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Download here - Hawaii Automobile Dealers Association

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36<br />

HADA Numbers:<br />

70000<br />

65000<br />

60000<br />

55000<br />

50000<br />

45000<br />

40000<br />

35000<br />

30000<br />

57,456<br />

1989<br />

1990<br />

Like a Pacific Version of<br />

<strong>Hawaii</strong> Retail Automotive Market<br />

54,544<br />

New Vehicle Registrations by Year<br />

47,783<br />

45,249<br />

44,865<br />

45,054<br />

44,175<br />

42,487<br />

41,08341,480<br />

40,673<br />

1991<br />

1992<br />

1993<br />

1994<br />

It’s like the old Pharaoh’s dream. Seven fat years followed<br />

by seven lean (or at least leaner) years for <strong>Hawaii</strong>’s<br />

retail auto industry.<br />

Now comes a new regulation that is sure to affect sales.<br />

New cars and light trucks which are sold in the U.S.<br />

market in 2025 must average 54.5 mpg--a requirement<br />

that doubles the current mpg average.<br />

That’s in just a little over 12 years --just 1.5 auto-buildout<br />

cycles.<br />

To keep SUVs, big trucks, and vans in their lineups and<br />

attain an average of 54.5 mpg, some large automakers<br />

1995<br />

1996<br />

1997<br />

1998<br />

1999<br />

7<br />

years<br />

53,314<br />

51,50051,388<br />

2000<br />

2001<br />

2002<br />

62,712<br />

2003<br />

65,882<br />

2004<br />

70,268<br />

2005<br />

67,224<br />

2006<br />

57,526<br />

calculate that they will need to produce and sell hundreds<br />

of thousands of EVs in the U.S. market.<br />

It’s clear that the new rules were, in part, crafted to<br />

foster the adoption of electric vehicles, which are given<br />

2x credit in the calculations.<br />

<strong>Hawaii</strong>, because its ideal conditions, is becoming the<br />

testing ground for several automakers.<br />

T<strong>here</strong>’s some teeth in the program in the form of a $.50<br />

per tenth-of-a-mile penalty for each vehicle sold if the<br />

automaker’s U.S.-sold fleet number is in non-compliance.<br />

An automaker falling 10 mpg short at a 44.5 average<br />

would thus see a penalty of $50 per vehicle.<br />

2007<br />

42,804<br />

2008<br />

35,531<br />

34,019<br />

33,639<br />

2009<br />

7<br />

years<br />

2010<br />

2011<br />

43,100<br />

(est.)<br />

2012

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