Leading Stars
Leading Stars
Leading Stars
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Angela Craver<br />
Tyler, TX<br />
#1 for June<br />
Angela Craver<br />
Tyler, TX<br />
#1 for June<br />
<strong>Leading</strong> <strong>Stars</strong><br />
Most Ears Helped<br />
48 units<br />
from 26 tests<br />
•<br />
$86,403<br />
in sales<br />
Julie Krupp<br />
Centralia, WA<br />
#2 for June<br />
Shooting <strong>Stars</strong><br />
Most Units Above Goal<br />
147% above<br />
goal<br />
•<br />
$86,403<br />
in sales<br />
•<br />
48 units<br />
Catie Washburn<br />
Springfield, OH<br />
#2 for June<br />
35 units<br />
from 24 tests<br />
•<br />
$67,034<br />
in sales<br />
130% above<br />
goal<br />
•<br />
$68,992<br />
in sales<br />
•<br />
22 units<br />
June 2011<br />
Don Szmanda<br />
Beaver Dam, WI<br />
#3 for June<br />
Faith Cook<br />
Raleigh, NC<br />
#3 for June<br />
32 units<br />
from 22 tests<br />
•<br />
$86,673<br />
in sales<br />
107% above<br />
goal<br />
•<br />
$66,021<br />
in sales<br />
•<br />
22 units
2<br />
Bright <strong>Stars</strong><br />
Louisville, KY<br />
Vance Riley<br />
W. Springfield, MA<br />
Johnny Bartolucci<br />
Tyler, TX<br />
Angela Craver<br />
Cheri Sledge<br />
Dwayne Leach<br />
Jim Shupe<br />
Rocky Mount, NC<br />
Allison Vaughn<br />
Jeff Sumerlin<br />
Sonya Hilton<br />
Minnetonka, MN<br />
Dennis Freiheit<br />
Rising <strong>Stars</strong><br />
Louisville, KY<br />
Malda Feldman<br />
W. Springfield, MA<br />
Thomas McCormack<br />
Rocky Mount, NC<br />
Kenneth Mitchell<br />
Mary Morrison<br />
Minnetonka, MN<br />
Dan Carriger<br />
Dan Zander<br />
Erik Raml<br />
Jim Meyer<br />
Centralia, WA<br />
Cindy King<br />
Julie Krupp<br />
Leona Byrd<br />
Rick Baker<br />
Springfield, OH<br />
Catie Washburn<br />
Beaver Dam, WI<br />
Amanda Richardson<br />
Andy Karau<br />
Dan Morrissey<br />
Donald Szmanda<br />
Keith Swanson<br />
Lisa Hart<br />
Paul Ebben<br />
Oak Lawn, IL<br />
Jeff Gilane<br />
Springfield, OH<br />
Bill Bruns<br />
Thomas Riddell<br />
Beaver Dam, WI<br />
Lisa Schneider<br />
Meagan Brown<br />
Steve Hearden<br />
Terrance Ford<br />
20 or More Ears Helped in June<br />
Raleigh, NC<br />
Faith Cook<br />
Jeff Hartney<br />
Lauren Walser<br />
Mansfield, OH<br />
Mary Beth Wright<br />
Vocal Labs<br />
Paul Magnusson<br />
Portland, OR<br />
Murray Skillestad<br />
R. David King<br />
Rick Barr<br />
Victor Bothe<br />
LHAC, Louisville, KY<br />
Peter Pearlman<br />
William Klinglesmith<br />
15 or More Ears Helped in June<br />
Raleigh, NC<br />
Maria Holdren<br />
Tammie Crawford<br />
Zach Schwab<br />
Columbus, OH<br />
Randy Fuller<br />
Tammi Brooks<br />
LHAC, Louisville, KY<br />
Aviv Naamani<br />
Damon Welch<br />
Butler, PA<br />
Jeffrey Snodgrass<br />
Schon Slagle
Avada’s Good to Great Q & A<br />
Kurt Trede<br />
National Sales<br />
Trainer Oticon<br />
A. Understanding Directionality in Avada’s<br />
AI Products: in general, directionality in hearing<br />
instruments has been shown to improve the<br />
S/N ratio for patients in some situations and is<br />
therefore a desirable feature. However, there<br />
are many new and more complex forms of directionality<br />
and one must understand the differences<br />
in order to know how to best fit the patient<br />
and employ various types of directionality.<br />
Why offer Split Directionality? With Full Directionality,<br />
if the switching to directional takes<br />
place at moderate input levels, there is a significant<br />
