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Unsuccessful - what me? A summary of feedback on - UCAS

Unsuccessful - what me? A summary of feedback on - UCAS

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WELCOME<br />

This editi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>UCAS</strong> News gives you an insight into how <strong>UCAS</strong><br />

went about selecting its new Chief Executive. The process, led by<br />

Pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essor Bob Burgess, Chair <str<strong>on</strong>g>of</str<strong>on</strong>g> the <strong>UCAS</strong> Board, was extre<str<strong>on</strong>g>me</str<strong>on</strong>g>ly<br />

thorough and included input from <strong>UCAS</strong> staff at all levels, as you<br />

will see from Kathryn Farley-Osborne’s report.<br />

The editi<strong>on</strong> also includes articles that we hope you’ll find<br />

particularly useful at the start <str<strong>on</strong>g>of</str<strong>on</strong>g> the new 2010 entry applicati<strong>on</strong><br />

cycle; <strong>on</strong>e illustrating how a university has used informati<strong>on</strong> from<br />

the care questi<strong>on</strong> and another that we hope will encourage you to<br />

guide your students to apply early for their student finance.<br />

D<strong>on</strong>’t forget that we are always eager to know whether you find<br />

<strong>UCAS</strong> News useful and if there are any topics that you’d like us<br />

to cover. At the end there is an opportunity to let us have your<br />

com<str<strong>on</strong>g>me</str<strong>on</strong>g>nts; please spare a few minutes to let us have them.<br />

I do hope you enjoy reading this editi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>UCAS</strong> News.<br />

Anth<strong>on</strong>y McClaran<br />

Chief Executive<br />

Editor in Chief: Anth<strong>on</strong>y McClaran<br />

Editor: Caroline Russell<br />

P&Ceditors@ucas.ac.uk<br />

C<strong>on</strong>tributors: Georgina Breret<strong>on</strong>,<br />

Frank Buttle Trust<br />

Pr<str<strong>on</strong>g>of</str<strong>on</strong>g>. Bob Burgess, <strong>UCAS</strong> Board<br />

Ge<str<strong>on</strong>g>of</str<strong>on</strong>g>f Charrot, <strong>UCAS</strong><br />

Jayne Clanfield, Kingst<strong>on</strong> University<br />

Chris Dry, <strong>UCAS</strong><br />

Harriet Dunbar-Goddet, <strong>UCAS</strong><br />

Kathryn Farley-Osborne, <strong>UCAS</strong><br />

Beth Hayes, <strong>UCAS</strong><br />

Lorna J<strong>on</strong>es, University <str<strong>on</strong>g>of</str<strong>on</strong>g> Dundee<br />

Charlotte Knowles, <strong>UCAS</strong><br />

Anth<strong>on</strong>y McClaran, <strong>UCAS</strong><br />

Claire McGhee, SLC<br />

Steve Searle, Head <str<strong>on</strong>g>of</str<strong>on</strong>g> Sixth Form,<br />

Newquay Tretherras<br />

Murry Toms, Yougo<br />

Kelly Villiers, Coventry University<br />

Artwork: Dagmar Middleditch, <strong>UCAS</strong> Design<br />

Printed by: Linneyprint<br />

Cert no. SA-COC-1502<br />

We have made all reas<strong>on</strong>able efforts to ensure that the<br />

informati<strong>on</strong> in this booklet was correct at the ti<str<strong>on</strong>g>me</str<strong>on</strong>g> <str<strong>on</strong>g>of</str<strong>on</strong>g> publicati<strong>on</strong>.<br />

We will not, however, accept any liability for errors, omissi<strong>on</strong>s or<br />

changes to informati<strong>on</strong> since publicati<strong>on</strong>.<br />

Published by: <strong>UCAS</strong>, Rosehill, New Barn Lane,<br />

Cheltenham, GL52 3LZ<br />

© <strong>UCAS</strong> 2009<br />

All rights reserved<br />

<strong>UCAS</strong> is a registered trade mark<br />

<strong>UCAS</strong> reference number: UC122009<br />

Publicati<strong>on</strong> reference: 09_151


FAREWELL TO <strong>UCAS</strong><br />

Anth<strong>on</strong>y McClaran looks back<br />

This will be my last c<strong>on</strong>tributi<strong>on</strong> as Chief Executive<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>UCAS</strong> to <strong>UCAS</strong> News. As many <str<strong>on</strong>g>of</str<strong>on</strong>g> you will know,<br />

