Download here - Hawaii Automobile Dealers Association

The Official Publication of the Hawaii Automobile Dealers Association 

Other Stories in this Edition: 

Sen. Daniel Inouye speaks at Aug. 13, 2012 kickoff 

event on Maui in the Japan-U.S. Smart Grid Project. pg. 12 

2012 

Convention 

Edition 

HADA Membership 

Contact Information 

pages 14-19 

2012 Convention Edition 

A “Perfect Storm” for Gifting 

See story on Alan Karbowsky’s remarks on gift tax and how 

it affects dealers, page 6. L-R, Brad Nicolai, Alan Karbowsky. 

File Photo 

HADA Membership as “Q” file photo from 2009 50th 

Anniversary. pg. 10

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4 

Hawaii Automobile Dealers Association 

1100 Alakea Street, Suite 2601, Honolulu, HI 96813 

(808) 593-0031 • Fax: (808) 593-0569 

2011-2012 HADA Officers & DirectOrs 

President 

Nick Cutter 

President-elect 

Mike Niethammer 

Vice President 

Eric Fukunaga 

secretary 

Joe Nicolai 

treasurer 

Ron Hansen 

nada director 

Joe Hanley 

Hawaii director 

Maui director 

Damien Farias 

oaHu director 

Bill van den Hurk 

oaHu director 

Morrie Stoebner 

oaHu director 

Jack Jackson 

oaHu director 

Dan Keppel 

Kauai director 

Dan Mackey 

at large director 

John Uekawa 

iMMediate Past President 

Stan Masamitsu 

HADA stAff 

executiVe director 

Dave Rolf 

dealer serVices Manager 

George Cochard 

Dear HADA Members, 

It has been my great pleasure to 

serve as your President for the 

second time. After 34 years in 

the automobile industry in three 

states, I have to tell you, there is 

not a better group of dealers in 

America. 

While we are fierce competitors, 

when it comes to protecting and 

supporting our industry, our 

cooperation is unparalled. If only 

we could show our politicians the 

true meaning of cooperation. This 

ability to work together whether 

it’s politically or to help our 

communities is the foundation of 

HADA. 

Our focus on education, energy and next generation dealers I 

believe has been successful, and I am very pleased to welcome our 

incoming President, Mike Niethammer. Our next generation dealers 

are all intelligent, hard working people. I believe they will advance 

and promote our industry through creating great paying jobs, and 

supporting our local communities. 

My best wishes to all dealers and my thanks to all sponsors and 

supporters of HADA. 

Mahalo, 

Nick S. Cutter 

2011 – 2012 HADA President 

HawaiiDealer is designed & published by Custom Publishing Design Group, Inc.® 

800.246.1637 • www.MyCompanyMagazine.com. To advertise in an upcoming 

issue contact Twinka Tison, 904.242.8586 or e-mail Twinka@twinkatisonstudios.com. 

HawaiiDealer is published quarterly by the Hawaii Automobile Dealers Association, 1100 Alakea Street, Suite 2601, Honolulu, HI 96813 

Phone: 808 593-0031 Fax: 808 593-0569 Email: drolf@hawaiidealer.com

Welcome to 

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learn more. call our Dealer Center at 844-3860 

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Yes, We Care. 

FHIB-21710R2_7-75x10-25_v3.indd 1 9/13/12 8:19 AM 

5

6 

“Perfect Storm” 

For Gifting 

The current tax environment can be described 

as a “perfect storm” for those who 

wish to take advantage of the current situation 

to achieve “thunderous” results. A prominent 

estate planning attorney recently stated 

that he rarely uses such superlatives in his writing 

and reads their use by others with skepticism. 

Highlights of this perfect storm include: 

1. High Applicable Exclusion Amount. As noted 

above the gift tax applicable exclusion 

amount and the generation-skipping 

transfer (GST) exemption are both $5.12 

million for an individual and double that for 

a married couple. Absent a conscious change 

by Congress, these amounts drop to $1 

million at the stroke of midnight December 

31, 2012. The current exemption amount has 

never been higher. 

2. Low Marginal Estate and Gift Tax Rate. The 

current rate is 35%, which many believe is as 

low as will be seen for the foreseeable future. 

Any increase in the marginal rate will increase 

the cost and reduce the attractiveness of 

many gift and estate planning techniques. 

3. Extremely Low AFRs. The long-term Applicable 

Federal Rate (AFR) (annual basis) has risen from 

2.60% in January 2012 to 2.89% in May 2012. 

Recent months have seen rates quite low relative to 

historical levels. 

4. Depressed Real Estate Asset Values. Many real 

estate segments remain depressed in value relative 

to historical levels. 

Brad Nicolai, Alan Karbowsky, Ryan Mackey 

and Dan Mackey at the July 26th, 2012 

HADA presentation on the gift tax law 

5. Defined Value Clauses. Now is a great time for 

charitably inclined dealers holding hard-to-value 

assets to make gifts and sales of the property. In 

doing so, a stated dollar amount would be allocated 

to a trust for the benefit of descendants, with the 

remainder being allocated to charity. This technique 

has been upheld in several courts, but the IRS may 

promulgate contrary rules in the future.

6. Valuation Discounts. Taxpayers have been giving both voting 

and nonvoting minority interest in business for many 

years, taking advantage of allowable minority interest 

and marketability discounts. Other taxpayers have placed 

such assets into Family Limited Partnerships (FLPs or LLCs 

or other asset holding entities) and achieved reasonable 

discounts at the level of the holding company as well. 

PRACTICAL 

QUESTIONS 

1. Can you afford to make the gift? 

Said differently, is there a chance 

that you will run out of money if 

you make the gift? 

2. Are you prepared to pay [state] 

gift taxes? 

3. What impact will the gift have 

on your children? 

4. What assets should be given? 

5. Are you willing to give up 

control of the assets you are 

transferring? 

6. Should you transfer “discounted” 

assets such as fractional interest 

in real estate or interest in 

corporations, LLCs, or limited 

partnerships? 

7. Should you make the gift to a 

trust rather than directly to the 

recipient? Many clients have 

decided to use a trust. 

8. If you use a trust, what are 

the trustees and distribution 

provisions? 

9. If you use a trust, should you 

allocate generation-skipping 

transfer tax exemptions to the 

trust? The answer is usually yes. 

10. How will gift impact your overall 

estate plan? 

11. When should the gift be made? 

The presentation was provided to HADA 

dealers by Alan Karbowsky, ASA, CFA, 

Corporate Valuation Specialists 

Ph 707-538-5559 alankarbowsky@yahoo.com 

7

8 

HADA Meeting In Washington D.C. 

The message HADA delivered to the Hawaii Congressional Delegation during the September 11-12 trip to Washington 

D.C. was that dealerships provide lots of well-paying jobs. L-R, David Rolf, Stan Masamitsu, and Senator Daniel Inouye 

In the early days of the country, the third American president, 

Thomas Jefferson, authorized the purchase of a 

large amount of land which was the western portion of 

the Mississippi River basin—it was to become later known as 

the American continent. 

For raw land to become “property” it had to be worked — 

a European concept advanced by John Locke, which likely 

emerged from the idea that when one worked, the labor 

entered into the object. 

Jefferson, earlier, in drafting the Declaration of 

Independence, used the Locke concept in developing 

Jefferson’s idea of a Divine Power endowing mankind with 

inalienable rights to life, liberty and the pursuit of property. 

But for a variety of reasons the committee assigned to 

draft the Declaration of Independence changed Jefferson’s 

reference to property to a right to pursue happiness. 

It can be said that happiness involves the concept of 

achieving freedom by the value one adds. 

Work adds value. 

Today, 14 million Americans who would like to be working, 

are not employed. 

Individual happiness, and indeed the collective happiness 

of America, is adversely affected when fellow citizens don’t 

have work. 

Businesses in a free America have the role of bettering 

people’s lives by providing products and services while 

acting with integrity within laws, and with ever-increasing 

efficiency. 

The job before us as Americans is that of removing barriers 

that prevent achieving efficiencies. 

There is no such thing as a non-business economic recovery. 

So what is the biggest barrier to business recovery? It is 

found in one issue: uncertainty. 

Uncertainty is the shifting ground that is causing businesses 

to stand frozen, holding on to their capital instead of using 

it at a time when the country needs that money flowing into 

measured-risk enterprises and more employment. 

Family-owned businesses have to deal with the uncertainties 

surrounding the estate tax. 

Since publicly-owned companies don’t die, family-owned, 

“generational” companies, like all of Hawaii’s new car 

dealerships, are at a distinct competitive disadvantage with 

it comes to estate tax policy and the uncertainty surrounding 

it. 

Hawaii’s new car dealers asked our Congressional 

Delegation’s members for help in fixing the estate tax at 

an exemption level and rate that allows family-owned 

businesses to plan for a long and prosperous future.

Call us if you’d 

like to purchase an 

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800.246.1637 

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WAYNE ARAKAKI 

Assistant Vice President, Dealer Center 

Ph: 544-5282 Fax: 973-7565 

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9

File Photo 

10 

HADA Membership As “Q” 

(2009 File Photo From 50th Anniversary event) 

Because HADA’s 29 Hawaii dealers represent 100 percent of 

the new car dealers in the state and represent all of the 40 

major worldwide automakers, and because all of Hawaii’s 

dealers are part of family-owned dealerships…the HADA dealer 

body thus becomes “Q” – a representative model for all of the 

nation’s 17,000 new car dealers in NADA. 

The dealers here in Hawaii face most of the same issues with 

regard to the estate tax as do the dealers in Minnesota for 

example. Dealers in Hawaii have thus taken on the responsibility 

to study complex tax issues like this, and log in. 

This happened in the year 2000 when Hawaii dealers provided 

much of the input for the development of the estate tax grid. 

Hawaii’s dealers recently had the highest participation among 

all the dealers in the 50 states in the recent NADA WorkForce 

Study. Hawaii’s 66 dealerships provide 3,113 well-paying jobs. 

A person with no experience, and a family to support, can walk 

into a new car dealership in Hawaii and earn more money for 

the work, quicker, than in any other job category. 

Hawaii’s family-owned dealerships have been providing these 

well-paying jobs and careers for, in many cases, decades. The 

dealership is a model that needs to be preserved. 

One can go survey a small “Q” group to get a feel for how the 

whole nation’s group in that specific business category would 

feel about an issue. 

Hawaii dealers take the national issues seriously and the “Q” 

group responsibility seriously. 

At the moment, HADA’s small dealer base is disproportionately 

influential on some national issues because of the ability to 

mobilize dealers’ input on complex issues, like estate tax, or 

renewable energy policy. 

