoated<br />
brackets easily assemble for trouble-free use.<br />
Local Motors<br />
Rally Fighter<br />
480/371-6797<br />
www.local-motors.com<br />
PN: 1<br />
Local Motors Rally Fighter street-legal off-road<br />
desert racer. Created by customers and enthusiasts.<br />
You can build and own for $59,000.<br />
MagnaFlow Exhaust<br />
<strong>Products</strong><br />
<strong>Off</strong> <strong>Road</strong> Pro-Series<br />
Exhaust System<br />
949/858-5900<br />
www.magnaflow.com<br />
PN: 17110<br />
The Magnaflow <strong>Off</strong> <strong>Road</strong><br />
Pro-Series stainless-steel exhaust<br />
system is designed for performance,<br />
aggressive sound, durability<br />
and bolt-on installation.<br />
MBRP Inc.<br />
OCF Jeep Bumpers<br />
888/636-7223<br />
www.mbrpautomotive.com<br />
PN: 130924<br />
MBRP’s <strong>Off</strong> Camber Farications builds offroad’s<br />
toughest bumpers in full front, stubby<br />
front and rear. Bolt-in stock JK driving lights<br />
for a clean, professional look.<br />
MBRP Inc.<br />
Duramax Black Ceramic-Coated<br />
Down Pipe<br />
888/636-7223<br />
www.mbrpautomotive.com<br />
PN: GM8425<br />
For the Duramax enthusiast looking for<br />
maximum power and huge EGT reductions,<br />
MBRP introduces its mandrel-bent, black<br />
ceramic-coated down pipe for ’01–’04 models.
MBRP Inc.<br />
Diesel Intercooler Pipes<br />
888/636-7223<br />
www.mbrpautomotive.com<br />
PN: IC1195<br />
MBRP’s diesel intercooler pipes feature<br />
an increased cross sectional area and restriction-free<br />
air flow. That means lower<br />
EGTs, improved fuel efficiency and<br />
better performance.<br />
McGaughy’s Suspension<br />
2011 GM HD 7-In. LIFT<br />
559/226-8196<br />
www.mcgaughys.com<br />
PN: 52350<br />
<strong>New</strong> chassis ’11 GM HD 7-in. lift kit with full<br />
7-in. diff drop. No cutting or grinding<br />
on factory diff.<br />
PPE<br />
Differential Cover for GM and Dodge<br />
714/485-4825<br />
www.ppediesel.com<br />
PN: 1380510<br />
Heavy-duty PPE differential cover cast from<br />
A356-T6 aluminum alloy. Cast-aluminum<br />
finish and greater area optimize heat transfer.<br />
Prolongs life of rear differential gears by<br />
reducing oil temperature.<br />
Pure Power! Lifetime Filters<br />
Cleanable Ford 6.0, 6.4, 6.7 Diesel<br />
Fuel Filter<br />
800/750-0827<br />
www.gopurepower.com<br />
PN: PP7160<br />
Cleanable/reusable lifetime stainless-steel diesel<br />
fuel filter with billet cap. Improves fuel economy<br />
by atomizing the fuel for cleaner burn.<br />
Rare earth magnets, Viton O-rings, 6061 T-6<br />
billet aluminum. Eliminates toxic waste and<br />
disposal charges. American made. U.S. patents<br />
and green performance!<br />
Pure Power! Lifetime Filters<br />
Cleanable Ford 7.3 Diesel Fuel Filter<br />
800/750-0827<br />
www.gopurepower.com<br />
PN: PP7173<br />
Cleanable/reusable lifetime stainless-steel<br />
diesel fuel filter with billet cap. Improves fuel<br />
economy by atomizing the fuel for cleaner<br />
burn. Rare earth magnets, Viton O-rings,<br />
6061 T-6 billet aluminum. Direct OEM<br />
spin-on replacement.<br />
Rancho/Dynomax<br />
VT Muffler<br />
734/384-7804<br />
www.gorancho.com<br />
A 3-in. single inlet, 21/2-in. dual outlet<br />
for pickups.<br />
Rancho/Dynomax<br />
Jeep TJ <strong>New</strong> Sport 31/2-in. Kit<br />
734/384-7804<br />
