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Interlux launches The Echo Program! - Yachtpaint.com

Interlux launches The Echo Program! - Yachtpaint.com

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echoprogram.<strong>com</strong><br />

PAINT WITH THE ENVIRONMENT IN MIND


WHAT IS THE ECHO PROGRAM?<br />

<strong>Interlux</strong> ® and Awlgrip ® have made a <strong>com</strong>mitment, as part of the overall AkzoNobel <strong>com</strong>mitment,<br />

to be a world leader in environmental issues; <strong>The</strong> <strong>Echo</strong> <strong>Program</strong> is this <strong>com</strong>mitment.<br />

WHY DO WE CARE?<br />

Reducing our impact on the environment while continuing to supply products with superior performance<br />

will ensure a clean, safe environment for us all to enjoy our passion for boating – now and in the future.<br />

THE SCOPE!<br />

<strong>The</strong> <strong>Echo</strong> <strong>Program</strong> covers everything <strong>Interlux</strong> and Awlgrip are doing as a Yacht Coatings business to<br />

reduce our impact on the environment; our policies, the reduction targets we have set ourselves for<br />

VOCs, biocides and factory emissions, the initiatives we have underway in our factories, warehouses,<br />

laboratories etc. You can find the full details at echoprogram.<strong>com</strong>.<br />

THE TARGETS<br />

1<br />

Volatile Organic<br />

Compounds<br />

(VOCs) 2<br />

We will reduce the<br />

average amount<br />

of VOC emitted per<br />

gallon of paint sold<br />

by a minimum of<br />

15% by 2020.<br />

Biocides<br />

We will continue to<br />

supply antifoulings with 3<br />

excellent performance,<br />

while reducing the<br />

average amount of<br />

biocide emitted per<br />

square foot coated<br />

with antifouling per<br />

year by 20% by 2020.<br />

Product<br />

<strong>Interlux</strong> and Awlgrip have identified three key areas of focus for reducing our environmental impact.<br />

Each focus area has a clear set of defined targets which are briefly set out below. Further detail on<br />

the focus areas and how these targets will be achieved can be found at echoprogram.<strong>com</strong>.<br />

manufacture<br />

and warehousing<br />

We will reduce all<br />

waste generated from<br />

our facilities by at least<br />

20% by 2015.<br />

Did you know?<br />

£ It is not the weight of copper or other biocides in an antifouling that determines how well it will<br />

work! <strong>The</strong> rate at which the biocide is released is what matters and this is mainly influenced by<br />

the types of resin used and how the product is formulated.<br />

£ If too much biocide is used in an antifouling formulation it will simply be wasted! Our large and<br />

experienced team of yacht antifouling chemists develop products with optimized biocide levels,<br />

giving the boat owner the performance they want without unnecessary emissions into the<br />

environment.<br />

HOW DOES THIS AFFECT THE PRODUCTS?<br />

Having identified and published our aims,<br />

policies and targets we can now help those<br />

customers interested in selecting products<br />

from our range based on their relative overall<br />

environmental impact.*<br />

In order to ensure transparency, International<br />

Paint LLC has developed an Environmental<br />

Scorecard tool as a scientifically credible route<br />

for assessing and scoring products in terms<br />

of their environmental impact.<br />

<strong>The</strong> Scorecard, unique and only available<br />

to International Paint LLC and our products,<br />

assesses the environmental impact of a<br />

product across its entire life cycle, from raw<br />

material sourcing to waste disposal.<br />

Each product is assessed against 9 criteria<br />

including solvent emissions, eco-toxicity and<br />

climate change (full details at echoprogram.<strong>com</strong>).<br />

<strong>The</strong> scores for each criterion are then<br />

aggregated to give a total weighted impact<br />

rating versus a baseline product which scores<br />

1.0. <strong>The</strong> baseline product is the largest volume<br />

selling product from our range in the category<br />

being looked at (e.g. Finishes, Primers, etc.)<br />

This score is then simply converted into an<br />

‘<strong>Echo</strong> Rating’ as shown – the lower the rating<br />

a product has, the lower the relative impact<br />

on the environment.<br />

* Impact is relative to OUR products only. No <strong>com</strong>parison can<br />

be made to products from other suppliers.<br />

echoprogram.<strong>com</strong><br />

Scorecard Score – <strong>Echo</strong> Rating Conversion Chart<br />

> 1.8+<br />

> 1.5 - 1.8<br />

> 1.2 - 1.5<br />

> 0.9 - 1.2<br />

> 0.6 - 0.9<br />

> 0.3 - 0.6<br />

> 0.0 - 0.3<br />

1<br />

Important Note: A product with a high <strong>Echo</strong> Rating doesn’t<br />

automatically mean it is bad for the environment, it simply<br />

means that it is not as good as the largest selling product<br />

in OUR range.<br />

Did you know?<br />

2<br />

£ Our US factory invested in a biotreatment<br />

system that uses microbes<br />

to digest carbon based solvent vapor.<br />

Thanks to these ‘bugs’ or tiny organisms,<br />

95% of the input is destroyed,<br />

dramatically reducing VOC emissions.<br />

£ In 2010 our UK production site sent<br />

42% less non-reusable waste* to<br />

landfill than we did in 2008.<br />

*per tonne of paint produced<br />

3<br />

4<br />

5<br />

6<br />

7<br />

BASELINE


echoprogram.<strong>com</strong><br />

ECHO RATING<br />

COLOR CODE SYSTEM<br />

HIGHER<br />

Environmental impact<br />

<strong>com</strong>pared to baseline product<br />

LOWER<br />

BASELINE<br />

<strong>Interlux</strong> Yacht Finishes<br />

2270 Morris Avenue, Union NJ 07083<br />

Tel: 1 908 686-1300 Fax: 1 908 686-8545<br />

Technical Service: 1 800 468-7589<br />

E-mail: iyp.us@akzonobel.<strong>com</strong><br />

Printed using vegetable oil and<br />

naturally occurring resin-based inks<br />

® , <strong>Interlux</strong> ® and the AkzoNobel logo are trademarks<br />

of, or licensed to, AkzoNobel. © Akzo Nobel N.V. 2011.<br />

Largest<br />

selling<br />

product<br />

CBP0009062309115003<br />

TRANSPARENCY<br />

Our Scorecard tool and <strong>Echo</strong> Rating system<br />

are designed to give clarity and scientific<br />

credibility to how <strong>Interlux</strong> assess and rank the<br />

environmental impact of our product ranges.<br />

Giving you, the customer, this clarity allows you<br />

to identify the most environmentally suitable<br />

product for you from our range.*<br />

In an era of environmentally-friendly claims<br />

and so called ‘green washing’ it is our mission<br />

and goal to be as transparent and open about<br />

environmental issues as we can. Ask yourself<br />

this: who else gives you the facts and the tools<br />

to allow you to choose for yourself and who<br />

just claims to be ‘environmentally friendly’...?<br />

We are <strong>com</strong>mitted to the environment<br />

and this is our <strong>com</strong>mitment to you.<br />

HOW WILL I KNOW<br />

WHAT ECHO RATING<br />

A PRODUCT HAS?<br />

<strong>The</strong> ‘<strong>Echo</strong> Rating’ of each product will<br />

be displayed via a color coded system.<br />

<strong>The</strong> rating for each product and more detailed<br />

explanations of the <strong>Echo</strong> Rating allocations<br />

can be found at echoprogram.<strong>com</strong>, ensuring<br />

our customers have all the information they<br />

need in order to make a considered product<br />

choice.<br />

*All ratings are relative to OUR largest selling product.<br />

No <strong>com</strong>parison can be made to products from other suppliers.

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