Bainbridge Island Tourism Alliance - City of Bainbridge Island

and East Side market, and allowed the Alliance to benefit from KOMO’s work with
partner organizations to double the investment of the Alliance and multiply the impact
of the television campaign.
Other Alliance Highlights in 2011 that met program goals included two high-profile
achievements:
§ Partner, Kitsap Visitors and Convention Bureau 2011 Kitsap Tourism Roundtable
The Alliance brought a 10-person contingent representing a variety of lodging,
recreation, and retailers to the Kitsap Tourism Roundtable held by Kitsap VCB.
§ Selection as NORTHWEST MEETINGS+EVENTS’ 2011 Best Island Getaway
Destination marketing efforts garnered the Alliance the Editor’s Choice Award from
Northwest Meetings + Events (a partner publication from SEATTLE Magazine) as the Best
Island Getaway for 2011.
2. If any projects previously funded through the Lodging Tax (Civic Improvement) Fund
were not completed and/or if reports were not submitted to the City as requested, please
explain.
Some scheduled deliverables were subject to project delays due to turnover in several
of the partner organization’s Executive Director positions. Deliverables have been received
and all funds obligated to date have been accounted for.
Project Information
Provide a description of the proposed project, addressing each of the stated criteria in the
order below:
3. Identify the project’s main objectives and how they will be achieved. Be as specific as
possible about proposed services, quantities, tourism market, distribution method and costs –
or about the facility capital and operating costs to be funded.
PRELIMINARY FUNDING REQUEST FOR 2012
The 2012 Tourism Alliance funding request is designed to meet two criteria critical to the
continued development and expansion of strategic destination tourism efforts.
§ PART #1: Continued expansion of destination marketing through existing channels, and
§ PART #2: Development of a new vision for the Tourism Alliance addressing the growth in
visitor resources and destinations on Bainbridge Island
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