www.gorancho.com<br />
PN: RS6501<br />
Rancho Jeep TJ new sport 31/2-in. kit that<br />
enhances vehicle safety.<br />
RCD Suspension<br />
Jeep JK 4WD Suspension System<br />
619/588-4723<br />
www.racecardynamics.com<br />
Rancho/Dynomax<br />
Jeep TJ Rock Gear Bumpers–<br />
Front and Rear with Tire Carrier<br />
734/384-7804<br />
www.gorancho.com<br />
Rancho/Dynomax<br />
RS6564 HD Suspension Lift Kit<br />
734/384-7804<br />
www.gorancho.com<br />
Rancho/Dynomax<br />
Jeep TJ <strong>New</strong> Short-Arm 31/2-In. Kit<br />
734/384-7804<br />
www.gorancho.com<br />
PN: RS6424<br />
Rancho Jeep TJ new short-arm 31/2-in. kit that<br />
enhances vehicle safety.<br />
Rancho/Dynomax<br />
6-in. Shocks for HD 2500 <strong>Truck</strong><br />
734/384-7804<br />
www.gorancho.com<br />
www.semanews.com 63
<strong>SEMA</strong> n NEW PRODUCTS<br />
4Way Suspension<br />
<strong>Products</strong> Pty. Ltd.<br />
SV Adjustable Steering Stabilizer<br />
+61-2-9672 8899<br />
www.toughdog.com.au<br />
PN: SV5001<br />
SV adjustable steering stabilizers are designed<br />
to reduce shimmy and shake on 4WDs with<br />
large off-road tires, and for vehicles that have<br />
had a 2- to 6-in. suspension lift fitted.<br />
Advantage <strong>Truck</strong><br />
Accessories Inc.<br />
Vyn-All Rx<br />
800/773-3110<br />
www.advantagetruckaccessories.com<br />
PN: 39910<br />
Vinyl, rubber, leather and<br />
plastic cleaner.<br />
Rocky Ridge <strong>Products</strong><br />
Wrangler Roof Rack<br />
440/241-3638<br />
www.rockyridgeproducts.com<br />
PN: RRP1004,RRP1005<br />
This stainless-steel Wrangler roof rack leans<br />
back to allow access to a soft-top or hard-top<br />
and requires no drilling or modification to the<br />
vehicle to install.<br />
Runner-Up—Best <strong>New</strong> Van/<br />
Pickup/Sport-Utility Product<br />
Shin Shield<br />
Shin Shield<br />
503/710-4075<br />
www.shin-shield.com<br />
Revolutionary, new, durable device that<br />
attaches to a trailer hitch receiver to reduce<br />
or eliminate leg and shin injuries to trailerhitch<br />
owners.<br />
64 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
4Way Suspension<br />
<strong>Products</strong> Pty. Ltd.<br />
Big-Bore Adjustable Strut Assembly<br />
+61-2-9672 8899<br />
www.toughdog.com.au<br />
PN: TOY-200/7<br />
Designed with armor-plated vehicles in mind.<br />
The 45mm bore, 70mm casing and nine<br />
adjustable settings make this shock the largest-bore<br />
4WD shock on the market today.<br />
All Sales Mfg. Inc./AMI<br />
Hood Pins<br />
916/933-0236<br />
www.allsalesmfg.com<br />
PN: 5109P<br />
No-drill hood pin kit. Allows user to add racestyle<br />
hood pins without drilling the hood. Two<br />
styles and several underhood mounting cable<br />
colors available.<br />
Ablaze Grilles Inc.<br />
’11 Ford Super Duty Black Market Grille<br />
714/956-5184<br />
www.ablazegrilles.com<br />
PN: 215-0316-2-19<br />
An ’11 Ford Super Duty Black Market<br />
chrome aluminum grille. Easy to install, easy<br />
to maintain and easy to clean.<br />
Advantage <strong>Truck</strong> Accessories Inc.<br />
Gate Guard<br />
800/773-3110<br />
www.advantagetruckaccessories.com<br />
PN: 39900<br />
Heavy-duty tailgate seal. Helps keep the<br />
pickup bed free from water, dirt, dust and<br />
other roadside debris. Made of long-lasting<br />