Because Hawaii’s members of Congress and their staffs welcome 

dealers’ insights and input, the members of our Congressional 

delegation have been influential in Washington D.C. in 

developing solutions to some of the complex issues facing our 

country. 

Estate tax being the most notable. 

Our HADA members are also logging in on the 54.5 mpg issue, 

and the transition to renewable energy in cars and light trucks.

For Information Contact: 

Linda R. Fisher, President 

(714) 612-6176 

Email: linda@dealerassurancegroup.com 

We’re Movin’ Up 

Still Time to Jump On

12 

Japan-U.S. Smart Grid Project On Maui Involves EVs 

Maui will be the site for a Japan-U.S. Smart Grid project 

managed by Hitachi and coordinated by the New Energy 

and Industrial Technology Development Organization 

(NEDO) 

Senator Daniel Inouye, Governor Neil Abercrombie, and Lt. 

Governor Brian Schatz were at the August 13, 2012 kick off of 

the project which will involve hundreds of electric vehicles in 

the project that will study the fluctuation of the photovoltaic 

power generation when EVs are introduced. HADA’s 

involvement was mentioned frequently during the governor’s 

remarks. 

The 200 or so electric vehicles introduced on the island by 

private owners and car rental firms for the project may be 

enough to keep the HADA-projections for EV introductions 

on track to meet the objectives of the Hawaii Clean Energy 

Initiative. 

HADA estimates that 680 EVs will need to be introduced in 

2012, in addition to the 320 EVs introduced in 2011 for Hawaii 

to remain on track for the yearly benchmarks of the HCEI. 

From driving operational efficiencies 

through navigating the road ahead. 

For more than seven decades, we’ve helped auto dealers enhance their 

operations, improve their bottom line and navigate changing conditions. 

Delivering unwavering commitment, deep industry expertise, financial 

strength and a full range of customized solutions to help you succeed. 

Rolf Sorenson 

Client Manager 

1.310.990.5108 

rolf.w.sorenson@baml.com 

Senator Daneil Inouye, center, 

Lt Gov. Brian Schatz, left, and 

Governor Neil Abercrombie. 

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2011 Fall Edition 

The Fuel 

Standards 

Question 

HADA logs in 

on CAFE 

Mike Niethammer and Joe 

Hanley in Washington D.C. 

Sept. 21, 2011 

See story and “Holy Grail” chart, and 

info on “The Jalopy Effect” (inside) 

Other stories in this edition: 

Hawaii State Law for EV Charging Stations 

Page 28 

This is the 

2011 

Yearbook Edition 

See contact information for dealers and 

associate members 

(inside) 

Joe Nicolai receives the Small Business 

Hawaii “Person of the Year” award 

Page 28 

Established under HADA president Charlie King in 2002, the HawaiiDealer is a quarterly magazine that provides 

information on the activities of HADA members to a wide audience, including the membership of the Association, key 

employees at the dealerships, legislators, city council members, Hawaii media, the Congressional Delegation, and many 

Hawaii sister organizations. 

For more information on how to advertise call Twinka Tison at 904-242-8586 

Also see the HADA website at www.hawaiiautodealer.com 

YOUNG BROTHERS: 7.75”W x 3.187”H CMYK 

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2011 Fourth Quarter Edition 

Congratulations 

to Tom Griffin 

2012 State Dealer 

of the Year 

See story on page 16 


HADA Convention 

Page 6 

State Teacher of the Year receives electric 

car (use for a year) 

Page 23 

HADA’s message that was proposed for 

APEC 

Page 28 


2012 First Quarter Edition 

Hawaii Reaching Out 

To China, Japan, and Korea 

...offering the islands as a test bed for smart grid development 

with a component focus on renewable energy in cars. 


Rep Jerry Chang (L) and Joe Hanley at 

Dealer Day at the State Capitol 

Page 6 

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VIP Preview Night at the First Hawaiian International Auto Show... p. 6 

Gov. Linda Lingle 

Come to the 

53rd HADA 

CONVENTION 

October 11-14 • Kauai Marriott Resort 

Gov. Ben Cayetano Lt. Gov. Brian Schatz Mayor Peter Carlisle 

13

14 

Acura of Honolulu LLC 

Dan Keppel 

777 Ala Moana Blvd. 

Honolulu, HI 96813 

ph: 808-942-4555 

fax: 808-944-6776 

www.acurahawaii.com 

Acura of Maui 

Mike Keppel 

404 Kele St. 

Kahului, HI 96732 

ph: 808-871-1234 

fax: 808-270-5898 

www.acuraofmaui.com 

Aloha Auto Group Ltd. 

Bill van den Hurk 

Niki van den Hurk 

2481 Nimitz Hwy. 


ph: 808-833-9000 

fax: 808-833-3444 

www.aaghi.com 

Aloha Kia Hilo 

Gary Kline 

226 Kanoelehua Ave. 

Hilo, HI 96720 

ph: 808-935-3500 

fax: 808-935-3539 

www.aaghi.com 

Aloha Kia Maui 

Rich Locher 

89 E Wakea St. 


ph: 808-877-4545 

fax: 808-877-7771 

www.aaghi.com 

Aloha Kia Nimitz 

Alan Uyeoka 

2481 Nimitz Hwy. 


ph: 808-792-8903 

fax: 808-836-1293 

www.aaghi.com 

Aloha Kia Waipahu 

Howard Finley 

94-081 Farrington Hwy. 

Waipahu, HI 96797 

ph: 808-677-4500 

fax: 808-678-3144 

www.aaghi.com 

HawaiiDealer Yearbook 2012 

Dealer Contact Information 

Audi of Hawaii 

John Sumner 

1069 S. Beretania St. 


ph: 808-585-6600 

fax: 808-585-6611 

www.jnautomotive.com 

Big Island Honda - Hilo 

Vince Owings 

124 Wiwoole St. 


ph: 808-961-5505 

fax: 808-969-6865 

www.bigislandhonda.com 

Big Island Honda -Kona 

Marty Barger 

75-5608 Kuakini Hwy. 

Kailua-Kona, HI 96740 

ph: 808-329-8101 

fax: 808-329-1285 

www.bigislandhonda.com 

Big Island Toyota Hilo/Kona 

Jackie De Luz 



ph: 808-935-2920 

fax: 808-961-2076 

www.bigislandtoyota.com 

Big Island Toyota Inc. 

David De Luz Sr. 

811 Kanoelehua Avenue 


ph: 808-935-2920 

fax: 808-961-2076 

www.bigislandtoyota.com 

BMW of Hawaii 

Dennis Short 

Aka Demesa 

74-5533 Loloku St. 


ph: 808-930-3400 

fax: 808-930-3402 

www.bmwhawaii.com 

BMW of Honolulu 

Dennis Short 

777 Kapiolani Blvd. 


ph: 808-597-1225 

fax: 808-592-0282 


BMW of Maui 

Dennis Short 

Andrew Trumbo 

4410 Koloa St. 


ph: 808-877-4269 

fax: 808-877-2629 


Cutter Buick GMC Mazda 

Mel Ramos 

94-119 Farrington Highway 


ph: 808-564-9500 

fax: 808-564-9532 

www.cuttercars.com 

Cutter Chevrolet 

Brad Eisen 

711 Ala Moana Boulevard 


ph: 808-564-9050 

fax: 808-564-9070 


Cutter Chrysler Jeep Dodge of 

Honolulu 

Jarrett Cutter 



ph: 808-564-9950 

fax: 808-564-9986 


Cutter Chrysler Jeep Dodge of 

Pearl City 

Ron Wright 

905 Kamehameha Highway 

Pearl City, HI 96782 

ph: 808-564-9640 

fax: 808-564-9660 


Cutter Fiat Honolulu 




ph: 888-671-4326 

fax: 888-516-4590 


Cutter Ford Mitsubishi 

Patrick Ah You 

98-105 Kamehameha Highway 

Aiea, HI 96701 

ph: 808-564-9210 

fax: 808-564-9212 


Cutter Management Co. 

Nick Cutter 

1100 Alakea Street, PH-2 


ph: 808-529-2000 

fax: 808-529-2010 


Cutter Management Co. 

Herman Jones 

1100 Alakea Street, PH-2 


ph: 808-529-2000 

fax: 808-529-2010 


Cutter Mazda 




ph: 808-564-9100 

fax: 808-564-9140 


Hawaii Auto Group 

Inder Dosanjh 

2901 N Nimitz 


ph: 808-836-7007 

fax: 808-792-4589 

www.hawaiiautogroup.com 

Hawaii Automotive LLC 

Dan Keppel 

777 Ala Moana 


ph: 808-942-4555 

fax: 808-944-6776 

www.acurahawaii.com 

Hilo Mazda Subaru 

Wayne K. De Luz 

#1 Keaa St. 


ph: 808-961-4411 

fax: 808-961-0018 

www.bigislandmotors.com 

Honda Windward 


Michael Stoebner 

45-671 Kamehameha Hwy 

Kaneohe, HI 96744 

ph: 808-247-8544 

fax: 808-235-6522 

www.hondawindward.com

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16 

Honolulu Ford 

Mark Benson 

1370 N. King St 


ph: 808-532-1700 

fax: 808-532-1411 

www.honoluluford.com 

I.Kitagawa & Company 

Brian Kitagawa 

400 E Kawili St. 


ph: 808-935-3741 

fax: 808-969-1712 

www.kamaainamotors.com 

Island Honda 

Anne Oishi 

110 S Hana Hwy. 


ph: 808-873-8081 

fax: 808-873-6777 

www.islandhonda.com 

Island Subaru 

Roy Kitagawa 

110 S. Hana Hwy. 


ph: 808-877-0031 

fax: 808-871-8408 

www.islandautocenter.com 

Jackson Volvo 

Jack Jackson 



ph: 808-521-5151 

fax: 808-538-7252 

www.jacksonvolvohawaii.com 

Jaguar Honolulu 

Dennis Rademacher 



ph: 808-592-5100 

fax: 808-592-5111 

www.jaguarhonolulu.com 

Jim Falk Automotive Group 

Jim Falk 

221 Puunene Ave 


ph: 808-877-3673 

fax: 808-873-0471 

www.valleyislemotors.com 

HawaiiDealer Yearbook 2012 

Dealer Contact Information 

JN Automotive Group 

Joe Nicolai 

2999 N. Nimitz Hwy. 


ph: 808-831-2500 

fax: 808-831-2594 


Jones Hawaii Automotive Group 

Fletcher Jones III 

818 Kapiolani Blvd 


ph: 702-739-9800 

fax: 808-592-5178 

Kamaaina Motors 

Ivan Nakano 

400 E. Kawili St. 


ph: 808-935-3741 

fax: 808-969-1712 

www.kamaainamotors.com 

Kauai Hyundai 

David Perry 

3039 Aukele St. 

Lihue, HI 96766 

ph: 808-245-6731 

fax: 808-632-2401 

www.kuhioautogroup.com 

Kauai Toyota 

Keith Nakamura 

4337 Rice St. 


ph: 808-245-6978 

fax: 808-564-1037 

www.kauaitoyota.com 

King Auto Center 

Jose Aguayo 

4330 Kukui Grove St. 


ph: 808-245-4788 

fax: 808-245-2875 

www.kingautocenter.com 

King Auto Group 

Charlie King 



ph: 808-245-4788 

fax: 808-245-2875 

King Auto Group 

Ron Hansen 



ph: 808-245-4788 

fax: 808-245-2875 

King Infiniti of Honolulu 

Keoni Hansen 

2845 Kilihau St. 


ph: 808-826-0848 

fax: 808-833-5324 

www.infinityofhonolulu.com 

King Windward Nissan 

Mike Niethammer 

45-568 Kamehameha Hwy. 


ph: 808-235-6433 

fax: 808234-5611 

www.kingwindwardnissan.com 

Kitagawa Motors, Inc. 

