When to say YES – That's Addressed Admail™ - Canada Post

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Fulfillment Examples: Item Description Fulfillment Qualifies (Does not as Qualify as Addressed Addressed Admail Admail) Sandra joined a CD club and purchased three CDs. Can the CDs be mailed as Addressed Admail? Rationale: No. Sandra bought the CDs, and they are being sent as a fulfillment of the sale. Jean calls an airline and asks to join their frequent flyer club. The airline sends Jean a “welcome package” containing an introductory book explaining how the program works, information on the membership benefits, upgrade certificates, and a membership card. Can this package be mailed as Addressed Admail? Rationale: No. Jean has ended the advertising relationship by requesting to join the club. Terry calls a 1-800 number to receive a tourist package promoting P.E.I. as a holiday destination. Can this package be mailed as Addressed Admail? Rationale: Yes. Terry has not bought the ultimate product being advertised – a holiday in P.E.I. He is receiving an advertising piece. Andrea completes a Business Reply Mail card requesting an Internet provider to send her software that provides 20 hours of free Internet access. Can the software be mailed as Addressed Admail? Rationale: Yes. The piece is a sample. Joanne signed up for an Internet service and the company sent her the software. Can the company send the software as Addressed Admail? Rationale: No. Joanne bought the product, and has ended the advertising relationship. ✓ ✓ ✓ ✓ ✓ Section II 19
2.2 Commingling The commingling of Addressed Admail pieces has never been allowed and is still not acceptable. What defines commingling? Commingling occurs when a number of separate and distinctly different mailings are combined to achieve the minimum deposit requirement – 1,000 pieces or sufficient densities to achieve discount prices. For example… Three companies consolidate three mailings into one mailing to make the 1,000-piece minimum requirement. Denton Demolition Group Hatter Products Slater Animal Care ✦ 350-piece mailing ✦ Company uses its own distinct envelope with its own return address. ✦ Mail piece invites people to attend a new demolition-derby driver training course. Why is this mailing considered commingling? Each company’s mail pieces are distinctly different from the other two companies’ mail pieces, and there are no common elements between them. For example, there is not one common return address, or any reference to one of the other companies within any of the mail pieces. These pieces do not pass the uniform message test. 20 ✦ 350-piece mailing ✦ Company uses its own distinct envelope with its own return address. ✦ Mail piece describes new recipe book for low-fat, all-natural granola bars. ✦ 350-piece mailing ✦ Company uses its own distinct envelope with its own return address. ✦ Mail piece describes a new homecare service for animal hospital outpatients. Section II
Page 1 and 2: Advertising by Mail When to say YES
Page 3 and 4: Summary Effective March 1, 1999, th
Page 5 and 6: How will the definition change affe
Page 7 and 8: Is the intent of the piece non-prom
Page 9 and 10: #2 #3 A single advertiser/ owner pr
Page 11 and 12: 1.3 Acceptable return addresses Yes
Page 13 and 14: 1.5 Let’s now examine the other t
Page 15 and 16: 1.7 Soliciting donations or contrib
Page 17 and 18: What if… Newsletters Promotional
Page 19: Which items can Anders Fulfillment
Page 23 and 24: 2.5 Market and opinion research Mai
Page 25 and 26: Addressed Admail Summary Sheet Addr

When to say YES – That's Addressed Admail™ - Canada Post

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