JSN April 2010.pdf - Macpi Group

Macpi User Report in India
Recently, JSN visited Mohan Clothing Co. Pvt. Ltd.
based in Haryana, Gurgaon (owner: Mr. Nitin
Mohan)(www.blackberrys.com). JSN was allowed to
enter this company’s factory and could receive explanation
about the factory from Mr. Arun Dhawan, head
of manufacturing. Mohan Clothing Co. manufactures
Blackberrys brand items and sells them in India. This
16 J. S. N. International, April 2010
Visit to Mohan Clothing Co.
Supplying Blackberrys Brand Total Fashion
for High Quality Men’s Wear
The scenes of the factory of Mohan Clothing Co.
Mr. Nitin Mohan, Owner of Mohan Clothing Co.
company was established in 1991 and began business
with manufacture of suits and jackets. Presently, this
company manufactures casual and formal trousers besides
high quality suits and jackets, and entrusts manufacture
of shirts, knitwear, accessories, etc. to subcontractors,
thus supplying total fashion for high quality
men’s wear. This company has a workforce of about
1,000 employees including 700 machine operators.
This company had sales of US$ 35 million in 2009
and expects US$ 50 million this year. At present, two
factories are run and the third factory will be inaugurated
in near future. The factory recently JSN visited
is a suits & jackets factory. This company sells its
items at 58 own shops set up throughout India and aims
to reach 100 shops one year later. In addition to the
factory, JSN visited this company’s shop in Gurgaon.
Company owner Mr. Nitin Mohan said, “Our company
attaches importance to productivity and innovation
and has worked out a business strategy of always
moving ahead the competitors. We want to continue
growth of our business while leading the industry.
Furthermore, our company continues manufacture of
high quality items by adoption of new technologies,
which will involve strengthening the field of fabric
designing, for example. For retaining, we will form
good partnerships and thereby establish our sales network
throughout India.”
It was 10 years ago that this company installed Macpi
products for finishing process. First of all, a collar &
lapel finishing press was installed. This machine is
still working. Then, they installed Macpi’s complete
pressing machine line for jackets and trousers. “Our

company is quite satisfied with Macpi’s after-sales service
and support. Macpi products have high quality,
so they can be used with no worry. Their pressing
machines ensure an exquisite finish.” said Mr. Arun
Dhawan. Presently, this company allocates 2 lines for
jackets production and is scheduled to add one more
line in the future. He continued, “Apparel consumption
market in India is expanding. Percentage of this
expansion is said to be 25% every year. In India, people
in an age bracket of 0 to 35 occupy 65% of the total
population. We will make our business successful by
Mr. Arun Dhawan (left), head of manufacturing of Mohan Clothing
Co. and Mr. Mohanty of Macpi India
The scene of the factory of Mohan Clothing Co.
moving along with this expanding trend. And besides,
we will increase our market share.”
He then talked, “What is needed when competition Circle # 11 on Reader Service Card
J. S. N. International, April 2010 17

is becoming harder? In the manufacturing division,
“quality” and “productivity” are very important. Therefore,
our company is making maximum efforts to improve
quality and productivity through use of a consultant.
We aim to be the most popular brand item
supplier among the customers.”
Introduced below are this company’s vision and profile.
Vision:
“A ceaseless endeavor to delight the fashion forward
customer with great style and care teamed with seep
and innovation”
About Blackberrys:
Blackberrys- the lifestyle brand was born in 1991 with
the philosophy of quality first. Identifying a need for
branded, structured clothing for the changing needs of
the Indian male, Blackberrys established itself as the
manufacturer of impeccably designed trousers, suites
& jackets.
With a recorded growth rate of 28.6% (which is over
and above the industry average), Blackberrys over the
years has established itself as a renowned fashion label
with a strong brand presence. Their collections have
been associated with innovations in fashion and a strong
image of “Sharp Edged Clothing”. The brand has a
18 J. S. N. International, April 2010
high recall value and is perceived as a premium clothing
abode. Documented in various trade surveys as ‘the
best FIT’ and even communicated the ‘Young Power
Dresser’ image to the TA. The tag line “Sharp smooth
and sure’ is the irresistible calling for all, further smitten
by the sharp cuts, smooth feel and surety of power
dressing.
The Blackberrys wardrobe includes Dress Line Trousers,
Khakis, and Shirts, Suits & Jackets and the newly
launched B&B collection (Premium shirts & trousers
for men). It has a total capacity of making/sourcing
3,500 trousers and 400 blazers & jackets daily.
Blackberrys is backed by a strong sourcing network
both domestic and international. Blackberrys has a pan-
India retail presence and covers more than 200 cities
across India through approximiately 850 up-makret
retail outlets besides having 58 own brand stores in 23
cities. Blackberrys has a presence in all formats of distribution
namely, own stores, franchise stores, distribution/trade
channel partners, and direct to dealer format.
Blackberrys also has a presence in all major national
chain stores – Shoppers Stop, Lifestyple,
Piramyds, Central and Westside.
The proud winner of ‘The Pinnacle Award’ from
Shoppers Stop in Best Men’s Classic Category for two
consecutive years (2004, 2005 & 2007), Blackberry
also won the coveted Lycra Images Fashion Award ’07

Visiting to the shop of Blackberrys in Gurgaon, India
for the Most Admired Trouser Brand of the Year category
& The CMAI Award for ‘Best Formal Wear
Brand in 2007, 2008 & 2009”.
The company in 2007 has launched a line of accessories.
Thus copleting the wardrobe look with belts,
wallets, bags and knitwear. On the retail front, the company
plans to expand its EBOs to 100 by December
2010.
Contact:
Mohan Clothing Co. Pvt. Ltd.
76, Udyog Vihar, Ph-1,
Gurgaon, Haryana – 122 016 (India)
Phone: +91-0124-464 8800
Fax: +91-0124-234 8874
Internet: www.blackberrys.com
Correction:
In the articles on Macpi Group (HK) Ltd. in the
April issue and December issue of JSN International
2009, the name of managing director was
wrongly entered. Correct name of “managing
director” in Macpi Group (HK) Ltd. is Mr. Luca
Mosso. We hereby apologize for this mistake.
J. S. N. International, April 2010 19