Roy M. Kitagawa 

110 S. Hana Hwy. 


ph: 808-877-0031 

fax: 808-871-8408 

www.islandautocenter 

Kona Auto Center 

George Mahilum 

76-6353 Kuakini Hwy. 


ph: 808-329-4408 

fax: 808-329-3247 

www.konaauto.com 

Kona Mazda Hyundai Subaru 

Wayne K. DeLuz 

75-5793 Kukini Hwy. 


ph: 808-329-5274 

fax: 808-334-0014 

www.bigislandmotors.com 

Kuhio Motors 

Michael Keppel 



ph: 808-245-6731 

fax: 808-632-2401 


Kuhio Motors Inc. 

Dan Mackey 



ph: 808-245-6731 

fax: 808-632-2401 

La Collezione / JN Exotics 

Brad Nicolai 



ph: 808-791-9838 

fax: 808-589-2246 


Land Rover Honolulu 


416 Cooke Street 


ph: 808-592-5100 

fax: 808-592-7644 

www.landroverofhonolulu.com 

M75 Inc. 

Damien Farias 

320 Hana Hwy 


ph: 808-877-2781 

fax: 808-871-2851 

www.mauitoyota.com 

Maui Toyota/Scion 

Damien Farias Jr. 

320 Hana Hwy. 


ph: 808-877-2781 

fax: 808-871-2851 

www.mauitoyota.com 

Mercedes-Benz of Honolulu 




ph: 808-592-5600 

fax: 808-592-5619 

www.mercedesbenzofhonolulu.com 

Mercedes-Benz of Maui 


69 Hobron Ave 


ph: 808-872-1500 

fax: 808-877-3567 

www.mbofmaui.com

MidPac Auto Center 

Ryan Mackey 

3050 Hoolako St 


ph: 808--245-3673 

fax: 808-245-6410 

www.driveonehawaii.com 

Mike McKenna’s 

Windward Ford 

Mike McKenna 

Jim Simington 

725 Kailua Rd 

Kailua, HI 96734 

ph: 808-226-7000 

fax: 808-262-7286 

www.mckennawindward.com 

MINI of Hawaii 

Dennis Short 

Darrel Pestana 



ph: 808-593-8699 

fax: 808-593-8690 

www.MINIhawaii.com 

New City Nissan 

John Uekawa 

2295 N. King St 


ph: 808-524-9111 

fax: 808-524-3890 

www.newcitynissan.com 

Nissan of Kauai 

David Perry 



ph: 808-245-0500 

fax: 808-632-2401 


Orchid Isle Auto Center 

Joe Hanley 



ph: 808-935-1191 

fax: 808-326-1251 

www.fordhawaii.com 

Pflueger Honda 

Alan Pflueger 

188 S. Beretania 


ph: 808-528-7200 

fax: 808-447-2198 

www.pfluegerhonda.com 

Porsche of Hawaii 




ph: 808-592-5100 

fax: 808-593-7919 

www.porscheofhawaii.com 

Saab Hawaii 

Johanna Mason 

3030 Waialae Ave 


ph: 808-735-2488 

fax: 808-734-1083 

www.saabhawaii.com 

Servco Auto Honolulu 

Dennis Tengan 

2850 Pukoloa St., Suite 200 


ph: 808-564-1100 

fax: 808-564-2849 

www.servcoautohonolulu.com 

Servco Auto Leeward 

Keith Nakamura 

94-729 Farrington Hwy. 


ph: 808-564-1000 

fax: 808-564-1037 

www.servcoautoleeward.com 

Servco Auto Windward 

Dan Hirota 



ph: 808-564-1400 

fax: 808-564-1487 

www.servcoautowindward.com 

Servco Lexus Honolulu 

Charles Lee 



ph: 808-504-3658 

fax: 808-521-5302 

www.servcolexushonolulu.com 

Servco Lexus Maui 

Charles Lee 

445 Kele Street 


ph: 800-504-3490 

fax: 808-877-3457 

www.servcolexusmaui.com 

Servco Pacific 

Eric Fukunaga 

2850A Pukoloa St. 


ph: 808-564-2333 

fax: 808-564-2830 

www.servco.com 

Servco Scion 

Scott Yonesaki 



ph: 808-564-2400 

fax: 808-564-2423 

www.servcoscion.com 

Servco Subaru 




ph: 808-687-7600 

fax: 808-687-7609 

www.servcosubaru.com 

Servco Subaru Waialae 


3361 Waialae Ave. 


ph: 808-687-7620 

fax: 808-687-7629 

www.servcosubaru.com 

Soderholm Sales 

& Leasing, Ltd 

Erik Soderholm 

P.O. Box 19010 


Ph: 808-834-1417 

Fax: 808-834-1070 

www.soderholmbus.com 

Stoebner Holdings, Inc. 




ph: 808-247-8544 

fax: 808-235-6522 

Tony Group 


94-1299 Ka Uka Blvd 


ph: 808-680-7332 

fax: 808-483-5443 

www.tonygroup.com 

Tony Honda 


94-1299 Ka Uka Blvd. 


ph: 808-680-7332 

fax: 808-483-5443 

www.tonyhonda.com 

Tony Hyundai 




ph: 808-680-7332 

fax: 808-483-5443 

www.tonyhyundai.com 

Tony Hyundai Pearlridge 




ph: 808-680-7332 

fax: 808-483-5443 

www.hyundaipearlridge.com 

Tony Nissan 




ph: 808-680-7332 

fax: 808-483-5443 

www.tonynissan.com 

Tony Volkswagen 


94-1299 Ka Uka Blvd 


ph: 808-680-7332 

fax: 808-483-5443 

www.tonyvolkswagen.com 

Valley Isle Motors 

Jim Falk 



ph: 808-877-3673 

fax: 808-873-0471 


Valley Isle Motors 

Doug Goodrow 



ph: 808-877-3673 

fax: 808-873-0471 


Windward Dodge 

Chrysler Jeep 

Trey Ve Dova 

46-177 Kahuhipa St. 


ph: 808-233-6000 

fax: 808-235-6909 

www.windwarddodgechryslerjeep.com 

Windward Dodge 

Chrysler Jeep 

Don Mann 



ph: 808-233-6000 

fax: 808-235-6909 

www.windwarddodgechryslerjeep.com 

Windward Hyundai 

Trey VeDova 



ph: 808-791-1800 

fax: 808-233-6038 

www.windwardhyundai.com 

17

18 

HawaiiDealer Year Book 2012 

Associate Member Contact Information 

ADP Dealers Services 

Ken Santi 

24207 8th Place West 

Edmonds, WA 98026 

ph: 425-750-3077 

fax: 425-744-0928 

www.adp.com 

Aiona Car Sales 

Patrick Aiona, Jr 

134 Wiwoole St. 

Hilo, Hawaii 96720 

ph: 808-935-9958 

fax: 808-935-7915 

www.aionacars.com 

Alliance of Automobile 

Manufacturers 

Gary Slovin 

Alii Place, Suite 1400 

1099 Alakea Street 


ph: 808-539-0834 

fax: 808-533-4945 

www.autoalliance.org 

Ally 

Garry Spinella 

5208 Tennyson Parkway, Suite 120 

Plano, TX 75024 

ph: 925-785-8089 

fax: 313-656-6514 

www.ally.com 

AutoGroup Services Inc. 

Tim Weymouth 

108 West 8th Street, Suite 500 

Fort Worth, TX, 76102 

ph: 817-335-5700 

fax: 817-335-4700 

www.autogroupservices.com 

Aloha Pacific FCU 

Jason Fujioka 

832 S. Hotel St. 


ph: 808-539-0151 

fax: 877-427-7705 

www.kalanet.com 

Aloha Petroleum 

Reggie Kamei, Jr. 

1132 Bishop St. Suite 1700 


ph: 808-522-9700 

fax: 808-522-9707 

www.alohagas.com 

Alsco American Linen Division 

Brian Arkle 

2771 Wai Wai Loop 

Honolulu, Hawaii. 96819 

ph: 808-834-7500 

fax: 808-834-7566 

www.alsco.com 

Automotive Compliance 

Consultants, Inc. 

Terry Dortch 

60-B West Terra Cotta Dr., #159 

Crystal Lake, IL 60014 

ph: 866-301-0593 

fax: 815-206-0590 

www.compliantnow.com 

American Fidelity Assurance Co. 

Steve Bolinger 

2000 N. Classen 6 East 

Oklahoma City, Oklahoma 76103 

ph: 877-967-5748 

fax: 877-967-8699 

www.afadvantage.com 

AutoService Company, Inc. 

Brad Thiessen 

P.O. Box 2400 

Mountain Home, AR 72654 

ph: 800-442-7116 

fax: 870-424-6618 

www.ascwarranty.com 

AutoTrader.com 

Wendy Bromberg 

10 Pointe Drive, Suite 200 

Brea, CA 92821 

ph: 818-271-7709 Cell 

fax: 818-703-6396 

www.AutoTrader.com 

wendy.bromberg@autotrader.com 

Bank of America 

Rolf Sorenson 

1357A E. Grand Ave. 