I move <strong>on</strong> at the beginning <str<strong>on</strong>g>of</str<strong>on</strong>g> October to take up<br />

the post <str<strong>on</strong>g>of</str<strong>on</strong>g> Chief Executive <str<strong>on</strong>g>of</str<strong>on</strong>g> the Quality Assurance<br />

Agency for Higher Educati<strong>on</strong> (QAA) but, before I<br />

make that move, there is (as I write) <strong>on</strong>e more<br />

C<strong>on</strong>firmati<strong>on</strong> and Clearing period to navigate<br />

through.<br />

I have been Chief Executive for five years and enjoyed<br />

(almost!) every mo<str<strong>on</strong>g>me</str<strong>on</strong>g>nt. Collectively, and in partnership<br />

with our colleagues in <str<strong>on</strong>g>me</str<strong>on</strong>g>mber instituti<strong>on</strong>s, we’ve<br />

achieved a great deal during that ti<str<strong>on</strong>g>me</str<strong>on</strong>g>. So<str<strong>on</strong>g>me</str<strong>on</strong>g> <str<strong>on</strong>g>of</str<strong>on</strong>g> those<br />

achieve<str<strong>on</strong>g>me</str<strong>on</strong>g>nts have been internal to the organisati<strong>on</strong>:<br />

making sure that we are run in a financially resp<strong>on</strong>sible<br />

and sustainable way, for example. The most important<br />

achieve<str<strong>on</strong>g>me</str<strong>on</strong>g>nts, however, are those which have had a<br />

direct impact <strong>on</strong> the quality <str<strong>on</strong>g>of</str<strong>on</strong>g> service to applicants and<br />

<str<strong>on</strong>g>me</str<strong>on</strong>g>mbers and, if I had to pick just <strong>on</strong>e example <str<strong>on</strong>g>of</str<strong>on</strong>g> these,<br />

it would be the decisi<strong>on</strong> that we took in 2004 to move<br />

to 100% <strong>on</strong>line applicati<strong>on</strong>. It’s hard to believe now that<br />

we debated l<strong>on</strong>g and hard about whether the move was<br />

premature, uncertain about the reacti<strong>on</strong> from schools<br />

and applicants. Of course, the applicants were way<br />

ahead <str<strong>on</strong>g>of</str<strong>on</strong>g> us and, given that they were increasingly<br />

managing so much <str<strong>on</strong>g>of</str<strong>on</strong>g> the rest <str<strong>on</strong>g>of</str<strong>on</strong>g> their lives <strong>on</strong>line, found<br />

no difficulty <str<strong>on</strong>g>what</str<strong>on</strong>g>soever in applying to university<br />

electr<strong>on</strong>ically. In fact, increasingly we had protests<br />

about the few remaining areas where paper was still<br />

used.<br />

In 2005 we completely replaced our existing<br />

admissi<strong>on</strong>s infrastructure with a new system designed<br />

to support the fully <strong>on</strong>line world into which we had<br />

moved. Also technical change is never easy and this<br />

<strong>on</strong>e was no excepti<strong>on</strong> but within a couple <str<strong>on</strong>g>of</str<strong>on</strong>g> years we<br />

were seeing dramatic improve<str<strong>on</strong>g>me</str<strong>on</strong>g>nts in processing<br />

ti<str<strong>on</strong>g>me</str<strong>on</strong>g>s and the quality <str<strong>on</strong>g>of</str<strong>on</strong>g> service. In fact, custo<str<strong>on</strong>g>me</str<strong>on</strong>g>r<br />

service has been a key the<str<strong>on</strong>g>me</str<strong>on</strong>g> in recent years and we<br />

have sought to listen very hard to <str<strong>on</strong>g>what</str<strong>on</strong>g> applicants,<br />

schools, colleges and universities want from the <strong>UCAS</strong><br />

service, and then to resp<strong>on</strong>d in the most effective way<br />

to those needs.<br />

Nothing quite matches the intensity <str<strong>on</strong>g>of</str<strong>on</strong>g> the results<br />

period, particularly <strong>on</strong> the day when the A level results<br />

are published and <strong>UCAS</strong> beco<str<strong>on</strong>g>me</str<strong>on</strong>g>s the temporary centre<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> the nati<strong>on</strong>’s <str<strong>on</strong>g>me</str<strong>on</strong>g>dia. It is a really demanding period for<br />

