WoMeN iN busiNess - Planters Development Bank

CHoICES AND CHANgES
For two decades, romina’s Bags
reaped success in producing and
selling wallets and coin purses from
which the family was able to build
their home and purchase prime
real estate properties in Malolos,
Bulacan.
in the year 2000, globalization
brought an influx of cheap imported
items that affected the sales of
romina’s Bags and in order to
remain competitive, the brand
strategized to include bags in their
product line. They also came up
with more designs in order to give
more options to consumers.
“Before, for example, we can
go a year or even two years without
changing the design and style of our
items. But that changed with stiffer
competition in the market,” Mercy
says.
at that point, when things
weren’t exactly smooth sailing, this
entrepreneur ventured into other
businesses, with a few wounding
up as futile attempts. Suffice to say,
it’s nothing short of remarkable how
romina’s Bags stayed afloat despite
all the challenges.
STAYINg PoWER
Today, romina’s Bags has a wide
array of quality products to choose
from, with styles and designs that
are young, trendy and up-to-date.
The brand carries cosmetic bags,
backpacks, clutches, body bags,
shoulder bags and other promotional
items.
romina’s Bags supplies products
to local shops, malls and gift shops
and was able to carve a niche in the
promotional merchandise business,
making corporate giveaways such
as canvas bags.
Their secret in keeping up with
competition is the strategic sourcing
of materials, consistent quality and
quick response to a fickle market.
Being in the business for 30
years, this lady entrepreneur
has already established good
relationships with suppliers of
As a boss to her
team of sewers,
Mercy is very
motherly and
pleasant to work
with yet firm.
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