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The American Repertory Theater Brand Book & Guidelines - Groups

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a.r.t. brand book | 5<br />

photography<br />

the a.r.t. mission to engage diverse audiences<br />

is reflected in our photography. when creating<br />

institutional collateral, choose photos that are lit<br />

dynamically, radiate energy, and focus on audience<br />

involvement.<br />

bleed photos to the edge of the document or fade<br />

to black or to the color of the negative space.<br />

avoid modular layouts and allow text to flow into<br />

the action of the photo.

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