EPDM rubber. Quick, easy installation.<br />
All Sales Mfg. Inc./AMI<br />
Billet Fuel Door<br />
916/933-0236<br />
www.allsalesmfg.com<br />
PN: 6058P<br />
<strong>New</strong> replacement fuel door for the ’11 Ford<br />
Super Duty pickup.<br />
Skyjacker Suspensions<br />
’11 Ford Super Duty 81/2-in. Suspension System<br />
318/388-0816<br />
www.skyjacker.com<br />
PN: F11852KS<br />
This 81/2-in. lift package for the Super Duty is designed<br />
for ease of installation. This 100% bolt-on setup<br />
includes a new four-link design that replaces the OEM<br />
radius arms.
Skyjacker Suspensions<br />
’06–’10 Dodge Ram 1500 1- to 2.5-in. Front<br />
Leveling Struts<br />
318/388-0816<br />
www.skyjacker.com<br />
PN: D6912ST<br />
Skyjacker’s 1- to 2.5-in. adjustable front<br />
leveling struts offer a variety of leveling or lift<br />
options for the front of Dodge trucks to compensate<br />
for additional aftermarket accessories.<br />
Husky Liners<br />
Custom-Molded Floor Liners<br />
800/344-8759<br />
www.huskyliners.com<br />
PN: 3389<br />
Husky custom-molded liners provide the<br />
ultimate in floor protection, complete with<br />
new designs to complement the vehicle’s<br />
interior. Made to outlast the vehicle.<br />
Husky Liners<br />
Custom-Molded Mud Guards<br />
800/344-8759<br />
www.huskyliners.com<br />
PN: 56681<br />
Husky custom-molded mud guards provide<br />
enhanced styling that keeps mud, snow and<br />
ice off the running boards and helps prevent<br />
damage to the vehicle.<br />
Go Industries Inc.<br />
Quad–Guard<br />
800/527-4345<br />
www.goindustries.com<br />
PN: 32738<br />
Heavy-duty, unique design that is installer friendly—no drilling required.<br />
Manufactured for today’s trucks and law-enforcement categories. Comes in<br />
a black powdercoat finish.<br />
www.semanews.com 65
<strong>SEMA</strong> n NEW PRODUCTS<br />
Runner-Up—Best <strong>New</strong> <strong>Off</strong>-<br />
<strong>Road</strong>/4-Wheel Drive Product<br />
Omix-Ada/Rugged Ridge<br />
Tire Carrier Linkage for ’76–’11 Jeeps<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11503.9<br />
Rugged Ridge tire carrier linkage connects<br />
the tire carrier to the tailgate, allowing the<br />
user to open both together in a single,<br />
fluid motion.<br />
Omix-Ada/Rugged Ridge<br />
Half Doors for ’07–’11 Jeep Wranglers<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11509.01<br />
Keep the elements out while maintaining that<br />
open-air experience. Constructed from paintable,<br />
impact-resistant thermoplastic mounted<br />
to a rigid, powdercoated internal steel frame.<br />
Omix-Ada/Rugged Ridge<br />
Tube Doors for ’07–’11 Jeep Wranglers<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11509.1<br />
Tube doors help increase visibility when<br />
climbing obstacles and trail riding. The doors<br />
interchange easily with the factory steel doors<br />
and require no body modification.<br />
Mountain <strong>Off</strong> <strong>Road</strong><br />
Range Rover Oil/Transmission Skidplate<br />
970/625-0500<br />
www.mountainoffroad.com<br />
PN: RROPTSP09<br />
Protect the undercarriage while seeing the other<br />
half of the world in comfort and luxury with<br />
this oil pan/transmission skidplate; ’09–current.<br />
66 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
Omix-Ada/Rugged Ridge<br />
