When to say YES – That's Addressed Admail™ - Canada Post

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Table of Contents Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Section I: When to Say YES – That’s Addressed Admail TM . . . . . . . . . . . . . . . . . . . . . . . 5 1.1 Promotional versus non-promotional . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1.2 Uniform message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1.3 Acceptable return addresses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 1.4 Personalization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 1.5 Financial performance reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 1.6 Catalogues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 1.7 Soliciting donations or contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 1.8 Newsletters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Section II: Which Items Don’t Qualify as Addressed Admail TM ?. . . . . . . . . . . . . . . . . . 17 2.1 Fulfillment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 2.2 Commingling. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 2.3 Transactional descriptions and invoices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 2.4 Non-promotional identical printed matter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 2.5 Market and opinion research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 2.6 Recall notices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 2.7 Renewal notices. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Addressed Admail Summary Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Table of Contents 1
Summary Effective March 1, 1999, the new Addressed Admail definition is: Mailable items, bearing a uniform message, that; ✦ promote the sale or use of products or services; ✦ report on financial performance, primarily for promotional purposes; or ✦ solicit donations or contributions. With this new definition, Addressed Admail becomes solely an advertising and promotional product. As such, mailings containing nonpromotional material will not be acceptable as Addressed Admail. 2 Prior to March 1, 1999: The wording for all pieces in an Addressed Admail mailing had to be identical, and only the address block could be personalized. Effective March 1, 1999: The wording of Addressed Admail pieces no longer needs to be identical. Advertisers may now fully personalize their promotional messages by tailoring the entire content of the piece to the recipient. To qualify as Addressed Admail, however, pieces must meet the following criteria: 1. The intent of the mailing must be promotional. The intent of the mailing must be to motivate an individual to buy or acquire a product or service, or to contribute to or support a cause. 2. The theme of the mailing must be uniform. The mail items must have the same specific purpose and the same specific goal. Summary
Page 1: Advertising by Mail When to say YES
Page 5 and 6: How will the definition change affe
Page 7 and 8: Is the intent of the piece non-prom
Page 9 and 10: #2 #3 A single advertiser/ owner pr
Page 11 and 12: 1.3 Acceptable return addresses Yes
Page 13 and 14: 1.5 Let’s now examine the other t
Page 15 and 16: 1.7 Soliciting donations or contrib
Page 17 and 18: What if… Newsletters Promotional
Page 19 and 20: Which items can Anders Fulfillment
Page 21 and 22: 2.2 Commingling The commingling of
Page 23 and 24: 2.5 Market and opinion research Mai
Page 25 and 26: Addressed Admail Summary Sheet Addr

When to say YES – That's Addressed Admail™ - Canada Post

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