When to say YES – That's Addressed Admail™ - Canada Post

#4
Multiple advertisers
promoting multiple
products or services,
based on a theme, as
long as the contents
of each envelope
includes advertising
pieces or messages
from at least two
of the advertisers:
Uniform Message Example:
Every fall, several car dealers in Regina sponsor a car rodeo, where customers
can test drive cars, see new models, and learn about future technology.
The car dealers send out an invitation in which they collectively invite all
their customers and past attendees.
Invitation
✦ displays the
logos of all the
sponsors; and
✦ contains messages
from the various
sponsors asking
individuals to stop
by their booths.
In this example, various car dealers (multiple advertisers) are jointly promoting their respective
products based on a common theme—the car rodeo.
To increase the likelihood of people attending the rodeo…
The advertisers can add pamphlets that reflect the customer’s purchasing
history. For example, people who have bought sports cars can receive
an invitation plus a description of all the special events sponsored by
dealerships selling sports cars. Customers who have bought all-terrain
vehicles can receive an invitation plus a description of all the events
sponsored by dealerships selling all-terrain vehicles.
Section I 9