El Segundo, CA 90245 

ph: 800-991-1770 opt. 1 

ph: 310-990-5108 Cell 

fax: 415-503-5052 

www.bankofamerica.com 

Bank of Hawaii 

James Moniz 

P.O. Box 4436 


ph: 808-694-1697 

fax: 808-694-1288 

www.boh.com 

Better Place 

Brian Goldstein 

3444 Paty Dr. 


ph: 808-291-3450 

fax: 808-792-0991 

www.betterplace.com 

Car Sales U 

Bill Wiltshire 

47-759 Hui Kelu St.#2 


ph: 808-224-7932 

www.carsalesu.com 

Cars.com 

Ryan Hamilton 

1765 Ala Moana Blvd., #284 


ph: 808-729-0853 

fax: 312-601-5427 

www.cars.com 

Cavanah Associates Inc. 

Jim Cavanah 

1100 Alakea Street Suite 2600 


ph: 808-537-1970 

fax: 808-537-4554 

www.cavanah.com 

Celly Services, Inc. 

Sam Celly, MS JD 

444 West Ocean Blvd., Suite 1402. 

Long Beach, CA 90802-4517 

ph: 562-704-4000 

fax: 562-704-5000 

www.cellyservices.com 

Central Pacific Bank 

Michael Waring 

220 South King St. #200 


ph: 808-544-0500 

fax: 808-973-7565 

www.centralpacificbank.com 

Central States Health & Life Co. 

of Omaha (CSO) 

John Benson 

1212 North 96th St. 

Omaha, NE 68114 

ph: 800-826-6587 

fax: 402-399-3448 

www.cso.com 

Clear Channel Radio 

Scott Hogle 

650 Iwilei Rd., Suite 400 


ph: 808-550-9253 

fax: 808-550-9507 

www.ksskradio.com 

Colors on Parade 

Cary Derosa 

111-A Hekili St. Suite 317 


ph: 808-262-1389 

fax: 888-844-0724 

www.colorshawaii.com 

Comerica Bank 

Jeff Richardson 

611 Anton Blvd. 4th Fl. 

Costa Mesa, CA 92626-4465 

ph: 714-433-3209 

fax: 714-433-3221 

www.comerica.com 

Compli 

Jonica Smith 

610 SW Broadway, #600 

Portland, OR 97205 

ph: 503-963-4216 

fax: 503-294-1200 

www.compli.com 

Credit Union Direct 

Lending (CUDL) 

Andrea Hussey-Leong 

1654 South King Street 


ph: 808-782-4960 

fax: 916-384-1166 

ph: 877-744-2835 Customer Care 

www.CUDL.com 

Cross Check Inc. 

Charles Dortch III 

1440 North McDowell Blvd. 

Petaluma CA 94954-6515 

ph: 707-665-2100 

fax: 800-863-4164 

www.cross-check.com 

Cycle City 

Dan Ryan 

600 Puuloa Road 


ph: 808-831-2600 

fax: 808-831-2708 

www.cyclecitylimited.com 

Dealer Assurance Group, LLC 

Linda Fisher 

21366 Estepa Circle 

Huntington Beach, CA 92648 

ph: 714-612-6176 

fax: 808-440-5599 

linda@dealerassurancegroup.com 

Dealer Consulting Services, Inc. 

Frank Phillips 

P.O. Box 1849 

Santa Maria, CA 93455 

ph: 805-347-4400 

fax: 805-922-1173 

DealerMiles LLC 

Jim Burness 

1385 South Colorado Blvd. 

Suite A-302 

Denver, Colorado 80222 

ph: 303-758-7180 

fax: 808-758-7204 

www.dealermiles.com 

Dealership CSI 

Jim Walter 

P.O. Box 80369 

Rancho Santa Margarita, CA 92679 

ph: 800-283-7534 

ph: 949-842-6643 Cell 

fax: 949-709-2965 

www.dealershipcsi.com 

DealerTrack 

Kenny Mills 

3905 Kingridge Dr. 

San Mateo, CA 94403 

ph: 650-922-0614 

fax: 650-284-2941 

www.dealertrack.com 

Dent Zone 

Stan Starnes 

5100 N. O'Connor Blvd Suite 100 

Irvine, TX 75039 

ph: 877-806-2405 

fax: 214-393-2205 

www.dentzone.com 

Dealers' Financial Services 

the miles program 

Rick Perez 

Area Manager 

808-265-9713 

P.O. Box 25723 


Enterprise Rent A Car 

Chris Sbarbaro 

544 Ohohia St. Suite 7 

Honolulu, Hawaii 96819 

ph: 808-836-0130 

fax: 808-836-3093 

www.enterprise.com 

Farmers Insurance Hawaii 

Randall Chung 


6 Waterfront Plaza 3rd Floor 


ph: 808-544-3907 

fax: 808-523-9027 

www.farmershawaii.com 

First Hawaiian Bank 

Brent Helgeson 

P.O. Box 3200 


ph: 808-525-6112 

fax: 808-525-8831 

www.fhb.com 

Ford Motor Company 

Randy Bergsrud 

3 Glen Bellway, Suite 200 

Irvine, CA 92618 

ph: 808-298-4996 

fax: 888-801-3364 

www.ford.com 

G&A Marketing Inc. 

David Fino 

1001 Ford Circle 

Milford, OH 45150 

ph: 513-965-6300 

fax: 513-688-1570 

www.gamarketing.com 

dfino@gamarketing.com

Hawaii News Now 

Rick Blangiardi 

420 Waiakamilo Rd. 


ph: 808-973-5462 

fax: 808-941-8153 

www.hawaiinewsnow.com 

Hawaii Specialty Vehicles LLC 

Rodger Soderholm 

1026 Puuwai Street 


ph: 808-842-1125 

fax: 808-842-1124 

Hawaii USA Federal Credit Union 

Scott Kaulukukui 

1226 College Walk 


ph: 808-534-4300 

fax: 808-534-4352 

www.hawaiiusafcu.com 

Hawaiian Tel FCU 

Dane Shimabuku 

1138 North King Street 


ph: 808-832-8744 

fax: 808-832-8721 

www.htefcu.org 

The Hawaii Association 

of Broadcasters 

Jamie Hartnett 

P.O. Box 61562 


ph: 808-599-1455 

fax: 808-599-7784 

www.hawaiibroadcasters.com 

Hickam Federal Credit Union 

Steven Ohata 

40 Hickam Court Building 1256 


ph: 808-432-9819 

fax: 808-440-8116 

www.hickamfcu.org 

Honolulu Star-Advertiser 

Dennis Francis 

7 Waterfront Plaza Ste 7-500 



ph: 808-529-4700 

fax: 808-545-4918 

www.staradvertiser.com 

Horizon Lines, LLC 

Mike Ohashi 

1601 Sand Island Parkway 


ph: 808-842-1515 

fax: 808-842-5395 

www.horizonlines.com 

Hyundai Motor America 

Joseph Zeuli 

3200 Park Center Drive 

Costa Mesa, CA 92626 

ph: 714-965-3105 

fax: 714-965-3834 

www.hyundaiusa.com 

Insurance Investments 

Peter Luke 

223 Poipu Dr. 


ph: 808-372-9189 

fax: 808-396-2204 

Interstate National 

Dealer Services, Inc. 

Breanne Morley, Senior VP 

6120 Powers Ferry Rd. NW Suite 200 

Atlanta, GA 30339 

ph: 678-894-3500 

fax: 770-952-9275 

www.inds.com 

JM&A Group 

Ed Braddock 

1215 K Street 17th Floor 

Sacramento, CA 95814 

ph: 312-259-2246 Cell 

fax: 954-363-4024 

www.jmagroup.com 

KARBIZ Associates 

Mark Swannie 


Ste 101 


ph: 808-488-0608 

fax: 808-487-6623 

www.karbiz.com 

info@karbiz.com 

KFVE the Home Team 

John Fink 

150-B Puuhale Rd. 


ph: 808-847-3246 

fax: 808-845-3616 

www.k5thehometeam.com 

KHON - TV 

Joe MacNamara 

88 Piikoi Street 


ph: 808-591-2222 

fax: 808-593-8479 

www.khon2.com 

Kobayashi & Company 

Ted Kobayashi 

3871 E. Colorado Blvd. 

Ste. 200 

Pasadena,California 91107 

ph: 626-683-5757 

fax: 626-683-5767 

Ku'oko'a Inc. 

Roald Marth 

1288 Ala Moana Blvd #31E 


ph: 808-284-8251 

www.kuokoa.com 

Manheim Hawaii 

Greg Lelesch 

1001 Ahua Street 


ph: 808-840-8900 

fax: 808-847-7546 

www.manaheimauctions.com 

Marsh USA Inc 

Rocco Sansone 

745 Fort Street Suite 1100 


ph: 808-585-3500 

fax: 808-585-3510 

www.marsh.com 

Matson Navigation Company 

Gary Nakamatsu 

1411 Sand Island Pkwy 


ph: 808-848-1211 

fax: 808-845-3892 

www.matson.com 

Mazda North American 

Operations 

1421 Reynolds Ave. 

Irvine CA 92614 

ph: 949-852-8898 

fax: 281-582-4364 

www.mazdausa.com 

MPi 

Maureen Sullivan Martin 

3058 E. Sunset Rd. Suite 113 

Las Vegas, NV 89120 

ph: 817-320-6454 

fax: 866-728-6067 

www.mpiworldclass.com 

Nissan North America 

(Northwest Region) 

P.O. Box 15953 

Honolulu, HI 96830-5953 

ph: 952-216-2112 

www.nissanusa.com 

Northwest/Southwest 

Auto Wholesale 

Dave Stoner 

9840 A SE 17th Avenue 

Milwaukie, Oregon 97222 

ph: 503-239-2277 

fax: 503-653-1214 

Oceanic Time Warner Cable 

Kendall Char 

Topa Financial Center 

745 Fort Street Ste 1200 


ph: 808-625-8356 

fax: 808-524-1487 

Pacific Business News 

Bob Charlet 

737 Bishops Street 

Suite 1590 


ph: 808-955-8100 

fax: 808-955-8051 

www.pacific.bizjournals.com 

Pasha Hawaii 

Transportation Lines LLC 

Reggie Maldonado 

General Manager 


Suite 700 


ph: 808-523-8625 

fax: 808-523-8630 

www.pashanet.com 

Phoenix Cars LLC 

Bryon Bliss 

401 S. Doubleday Ave. 

Ontario, CA 91761 

ph: 909-899-5125 

fax: 909-887-2020 

www.phoenixmotorcars.com 

Premier Dealers Services 

Kendall Olson 

9449 Balboa Ave. #300 

San Diego, CA 92123-4395 

ph: 858-810-1700 

fax: 866-766-8549 

Protective – 

Asset Protection Division 

Dylan M. Doran 

5230 Las Virgenes Road 

Suite 100 

Calabasas, CA 91302 

ph: 800-242-9442 x 632 

ph: 818-836-1455 Cell 

fax: 847-572-3083 

www.protectiveassetprotection.com 

Prevent-A-Theft 

Leslie Strohm 

P.O. Box 91690 

Henderson, NV 89009 

ph: 800-854-6223 

fax: 702-952-4120 

www.preventatheft.com 

Prudential Financial 

Lisa LeClair 

1100 Alakea St. 28th Floor 


ph: 808-566-6777 ext.5063 

ph: 800-778-2255 Customer Service 

fax: 808-521-5032 

www.prudential.com 

Reynolds & Reynolds 

Cliff Hall 

1865 Herndon Avenue #K-116 

Clovis,CA 93611 

ph: 559-325-8735 

fax: 559-272-6005 

www.reyrey.com 

Santander Consumer 

USA, Inc. 

