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The American Repertory Theater Brand Book & Guidelines - Groups

The American Repertory Theater Brand Book & Guidelines - Groups

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the american repertory theater<br />

abbrev.: the a.r.t.<br />

american repertory theater/moscow art theater school<br />

institute for advanced theater training at harvard university<br />

abbrev.:the a.r.t./mxat institute<br />

credits<br />

photo: marcus stern.<br />

artwork: ray caeser.<br />

pictured: (L-r) amanda Gutowski, jared fine, kerry israeL.<br />

Loeb drama center<br />

not “Loeb mainstage”<br />

Loeb experimental theater<br />

abbrev.: Loeb ex<br />

oberon<br />

not “club oberon” or “oberon”<br />

2010/11 season<br />

season 2010/2011<br />

welcome to the 2010/11 season.<br />

welcome to the american repertory theater’s season 2010/2011.<br />

urL<br />

americanrepertorytheater.org<br />

without “www.”<br />

a.r.t. production titles should be bold and italicized:<br />

the donkey show, sleep no more, cabaret<br />

productions by other institutions may be italicized per convention.<br />

a.r.t. brand book | 7<br />

Style Guide<br />

when referring to the different venues and<br />

entities associated with the a.r.t., use consistent<br />

formatting, spelling, and phrasing as provided<br />

Please contact the Marketing department for the<br />

full style guide for a.r.t. grammar and punctuation<br />

style.

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