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<strong>SEMA</strong> n NEW PRODUCTS<br />
Mountain <strong>Off</strong> <strong>Road</strong><br />
Range Rover Front Bumper<br />
970/625-0500<br />
www.mountainoffroad.com<br />
PN: RRFB09<br />
See the other half of the world in luxury and<br />
comfort with this Range Rover off-roading<br />
front bumper. Made of 3/16-in. plate steel for<br />
’09–current models. Bolt-on installation.<br />
Technology and education<br />
are the keys.<br />
The next generation is<br />
going to always want<br />
to be connected to the<br />
Internet, their phones<br />
and their music, so<br />
features, such as Ford’s<br />
SYNC, are important for the truck market.<br />
We have to emphasize education to<br />
keep up with the changes and the complexity<br />
of new vehicles. In the off-road<br />
market, that means gaining horsepower<br />
and adding aftermarket exhaust while<br />
maintaining ever-more-restrictive emissions<br />
codes. In pickups, it’s fuel economy<br />
and trucks that keep getting lighter.<br />
<strong>SUV</strong>s are featuring more rear-seat entertainment<br />
and smaller sizes yet with three<br />
rows of seats. For retailers, balance is<br />
crucial. You need product on the shelves<br />
to beat the Internet sellers by having<br />
it for the customer right now, but you<br />
can’t overbuy and get stuck with inventory<br />
because the vehicle changed or a<br />
product’s popularity faded. Perhaps the<br />
biggest opportunity is installing items<br />
that the DIYers do not want to do or<br />
can’t do, and the biggest threat is gas<br />
prices going north of $4 per gallon and<br />
how that might affect new-vehicle sales<br />
and the activities of weekend-warrior<br />
auto enthusiasts.<br />
—Kevin Fournier<br />
Purchasing Manager,<br />
Cap World<br />
44 April 2011 <strong>SEMA</strong> <strong>New</strong>s<br />
Omix-Ada/Rugged Ridge<br />
Dual Battery Tray for ’07–’11 Jeep Wranglers<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11214.53<br />
The dual battery kit is designed to mount two<br />
batteries in place of the factory single-<br />
battery location.<br />
Omix-Ada/Rugged Ridge<br />
Alloy USA Axle Tube Seals for ’07–’11 Jeep<br />
JK Wranglers and Grande Axle Kits<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11105<br />
Keep water, mud and debris from entering the<br />
front axle housing. These CNC-machined<br />
aluminum housings feature two seals to<br />
provide double protection from crud.<br />
NitroStrike Inc.<br />
Mini Foamer<br />
864/551-2606<br />
www.nitrostrike.com<br />
PN: NSMF<br />
The NitroStrike Mini<br />
Foamer is a personal fire<br />
extinguishing system<br />
that cools fires fast and is<br />
100% green. Safe for you;<br />
safe for our environment!<br />
Winner—Best <strong>New</strong> Interior<br />
Accessory Product<br />
Omix-Ada/Rugged Ridge<br />
Interior Trim Kit for ’07–’10<br />
Jeep JK Wranglers<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11151.xx<br />
Make a ’07–’10 Wrangler stand out with<br />
these injection-molded plastic interior<br />
accents from Rugged Ridge. Injectionmolded<br />
from factory interior for an exact fit.<br />
Mr. Grille<br />
Anodized Punched Billet Grille<br />
951/279-4360<br />
www.mrgrille.com<br />
Anodized and punched billet grille.<br />
Omix-Ada/Rugged Ridge<br />
Alloy USA Wheel Spacers for ’07–’11<br />
Jeep Wranglers<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11300<br />
Wheel spacers that move wheels out to help fit<br />
aftermarket wheels and wider tires while<br />
creating a wider stance with extra stability.<br />
Omix-Ada/Rugged Ridge<br />
Alloy USA X-Joint, Greasable, Serviceable<br />
U-Joint<br />
770/614-6101<br />
www.omix-ada.com<br />
PN: 11500<br />
Now a serviceable U-joint for Dana 44<br />
applications is available. Replace the 5-297X<br />
or 5-760X standard U-joints with the Alloy<br />
USA X-Joint.