Bainbridge Island Tourism Alliance - City of Bainbridge Island
Bainbridge Island Tourism Alliance - City of Bainbridge Island
Bainbridge Island Tourism Alliance - City of Bainbridge Island
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October 12, 2011<br />
On-air campaign @ $9,000 investment on KOMO TV and KOMO.2<br />
Flight dates: Mar/April 2012. 4-6 weeks total, with additional messaging airing as<br />
inventory allows. Paid schedule focused on end-<strong>of</strong>-week when appropriate in order to<br />
tighten the frequency.<br />
15’s 30’s<br />
• M-Sun 5-9a KOMO 4 News/Good Morning America 10x<br />
• M-Fri 9a-4p Regis/View/The Doctors/Soaps/Dr. Oz 8x 6x<br />
• M-Su 4-7p KOMO 4 News 6x 4x<br />
• M-Su 11a-11p KOMO 4 News/Dr. Oz/MGM Movies 35x 35x-THIS TV<br />
• M-Su 5a-1a KOMO 4/THIS TV station support match 35x 35x<br />
in best available programming<br />
Total Messages 94x 81x<br />
Total impressions in Western Washington Avg Frequency Msg is seen<br />
Households 6,231,200 5.1x<br />
Adults 35-64 4,345,800 4.5x<br />
Adults 25+ 7,399,800 4.5x<br />
Research: Nielsen Q2 2011 estimates based on 2011 actual ratings delivery for KOMO TV
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