all <str<strong>on</strong>g>of</str<strong>on</strong>g> our staff, many <str<strong>on</strong>g>of</str<strong>on</strong>g> whom will have worked through<br />

preceding weekends, evenings and even nights, but we<br />

all feel it’s when the service really co<str<strong>on</strong>g>me</str<strong>on</strong>g>s into its own:<br />

dealing as effectively, efficiently and, when required,<br />

sympathetically, with the needs <str<strong>on</strong>g>of</str<strong>on</strong>g> well over half a<br />

milli<strong>on</strong> applicants and instituti<strong>on</strong>s who are anxious to fill<br />

their places with the best students.<br />

It has been a huge part <str<strong>on</strong>g>of</str<strong>on</strong>g> my life since 1995, when I<br />

first moved to <strong>UCAS</strong>, and I shall miss it! I have had<br />

terrific support from my Board and its Chair<str<strong>on</strong>g>me</str<strong>on</strong>g>n (Bill<br />

Stevely <str<strong>on</strong>g>of</str<strong>on</strong>g> Robert Gord<strong>on</strong> University and Bob Burgess <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

the University <str<strong>on</strong>g>of</str<strong>on</strong>g> Leicester), a huge range <str<strong>on</strong>g>of</str<strong>on</strong>g> colleagues<br />

in universities, colleges and schools, and, most <str<strong>on</strong>g>of</str<strong>on</strong>g> all,<br />

from the terrific staff here at <strong>UCAS</strong>, whom I have been<br />

proud to lead for the last five years. I now wish my<br />

successor, Mary Curnock Cook, every success as she<br />

takes up the role <str<strong>on</strong>g>of</str<strong>on</strong>g> Chief Executive.<br />

I have been<br />

Chief Executive<br />

for five years and<br />

enjoyed (almost!)<br />

every mo<str<strong>on</strong>g>me</str<strong>on</strong>g>nt.<br />

Pictures (from left to right):<br />

Christmas carol singing in 2007,<br />

signing the Student Loans<br />

Company agree<str<strong>on</strong>g>me</str<strong>on</strong>g>nt in 2008,<br />

<strong>on</strong> the ro<str<strong>on</strong>g>of</str<strong>on</strong>g> at <strong>UCAS</strong> in 2008


APPLYING FOR STUDENT<br />

FINANCE STARTS IN TRACK<br />

Custo<str<strong>on</strong>g>me</str<strong>on</strong>g>r<br />

service has been<br />

a key the<str<strong>on</strong>g>me</str<strong>on</strong>g> in<br />

recent years.<br />

To find out more about these<br />

and other resources students<br />

and practiti<strong>on</strong>ers can:<br />

■ go <strong>on</strong>line to<br />

www.practiti<strong>on</strong>ers.studentfinanceengland.co.uk<br />

■ email the regi<strong>on</strong>al<br />

c<strong>on</strong>sultants at<br />

sfc<strong>on</strong>sultants@slc.co.uk<br />

■ call 0845 602 0583 to speak<br />

to the practiti<strong>on</strong>ers’ support<br />

team (M<strong>on</strong>day – Friday,<br />

10am - 4pm).<br />

Applicants can start their applicati<strong>on</strong> for student<br />

finance in Track, the <strong>on</strong>line facility for applicants to<br />

follow the progress <str<strong>on</strong>g>of</str<strong>on</strong>g> their <strong>UCAS</strong> applicati<strong>on</strong>.<br />

Using the link makes the process easier for students as<br />

it allows <strong>UCAS</strong> to share so<str<strong>on</strong>g>me</str<strong>on</strong>g> <str<strong>on</strong>g>of</str<strong>on</strong>g> their applicati<strong>on</strong> details<br />

with Student Finance England, Student Finance Wales<br />

or Student Finance Northern Ireland (depending <strong>on</strong> their<br />

domicile) and pre-populates their student finance<br />

applicati<strong>on</strong> with their pers<strong>on</strong>al details and choice<br />

details. This makes applying for a student loan much<br />

quicker. Applicants who agree to share their data are<br />

then redirected to the appropriate student finance site.<br />

Scottish applicants need to apply direct to the Student<br />

Awards Agency for Scotland at www.saas.gov.uk.<br />

Claire McGhee, Campaign & Promoti<strong>on</strong> Manager,<br />

Student Loans Company, the Student Loans Company<br />

explains <str<strong>on</strong>g>what</str<strong>on</strong>g> informati<strong>on</strong> is available for advisers in<br />