Tube Ends for Jeep XHD Bumpers<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11540.21<br />
Polished stainless or black tube ends for the<br />
XHD Jeep modular bumper system.<br />
Omix-Ada/Rugged Ridge<br />
Storage Bumper Ends for<br />
Jeep XHD Bumpers<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11540.22<br />
Storage ends for the XHD Jeep modular bumper<br />
system. Fits all ’07–’11 Jeep Wranglers.<br />
Omix-Ada/Rugged Ridge<br />
Flat Fender Flares for ’07–’11<br />
Jeep Wranglers<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11620.1<br />
All-terrain flat fender flares for ’07–’11<br />
Jeep Wranglers. Complete four-piece kit.<br />
Omix-Ada/Rugged Ridge<br />
All-Terrain Fender Flares for Jeep<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11630.1<br />
All-terrain off-road fender flares for ’76–’06<br />
Jeep CJ and Wrangler. Complete four- or<br />
six-piece kits.<br />
Omix-Ada/Rugged Ridge<br />
Rugged Ridge Cowl Plate Body Armor<br />
for ’07–’11 Jeep JK Wranglers<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11651.18<br />
Protect the cowl from mirror damage whenever<br />
the door retainer straps are disconnected and<br />
allow the doors to swing free. Fits ’07–’11<br />
JK Wranglers.<br />
Omix-Ada/Rugged Ridge<br />
Rugged Ridge All-Terrain Floor Liners<br />
for Cherokees<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 12920.25<br />
The only floor liner with Deep Tread technology.<br />
Precision engineered and injection<br />
molded for an exact fit to the shape and<br />
contour of the vehicle’s floor.<br />
Omix-Ada/Rugged Ridge<br />
Sun Visor Covers for ’07–’11<br />
Jeep Wranglers<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 13305.08<br />
Instantly turn the plastic sun visors on a<br />
’07–’11 Wrangler into usable storage space<br />
while getting a clean new look with custom<br />
visor covers.<br />
Omix-Ada/<br />
Rugged Ridge<br />
’97–’06 Wrangler<br />
Replacement Seats<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 13414.09<br />
Custom-fit replacement<br />
seating for ’97–’06 Jeep<br />
Wranglers. Does not use<br />
adaptor brackets to fit these<br />
applications. Four styles to<br />
choose from.
Hedman Performance Group<br />
Chevy 4x4 S-10 V8<br />
Swap-in-a-Box Kit<br />
562/921-0404<br />
www.hedmanperformancegroup.com<br />
PN: 44062<br />
Hedman Performance Group’s Chevy V8<br />
4x4 S-10/Blazer Swap-in-a-Box kit takes<br />
the guesswork out of searching for the right<br />
combination of performance parts that work<br />
seamlessly together.<br />
TJM <strong>Products</strong> Pty. Ltd.<br />
Xray 220 HID Driving Light<br />
888/909-4856<br />
www.xrayvision.net<br />
The Xray Vision 220 series HID are 50-watt,<br />
high-intensity-discharge driving lights designed<br />
for mounting on loop bars, bull bars or roof<br />
rails of <strong>SUV</strong>s, 4x4s, RVs and heavy transport<br />
vehicles. Xray Vision driving lights will significantly<br />
increase light output and quality over<br />
and above standard vehicle headlights.<br />
Tough Country <strong>Products</strong><br />
Deluxe Replacement Front for the<br />
’11 Ford Super Duty<br />
979/543-9204<br />
www.toughcountry.com<br />
PN: DFR2011F-L<br />
The deluxe series was designed to protect the<br />
user and the vehicle, even in the toughest of<br />
situations. It has a streamlined appearance<br />
