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Truck, SUV & Off-Road New Products - SEMA

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RBP/Rolling Big Power,<br />

a Division of Lexani<br />

96R 20-in. <strong>Truck</strong> Wheel<br />

877/519-9090<br />

www.rollingbigpower.com<br />

PN: 96R<br />

<strong>New</strong> 20-in. truck wheels from RBP available<br />

in machined black and will fit on all styles<br />

of trucks.<br />

RBP/Rolling Big Power,<br />

a Division of Lexani<br />

Leveling Kits<br />

877/519-9090<br />

www.rollingbigpower.com<br />

PN: multiple<br />

RBP’s full line of leveling kits for the<br />

truck market.<br />

Warrior <strong>Products</strong><br />

Roller Fairlead License-Plate Mount<br />

503/691-8915<br />

www.warriorproducts.com<br />

PN: 2350<br />

A perfect way to relocate your license plate<br />

while adding a custom look, this license-plate<br />

bracket is constructed of 14-gauge HRPO<br />

steel plate and comes complete with all of the<br />

mounting hardware for an easy installation.<br />

RealWheels Corp.<br />

The Tag-Lites<br />

847/662-7722<br />

www.realwheels.com<br />

PN: RW604<br />

The Tag-Lites is a simple yet innovative<br />

bracket that mounts to any front license-plate<br />

mounting location for adding fog, driving,<br />

rally and accessory lights.<br />

Retrax <strong>Truck</strong> Bed Cover<br />

Protrax Retractable Pickup<br />

Bed Cover<br />

800/206-4070<br />

www.rolltopcover.com<br />

Constructed of heavy-duty<br />

aluminum slats that are<br />

connected by flexible hinges<br />

to provide a durable,<br />

weather-tight seal.<br />

Rhino-Rack USA<br />

Pioneer Platform Rack<br />

303/706-9700<br />

www.rhinorack.com<br />

PN: 42100<br />

Sleek and versatile, these stylish alloy platform<br />

racks are the next generation of load-carrying<br />

solutions. Six sizes with unique side rail<br />

options available.<br />

Rightline Gear Inc.<br />

PackRight Cargo Saddlebag<br />

888/685-4327<br />

www.rightlinegear.com<br />

PN: 100B90<br />

The cargo saddlebag is an easy-loading cargo<br />

carrier that rests on the back of the vehicle,<br />

suspended from the luggage rack.<br />

<strong>Road</strong>master Inc.<br />

’11 Dodge Ram Handling Package<br />

800/669-9690<br />

www.roadmasterinc.com/products/rss/<br />

rsspage2.html<br />

PN: 1129-120; 1129-135; RBK20;RSSB<br />

Combines a Reflex steering stabilizer for better<br />

steering control with front and rear anti-sway<br />

bars for flatter cornering with improved<br />

ride stability.<br />

<strong>Road</strong>side Safety Supply<br />

Duro Flash<br />

909/598-6361<br />

www.roadsidesafetysupply.com<br />

PN: XG3888<br />

An LED flare replacement that is durable, can<br />

be run over by a heavy truck without moving<br />

and works great on the road and under water.<br />

<strong>Off</strong>-road retailers<br />

must stay ahead of the<br />

curve regarding the<br />

development of platforms<br />

equipped with<br />

NHTSA-mandated<br />

electronic stability control<br />

(ESC) and various other active vehicle<br />

safety systems. The introduction of these<br />

increasingly complex and integrated platform<br />

technologies is a major hurdle for<br />

all suspension companies when developing<br />

new product. Whether it’s a leveling<br />

kit or a complete suspension system, a<br />

higher level of product development is<br />

required. This is not easy, nor is it cheap.<br />

Nevertheless, proper testing and documentation<br />

is an absolute requirement.<br />

Superlift and other suspension companies<br />

have been working with <strong>SEMA</strong><br />

and a consortium of vehicle OEMs and<br />

automotive industry support companies<br />

to address ESC compliance and<br />

related issues regarding lifted vehicles.<br />

The aftermarket will see more on this as<br />

progress continues, and any distributor<br />

or jobber can contact Superlift directly<br />

for more detailed information. Retailers<br />

must think about protecting themselves<br />

by knowing what they’re selling<br />

and installing. Support the brands<br />

you know and trust—brands that put<br />

the proper time and testing into the<br />

product development process. Ask the<br />

manufacturers what kind of testing they<br />

have done. Bottom line, sooner rather<br />

than later, you can’t be using your granddaddy’s<br />

lift kit anymore.<br />

—Tim Watts<br />

Vice President Sales and Marketing,<br />

Superlift Suspension Systems<br />

www.semanews.com 69

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