England.<br />

Student finance services for English students have<br />

changed significantly in the last 12 m<strong>on</strong>ths. The<br />

key ele<str<strong>on</strong>g>me</str<strong>on</strong>g>nt <str<strong>on</strong>g>of</str<strong>on</strong>g> which was the centralisati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

student finance services to Student Finance<br />

England. Student Finance England was launched to<br />

provide new and existing students, their sp<strong>on</strong>sors and<br />

advisers, with a <strong>on</strong>e-stop-shop for everything to do with<br />

financing higher educati<strong>on</strong> (HE).<br />

Since the service launched in February, the processing<br />

and custo<str<strong>on</strong>g>me</str<strong>on</strong>g>r support teams in Darlingt<strong>on</strong> have<br />

processed well over half a milli<strong>on</strong> student finance<br />

applicati<strong>on</strong>s and distributed, largely through the <strong>UCAS</strong><br />

advisors network, 400,000 copies <str<strong>on</strong>g>of</str<strong>on</strong>g> a new informati<strong>on</strong><br />

and guidance resource Student finance in 3 easy steps.<br />

However, we recognise that for the vast majority <str<strong>on</strong>g>of</str<strong>on</strong>g> new<br />

students, the first port <str<strong>on</strong>g>of</str<strong>on</strong>g> call for help<br />

and advice will be you – their<br />

teachers and careers<br />

advisers – so we’ve<br />

also put in place a<br />

dedicated<br />

Practiti<strong>on</strong>ers’<br />

Support Team and a<br />

team <str<strong>on</strong>g>of</str<strong>on</strong>g> 12 regi<strong>on</strong>al<br />

student finance<br />

c<strong>on</strong>sultants, to<br />

ensure that you<br />

have the support you<br />

need.<br />

All <str<strong>on</strong>g>of</str<strong>on</strong>g> this reflects our<br />

commit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt to ensuring<br />

that those who are able and<br />

who want to go into HE, understand the range <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

student finance that is available to support them during<br />

their ti<str<strong>on</strong>g>me</str<strong>on</strong>g> at university.<br />

Students need to find out <str<strong>on</strong>g>what</str<strong>on</strong>g> financial support<br />

there is early <strong>on</strong><br />

For many, financial c<strong>on</strong>cerns remain a barrier to<br />

applying for higher educati<strong>on</strong>, so we need to work<br />

together to help people understand <str<strong>on</strong>g>what</str<strong>on</strong>g>’s out there<br />

and how they can get it. The earlier students, their<br />

parents, partners or other sp<strong>on</strong>sors have this<br />

informati<strong>on</strong>, the better equipped they will be to tackle<br />

financial c<strong>on</strong>cerns and find out exactly <str<strong>on</strong>g>what</str<strong>on</strong>g> student<br />

financial support they are likely to get, leaving them to<br />

get <strong>on</strong> with the bigger issues <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>what</str<strong>on</strong>g> and where to<br />

study.<br />

The govern<str<strong>on</strong>g>me</str<strong>on</strong>g>nt estimates that around two out <str<strong>on</strong>g>of</str<strong>on</strong>g> three<br />

students (those whose household inco<str<strong>on</strong>g>me</str<strong>on</strong>g> is less than<br />

£50,020) are entitled to so<str<strong>on</strong>g>me</str<strong>on</strong>g> level <str<strong>on</strong>g>of</str<strong>on</strong>g> n<strong>on</strong>-repayable<br />

grant. There is also a range <str<strong>on</strong>g>of</str<strong>on</strong>g> extra support for students<br />

with specific needs, such as the Disabled Students’<br />

Allowance and the Parents’ Learning Allowance. These<br />

are in additi<strong>on</strong> to bursaries which are available from the<br />

universities and the core student loans for fees and<br />

maintenance.<br />

Repaying their loan<br />

Students d<strong>on</strong>’t start to repay any loans until they are<br />

working and earning more than £15,000, and then they<br />

pay 9% <str<strong>on</strong>g>of</str<strong>on</strong>g> their earnings above this threshold through<br />

the tax system. The average graduate will earn around<br />

£100,000 more in their lifeti<str<strong>on</strong>g>me</str<strong>on</strong>g> than so<str<strong>on</strong>g>me</str<strong>on</strong>g><strong>on</strong>e entering<br />

the workplace with A levels <strong>on</strong>ly; so HE is still an<br />

excellent pers<strong>on</strong>al invest<str<strong>on</strong>g>me</str<strong>on</strong>g>nt.<br />