drawback of poor sound quality. In other<br />
words, full band directionality inherently causes<br />
a roll-off in the LFs which leads to a dramatic<br />
sense of a loss of loudness. However when<br />
LF gain is increased to compensate for this, it<br />
raises the internal noise level in the hearing instruments,<br />
and is perceived as “circuit noise” or<br />
“poor sound quality” by the patient. Most products<br />
from other manufacturers have Full Directionality<br />
as their only option. In order to protect<br />
against degraded sound quality, they only offer<br />
this full directionality at high input levels. This<br />
means patients are not able to take advantage<br />
of the benefits of directionality at moderate input<br />
Q. Why is directionality implemented in<br />
hearing instruments?<br />
levels. No matter how many channels or bands<br />
of directionality the aid offers, if it only kicks into<br />
directional at high inputs, the patient may be in<br />
many situations where he is not able to benefit<br />
from directionality.<br />
Avada products provide a much more comprehensive<br />
and complex plan for directionality<br />
by offering “Split Directionality” (also known as<br />
HF Direct in some of our earlier products) as<br />
well as Full Directionality. Split Directionality<br />
allows the hearing instruments to provide the<br />
benefits of directionality at moderate input levels,<br />
not just loud levels, without the drawbacks<br />
that Full Directionality would create at these<br />
levels.<br />
In fact, our analysis of the performance of directionality<br />
on real patients using the Activity<br />
Analyzer indicates that the hearing instruments<br />
are in the Split Directional mode far more often<br />
than the Full Directional mode. People are<br />
more likely to spend time in moderate environments<br />
than louder sound environments.<br />
3
4<br />
PCC of the Month: Jewel Neuberger,<br />
Westerville, Ohio<br />
Jewel Neuberger is<br />
our PCC in the Westerville<br />
office of the Central<br />
Ohio Region in Columbus.<br />
Jewel joined our<br />
team three years ago<br />
with high expectations<br />
but no experience in<br />
our profession.<br />
Having to transition<br />
from her previous career pathway to hearing<br />
care was not an easy one but Jewel “dove<br />
right in” quickly becoming well versed in the<br />
advantages of Goldmine utilities and the importance<br />
of the services we provide.<br />
On numerous occasions Jewel has expressed<br />
heartfelt joy, stating “the coolest part<br />
of my job is, I get to really help people. It’s<br />
so nice to see someone’s life change so dramatically<br />
after they are fitted with a hearing<br />
system.”<br />
Teaming up with her clinician Tammi<br />
Brooks, Jewel has found much success by<br />
digging deeply into the patient records and<br />
even in her least favorite task of calling the<br />
“outside lists.”<br />
During the last three months Jewel has<br />
made many phone calls resulting in $75K<br />
worth of sales selling 29 units!<br />
Perhaps the most unique role Jewel has<br />
adopted is that of the Regional Director of<br />
Motivation!<br />
Each month she faithfully tabulates our<br />
sales performances for each clinician, sending<br />
out a spreadsheet with their respective<br />
levels of sales to goals. As we get closer, the<br />
messages of encouragement become stronger,<br />
what a great motivating factor when it<br />
doesn’t come down from above but rather<br />
from “within”.<br />
