PDF (2.29 MB) - British Educational Research Association

RESEARCHINTELLIGENCE Number 76 July 2001
RESEARCH INTELLIGENCE Number 76 July 2001
energy sources such as solar heat and wind power are valued. Allof these matters are part of
energy sources such as solar heat and wind power are valued. All of these matters are part of
trying to live in harmony with the natural environment.
trying to live in harmony with the natural environment.
The discourses in relation to trade
The discourses in relation to trade
In
In
the
the
wealthist
wealthist
discourse,
discourse,
the
the
trading
trading
of
of
goods
goods
and
and
services
services
is
is
an
an
essential
essential
part
part
of
of
wealth
wealth
creation. The value added in the manufacture of goods from raw materials is realised in the
creation. The value added in the manufacture of goods from raw materials is realised in the
trading
trading
process.
process.
Likewise
Likewise
the
the
value
value
created
created
in
in
providing
providing
services
services
depends
depends
upon
upon
selling
selling
them.
them.
There
There
are
are
two
two
major
major
ways
ways
of
of
enlarging
enlarging
the
the
market
market
for
for
goods
goods
and
and
services:
services:
by
by
creating
creating
a
a
demand
demand
by
by
advertising
advertising
the
the
merits
merits
of
of
the
the
product,
product,
and
and
by
by
ensuring
ensuring
that
that
the
the
product
product
is
is
short-lived
short-lived
and
and
needs
needs
to
to
be
be
replaced
replaced
or
or
up-dated
up-dated
regularly.
regularly.
In
In
the
the
convivial
convivialdiscourse,
discourse, the
the
trading
trading
of
of
goods
goods
and
and
services
services
is
is
seen
seen
as
as
an
an
element
element
of
of
conviviality,
conviviality,
but
but
not
not
its
its
driving
driving
force.
force.
Trading
Trading
is
is
one
one
way
way
of
of
maintaining
maintaining
a
a
good
good
quality
quality
of
of
life
life
for
for
oneself oneself and and one's one's dependants, dependants, of of establishing establishing harmony harmonywith withothers, others, and andof ofexplorations explorations of ofthe the
cultural cultural environment. environment.
The The discourses discourses in in relation relation to to the the information information and and communication communicationrevolution revolution
In In wealthist wealthist discourse discourse information information and andcommunications communicationstechnology technologyisis a asource source of ofwealth. wealth. The The
manufacture and and marketing marketing of of television, television, computer computer and and mobile mobilephone phonehas hascreated created vast vast fortunes fortunes
for for successful successful entrepreneurs. entrepreneurs. Their Their problem problemnow nowis is that, that, having havingsaturated saturated the the market, market, they they
need to ta persuade consumers to to throwaway their their old oldtelevisions, televisions, computers computers and andmobile mobilephones phones
and and buy buy new newones ones which have have marginal advantages over overthe the old. old. The Thenew new technology technologyisisnot notonly onlyaa source of of wealth but but has has accelerated the the processes of of creating creating wealth wealththrough through the the
opportunities for for rapid rapid information transfer. transfer.
In In convivial convivialdiscour-se discourse some aspects of of information informationand and communication communicationtechnology technology are are sources sources of of
conviviality. Email Emailand and mobile telephones increase the the communications between people peopleand andsoso give greater opportunities to to achieve harmony between them; television televisionand andthe the world-wide world-wideweb web
enhance the opportunities for for learning about the the natural and and cultural world; the the computer
provides great opportunities for for the the expression and and sharing of of creative thinking.
The discourses in in relation to to education
In the wealthist discourse the prime function of of education is isto to prepare people peopletoto create
wealth. In primary school children must become proficient ininthe the basic skills skillsof of numeracy numeracyand and
literacy; in secondary schools these skills should shouldbe be enhanced and emphasis put puton onthe the learning
of science, mathematics and rCT; leT; in in tertiary colleges and universities the the skills needed in inaa knowledge-based economy should be enhanced, creativity leading leadingtotoentrepreneur entrepreneurism ism
encouraged, and science and technology fostered both in in terms of of learning and andof of marketable
research; in life-long learning the focus is is on the needs of of the changing work-place.
In the convivial convivialdiscourse discourse education is is initiation into intoconviviality convivialityand and happens within withinthe the family,
community and workplace as well as in schools, colleges and universities. It Itisisliving livingand and learning
to live a convivial conviviallife life in terms of coming comingto to understand oneself, other people, one's natural
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