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WoMeN iN busiNess - Planters Development Bank

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contEntS<br />

Nelson and Merle Balicao with their eldest daughter Carmela<br />

04 nEWSLInE<br />

ambassador Jesus p. tambunting:<br />

promote sMes and good governance<br />

06 BIzBEAt<br />

What Women Want<br />

b y c At h A l A m A r<br />

SME focUS<br />

08 r o u n d tA b l e<br />

challenges Women face<br />

b y e s t e l le c u s t o d i o-p i e n ce nAv e s<br />

o pe r At i o n<br />

the gender Marketing focus<br />

b y h e r b e r t m. s A n c iA n c o<br />

o u t c o u r c i n g<br />

tax disclosures in your fs<br />

b y l i nA p. f i g u e r oA<br />

s A l e s t r A i n i n g<br />

a perfect place to be Obnoxious<br />

b y A d r iA n m i l le r<br />

20<br />

covER StoRy<br />

SAvE MotHER EARtH<br />

16 now We are green<br />

b y k A r l d e m e s A<br />

18 LIfEStyLE<br />

amorita: a haven awaits<br />

b y r iz p u l u m b A r i t<br />

e t h i c s<br />

the rhetoric and reality of Business ethics<br />

b y f r A n c i s j. k o n g<br />

MERLE’S toUcH<br />

b y t i c h o t s A n pA b l o<br />

SME PRofILE<br />

26 the Bag Lady<br />

b y k A r A t r i n i dAd<br />

REvIEW<br />

29 b o o k<br />

Mix and Match: secrets<br />

to Marketing success<br />

b y j o e l pA b l o s A l u d<br />

t e c h<br />

Mobile apps you<br />

shouldn’t Work Without<br />

b y k c c Alp o<br />

32 SMEBILLBoARd<br />

3

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