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Methodology Sales Performance SymphonyIRI InfoScan® Reviews SymphonyIRI MarketInsight SymphonyIRI MarketAdvantage Health & Wellness Claims Information Shopping Behavior SymphonyIRI Consumer Network Consumer Attitudes SymphonyIRI 2012 Consumer Snacking Study 4 4 Copyright © SymphonyIRI Group, 2012. Confidential and Proprietary. Copyright © SymphonyIRI Group, 2010. Confidential and Proprietary.
Agenda 1 2 3 4 5 The Economy Industry Impact Key Trends Opportunity Conclusions 5 5 Copyright © SymphonyIRI Group, 2012. Confidential and Proprietary. Copyright © SymphonyIRI Group, 2010. Confidential and Proprietary.
Page 1 and 2: State of the Snack Industry Sally L
Page 3: 2012: Navigating the Road Ahead 3 3
Page 7 and 8: However, global economic conditions
Page 9 and 10: Many consumers are having trouble k
Page 11 and 12: Consumer expectations for the next
Page 13 and 14: Noteworthy increases across daypart
Page 15 and 16: Dollar sales climbed Dollar Sales C
Page 17 and 18: Associated inflationary pricing tre
Page 19 and 20: Grocery and Walmart lost snack volu
Page 21 and 22: C-store and drug channel gains are
Page 23 and 24: Numerous growth opportunities exist
Page 25 and 26: Preplanning remains as common today
Page 27 and 28: Today, price is as important as con
Page 29 and 30: Consumers are perusing a range of m
Page 31 and 32: Sale pricing strategies are also dr
Page 33 and 34: Snacks play an important role in hu
Page 35 and 36: As well as, categories outside the
Page 37 and 38: A strong majority of consumers are
Page 39 and 40: Consumers’ quest for healthier li
Page 41 and 42: Sizable segment of the market view
Page 43 and 44: Recent snack innovation is bolsteri
Page 45 and 46: Sustainability remains a growth opp
Page 47 and 48: Step up efforts to influence decisi
Page 49 and 50: Lessen “fear of the unknown” by
Page 51 and 52: Build basket size with cross promot
Page 53 and 54: Snack role is a critical driver of
Page 55 and 56:
Play into consumers’ quest for hu
Page 57 and 58:
Partner with retailers in efforts t
Page 59 and 60:
…and include prominent health-rel
Page 61 and 62:
Build relationships and loyalty by
Page 63 and 64:
Develop messaging that underscores
Page 65 and 66:
New media efforts are effectively d
Page 67 and 68:
Tap into consumers’ desire for se
Page 69 and 70:
Keep offering convenient yet cost-e
Page 71 and 72:
Drive growth by highlighting usage
Page 73 and 74:
Keep environmental efforts in the l
Page 75 and 76:
75 75 Copyright © SymphonyIRI Grou
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