and comes standard with a high-gloss black<br />
industrial powdercoat. Built with strong 11/4-in.<br />
light loops, angular front protection plates and<br />
added side protection with a rigid pipe base.<br />
Go Rhino! <strong>Products</strong>/<br />
Big Country <strong>Truck</strong><br />
4-In. Widesider Stainless Sidebar<br />
866/444-3818<br />
www.bigcountryauto.com<br />
PN: 376019<br />
Four-in. oval wheel-to-wheel; safe entry and<br />
exit. Easy access to bed area. One-piece design;<br />
easy no-drill installation. Black or chrome<br />
finish. Limited lifetime warranty.<br />
Fastway Trailer <strong>Products</strong><br />
Fastway Flip–Automatic<br />
Jack Foot<br />
877/523-9103<br />
www.fastwaytrailer.com<br />
PN: 88-00-6525<br />
As the jack extends, the Flip<br />
extends down, locking into place.<br />
As the jack rises, the Flip jack<br />
foot automatically tucks up under<br />
the frame.<br />
Putco Inc.<br />
LED DayLiner–’09–Current Ford F-150s<br />
800/247-3974<br />
www.putco.com<br />
PN: 280140<br />
Putco’s LED DayLiner for Ford F-150s<br />
features high-power LEDs that are embedded<br />
into a CNC chromed-aluminum trim piece<br />
for an attractive accent day or night.<br />
Putco Inc.<br />
LED Liquid DayLiner Grille Insert–<br />
’11 GMC Sierra LD<br />
800/247-3974<br />
www.putco.com<br />
PN: 280510<br />
Putco’s LED DayLiner Liquid grille for the ’11<br />
GMC Sierra installs easily over factory grilles<br />
and features high-power LEDs embedded into<br />
the CNC aluminum material. This grille provides<br />
an attractive, custom look, day or night.<br />
HH2 Hydrogen Clean<br />
Exhaust Systems<br />
Clean Air Combustion System<br />
818/349-9002<br />
www.hh2.us<br />
PN: HH2-4<br />
HH2 Hydrogen water fuel cell creates<br />
separated hydrogen and oxygen gases for<br />
direct input into the vehicle’s air intake<br />
system. Eliminates most if not all exhaust<br />
emissions. Improves mpg and boosts power<br />
and performance.<br />
Skyjacker Suspensions<br />
2011 Chevy 2500HD DEF/<br />
Urea Tank Skidplate<br />
318/388-0816<br />
www.skyjacker.com<br />
PN: DEFG114SP<br />
This new DEF/Urea tank skidplate protects<br />
the DEF tank from debris on- and off-road.<br />
It is made from laser-cut P&O steel for<br />
ultimate protection.<br />
Flex-a-lite Consolidated<br />
Radiator/Fan Combination for ’87–’06<br />
Wrangler TJs<br />
253/922-2700<br />
www.flex-a-lite.com<br />
PN: 60187<br />
Flex-a-lite now offers a direct-fit Flex-a-fit<br />
two-row radiator and electric fan system for<br />
’87–’06 Jeep Wranglers. The Wrangler radiator/fan<br />
combination replaces the stock one-row<br />
radiator with two rows for better cooling and<br />
replaces the stock belt-driven fan for<br />
more horsepower.<br />
www.semanews.com 67
<strong>SEMA</strong> n NEW PRODUCTS<br />
Putco Inc.<br />
Neutron LED Bulb<br />
800/247-3974<br />
www.putco.com<br />
PN: 283571W<br />
Made of high-power Nichia LEDs in Putco’s<br />
U.S. manufacturing facility. Each bulb<br />
includes a heavy aluminum heat sink to<br />
maximize the light output and eliminate overheating.<br />
These are the brightest LED bulbs<br />
on the market.<br />
Retailers should diversify<br />
with “usable”<br />
products, such as tires,<br />
wipers and brakes, as<br />
well as generators and<br />
snow/ice equipment.<br />
Exhaust and LED<br />
