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5 0 ] T H E E L E M E N T S O F S T Y L E<br />
Insightful. <strong>The</strong> word is a suspicious overstatement for<br />
"perceptive." If it is to be used at all, it should be used for<br />
instances of remarkably penetrating vision. Usually, it crops<br />
up merely to inflate the commonplace.<br />
That was an insightful That was a perceptive<br />
remark you made. remark you made.<br />
In terms of. A piece of padding usually best omitted.<br />
<strong>The</strong> job was unattractive <strong>The</strong> salary made the job<br />
in terms of salary. unattractive.<br />
Interesting. An unconvincing word; avoid it as a means<br />
of introduction. Instead of announcing that what you are<br />
about to tell is interesting, make it so.<br />
An interesting story is (Tell the story without<br />
t o l d o f p r e a m b l e . )<br />
In connection with the Mr. B., who will soon<br />
forthcoming visit of Mr. B. visit America<br />
to America, it is interesting<br />
to recall that he<br />
Also to be avoided in introduction is the word funny.<br />
Nothing becomes funny by being labeled so.<br />
Irregardless. Should be regardless. <strong>The</strong> error results<br />
from failure to see the negative in -less and from a desire to<br />
get it in as a prefix, suggested by such words as irregular,<br />
irresponsible, and, perhaps especially, irrespective.<br />
-ize. Do not coin verbs by adding this tempting suf<br />
fix. Many good and useful verbs do end in -ize: summarize,<br />
fraternize, harmonize, fertilize. But there is a growing list<br />
of abominations: containerize, prioritize, finalize, to name<br />
three. Be suspicious of -ize; let your ear and your eye<br />
guide you. Never tack -ize onto a noun to create a verb.<br />
Usually you will discover that a useful verb already exists.<br />
Why say "utilize" when there is the simple, unpretentious<br />
word use?