JoAnn Zbin 

8585 N. Stemmons Freeway 

Suite 400-North 

Dallas, TX 75247 

ph: 808-352-4024 

fax: 866-724-5875 

www.santanderconsumerusa.com 

Siegel Distributing 

Burt Furukawa 

7-500 Ala Moana Blvd. 


ph: 808-599-1888 

fax: 808-833-3220 

Standard Register 

Cesar A. Carmona 

900 Kimberly Drive 

Carol Stream, IL 60188 

ph: 916-340-0214 

fax: 916-735-2423 

www.smartworks.com 

Sunetric 

David Felice 

905 Kalanianaole Hwy 

Suite A Bld 30 


ph: 808-262-6600 

fax: 808-262-6602 

www.sunetric.com 

TAGS, Inc. 

Donna Smallwood 

98-029 Hekaha St. 

Bldg.5 Unit 20 


ph: 808-485-8247 

fax: 808-485-0302 

www.tagshi.com 

Ultimate Warranty Corp. 

Randy Collier 

1050 Bishop St. Suite 269 


ph: 808-285-0900 

fax: 808-732-0641 

www.uwc21.com 

Unitek Solvent Services 

Blane Yamagata 

P.O. Box 700370 

Kapolei, Hawaii 96709-0370 

ph: 808-222-7272 

fax: 808-673-3234 

www.uniteksolvent.com 

Western Insurance Hawaii 

Rosalie Middleton 

796 Kalanipuu St. 


ph: 808-396-4898 

fax: 808-396-5094 

Young Brothers Ltd. 

Keith Kiyotoki 

P.O. Box 3288 


ph: 808-543-9311 

fax: 808-543-9458 

www.youngbrothershawaii.com 

19

Hawai‘i, 

The CleanTech Paradise 

Hawai‘i, blessed with abundant natural energy sources, 

is the center of rapid cleantech development and 

is positioned as a global leader in cleantech and 

renewable energy. All the rich indigenous resources will 

allow our state to quickly break free from its dependence 

on imported oil and create an expansive economy 

that will advance 21st century power generation, 

distribution, energy consumption and conservation. 

Freedom From Fossil Fuel

AN AGGRESSIVE TRANSFORMATION 

The Kū‘oko‘a Plan frees Hawai‘i from its 

dependence on fossil fuels, creates a 

sustainable green economy and establishes 

a globally recognized cleantech industry. 

The world’s economy is becoming increasingly 

vulnerable to the price of oil. It was severely 

impacted in 2008 when the price of oil rose 

to nearly $150 a barrel. Hawai‘i was similarly 

a ected as it imports nearly 53 million barrels 

of oil annually. With peak oil on the horizon, 

Hawai‘i has begun its energy transformation. 

In line with the Hawai‘i Clean Energy Initiative 

(HCEI), the Kū‘oko‘a Plan will take an even more 

aggressive approach to utilizing its robust 

renewable resources to ensure 100% energy 

security within 10 years. 

FREEDOM FROM FOSSIL FUEL 

The Kū‘oko‘a Plan frees Hawai‘i’s economy 

from fossil fuel within a decade, relying on 

indigenous, renewable energy sources like 

geothermal, wind, solar, biofuels, and ocean 

thermal conversion, while enabling air and 

ground transportation to move more quickly 

away from fossil fuel. 

The plan also embraces an innovative power 

distribution network, establishing a reliable 

statewide power grid system. In conjunction 

with a portfolio of renewable technologies, 

there is more than enough geothermal energy 

available on the islands of Hawai‘i and Maui to 

provide rm power for the entire state. 

CREATING ECONOMIC STABILITY 

The Kū‘oko‘a Plan will decrease and stabilize 

the cost of electricity statewide by using 

geothermal energy as its core base load. 

Besides retaining the billions of dollars 

that is spent on importing fossil fuels, the 

Kū‘oko‘a Plan will also grow the economy 

by generating and exporting energy 

worldwide. In doing so, the Kū‘oko‘a Plan 

creates new jobs, generates new revenue 

and adds signi cantly to the state’s tax base 

while enabling the development of many 

renewable energy projects. 

CREATING CLEANTECH INDUSTRY 

The Kū‘oko‘a Plan will create a cleantech 

sector which will provide sustainable 21st 

century jobs. Additionally, the Kū‘oko‘a 

Plan supports STEAM (Science, Technology, 

Engineering, Arts and Math) education 

and research in high schools and higher 

education institutions, which will in turn 

create a workforce of the future and 

stimulate the creation of new businesses 

in the renewable and clean energy sectors. 

Inspired and informed by the cultural and 

community values of Hawai‘i and its people, 

the Kū‘oko‘a Plan will free the Hawaiian 

economy from its dependence on fossil fuel 

and position the state as a global leader in 

cleantech and renewable energy. 

Learn more about the CleanTech Paradise at kuokoa.com.

22 

1001 Ahua St. Honolulu, HI 96819 • (808) 840-8900 

Now and for the foreseeable future, the key to your 

success is used vehicle inventory management. 

Every Wednesday, 300 vehicles run through the 

lanes, 140 in lane buyers inspect, bid and buy, while 

another 100+ view and bid on Simulcast. 

Your task, turn aged inventory and sleds into cash 

Your reward, fresh inventory to profit from…. 

Manheim Hawaii Is Hawaii’s 

Used Vehicle Market Place

Driving Hawaii’s Economy 

Annual Contributions of 

Hawaii’s New-Vehicle Dealers* 

Hawaii’s dealers maintain a multi-BILLION dollar retail industry. 

Average sales per dealership ............................................................. $25.2 million 

Total sales of all new-vehicle dealerships in Hawaii ........................... $1.7 billion 

Dealership sales as % of total retail sales in the state ........................ 12.3% 

Estimated number of new-vehicle dealerships ................................... 66 

Dealers provide thousands of well-paying jobs in Hawaii. 

Total number of new-vehicle dealership employees in Hawaii ......................... 3,113 

Average number of employees per dealership ................................................. 47 

Average annual earnings of new-vehicle dealership employees ...................... $54,012 

Dealership payroll as % of total state retail payroll ........................................... 12.2% 

Annual payroll of new-vehicle dealerships ........................................................ $167 million 

Average annual payroll per new-vehicle dealership ......................................... $2.54 million 

Dealers generate hundreds of millions of dollars of tax revenue for state and local 

government through: 

Sales Tax Revenue 

Corporate Tax Revenue 

Payroll Tax Revenue 

*Numbers reflect annual economic activity during 2011 

NADA 412 First Street S.E., Washington, D.C. (800) 

Source: 

563-1556 

NADA 

Fax (202) 479-0168 legislat@nada.org www.nada.org 

Hawaii 

23

With CUDL, it’s a simple equation: 

SALES 

OPPORTUNITIES + BETTER 

FINANCING = SALES! 

CUDL has the credit union network and technology necessary to drive 

qualifi ed buyers to your dealership to help increase sales. CUDL is the 

nation’s leader in point-of-purchase and indirect lending for the credit 

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25

Electric Cars 

We don’t just talk the talk... 

...we drive the drive. Join us. 

A 

t Hawaiian Electric, we are passionate about promoting electric vehicles as we move to 

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Manager, 

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Department 

Hawaiian Electric 

Company 

• Our discount charging rates reward our customers who charge their EVs off-peak. 

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• Our EV business alliances include AeroVironment; Aloha Petroleum; Better Place; Mitsubishi Motors; Nissan; Volta and more. 

• Our EV advocacy and research alliances include: Clean Energy Initiative transportation group, Edison Electric Institute; Electric Power 

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Energy Policy Forum transportation working group; Plug-in America; Sierra Club and (LAST BUT NOT LEAST) Hawaii Automobile 

Dealers Association. 

• Our fleet of pure electric, plug-in hybrid electric, and hybrid sedans and hybrid bucket trucks is growing.

Covering Data thru June 2012 Volume 11, Number 3 

Covering Data thru June 2012 Volume 11, Number 3 

Hawaii Auto Outlook 

Hawaii Sponsored by: Hawaii Auto Automobile Dealers Outlook 

Association 

Sponsored FORECAST by: Hawaii Automobile Dealers Association 

Market Posts Impressive 19.4% Increase in First Half of 2012 

FORECAST 

16.2% increase predicted for entire year 

Market Posts Impressive 19.4% Increase in First Half of 2012 

The Hawaii new vehicle market would appear to be well on 

16.2% its way to increase emerging from predicted the sales meltdown for entire that took year place 

The between Hawaii 2008 new and vehicle 2010. market After increasing would appear 9% from to 2010 be well to 2011, on its way to 

5 KEY MARKET TRENDS 

emerging the market from improved the sales 21.5% meltdown and 17.6% that in took the place First and between Second 2008 and 

1. 2010. Quarters After of increasing this year versus 9% from year-earlier. 2010 to For 2011, all of the 2012, market Auto improved 

21.5% Outlook and is predicting 17.6% in the that First new and retail Second light vehicle Quarters registrations of this year versus 

year-earlier. will increase For 16.2% all of from 2012, 2011. Auto Outlook is predicting that new retail 

light vehicle registrations will increase 16.2% from 2011. 

What lies ahead for 2013? Another increase is likely, but at this 2. 

What point, lies it looks ahead like for the 2013? rate Another of increase increase is likely is likely, to ease. but Auto at this point, 

it Outlook looks like is currently the rate projecting of increase a 9% is likely improvement to ease. for Auto 2013, Outlook is 

currently slightly below projecting the 16.2% a 9% increase improvement expected for for 2013, this year. slightly below the 

16.2% increase expected for this year. 