lighting are important to the street-truck<br />
market, along with lower-cost shackle<br />
kits rather than full-blown lowering kits.<br />
In the off-road market, 6-in. lift kits are<br />
on the rebound, and weekend warriors<br />
want economical winches. Bumpers for<br />
Jeeps are also doing well in every price<br />
range, as are fold-up and retractable<br />
tonneaus for pickups. Nerf bars are getting<br />
physically bigger, moving from the<br />
3-in. round type to 5- and 6-in. versions<br />
that resemble what the automakers are<br />
bringing to the table. In the <strong>SUV</strong>/CUV<br />
market, suppliers are expanding to cover<br />
many more vehicle applications in floor<br />
mats, liners and cargo control, but we<br />
need to educate the owners that these<br />
great products are available! Less than<br />
5% of them know what we sell or why<br />
they need it. Light-truck parts dealers<br />
should also get their local new-vehicle<br />
dealerships to put demo trucks in their<br />
showrooms. They sell quickly and tie<br />
extra parts into the financing. Proactive<br />
dealerships that have embraced this strategy<br />
are adding hundreds of thousands of<br />
gross dollars to their monthly sales.<br />
—Nick Gramelspacher<br />
National Sales Director,<br />
Meyer Distributing<br />
68 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
Putco Inc.<br />
Stainless-Steel Tonneau Cover Skins–<br />
’11 Chevy Silverado<br />
800/247-3974<br />
www.putco.com<br />
PN: 59902<br />
Putco’s stainless-steel tonneau cover skins<br />
feature a cutaway design to not interfere with<br />
the tonneau cover installation bracketry. Each<br />
set of skins is made of 18-gauge high-polished<br />
stainless steel and offers a tight fit around the<br />
entire truck bed.<br />
Putco Inc.<br />
LED Festoon<br />
800/247-3974<br />
www.putco.com<br />
Putco Inc.<br />
LED DayLiner<br />
800/247-3974<br />
www.putco.com<br />
Putco Inc.<br />
Neutron LED Bulbs<br />
800/247-3974<br />
www.putco.com<br />
Rampage <strong>Products</strong><br />
Hood Lock<br />
951/277-4949<br />
www.rampageproducts.com<br />
PN: 74XXX<br />
Rampage introduces a custom Jeep hood-lock<br />
assembly with stainless/brass components, adjustable<br />
tension and a durable powdercoat finish.<br />
Rampage <strong>Products</strong><br />
GripTrack<br />
951/277-4949<br />
www.rampageproducts.net<br />
PN: 7702<br />
GripTrack includes a pair of durable, foldable,<br />
molded-plastic tracks that are designed to assist<br />
in regaining traction whenever sand, snow or<br />
other loose elements restrict vehicle movement.<br />
Rampage <strong>Products</strong><br />
TrailCan Utility Box<br />
951/277-4949<br />
www.rampageproducts.com<br />
PN: 86619<br />
Locking utility tool box disguised as an<br />
ordinary jerry can that fits into standard gascan<br />
mounts. Powdercoated steel finish with<br />
removable tray and drawers.<br />
RBP/Rolling Big Power,<br />
a Division of Lexani<br />
Turbo Tip<br />
877/519-9090<br />
www.rolllingbigpower.om<br />
PN: 45005-9<br />
The Turbo Tip gives any truck a diesel turbo<br />
whistle noise without having to have a diesel.<br />
RBP/Rolling Big Power,<br />
a Division of Lexani<br />
RX3 Grille<br />
877/519-9090<br />
www.rolllingbigpower.com<br />
PN: 751556<br />
<strong>New</strong>est grille in the RBP lineup.
