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Fortune Indonesia, Tbk - PT. PEFINDO

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GROWTH VALUE MAP<br />

“Disclaimer statement in the last page<br />

is an integral part of this report”<br />

www.pefindo.com<br />

<strong>Fortune</strong> <strong>Indonesia</strong>, <strong>Tbk</strong><br />

The Growth-Value Map below provides an overview of the market expectations<br />

for the companies listed on the IDX. The Current Performance (CP) metric,<br />

running along the horizontal axis, is a portion of current stock market value that<br />

can be linked to the perpetuity of a company’s current performance in<br />

profitability. The Growth Expectations (GE) metric, plotted on the vertical axis, is<br />

the difference between the current stock market value and the value of current<br />

performance. Both metrics are normalized by the company’s book value.<br />

Growth-Value Map divides companies into four clusters:<br />

Excellent Value Managers (“Q-1”)<br />

Market expects companies in Q-1 to surpass their benchmark in<br />

profitability and growth.<br />

Expectation Builders (“Q-2”)<br />

Market has relatively low expectations of profitability from companies in Q-<br />

2 in the short term, but has growth expectations exceed the benchmark.<br />

Traditionalists (“Q-3”)<br />

Market has low growth expectations of companies in the Q-3, although<br />

they showed a good profitability in the short term.<br />

Asset-loaded Value Managers (“Q-4”)<br />

Market has low expectations in terms of profitability and growth for<br />

companies in Q-4.<br />

Figure 1: Growth-Value Map of FORU (Advertising, Printing<br />

& Media Industry)<br />

Growth Expectations<br />

6<br />

5<br />

4<br />

3<br />

2<br />

1<br />

0<br />

-1<br />

-2<br />

-3<br />

-4<br />

Q-2<br />

Q-4<br />

0 1 2 3 4 5 6<br />

Current Performance (CP)<br />

March 8, 2013 Page 3 of 9<br />

FORU<br />

EMTK<br />

MNCN<br />

Source: Bloomberg, Pefindo Equity & Index Valuation Division<br />

Based on its financial report and market data, FORU is classified in the Assetloaded<br />

Value Managers (Q-4) cluster, which means the market has low<br />

expectations of its profitability and growth. However, by taking advantage of the<br />

prospect available to the domestic advertising industry, we believe FORU can<br />

gradually move to the Excellent Value Managers (Q-1) cluster. It also needs to<br />

strengthen its internal systems and regularly update the public about its<br />

economic success.<br />

JTPE<br />

SCMA<br />

Q-1<br />

Q-3

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