Informati<strong>on</strong> packs for practiti<strong>on</strong>ers and students<br />

During the next year we want to work even more closely<br />

with our delivery partners; throughout the sum<str<strong>on</strong>g>me</str<strong>on</strong>g>r we<br />

will be reviewing the Practiti<strong>on</strong>er’s Pack, a<br />

comprehensive resource c<strong>on</strong>taining presentati<strong>on</strong>s and<br />

workbooks designed for advisers to use in class or <strong>on</strong>eto-<strong>on</strong>e<br />

tuiti<strong>on</strong> situati<strong>on</strong>s. At the end <str<strong>on</strong>g>of</str<strong>on</strong>g> this review we will<br />

distribute a revised pack with informati<strong>on</strong> for those<br />

entering HE in 2010/11. We hope this will provide you<br />

with everything you need to make student finance for<br />

HE easy to understand.<br />

In additi<strong>on</strong>, the new student informati<strong>on</strong> pack (Student<br />

finance in 3 easy steps) will c<strong>on</strong>tain informati<strong>on</strong> for<br />

parents and sp<strong>on</strong>sors to provide answers to the more<br />

detailed questi<strong>on</strong>s they <str<strong>on</strong>g>of</str<strong>on</strong>g>ten ask about things like<br />

repay<str<strong>on</strong>g>me</str<strong>on</strong>g>nt. This will be available when the funding<br />

applicati<strong>on</strong> cycle for 2010/11 opens in November.


IN SEARCH OF A<br />

CHIEF EXECUTIVE<br />

Pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essor Burgess was keen to explain a little<br />

about the recruit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt <str<strong>on</strong>g>of</str<strong>on</strong>g> the new Chief Executive<br />

for <strong>UCAS</strong> …<br />

When Anth<strong>on</strong>y McClaran teleph<strong>on</strong>ed <str<strong>on</strong>g>me</str<strong>on</strong>g> to say that<br />

Perrett Laver, the search c<strong>on</strong>sultants who were working<br />

<strong>on</strong> the appoint<str<strong>on</strong>g>me</str<strong>on</strong>g>nt <str<strong>on</strong>g>of</str<strong>on</strong>g> a new Chief Executive for the<br />

Quality Assurance Agency, would c<strong>on</strong>tact <str<strong>on</strong>g>me</str<strong>on</strong>g> for a<br />

reference, I knew that I would shortly be searching for a<br />

new Chief Executive at <strong>UCAS</strong>.<br />

By the end <str<strong>on</strong>g>of</str<strong>on</strong>g> February, Anth<strong>on</strong>y’s appoint<str<strong>on</strong>g>me</str<strong>on</strong>g>nt was<br />

made public and I wrote, <strong>on</strong> behalf <str<strong>on</strong>g>of</str<strong>on</strong>g> the <strong>UCAS</strong> Board,<br />

to four search c<strong>on</strong>sultants inviting them to tender for the<br />

work. Inevitably this took a m<strong>on</strong>th (despite deciding that<br />

the selecti<strong>on</strong> would be by post based up<strong>on</strong> the<br />

submissi<strong>on</strong>s).<br />

When the <strong>UCAS</strong> Board <str<strong>on</strong>g>me</str<strong>on</strong>g>t in March it was clear that<br />

the ti<str<strong>on</strong>g>me</str<strong>on</strong>g>table was very tight. Anth<strong>on</strong>y was to leave at the<br />

end <str<strong>on</strong>g>of</str<strong>on</strong>g> September and under the <strong>UCAS</strong> c<strong>on</strong>stituti<strong>on</strong> we<br />

had to be able to agree the appoint<str<strong>on</strong>g>me</str<strong>on</strong>g>nt <str<strong>on</strong>g>of</str<strong>on</strong>g> Chief<br />

Executive at a formal Board <str<strong>on</strong>g>me</str<strong>on</strong>g>eting which was<br />

scheduled for mid-June. The Board therefore agreed to<br />

delegate authority to the appoint<str<strong>on</strong>g>me</str<strong>on</strong>g>nt panel (Sir Muir<br />

Russell and Pa<str<strong>on</strong>g>me</str<strong>on</strong>g>la Taylor and <str<strong>on</strong>g>me</str<strong>on</strong>g>). In additi<strong>on</strong>, the<br />