RBP/Rolling Big Power,<br />
a Division of Lexani<br />
96R 20-in. <strong>Truck</strong> Wheel<br />
877/519-9090<br />
www.rollingbigpower.com<br />
PN: 96R<br />
<strong>New</strong> 20-in. truck wheels from RBP available<br />
in machined black and will fit on all styles<br />
of trucks.<br />
RBP/Rolling Big Power,<br />
a Division of Lexani<br />
Leveling Kits<br />
877/519-9090<br />
www.rollingbigpower.com<br />
PN: multiple<br />
RBP’s full line of leveling kits for the<br />
truck market.<br />
Warrior <strong>Products</strong><br />
Roller Fairlead License-Plate Mount<br />
503/691-8915<br />
www.warriorproducts.com<br />
PN: 2350<br />
A perfect way to relocate your license plate<br />
while adding a custom look, this license-plate<br />
bracket is constructed of 14-gauge HRPO<br />
steel plate and comes complete with all of the<br />
mounting hardware for an easy installation.<br />
RealWheels Corp.<br />
The Tag-Lites<br />
847/662-7722<br />
www.realwheels.com<br />
PN: RW604<br />
The Tag-Lites is a simple yet innovative<br />
bracket that mounts to any front license-plate<br />
mounting location for adding fog, driving,<br />
rally and accessory lights.<br />
Retrax <strong>Truck</strong> Bed Cover<br />
Protrax Retractable Pickup<br />
Bed Cover<br />
800/206-4070<br />
www.rolltopcover.com<br />
Constructed of heavy-duty<br />
aluminum slats that are<br />
connected by flexible hinges<br />
to provide a durable,<br />
weather-tight seal.<br />
Rhino-Rack USA<br />
Pioneer Platform Rack<br />
303/706-9700<br />
www.rhinorack.com<br />
PN: 42100<br />
Sleek and versatile, these stylish alloy platform<br />
racks are the next generation of load-carrying<br />
solutions. Six sizes with unique side rail<br />
options available.<br />
Rightline Gear Inc.<br />
PackRight Cargo Saddlebag<br />
888/685-4327<br />
www.rightlinegear.com<br />
PN: 100B90<br />
The cargo saddlebag is an easy-loading cargo<br />
carrier that rests on the back of the vehicle,<br />
suspended from the luggage rack.<br />
<strong>Road</strong>master Inc.<br />
’11 Dodge Ram Handling Package<br />
800/669-9690<br />
www.roadmasterinc.com/products/rss/<br />
rsspage2.html<br />
PN: 1129-120; 1129-135; RBK20;RSSB<br />
Combines a Reflex steering stabilizer for better<br />
steering control with front and rear anti-sway<br />
bars for flatter cornering with improved<br />
ride stability.<br />
<strong>Road</strong>side Safety Supply<br />
Duro Flash<br />
909/598-6361<br />
www.roadsidesafetysupply.com<br />
PN: XG3888<br />
An LED flare replacement that is durable, can<br />
be run over by a heavy truck without moving<br />
and works great on the road and under water.<br />
<strong>Off</strong>-road retailers<br />
must stay ahead of the<br />
curve regarding the<br />
development of platforms<br />
equipped with<br />
NHTSA-mandated<br />
electronic stability control<br />
(ESC) and various other active vehicle<br />
safety systems. The introduction of these<br />
increasingly complex and integrated platform<br />
technologies is a major hurdle for<br />
all suspension companies when developing<br />
new product. Whether it’s a leveling<br />
kit or a complete suspension system, a<br />
higher level of product development is<br />
required. This is not easy, nor is it cheap.<br />
Nevertheless, proper testing and documentation<br />
is an absolute requirement.<br />
Superlift and other suspension companies<br />
have been working with <strong>SEMA</strong><br />
and a consortium of vehicle OEMs and<br />
automotive industry support companies<br />
to address ESC compliance and<br />
related issues regarding lifted vehicles.<br />
The aftermarket will see more on this as<br />
progress continues, and any distributor<br />
or jobber can contact Superlift directly<br />
