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Manual on good Agricultural Marketing practices for - Agmarknet

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6.Punjab Amritsar, Bhatinda, Faridkot,Ferozpur, Gurudaspur, Hoshiarpur,<br />

Jalandhar, Kapurthala, Ludhiana, Moga, Muktsar, Narashahar,<br />

Patiala, Ropar, Sangrur, Fatehgarhsahib<br />

7.Rajasthan Jaipur,Jodhpur,Ajmer, Bikaner, Sri Gangapur, Udaipur<br />

8. Tamil Nadu Coimbatore, Madampatti, Dindigul, Kodai Road, Semapatti,<br />

Madurai, Oodaipatti, Surulipatti, Kadayanallur<br />

9.Uttar<br />

Lucknow, Jhansi, Sultanpur, Kanpur, Meerut, Moradabad,<br />

Pradesh Muzaffarnagar, Bareilly, Allahabad, Agra<br />

9.0 MARKETING CHANNELS<br />

The following are the main marketing channels through which grapes are marketed<br />

in India:<br />

i) Producer – Pre harvest c<strong>on</strong>tractor – Wholesaler – Retailer –C<strong>on</strong>sumer<br />

ii) Producer – Commissi<strong>on</strong> agent/ Wholesaler – Retailer –C<strong>on</strong>sumer<br />

iii) Producer – Commissi<strong>on</strong> agent – Retailer –C<strong>on</strong>sumer<br />

10.0 MARKETING INFORMATION AND EXTENSION<br />

<strong>Marketing</strong> in<strong>for</strong>mati<strong>on</strong>:<br />

<strong>Marketing</strong> In<strong>for</strong>mati<strong>on</strong> is essential <strong>for</strong> producers in planning producti<strong>on</strong> and market<br />

led producti<strong>on</strong>. It is equally important <strong>for</strong> other market participants <strong>for</strong> trading.<br />

Government of India has launched <strong>Marketing</strong> Research and In<strong>for</strong>mati<strong>on</strong><br />

Network Scheme through Directorate of <strong>Marketing</strong> & Inspecti<strong>on</strong> (DMI) to bring out<br />

improvement in the present market in<strong>for</strong>mati<strong>on</strong> scenario by linking all agricultural<br />

produce markets in the States and Uni<strong>on</strong> Territories. The data received from<br />

markets is being displayed <strong>on</strong> the website www.agmarknet.nic.in

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