Why do we think the pace of the recovery will ease somewhat 3. 

Hawaii new retail light 5 Key vehicle Market registrations increased Trends 19.4% in the first 

half of 2012 versus a year earlier, higher than the 9.9% improvement in 

the Nation. 1. Hawaii new retail light vehicle registrations increased 

19.4% in the first half of 2012 versus a year earlier, higher 

than the 9.9% improvement in the Nation. 

Auto Outlook projects that the state new vehicle market will improve 

16.2% for all of this year, with an increase likely in 2013 as well. The 

2. Auto Outlook projects that the state new vehicle market will 

uptick next year would mark the fourth consecutive annual increase. 

improve 16.2% for all of this year, with an increase likely in 

2013 as well. The uptick next year would mark the fourth 

Higher fuel consecutive prices earlier annual this increase. year and many key new vehicle 

Why next do year? we Here think are the the pace three of primary the recovery reasons. will First, ease economic somewhat next 

year? growth Here is expected are the to three remain primary sluggish, reasons. as likely First, fiscal economic tightening growth is 

expected by the Federal to remain government sluggish, will as limit likely growth, fiscal and tightening the European by the Federal 

government financial crisis will is limit likely growth, to put and a damper the European on the global financial economy. crisis is likely 

to Second, put a the damper unemployment on the global rate is economy. expected Second, to remain the relatively unemployment 4. 

rate high, is with expected slim to gains remain in employment. relatively high, And with third, slim gains although in employment. 

households And third, have although made headway households in reducing have debt, made there headway is still a in reducing 

lot of debt, work there to do is in still curing a lot ailing of work balance to sheets, do in curing which are ailing still balance 

sheets, on the mend which following are still on the the financial mend crisis. following the financial crisis. 

introductions have given a boost to car sales in the state. New retail 

car registrations 3. Higher were fuel prices up 22.3% earlier in the this first year half and of many 2012 and key new car market vehicle 

share increased. introductions have given a boost to car sales in the state. 

New retail car registrations were up 22.3% in the first half 

of 2012 and car market share increased. 

Among the top 20 selling brands, Jeep, Volkswagen, Acura, Dodge 

(including 4. Among Ram), and the top Chevrolet 20 selling have brands, had the Jeep, largest Volkswagen, increases so Acura, far 

this year. Dodge State registrations (including Ram), for each and of Chevrolet the five brands have had were the up largest more 

than 30%. increases so far this year. State registrations for each of the 

five brands were up more than 30%. 

At this point, point, it seems highly unlikely that that these these events events will will derail derail the 5. 

new the new vehicle vehicle market market recovery. Indeed, our our basic basic outlook has has remained 

intact remained since intact the recession since the recession hit in 2008 hit in and 2008 2009: and the 2009: market the will remain 

market on will its remain long term on its improvement long term improvement path, but the path, recovery but the will take 

longer recovery and will proceed take longer much and more proceed slowly much than the more 2009 slowly collapse, than which 

hit the hard 2009 and collapse, fast. which hit hard and fast. 

Toyota, Nissan, and Honda are relatively strong sellers in the state 

5. Toyota, Nissan, and Honda are relatively strong sellers in 

market. Vehicle registrations for the three brands easily exceed 

the state market. Vehicle registrations for the three brands 

expected levels, which are calculated from National market share (see 

easily exceed expected levels, which are calculated from 

page 2 for full analysis). 

National market share (see page 2 for full analysis). 

80,000 

70,000 

60,000 

67,224 

Market is predicted to 

improve 16.2% in 2012. 

50,000 

40,000 

30,000 

20,000 

10,000 

0 

57,526 

47,000 

42,804 

43,110 

33,639 34,019 37,086 

2006 2007 2008 2009 2010 2011 2012 2013 

Forecast Forecast 

The graph shows new retail light vehicle registrations in the state from 2006 thru 

2011, and Auto Outlook’s projections for 2012 and 2013. 

New light vehicle registrations 

Annual Trend in Hawaii New Vehicle Market Market Summary 

TM 

YTD '11 YTD '12 % Chg. Mkt. Share 

thru June thru June '11 to '12 YTD '12 

TOTAL 18,510 22,110 19.4% 

Car 9,301 11,378 22.3% 51.5% 

Light Truck 9,209 10,732 16.5% 48.5% 

Detroit Three 3,399 4,365 28.4% 19.7% 

European 2,072 2,500 20.7% 11.3% 

Japanese 11,576 13,544 17.0% 61.3% 

Korean 1,463 1,701 16.3% 7.7% 

Detroit Three consists of vehicles sold by GM, Ford and Chrysler. 

Historical data Source: AutoCount data from Experian Automotive. 

27

28 

Page 2 Hawaii Auto Outlook 



BRAND SCOREBOARD 

BRAND SCOREBOARD 

Jeep Registrations Increase 71.9% 

Jeep Registrations Increase 71.9% 

Volkswagen, Acura, Dodge, and Chevrolet also rank high 



The graph on the right 

The graph on the right 

shows the percent 

shows the percent 

change in new retail light 

change in new retail light 

vehicle registrations dur- 

vehicle registrations during 

the first six months of 

ing the first six months of 

this year versus the same 

this year versus the same 

period a year earlier for 

period a year earlier for 

the top 15 selling brands 

the top 15 selling brands 

in the state. 

in the state. 

Nine brands had increas- 

Nine brands had increases 

of greater than 20%: 

es of greater than 20%: 

Jeep, Volkswagen, Acura, 

Jeep, Volkswagen, Acura, 

Dodge (including Ram), 

Dodge (including Ram), 

Chevrolet, Toyota/Scion, 

Chevrolet, Toyota/Scion, 

Mercedes, Mazda, and 

Mercedes, Mazda, and 

Lexus. 

Lexus. 

BRAND MARKET SHARE 



Detroit Three 

Detroit 

Detroit 

Three 

Three 

European 

European 

European 

Korean 

Korean 

Korean 

Japanese 

Japanese 

Japanese 

-1.2 

-1.2 

Detroit Three 

brand 

Detroit Detroit 

share 

Three Three 

brand brand share share 

has increased 

has has increased increased 

1.3 points so 

1.3 1.3 points points so so 

far this year. 

far far this this year. year. 

Jeep 

Jeep 

Jeep 

Volkswagen 

Volkswagen 

Volkswagen 

Acura 

Acura 

Acura 

Dodge 

Dodge 

Dodge 

Chevrolet 

Chevrolet 

Chevrolet 

Toyota/Scion 

Toyota/Scion 

Toyota/Scion 

Mercedes 

Mercedes 

Mercedes 

-0.2 

-0.2 

-0.2 

Mazda 

Mazda 

Mazda 

Lexus 

Lexus 

Lexus 

Hyundai 

Hyundai 

Hyundai 

Ford 

Ford 

Ford 

Kia 

Kia 

Kia 

Nissan 

Nissan 

Nissan 

Honda 

Honda 

Honda 

Detroit Three Three Brands Brands Are Are Up Up 

% Change in New Retail Registrations (Top 15 Brands) - YTD ‘12 thru June vs. YTD ’11 

% Change in New Retail Registrations (Top 15 Brands) - YTD ‘12 thru June vs. YTD ’11 

3.8% 

3.8% 

3.8% 

Change in Market Share-YTD 2012 thru June vs. YTD 2011 

Change in Market Share-YTD 2012 thru June vs. YTD 2011 

12.7% 

12.7% 

12.7% 

12.0% 

12.0% 

12.0% 

10.8% 

10.8% 

10.8% 

20.1% 

20.1% 

20.1% 

19.9% 

19.9% 

19.9% 

26.7% 

26.7% 

26.7% 

26.5% 

26.5% 

26.5% 

24.7% 

24.7% 

24.7% 

31.7% 

31.7% 

31.7% 

39.8% 

39.8% 

39.8% 

37.6% 

37.6% 

37.6% 

49.6% 

49.6% 

49.6% 

71.9% 

71.9% 

71.9% 

BMW 

BMW 

BMW -7.8% 

-7.8% 

-7.8% 

-20.0% 

-20.0% 

-20.0% -10.0% 

-10.0% 

-10.0% 0.0% 

0.0% 

0.0% 10.0% 

10.0% 

10.0% 20.0% 

20.0% 

20.0% 30.0% 

30.0% 

30.0% 40.0% 

40.0% 

40.0% 50.0% 

50.0% 

50.0% 60.0% 

60.0% 

60.0% 70.0% 

70.0% 

70.0% 80.0% 

80.0% 

80.0% 

0.1 

0.1 

0.1 

1.3 

1.3 

1.3 

-1.5 

-1.5 

-1.5 -1.0 

-1.0 

-1.0 -0.5 0.0 0.5 

-0.5 

-0.5 

0.0 

0.0 

0.5 

0.5 

Change in market share 

Change 

Change 

in 

in 

market 

market 

share 

share 

1.0 

1.0 

1.0 1.5 

1.5 

1.5 

The graph above shows the change in year-to-date market share for four primary brand 

The 

graph 

above 

shows 

the 

change 

in 

year-to-date 

market 

share 

for 

four 

primary 

brand 

segments. 

segments. 

ANSWERS DRIVE DRIVE RESULTS. 

You You need need insights into into your your marketplace to to make make the the best best 

You need insights into your marketplace to make the best 

decisions to to maximize profits. The The AutoCount® Dealer Dealer 

decisions to maximize profits. The AutoCount® Dealer 

Report analyzes full full details details on on new new and and used used competitive 

Report analyzes full details on new and used competitive 

dealer dealer market share, share, down down to to specific areas areas you you define. 

dealer market share, down to specific areas you define. 

You You bring bring the the questions. We’ll We’ll bring bring the the answers. 

You bring the questions. We’ll bring the answers. 

Experian Automotive is the data provider for Auto Outlook. 

Experian 

Experian 

Automotive 

Automotive 

is 

the 

the 

data 

data 

provider 

provider 

for 

for 

Auto 

Auto 

Outlook. 

Outlook. 

Explanation of Data 

Explanation 

Explanation 

of 

of 

Data 

Data 

Data presented in Auto Outlook measures new vehicle registrations in the 

Data 

Data 

presented 

presented 

in 

Auto 

Auto 

Outlook 

Outlook 

measures 

measures 

new 

new 

vehicle 

vehicle 

registrations 

registrations 

in 

the 

the 

Hawaii. Monthly recording of registrations occurs when the title is pro- 

Hawaii. 

Hawaii. 

Monthly 

Monthly 

recording 

recording 

of 

of 

registrations 

registrations 

occurs 

occurs 

when 

when 

the 

the 

title 

title 

is 

proprocessed.cessed.cessed.