Jewel Neuberger has evolved into a wonderful<br />
asset for our region and our company;<br />
I am pleased to be able to honor her as our<br />
PCC of the Month.<br />
Steve Wilson<br />
Regional Director of Central Ohio
YTD 90%+ Net Satisfaction Index with 15 Unit+ Monthly Average<br />
Louisville, KY<br />
Vance Riley<br />
West Springfield, MA<br />
Johnny Bartolucci<br />
Josh Krushenick<br />
Tyler, TX<br />
Angela Craver<br />
Cheri Sledge<br />
Dwayne Leach<br />
Jim Shupe<br />
RaIeigh, NC<br />
Becky Israel<br />
Faith Cook<br />
Jeff Hartney<br />
Top Ten <strong>Leading</strong> Revenue Producers, Monthly & YTD<br />
Super <strong>Stars</strong><br />
Gold <strong>Stars</strong><br />
Practitioner Region June $ YTD $ (rank)<br />
Dennis Freiheit<br />
Donald Szmanda<br />
Angela Craver<br />
R. David King<br />
Lisa Hart<br />
Dan Morrissey<br />
Catie Washburn<br />
Vance Riley<br />
Julie Krupp<br />
Faith Cook<br />
Amanda Richardson<br />
Dan Zander<br />
Allison Vaughn<br />
Becky Israel<br />
Mary Beth Wright<br />
Dwayne Leach<br />
Kenneth Mitchell<br />
Minnetonka, MN<br />
Dan Zander<br />
Dennis Freiheit<br />
Erik Raml<br />
Centralia, WA<br />
Cindy King<br />
Dane Gregersen<br />
Edward Steed<br />
Julie Krupp<br />
Rick Baker<br />
Mansfield, OH<br />
Gino Colace<br />
Mary Beth Wright<br />
Minnetonka, MN<br />
Beaver Dam, WI<br />
Tyler, TX<br />
Portland, OR<br />
Beaver Dam, WI<br />
Beaver Dam, WI<br />
Springfield, OH<br />
Louisville, KY<br />
Centralia, WA<br />
Raleigh, NC<br />
Beaver Dam, WI<br />
Minnetonka, MN<br />
Rocky Mount, NC<br />
Raleigh, NC<br />
Mansfield, OH<br />
Tyler, TX<br />
Rocky Mount, NC<br />
Beaver Dam, WI<br />
Amanda Richardson<br />
Donald Szmanda<br />
Lisa Hart<br />
Meagan Brown<br />
Terrance Ford<br />
Rocky Mount, NC<br />
Allison Vaughn<br />
Jeff Sumerlin<br />
Kenneth Mitchell<br />
Reginald Harrison<br />
Sonya Hilton<br />
$ 96,342<br />
$ 86,673<br />
$ 86,403<br />
$ 78,686<br />
$ 76,541<br />
$ 74,565<br />
$ 68,992<br />
$ 67,940<br />
$ 67,034<br />
$ 66,021<br />
$ 333,403<br />
$ 460,402<br />
$ 380,907<br />
$ 423,380<br />
$ 373,430<br />
$ 370,809<br />
$ 345,584<br />
$ 345,060<br />
$ 340,791<br />
$<br />
335,290<br />
Portland, OR<br />
Murray Skillestad<br />
R. David King<br />
Rick Barr<br />
Tiffany Parret<br />
Victor Bothe<br />
LHAC, Louisville, KY<br />
Peter Pearlman<br />
William Klinglesmith<br />
(10)<br />
(1)<br />
(3)<br />
(2)<br />
(4)<br />
(5)<br />
(6)<br />
(7)<br />
(8)<br />
(9)<br />
5
June Avada<br />
All <strong>Stars</strong><br />
Sales from Clinician Referrals<br />
T#1 • Cheri Sledge • Tyler, TX<br />
6 net ears helped<br />
T#1 • Jim Shupe • Tyler, TX<br />
6 net ears helped<br />
T#1 • Julie Krupp • Centralia, WA<br />
6 net ears helped<br />
PCC Outbound Calls to Sales<br />
#1 • Carrie Condos • Centralia, WA<br />
17 calls, 15 tests and 30 net ears helped<br />
#2 • Judy Skolaski • Beaver Dam, WI<br />
32 calls, 7 tests and 14 net ears helped<br />
#3 • Jewel Neuberger • Columbus, OHI<br />
71 calls, 9 tests and 14 net ears helped<br />
Clinician Generated Sales<br />
#1 • Peter Pearlman • LHAC, Louisville, KY<br />
15 net ears fit, net sales $36,255<br />
#2 •Cheri Sledge • Tyler, TX<br />
15 net ears fit, net sales $31,221<br />
#3 • Jeff Hartney • Raleigh, NC<br />
14 net ears fit, net sales $26,581<br />
© 2009 Hearing Healthcare Management. All rights reserved<br />
6 © 2011 Hearing Healthcare Management, Inc. All rights reserved.
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