Manual on good Agricultural Marketing practices for - Agmarknet

Kisan Call Centre :
The Department of Agriculture and Cooperation (DAC), Ministry of
Agriculture, Government of India launched Kisan Call Centres on January 21 st ,2004
throughout the country. It has the objective of affording instant solution to the
problems faced by the farmers during cultivation under diverse challenging
situations by using local language. Dial toll free No. 1551 to contact Kisan Call
Centre.
11.0 ALTERNATIVE SYSTEM OF MARKETING
1.) Direct marketing:
Direct marketing is an innovative concept, which involves marketing of
produce i.e. grapes by the farmer directly to the consumers/processors without any
middlemen. Direct marketing enables producers and processors and other bulk
buyers to economize on transportation cost and improve price realization. It also
provides incentive to large scale marketing companies i.e. processors and exporters
to purchase directly from producing areas.
Benefits:
It increases profit of the producer.
It helps in market oriented production.
It helps in better marketing of grapes.
It minimizes marketing cost.
It encourages distribution efficiency.
It promotes employment to the producer.
Direct marketing enhances the consumer satisfaction-since the farmer bring the
produce in a manner acceptable to consumer.
It provides better marketing techniques to producers.
It encourages direct contact between producers and consumers.
It encourages the farmers for retail sale of their produce.
2.) Contract Farming:
Contract farming is a system of farming, where selected crop is grown for
marketing by farmers under a ‘buy-back’ agreement with an agency (entrepreneur
or trader or processor or manufacturer). Contract farming is beneficial to both the
parties i.e. farmers and the contracting agencies.