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TIRET October 2012 Issue - MIDROC Ethiopia

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Chipped wood ready for drying<br />

development and smooth functioning of the factory.<br />

The strong support and effort made by AHFA Plc to<br />

promote and introduce the products to the market and<br />

build the product demand to its present status is worth<br />

mentioning.<br />

In the future, the surrounding out growers who will<br />

supply wood (log) and play a significant role to the<br />

factory will also be the factory’s development partners.<br />

Future Development Plan<br />

At present the factory is supplying sanded board, but<br />

market study about the consumption of laminated<br />

wood for furniture manufacturing and panelling in the<br />

country is underway inorder to select the ideal type of<br />

lamination plant. The factory is also considering the<br />

possibility of exporting its products; preparation to meet<br />

the required standards is already in progress.<br />

When the factory begins production at full capacity,<br />

its annual turnover is estimated to reach over Birr 78<br />

million.<br />

Part of the future plan includes cutting energy expenses<br />

by at least 20% by substituting current oil consumption<br />

with cheaper alternatives. The factory’s current annual<br />

consumption of fuel oil, in addition to electricity, is 1.1<br />

million litres. The cost of fuel is continually rising without<br />

any sign of stabilizing. The price of oil has gone from<br />

Birr 4 a liter to Birr 15.24 in just three years. This is<br />

an increase of over 275%. The factory is working at<br />

In focus<br />

Products of the Factory<br />

present to substitute as much as 20% of the fuel it uses<br />

at the dryer burner by wood dust recovered from the<br />

sanding process.<br />

Maintaining Standard in the Business<br />

Customers have very high demand for the factory’s<br />

product, which is the leading brand in the current market.<br />

Due to the unique behaviour of the product, such as<br />

medium density, low thickness swelling, high bending &<br />

tensile strength, the board is preferred by customers for<br />

multi purpose consumption and has therefore, proved<br />

to be customer’s first choice. To maintain its standard,<br />

the factory regularly surveys the market collecting<br />

information and feedback from customers. Reviewing<br />

standards based on customer feedback; strengthening<br />

the quality control system starting from approval of<br />

raw material to the final product; and integrating the<br />

activities of different departments has become more<br />

important than ever before.<br />

Social Responsibility & Safety Protection<br />

In addition to the wood land it is managing in<br />

Wolayta Sodo, the factory has plans to support local<br />

development activities such as road construction, water<br />

development and installing milling machines for the<br />

society surrounding the plantation. It also provides<br />

its employees with recommended safety protection<br />

devices and training on fire fighting procedures and<br />

precautions.<br />

TireT <strong>October</strong> <strong>2012</strong> 39

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