Download PDF - SymphonyIRI Group

Recommendations

Info

Price is also heavily influencing brand decisions 28 28 Copyright © SymphonyIRI Group, 2012. Confidential and Proprietary. Copyright © SymphonyIRI Group, 2010. Confidential and Proprietary. 36% of consumers indicate that brand decisions are very heavily influenced by price
Consumers are perusing a range of media to get pricing information Influencers of Brand Decisions % of Shoppers Indicating Very Strongly Influenced Shopper Loyalty Discounts Product Label 29 29 Copyright © SymphonyIRI Group, 2012. Confidential and Proprietary. Copyright © SymphonyIRI Group, 2010. Confidential and Proprietary. Coupons Newspaper Circular In-Store Flyers In-Store Signs/Displays 8% 8% 8% 17% 16% 18%
Page 1 and 2: State of the Snack Industry Sally L
Page 3 and 4: 2012: Navigating the Road Ahead 3 3
Page 5 and 6: Agenda 1 2 3 4 5 The Economy Indust
Page 7 and 8: However, global economic conditions
Page 9 and 10: Many consumers are having trouble k
Page 11 and 12: Consumer expectations for the next
Page 13 and 14: Noteworthy increases across daypart
Page 15 and 16: Dollar sales climbed Dollar Sales C
Page 17 and 18: Associated inflationary pricing tre
Page 19 and 20: Grocery and Walmart lost snack volu
Page 21 and 22: C-store and drug channel gains are
Page 23 and 24: Numerous growth opportunities exist
Page 25 and 26: Preplanning remains as common today
Page 27: Today, price is as important as con
Page 31 and 32: Sale pricing strategies are also dr
Page 33 and 34: Snacks play an important role in hu
Page 35 and 36: As well as, categories outside the
Page 37 and 38: A strong majority of consumers are
Page 39 and 40: Consumers’ quest for healthier li
Page 41 and 42: Sizable segment of the market view
Page 43 and 44: Recent snack innovation is bolsteri
Page 45 and 46: Sustainability remains a growth opp
Page 47 and 48: Step up efforts to influence decisi
Page 49 and 50: Lessen “fear of the unknown” by
Page 51 and 52: Build basket size with cross promot
Page 53 and 54: Snack role is a critical driver of
Page 55 and 56: Play into consumers’ quest for hu
Page 57 and 58: Partner with retailers in efforts t
Page 59 and 60: …and include prominent health-rel
Page 61 and 62: Build relationships and loyalty by
Page 63 and 64: Develop messaging that underscores
Page 65 and 66: New media efforts are effectively d
Page 67 and 68: Tap into consumers’ desire for se
Page 69 and 70: Keep offering convenient yet cost-e
Page 71 and 72: Drive growth by highlighting usage
Page 73 and 74: Keep environmental efforts in the l
Page 75 and 76: 75 75 Copyright © SymphonyIRI Grou

Download PDF - SymphonyIRI Group

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?