13Media Kit - Fairfax Media Adcentre
13Media Kit - Fairfax Media Adcentre
13Media Kit - Fairfax Media Adcentre
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the reader_<br />
THE<br />
READER Source:<br />
Exclusive Audience<br />
82%<br />
Don’t read<br />
fashion<br />
magazines<br />
73%<br />
Don’t<br />
read food<br />
and wine<br />
magazines<br />
Target Audience<br />
the(sydney)magazine and the(melbourne)<br />
magazine connect with smart, affluent<br />
urban readers aged 35–64yrs.<br />
Readers of the(sydney)magazine and<br />
the(melbourne)magazine are a highly desirable<br />
group of discerning consumers who are difficult<br />
to reach via other media.<br />
AB’s<br />
203,000<br />
36%<br />
Professional<br />
/Managers<br />
HH Income (Pop. Avg. $92,990)<br />
$141,360<br />
56%<br />
Accessed<br />
content via<br />
smartphone,<br />
tablet, app ^<br />
93%<br />
Don’t read<br />
men’s<br />
lifestyle<br />
magazines<br />
45/55<br />
Male/<br />
Female<br />
64%<br />
Watch<br />
little to no<br />
commercial<br />
television<br />
90%<br />
Live in<br />
Syd/Melb<br />
65%<br />
Listen to<br />
little to no<br />
commercial<br />
radio<br />
TSM / TMM <strong>Media</strong> <strong>Kit</strong> 2013<br />
Each month the(sydney)magazine and<br />
the(melbourne)magazine reach 412,000<br />
readers with 240,000 discerning readers.<br />
67%<br />
Have visited<br />
a social<br />
networking<br />
site ^^<br />
Roy Morgan Research, December 2012. Base: NSW/VIC. Fashion magazines = marie claire, Harper’s Bazaar, Vogue, InStyle, Madison and Grazia. Food & Wine magazines<br />
= Australian Good Taste, Gourmet Traveller, Gourmet Traveller Wine, Delicious, Donna Hay,Australian Good Food, Super Food Ideas, Masterchef. Men’s lifestyle magazines = Inside<br />
Sport, GQ, Men’s Health, Men’s Style,FHM, Men’s Fitness. ^Last 4 weeks. ^^Accessed Facebook, LinkedIn. Google+, Twitter last 7 days.<br />
p/5
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