for more detailed information. Retailers<br />
must think about protecting themselves<br />
by knowing what they’re selling<br />
and installing. Support the brands<br />
you know and trust—brands that put<br />
the proper time and testing into the<br />
product development process. Ask the<br />
manufacturers what kind of testing they<br />
have done. Bottom line, sooner rather<br />
than later, you can’t be using your granddaddy’s<br />
lift kit anymore.<br />
—Tim Watts<br />
Vice President Sales and Marketing,<br />
Superlift Suspension Systems<br />
www.semanews.com 69
<strong>SEMA</strong> n NEW PRODUCTS<br />
Runner-Up—Best <strong>New</strong> Van/<br />
Pickup/Sport-Utility Product<br />
RBP/Rolling Big Power,<br />
a Division of Lexani<br />
Logo Mud Flap<br />
877/519-9090<br />
www.rollingbigpower.com<br />
PN: RBP4000<br />
RBP logo mudflaps.<br />
Warrior <strong>Products</strong><br />
Alumi-Rollers Replacement Winch<br />
Fairlead Rollers<br />
503/691-8915<br />
www.warriorproducts.com<br />
PN: 2311<br />
Designed to replace the steel rollers in a<br />
winch’s existing roller fairlead. Cut from solid<br />
aluminum stock and CNC machined to a<br />
smooth finish. This smooth, low-friction roller<br />
kit is ideal for use with a synthetic winch line<br />
upgrade. Rollers are available in clear, red or<br />
black-anodized finishes.<br />
Wattshocks<br />
Wattshocks<br />
928/855-4663<br />
www.wattshocks.com<br />
PN: WS4<br />
A regenerative suspension technology that exploits a<br />
vehicle’s own weight to create electricity for fuel savings,<br />
large electric loads or battery range extension.<br />
70 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
Westin Automotive<br />
The Premier 6-in. Oval Side Bar<br />
626/960-6762<br />
www.westinautomotive.com<br />
PN: 22-Series<br />
Westin’s new premier 6-in. oval side bar offers<br />
the largest step area for sure-footed entry into<br />
fullsize trucks and <strong>SUV</strong>s. Available in polished<br />
stainless steel and black powdercoated finish.<br />
Winch Solutions USA<br />
Warrior EWX Extreme <strong>Off</strong>-<strong>Road</strong> Winches<br />
+44-7767273919<br />
www.warriorwinches.com<br />
PN: EWX12000<br />
Europe’s best is now available in the United<br />
States. Fully sealed, stainless steel, integrated<br />
wireless remote. Performance in the most<br />
punishing environment.<br />
Bilstein Shock Absorbers<br />
Bump Stops–2- and 3-in. Travel<br />
800/537-1085<br />
www.bilsteinus.com<br />
Monotube bump stop assists in the smooth<br />
deceleration of suspension components for<br />
added control in off-road applications. Now<br />
available in 2- and 3-in. travel.<br />
Warrior <strong>Products</strong><br />
JK Wrangler Steel Taillights<br />
503/691-8915<br />
www.warriorproducts.com<br />
PN: 2970<br />
A great replacement for your factory taillights.<br />
Almost every trail user has seen a broken<br />
plastic taillight at one time or another. This<br />
great solution provides a strong steel replacement<br />
that accepts standard grommet-mounted<br />
taillights and/or reverse lights.<br />
aFe-Advanced Flow EngineeringInc.<br />
Stage 2 Intake for ’11 Ford 6.7L Super Duty<br />
951/493-7100<br />
www.afepower.com<br />
PN: 54-11872<br />
This Stage 2 cold-air intake from aFe outflows<br />
the factory air intake system by 67% over the<br />
factory intake and produces 26 hp and<br />
80 lb.-ft. of torque over the factory intake.<br />
Bilstein Shock Absorbers<br />
5165 Series Reservoir Shock–12-in.<br />
Short Body<br />
800/537-1085<br />
www.bilsteinus.com<br />
PN: F4-BR5-H013-H0<br />
A 46mm monotube shock absorber with a reservoir designed for custom fit and<br />
lifted light-truck and <strong>SUV</strong> applications.