The American Repertory Theater Brand Book & Guidelines - Groups
The American Repertory Theater Brand Book & Guidelines - Groups
The American Repertory Theater Brand Book & Guidelines - Groups
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a.r.t. brand book | 1<br />
Logo<br />
the a.r.t. logo emphasizes our commitment to<br />
theater as a total experience.<br />
the logo should be placed on materials for any<br />
production or event of which the a.r.t. is a part,<br />
including a.r.t.-produced shows at obEron,<br />
Institute materials, and collaborations with other<br />
institutions.<br />
the logo should be used in black, black with<br />
magenta “EXPErIEnCE,” white, or white with<br />
magenta “EXPErIEnCE.” do not use more than<br />
two colors in the logo, and do not mix colors<br />
within “EXPErIEnCE” or “the a.r.t.”<br />
If the logo is being used on a non-white<br />
background, use the logo in an EPS format in<br />
order to allow the background color to show<br />
through. the EPS format is scalable; it will not<br />
decrease in resolution when enlarged.<br />
do not drop-shadow, outline, or rotate the logo.<br />
when in danger of clashing with colors in the<br />
existing photography or design of the piece, use<br />
the logo in black or white.<br />
Please contact the marketing department for the<br />
a.r.t. logo files.
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