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Page 3 

Covering Data thru June 2012 

Hawaii Auto Outlook 

Page 3 

Covering Data thru June 2012 

MONTHLY MOVING AVERAGE 

MONTHLY 

MONTHLY 

MOVING 

MOVINg 

AVERAGE 

AVERAgE 

Page 3 

Market Gains Strength in 2012 in 2012 

Market Gains Strength in 2012 

Percent change in three month moving average increased for 20 consecutive months 



The graph to to the the right right provides a clear a clear Percent Change in Hawaii New Retail Light Vehicle Registrations 

The picture graph of of to the the general right general provides trending trending a direction clear di- 

picture rection of the Hawaii general new trending retail light di- 

of the Hawaii new retail light vehicle 

rection vehicle of market. the Hawaii And new as retail highlighted light 

market. And as highlighted in the graph, 

vehicle in the graph, market. the And trend as over highlighted the past 

in two the the years trend graph, is over positive. the the trend The past over graph two the shows years past is 

Percent Change Three Month in Hawaii Moving New Average Retail Light versus Vehicle Year Earlier Registrations 

25.0% Three Month Moving Average versus Year Earlier 

25.0% 

20.0% 

two the positive. years year-over-year The is positive. graph percent shows The graph the change year-over- shows in 20.0% 

the year year-over-year three percent month change percent moving in the change average three month in of 

15.0% 

the new moving three retail average month light of vehicle moving new retail registrations. average light vehicle of 

new The retail three month light vehicle moving registrations. average pro- 

registrations. The three month moving 

The vides three a clearer month picture moving of average the trending pro- 

average provides a clearer picture of the 

vides direction a clearer than picture individual of the monthly trending reg- 

direction istrations, trending than direction which individual can than fluctuate individual monthly due monthly regto 

15.0% 

10.0% 

10.0% 

5.0% 

istrations, such registrations, factors which which as can the can fluctuate timing fluctuate of due manu- due to to 5.0% 

such facturer such factors incentive as the the timing programs, timing of manufacturer of weather, manufacturer 

and incentive vehicle incentive programs, title processing programs, weather, delays weather, and vehicle by 

and governmental vehicle title agencies. processing The delays market by 

title processing delays by governmental 

governmental is clearly emerging agencies. from The the market 2009 

agencies. The market is clearly emerging 

is slump. clearly The emerging three month from moving the 2009 aver- 

slump. age from has the The increased 2009 three slump. month from The moving year three earlier aver- month 

age levels moving has for average increased 20 straight has from increased months. year earlier from year 

levels earlier for levels 20 straight for 20 straight months. months. 

SEGMENTS 

SEGMENTS SEgMENTS 

0.0% 

0.0% 

-5.0% 

-5.0% 

-10.0% 

-10.0% 

% change 

% change 

in three 

in three 

month 

month 

moving 

moving 

average 

average 

Car Segments Gain Gain Share Share in State in State and U.S. and Markets U.S. Markets 

Car Segments Gain Share in State and U.S. Markets 

Change in Segment 

Market Share 

Change in Segment 

YTD Change 2012 Market in thru Segment Share June 

YTD Market 2012 Share thru June 

vs. 

YTD 2012 vs. thru June 

YTD YTD 2011 2011 vs. thru thru June June 

YTD 2011 thru June 

Hawaii and 

Hawaii and 

U.S. Hawaii Markets and 

U.S. U.S. Markets Markets 

Typical models in segments: 

Typical models in in segments: 

Small Car: Hyundai Elantra 

Small Car: Car: Hyundai Hyundai Elantra 

Mid Size & Large Car: Toyota ElantraCamry 

Mid Luxury 

Size & Large 

Sports Large Car: 

Car: Toyota Toyota BMW 

Camry 

3-Series Camry 

Luxury & Pickup: Sports Car: Ford Car: BMW F-Series BMW 3-Series 

Pickup: Van: Honda Ford F-Series 

Odyssey 

Compact Van: Honda SUV: Odyssey 

Jeep Liberty 

Mid Compact Size SUV: SUV: Jeep Jeep Jeep Grand Liberty Liberty Cherokee 

Mid Size Full Size Size SUV: SUV: SUV: Jeep Jeep Grand Chevrolet Grand Cherokee Cherokee Tahoe 

Full Full Size Size Luxury SUV: SUV: SUV: Chevrolet Chevrolet Lexus Tahoe RX Tahoe 

Luxury SUV: Lexus RX 

Luxury SUV: Lexus RX 

Small Car 

Small Car 

Mid Size and Large Car 

Mid Size and Large Car 

Compact SUV 

Compact SUV 

Van 

Van 

Full Size SUV 

Full Size SUV 

Pickup 

Pickup 

Luxury and Sports Car 

Luxury and Sports Car 

Luxury SUV 

Luxury SUV 

Small Car market share 

Small increased Car market in both share the Hawaii 

increased and U.S. in markets. both the Hawaii 

and U.S. markets. 

Hawaii 

Hawaii US 

US 

Mid Size SUV 

Mid Size SUV 

-0.8 -0.6 -0.4 -0.2 0.0 0.2 0.4 0.6 0.8 1.0 

-0.8 -0.6 -0.4 -0.2 Change 0.0 in market 0.2 share 0.4 

Change in market share 

0.6 0.8 1.0 

33

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36 

HADA Numbers: 

70000 

65000 

60000 

55000 

50000 

45000 

40000 

35000 

30000 

57,456 

1989 

1990 

Like a Pacific Version of 

Hawaii Retail Automotive Market 

54,544 

New Vehicle Registrations by Year 

47,783 

45,249 

44,865 

45,054 

44,175 

42,487 

41,08341,480 

40,673 

1991 

1992 

1993 

1994 

It’s like the old Pharaoh’s dream. Seven fat years followed 

by seven lean (or at least leaner) years for Hawaii’s 

retail auto industry. 

Now comes a new regulation that is sure to affect sales. 

New cars and light trucks which are sold in the U.S. 

market in 2025 must average 54.5 mpg--a requirement 

that doubles the current mpg average. 

That’s in just a little over 12 years --just 1.5 auto-buildout 

cycles. 

To keep SUVs, big trucks, and vans in their lineups and 

attain an average of 54.5 mpg, some large automakers 

1995 

1996 

1997 

1998 

1999 

7 

years 

53,314 

51,50051,388 

2000 

2001 

2002 

62,712 

2003 

65,882 

2004 

70,268 

2005 

67,224 

2006 

57,526 

calculate that they will need to produce and sell hundreds 

of thousands of EVs in the U.S. market. 

It’s clear that the new rules were, in part, crafted to 

foster the adoption of electric vehicles, which are given 

2x credit in the calculations. 

Hawaii, because its ideal conditions, is becoming the 

testing ground for several automakers. 

There’s some teeth in the program in the form of a $.50 

per tenth-of-a-mile penalty for each vehicle sold if the 

automaker’s U.S.-sold fleet number is in non-compliance. 

An automaker falling 10 mpg short at a 44.5 average 

would thus see a penalty of $50 per vehicle. 

2007 

42,804 

2008 

35,531 

34,019 

33,639 

2009 

7 

years 

2010 

2011 

43,100 

(est.) 

2012

“Old Pharaoh’s Dream” 

Electric /Hydrogen Vehicle Adop4on 

Rate 2011-‐2030 

Electric/Hydrogen Vehicle Adoption Rate 2011-2030 

Source: HADA-Note: Blue (EV) ad – (hydrogen fuel cell of high mpg hybrids) bars show projected component composition in total. 

Some automakers may opt for such rather than 

suffer sales losses if the uptake on their fuel-efficient 

vehicles doesn’t develop at a rate needed to meet the 

federal requirement. 

This has been the case with the current CAFE standards. 

To date, most of the fines have been paid, mainly by 

the luxury carmakers whose sales trend toward larger, 

heavier vehicles. 

The Hawaii Clean Energy Initiative’s goal is even more 

stringent, targeting a 66 mpg average for all the 1.2 

million cars and light trucks projected to be on the 

Hawaii roadways in 2030. 

All the efforts are laudable. Hawaii auto dealers have 

shown good faith is making changes and bringing in 

inventory to meet the goals. 

The sputtering economy remains a challenge. 

Hawaii continues to dig its way out. 

Dealers all report that it’s not been easy, but now at 

least things are looking up. 

37


Page 4 Hawaii New Retail Car and Light Truck Registrations 

Hawaii Hawaii Auto Auto Outlook 

38 


Brand Registrations Report 

TOTAL 

Second Quarter 

Brand Registrations Report 

Year to date thru June 

Registrations 

Hawaii New 

Market 

Retail 

Share 

Car 

(%) 

and Light Truck Registrations 

Registrations Market Share (%) 

2Q '11 2Q '12 % change 

Second Quarter 

2Q '11 2Q '12 Change YTD '11 YTD '12 % 

Year 

change 

to date 

YTD 

thru 

'11 

June 

YTD '12 Change 

9,752 

Registrations 

11,465 17.6 

Market Share (%) 

18,510 

Registrations 

22,110 19.4 

Market Share (%) 

