Download here - Hawaii Automobile Dealers Association

28
Page 2 Hawaii Auto Outlook
Page 2 Hawaii Auto Outlook
Page 2 Hawaii Auto Outlook
BRAND SCOREBOARD
BRAND SCOREBOARD
Jeep Registrations Increase 71.9%
Jeep Registrations Increase 71.9%
Volkswagen, Acura, Dodge, and Chevrolet also rank high
Volkswagen, Acura, Dodge, and Chevrolet also rank high
Volkswagen, Acura, Dodge, and Chevrolet also rank high
The graph on the right
The graph on the right
shows the percent
shows the percent
change in new retail light
change in new retail light
vehicle registrations dur-
vehicle registrations during
the first six months of
ing the first six months of
this year versus the same
this year versus the same
period a year earlier for
period a year earlier for
the top 15 selling brands
the top 15 selling brands
in the state.
in the state.
Nine brands had increas-
Nine brands had increases
of greater than 20%:
es of greater than 20%:
Jeep, Volkswagen, Acura,
Jeep, Volkswagen, Acura,
Dodge (including Ram),
Dodge (including Ram),
Chevrolet, Toyota/Scion,
Chevrolet, Toyota/Scion,
Mercedes, Mazda, and
Mercedes, Mazda, and
Lexus.
Lexus.
BRAND MARKET SHARE
BRAND MARKET SHARE
BRAND MARKET SHARE
Detroit Three
Detroit
Detroit
Three
Three
European
European
European
Korean
Korean
Korean
Japanese
Japanese
Japanese
-1.2
-1.2
Detroit Three
brand
Detroit Detroit
share
Three Three
brand brand share share
has increased
has has increased increased
1.3 points so
1.3 1.3 points points so so
far this year.
far far this this year. year.
Jeep
Jeep
Jeep
Volkswagen
Volkswagen
Volkswagen
Acura
Acura
Acura
Dodge
Dodge
Dodge
Chevrolet
Chevrolet
Chevrolet
Toyota/Scion
Toyota/Scion
Toyota/Scion
Mercedes
Mercedes
Mercedes
-0.2
-0.2
-0.2
Mazda
Mazda
Mazda
Lexus
Lexus
Lexus
Hyundai
Hyundai
Hyundai
Ford
Ford
Ford
Kia
Kia
Kia
Nissan
Nissan
Nissan
Honda
Honda
Honda
Detroit Three Three Brands Brands Are Are Up Up
% Change in New Retail Registrations (Top 15 Brands) - YTD ‘12 thru June vs. YTD ’11
% Change in New Retail Registrations (Top 15 Brands) - YTD ‘12 thru June vs. YTD ’11
3.8%
3.8%
3.8%
Change in Market Share-YTD 2012 thru June vs. YTD 2011
Change in Market Share-YTD 2012 thru June vs. YTD 2011
12.7%
12.7%
12.7%
12.0%
12.0%
12.0%
10.8%
10.8%
10.8%
20.1%
20.1%
20.1%
19.9%
19.9%
19.9%
26.7%
26.7%
26.7%
26.5%
26.5%
26.5%
24.7%
24.7%
24.7%
31.7%
31.7%
31.7%
39.8%
39.8%
39.8%
37.6%
37.6%
37.6%
49.6%
49.6%
49.6%
71.9%
71.9%
71.9%
BMW
BMW
BMW -7.8%
-7.8%
-7.8%
-20.0%
-20.0%
-20.0% -10.0%
-10.0%
-10.0% 0.0%
0.0%
0.0% 10.0%
10.0%
10.0% 20.0%
20.0%
20.0% 30.0%
30.0%
30.0% 40.0%
40.0%
40.0% 50.0%
50.0%
50.0% 60.0%
60.0%
60.0% 70.0%
70.0%
70.0% 80.0%
80.0%
80.0%
0.1
0.1
0.1
1.3
1.3
1.3
-1.5
-1.5
-1.5 -1.0
-1.0
-1.0 -0.5 0.0 0.5
-0.5
-0.5
0.0
0.0
0.5
0.5
Change in market share
Change
Change
in
in
market
market
share
share
1.0
1.0
1.0 1.5
1.5
1.5
The graph above shows the change in year-to-date market share for four primary brand
The
graph
above
shows
the
change
in
year-to-date
market
share
for
four
primary
brand
segments.
segments.
ANSWERS DRIVE DRIVE RESULTS.
You You need need insights into into your your marketplace to to make make the the best best
You need insights into your marketplace to make the best
decisions to to maximize profits. The The AutoCount® Dealer Dealer
decisions to maximize profits. The AutoCount® Dealer
Report analyzes full full details details on on new new and and used used competitive
Report analyzes full details on new and used competitive
dealer dealer market share, share, down down to to specific areas areas you you define.
dealer market share, down to specific areas you define.
You You bring bring the the questions. We’ll We’ll bring bring the the answers.
You bring the questions. We’ll bring the answers.
Experian Automotive is the data provider for Auto Outlook.
Experian
Experian
Automotive
Automotive
is
the
the
data
data
provider
provider
for
for
Auto
Auto
Outlook.
Outlook.
Explanation of Data
Explanation
Explanation
of
of
Data
Data
Data presented in Auto Outlook measures new vehicle registrations in the
Data
Data
presented
presented
in
Auto
Auto
Outlook
Outlook
measures
measures
new
new
vehicle
vehicle
registrations
registrations
in
the
the
Hawaii. Monthly recording of registrations occurs when the title is pro-
Hawaii.
Hawaii.
Monthly
Monthly
recording
recording
of
of
registrations
registrations
occurs
occurs
when
when
the
the
title
title
is
proprocessed.cessed.cessed.