Bainbridge Island Tourism Alliance - City of Bainbridge Island

Project Timeline and Budget
5. Provide a project timeline that identifies major milestones.
Q1 (Jan – Mar) 2011
First Quarter Activities:
In order to engage the expanding group of stakeholders participating in destination
tourism activities, the Tourism Alliance will plan to hold a first quarter Stakeholders
meetings and include 20+ Key Stakeholders from different constituencies on the island
including wineries, the arts, restaurants, retail, lodging, special events, the harbor,
ferries, sports, parks, agritourism, and Bloedel Reserve.
The goal will be to weave stakeholder interest into coordinated efforts under the
Alliance umbrella to promote tourism on Bainbridge Island, using and refining the
website as a portal, and create working groups who can pool their efforts.
Q2 (April – June) 2011
Second Quarter Activities:
On-air campaign. Goal is to add to this budget via additional underwriters, supporters,
and partnerships. Video campaign which originally aired in Fall of 2011 will be repeated
in either the late Winter or Fall shoulder season to encourage off-season visitor traffic.
The goal of our media campaign will be to bring attention to the Island’s destination
interests during the shoulder seasons, starting in late Feb –March – mid April 2012. (BILA
web stats indicate that there is typically an increase in visits to their site beginning in
March.) OR run in the early to mid-Fall months of mid-October – November- mid
December to encourage regional holiday visitors.
Continued development of partnerships and further identification of collaborative
destination marketing efforts that will support and benefit various neighborhood
centered attractions. Goal will be to develop a hub for group advertising, promotion,
and media connections for destination resources island wide.
Planning for writers’ visits, schedule throughout spring, summer and fall to compliment
individual stakeholders and target markets.
Q3 – Q4
Third - Fourth Quarter Activities:
Marketing and partnership efforts to continue, including promotional activities with local
and regional concierge, meeting planners, and VCB’s.
14