Trust Us We're The Tobacco Industry - Tobacco Control Supersite

tobacco products and other services
which can be used to communicate
the brand or house name, together
with their essential visual identities.
This is likely to be a long-term and
costly operation, but the principle is
nevertheless to ensure that cigarette
lines can be effectively publicised
when all direct forms of communication
are denied.” 48
(BAT, 1979)
BAT has contemplated exploring
“…the opportunities to cooperate
with one another by beaming TV
and radio advertising into a banned
country.” 49
(BAT, 1979)
Meanwhile, in Lebanon, Philip
Morris has planned some novel
ways to advertise Marlboro:
“Marlboro Tunnel Entrance Branding:
Placement of Marlboro branding
at the entrance of two major tunnels
with ‘Drive Safely’ statements. Tunnel’s
illumination system to be provided
by PM [Philip Morris] in return for the
placement of previously mentionned
(sic) signs.
Marlboro Pedestrian Bridge
Branding: Refurbishment of 5 pedestrian
bridges within the Greater Beirut
area in return for which MARLBORO
branded signs would be placed with
‘Walk Safely’ statements….Marlboro
‘Promenade’ Benches: Placement of
Marlboro branded benches on the
most famous Beirut seaside promenade….Marlboro
Road Signs: Placement
of street signs in the Greater
Beirut area in the major highways
leading to key/central locations. Signs
to also feature Marlboro branding.”
Under the heading “Diversification
Program,” the company proposes to
“Study the introduction of the
Marlboro classics clothing line to
Lebanon. This comes at a time when
anti-smoking campaigns and activities
are increasingly implemented.” 50
(Philip Morris, 1993)
24 C. Turner, “Cigarette Ads: The Aim Is
Branding,” Campaign, 14 March 1986.
25 Quoted in L. Heise, Unhealthy Alliance,
World Watch, October 1988, p. 20.
26 Quoted in B. Potter, “Tobacco Chief
to Fight Advert Ban,” Daily Telegraph,
15 May 1997.
27 W. Webb, 1993 Board Presentation
Closing, 19 October 1993,
http://www.pmdocs.com,
Bates Number 2500157095.
28 Philip Morris, Discussion Paper Not
to Be Copied, “Some Reflections
On Our Present Discontent—Or
Why We Are Losing the Public Affairs
War on Tobacco?” Private Confidential,
1990, http://www.pmdocs.com/
getallimg.asp?DOCID=2500057725/7729,
Bates Number 2500057725-29.
29 Quoted in the British television news
magazine World in Action, Secrets
of Safer Cigarettes, 1988.
30 Philip Morris, “Marlboro World-wide
Creative Issues and Guidelines,”
undated, http://www.pmdocs.com/
getallimg.asp?DOCID=2501174579/4584,
Bates Number 2501174579-84.
31 J. DeParle, “Warning: Sports Stars
May Be Hazardous to Your Health,”
The Washington Monthly,
September 1989, pp. 34-49.
32 Philip Morris, “Marlboro 1990,”
http://www.pmdocs.com/
getallimg.asp?DOCID=2504034844/4875,
Bates Number 2504034844-75.
33 Philip Morris, March 1990,
http://www.pmdocs.com/
getallimg.asp?DOCID=2501260425B/
0425Z, Bates Number 2501260425B-25Z.
34 Ibid.
35 E. da Roza, “Marlboro Superbike Show
‘90,” Inter-Office Correspondence, 18 September
1990, http://www.pmdocs.com/
getallimg.asp?DOCID=2504016566/6567,
Bates Number 2504016566.
36 Philip Morris, “Marlboro 1990,”
http://www.pmdocs.com/
getallimg.asp?DOCID=2504034844/4875,
Bates Number 2504034844-75.
37 Quoted in P. Taylor, Smoke Ring—
The Politics of Tobacco, 1984,
Bodley Head, pp. 101-103.
38 R.J. Reynolds, “Camel Advisory Council
Performance Update,” 1989, http://
www.library.ucsf.edu/tobacco/mangini/
html/s/096/otherpages/allpages.html.
11
39 J. Dollisson, “1989 2nd Revised Forecast
Presentation—Corporate Affairs,”
15 June 1989, http://www.pmdocs.com/
getallimg.asp?DOCID=2500101311/1323,
Bates Number 2500101311-23.
40 Marlboro, 1990, http://www.pmdocs.com/
getallimg.asp?DOCID=2504034844/4875,
Bates Number 2504034844.
41 Philip Morris, March 1990,
http://www.pmdocs.com/
getallimg.asp?DOCID=2501260425B/
0425Z, Bates Number
2501260425B/0425Z.
42 A. Whist, “Memo to Board of
Directors, Philip Morris International
Corporate Affairs,” 17 December
1986, http://www.pmdocs.com/
getallimg.asp?DOCID=2025431401/1406,
Bates Number 2025431401-1406.
43 A. Whist, “Philip Morris International
Corporate Affairs,” 17 December 1986,
http://www.pmdocs.com/
getallimg.asp?DOCID=2025431401/1406,
Bates Number 2025431401-1406.
44 J. B. Robinson, “Developments in the
GCC,” Telex to Geoff Bible, 17 December
1985, http://www.pmdocs.com/
getallimg.asp?DOCID=2044440393/0396,
Bates Number 2044440393-0396.
45 M.P.D. Falconer, 1976 Philip Morris
Asia inter-office memo referring to a
meeting by Harry Paul, then Managing
Director of BAT-Hong Kong, with the
head of the Hong Kong television
authority; quoted in Thomas Hedley and
Jason Gagliardi, “The Cigarette Papers:
A Strategy of Manipulation,” South
China Morning Post, 19 January 1999.
46 Philip Morris, “Pakistan—Meeting in
London,” 1994, http://www.pmdocs.com/
getallimg.asp?DOCID=2504024765/4767,
Bates Number 2504024765-67.
47 B. Baroudi, “GCC Marketing Freedoms,”
Memo to Harald Schedel, 12 August
1992, http://www.pmdocs.com/
getallimg.asp?DOCID=2501052285/2293,
Bates Number 2501052285-93.
48 BAT, “Post Jesterbury Conference,
Future Communication Restrictions
in Advertising,” 10 July 1979.
49 Ibid.
50 Philip Morris, “Projects for
Future Exploitation,” July 1993,
http://www.pmdocs.com/
getallimg.asp?DOCID=2501261910/1926,
Bates Number 2501261910-26.