Cars 

Light 

TOTAL 

Trucks 

4,908 2Q '11 

4,844 

9,752 

6,122 2Q '12 

5,343 

11,465 

% change 24.7 

10.3 

17.6 

50.3 2Q '11 

49.7 

53.4 2Q '12 

46.6 

Change 3.1 

-3.1 

9,301 YTD '11 

9,209 

18,510 

11,378 YTD '12 

10,732 

22,110 

% change 22.3 

16.5 

19.4 

YTD 50.2'11 49.8 

YTD 51.5'12 48.5 

Change 1.3 

-1.3 

Domestic 

Cars 

Brands 1,802 

4,908 

2,135 

6,122 

18.5 

24.7 

European 

Light Trucks 

Brands 1,121 

4,844 

1,260 

5,343 

12.4 

10.3 

Japanese Brands 5,932 7,162 20.7 

Domestic Brands 1,802 2,135 18.5 

Korean Brands 897 908 1.2 

European Brands 1,121 1,260 12.4 

Acura 

Japanese Brands 

135 

5,932 

216 

7,162 

60.0 

20.7 

Audi 

Korean Brands 

108 

897 

116 

908 

7.4 

1.2 

BMW 263 246 -6.5 

Acura 135 216 60.0 

Buick 21 28 33.3 

Audi 108 116 7.4 

Cadillac 33 34 3.0 

BMW 263 246 -6.5 

Chevrolet 428 529 23.6 

Buick 21 28 33.3 

Chrysler 30 82 173.3 

Cadillac 33 34 3.0 

Dodge (incl. Ram) 247 315 27.5 

Chevrolet 428 529 23.6 

Fiat 26 47 

Chrysler 30 82 173.3 

Ford 769 767 -0.3 

Dodge (incl. Ram) 247 315 27.5 

GMC 94 116 23.4 

Fiat 26 47 

Honda 1,457 1,563 7.3 

Ford 769 767 -0.3 

Hyundai 466 542 16.3 

GMC 94 116 23.4 

Infiniti 65 76 16.9 

Honda 1,457 1,563 7.3 

Jaguar 19 7 -63.2 

Hyundai 466 542 16.3 

Jeep 161 252 56.5 

Infiniti 65 76 16.9 

Kia 431 366 -15.1 

Jaguar 19 7 -63.2 

Land Rover 17 28 64.7 

Jeep 161 252 56.5 

Lexus 321 375 16.8 

Kia 431 366 -15.1 

Lincoln 18 10 -44.4 

Land Rover 17 28 64.7 

Mazda 332 447 34.6 

Lexus 321 375 16.8 

Mercedes 206 250 21.4 

Lincoln 18 10 -44.4 

MINI 161 154 -4.3 

Mazda 332 447 34.6 

Mitsubishi 43 58 34.9 

Mercedes 206 250 21.4 

Nissan 1,060 1,100 3.8 

MINI 161 154 -4.3 

Porsche 37 39 5.4 

Mitsubishi 43 58 34.9 

Saab 3 2 -33.3 

Nissan 1,060 1,100 3.8 

smart 6 28 366.7 

Porsche 37 39 5.4 

Subaru 125 158 26.4 

Saab 3 2 -33.3 

Suzuki 61 41 -32.8 

smart 6 28 366.7 

Toyota/Scion 2,333 3,128 34.1 

Subaru 125 158 26.4 

Volkswagen 192 288 50.0 

Suzuki 61 41 -32.8 

Volvo 70 45 -35.7 

Toyota/Scion 2,333 3,128 34.1 

Other 14 12 -14.3 

Volkswagen 192 288 50.0 

Source: 

Volvo 

AutoCount data from Experian 

70 

Automotive 

45 -35.7 

18.5 

50.3 

11.5 

49.7 

60.8 

18.5 

9.2 

11.5 

1.4 

60.8 

1.1 

9.2 

2.7 

1.4 

0.2 

1.1 

0.3 

2.7 

4.4 

0.2 

0.3 

0.3 

2.5 

4.4 

0.3 

0.3 

7.9 

2.5 

1.0 

0.3 

14.9 

7.9 

4.8 

1.0 

0.7 

14.9 

0.2 

4.8 

1.7 

0.7 

4.4 

0.2 

0.2 

1.7 

3.3 

4.4 

0.2 

0.2 

3.4 

3.3 

2.1 

0.2 

1.7 

3.4 

0.4 

2.1 

10.9 

1.7 

0.4 

0.4 

0.0 

10.9 

0.1 

0.4 

1.3 

0.0 

0.6 

0.1 

23.9 

1.3 

2.0 

0.6 

0.7 

23.9 

0.1 

2.0 

0.7 

18.6 

53.4 

11.0 

46.6 

62.5 

18.6 

7.9 

11.0 

1.9 

62.5 

1.0 

7.9 

2.1 

1.9 

0.2 

1.0 

0.3 

2.1 

4.6 

0.2 

0.7 

0.3 

2.7 

4.6 

0.4 

0.7 

6.7 

2.7 

1.0 

0.4 

13.6 

6.7 

4.7 

1.0 

0.7 

13.6 

0.1 

4.7 

2.2 

0.7 

3.2 

0.1 

0.2 

2.2 

3.3 

3.2 

0.1 

0.2 

3.9 

3.3 

2.2 

0.1 

1.3 

3.9 

0.5 

2.2 

9.6 

1.3 

0.3 

0.5 

0.0 

9.6 

0.2 

0.3 

1.4 

0.0 

0.4 

0.2 

27.3 

1.4 

2.5 

0.4 

0.4 

27.3 

0.1 

2.5 

0.4 

0.1 

3.1 

-0.5 

-3.1 

1.7 

0.1 

-1.3 

-0.5 

0.5 

1.7 

-0.1 

-1.3 

-0.6 

0.5 

0.0 

-0.1 

0.0 

-0.6 

0.2 

0.0 

0.4 

0.0 

0.2 

0.2 

0.1 

0.4 

-1.2 

0.2 

0.0 

0.1 

-1.3 

-1.2 

-0.1 

0.0 

0.0 

-1.3 

-0.1 

-0.1 

0.5 

0.0 

-1.2 

-0.1 

0.0 

0.5 

0.0 

-1.2 

-0.1 

0.0 

0.5 

0.0 

0.1 

-0.1 

-0.4 

0.5 

0.1 

0.1 

-1.3 

-0.4 

-0.1 

0.1 

0.0 

-1.3 

0.1 

-0.1 

0.1 

0.0 

-0.2 

0.1 

3.4 

0.1 

0.5 

-0.2 

-0.3 

3.4 

0.0 

0.5 

-0.3 

3,399 

9,301 

2,072 

9,209 

11,576 

3,399 

1,463 

2,072 

11,576 

274 

176 

1,463 

513 

274 

51 

176 

79 

513 

779 

51 

61 

79 

444 

779 

26 

61 

1,469 

444 

207 

26 

2,785 

1,469 

795 

207 

173 

2,785 

36 

795 

274 

173 

668 

36 

37 

274 

602 

668 

33 

37 

620 

602 

438 

33 

269 

620 

73 

438 

2,007 

269 

55 

73 

6 

2,007 

26 

55 

270 

6 

127 

26 

4,645 

270 

351 

127 

119 

4,645 

22 

351 

119 

4,365 

11,378 

2,500 

10,732 

13,544 

4,365 

1,701 

2,500 

13,544 

383 

221 

1,701 

473 

383 

61 

221 

83 

473 

1,026 

61 

162 

83 

611 

1,026 

91 

162 

1,655 

611 

265 

91 

2,891 

1,655 

953 

265 

164 

2,891 

35 

953 

471 

164 

748 

35 

60 

471 

723 

748 

29 

60 

773 

723 

554 

29 

293 

773 

113 

554 

2,224 

293 

73 

113 

2 

2,224 

58 

73 

314 

2 

73 

58 

5,886 

314 

525 

73 

93 

5,886 

24 

525 

93 

28.4 

22.3 

20.7 

16.5 

17.0 

28.4 

16.3 

20.7 

39.8 

17.0 

25.6 

16.3 

-7.8 

39.8 

19.6 

25.6 

5.1 

-7.8 

31.7 

19.6 

165.6 

5.1 

37.6 

31.7 

165.6 

12.7 

37.6 

28.0 

3.8 

12.7 

19.9 

28.0 

-5.2 

3.8 

-2.8 

19.9 

71.9 

-5.2 

12.0 

-2.8 

62.2 

71.9 

20.1 

12.0 

-12.1 

62.2 

24.7 

20.1 

26.5 

-12.1 

8.9 

24.7 

54.8 

26.5 

10.8 

8.9 

32.7 

54.8 

-66.7 

10.8 

123.1 

32.7 

16.3 

-66.7 

-42.5 

123.1 

26.7 

16.3 

49.6 

-42.5 

-21.8 

26.7 

9.1 

49.6 

-21.8 

18.4 

50.2 

11.2 

49.8 

62.5 

18.4 

7.9 

11.2 

1.5 

62.5 

1.0 

7.9 

2.8 

1.5 

0.3 

1.0 

0.4 

2.8 

4.2 

0.3 

0.3 

0.4 

2.4 

4.2 

0.1 

0.3 

7.9 

2.4 

1.1 

0.1 

15.0 

7.9 

4.3 

1.1 

0.9 

15.0 

0.2 

4.3 

1.5 

0.9 

3.6 

0.2 

0.2 

1.5 

3.3 

3.6 

0.2 

0.2 

3.3 

3.3 

2.4 

0.2 

1.5 

3.3 

0.4 

2.4 

10.8 

1.5 

0.3 

0.4 

0.0 

10.8 

0.1 

0.3 

1.5 

0.0 

0.7 

0.1 

25.1 

1.5 

1.9 

0.7 

0.6 

25.1 

0.1 

1.9 

0.6 

19.7 

51.5 

11.3 

48.5 

61.3 

19.7 

7.7 

11.3 

1.7 

61.3 

1.0 

7.7 

2.1 

1.7 

0.3 

1.0 

0.4 

2.1 

4.6 

0.3 

0.7 

0.4 

2.8 

4.6 

0.4 

0.7 

7.5 

2.8 

1.2 

0.4 

13.1 

7.5 

4.3 

1.2 

0.7 

13.1 

0.2 

4.3 

2.1 

0.7 

3.4 

0.2 

0.3 

2.1 

3.3 

3.4 

0.1 

0.3 

3.5 

3.3 

2.5 

0.1 

1.3 

3.5 

0.5 

2.5 

10.1 

1.3 

0.3 

0.5 

0.0 

10.1 

0.3 

0.3 

1.4 

0.0 

0.3 

0.3 

26.6 

1.4 

2.4 

0.3 

0.4 

26.6 

0.1 

2.4 

0.4 

1.3 

1.3 

0.1 

-1.3 

-1.2 

1.3 

-0.2 

0.1 

0.2 

-1.2 

0.0 

-0.2 

-0.7 

0.2 

0.0 

0.0 

0.0 

-0.7 

0.4 

0.0 

0.4 

0.0 

0.4 

0.4 

0.3 

0.4 

-0.4 

0.4 

0.1 

0.3 

-1.9 

-0.4 

0.0 

0.1 

-0.2 

-1.9 

0.0 

0.0 

0.6 

-0.2 

-0.2 

0.0 

0.1 

0.6 

0.0 

-0.2 

-0.1 

0.1 

0.2 

0.0 

0.1 

-0.1 

-0.2 

0.2 

0.1 

0.1 

-0.7 

-0.2 

0.0 

0.1 

0.0 

-0.7 

0.2 

0.0 

-0.1 

0.0 

-0.4 

0.2 

1.5 

-0.1 

0.5 

-0.4 

-0.2 

1.5 

0.0 

0.5 

-0.2 

Other 14 12 -14.3 0.1 0.1 0.0 22 24 9.1 0.1 0.1 0.0 

Source: AutoCount data from Experian Automotive 

www.alsco.com 

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39

40 

In a word, we’re driven. 

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