Board supported my request to add the Chair <str<strong>on</strong>g>of</str<strong>on</strong>g> the<br />

<strong>UCAS</strong> Staff Council.<br />

We worked as a group with Perrett Laver who had w<strong>on</strong><br />

the <strong>UCAS</strong> c<strong>on</strong>tract. They spent ti<str<strong>on</strong>g>me</str<strong>on</strong>g> in <strong>UCAS</strong> and<br />

interviewed key stakeholders in order to develop the<br />

further particulars. On the basis <str<strong>on</strong>g>of</str<strong>on</strong>g> the search 34 people<br />

expressed an interest in the positi<strong>on</strong> and the<br />

appoint<str<strong>on</strong>g>me</str<strong>on</strong>g>nt panel l<strong>on</strong>g-listed 12 people for Perrett<br />

Laver to interview. On the basis <str<strong>on</strong>g>of</str<strong>on</strong>g> their reports and a<br />

discussi<strong>on</strong> by the panel <strong>on</strong> the qualities we expected,<br />

we decided to shortlist six candidates (<str<strong>on</strong>g>of</str<strong>on</strong>g> whom two<br />

dropped out). The selecti<strong>on</strong> was based <strong>on</strong> three<br />

interviews and two presentati<strong>on</strong>s after which we were<br />

delighted to appoint Mary Curnock Cook who has great<br />

experience <str<strong>on</strong>g>of</str<strong>on</strong>g> the 14-19 curriculum and the skills<br />

agenda, all <str<strong>on</strong>g>of</str<strong>on</strong>g> which have implicati<strong>on</strong>s for the future <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

<strong>UCAS</strong>.<br />

Mary Curnock Cook,<br />

<strong>UCAS</strong> Chief<br />

Executive Designate<br />

The recruit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt from the eyes <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>UCAS</strong> staff – from<br />

Kathryn Farley-Osborne, Chair <str<strong>on</strong>g>of</str<strong>on</strong>g> the <strong>UCAS</strong> Staff<br />

Council …<br />

On the 26 March I heard that I would be joining<br />

Pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essor Bob Burgess, Sir Muir Russell and Pa<str<strong>on</strong>g>me</str<strong>on</strong>g>la<br />

Taylor <strong>on</strong> the panel to recruit the new Chief Executive <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

<strong>UCAS</strong>. Their CVs included Chair and Deputy Chair <str<strong>on</strong>g>of</str<strong>on</strong>g> the<br />

<strong>UCAS</strong> Board, Principal <str<strong>on</strong>g>of</str<strong>on</strong>g> the University <str<strong>on</strong>g>of</str<strong>on</strong>g> Glasgow and<br />

Principal <str<strong>on</strong>g>of</str<strong>on</strong>g> Newman University College; I was<br />

impressed and slightly daunted! But I was encouraged<br />

by the number <str<strong>on</strong>g>of</str<strong>on</strong>g> emails from staff supporting <str<strong>on</strong>g>me</str<strong>on</strong>g>. They<br />

were really ast<strong>on</strong>ished that I was going to be <strong>on</strong> the<br />

panel to represent their views. What a state<str<strong>on</strong>g>me</str<strong>on</strong>g>nt from<br />

the Board, to invite the Chair <str<strong>on</strong>g>of</str<strong>on</strong>g> Staff Council into such<br />

a key positi<strong>on</strong>!<br />

I so<strong>on</strong> realised that it would be down to <str<strong>on</strong>g>me</str<strong>on</strong>g> to gather the<br />

views <str<strong>on</strong>g>of</str<strong>on</strong>g> every<strong>on</strong>e at <strong>UCAS</strong> and incorporate them into<br />

the recruit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt process. Initially a daunting thought but<br />

I was encouraged by the enthusiasm and interest <str<strong>on</strong>g>of</str<strong>on</strong>g> my<br />

colleagues.<br />

Enthusiasm c<strong>on</strong>tinued when we surveyed staff to<br />

gather their views. This identified characteristics and<br />

qualities that staff would like to find in their next Chief<br />

Executive; these were incorporated into the initial<br />

search criteria. The survey also asked staff to suggest<br />

questi<strong>on</strong>s that they would like to ask; these were used<br />

to guide the topics for the candidate’s presentati<strong>on</strong>s<br />

and the questi<strong>on</strong>s I asked at the formal interview!<br />

One <str<strong>on</strong>g>of</str<strong>on</strong>g> the selecti<strong>on</strong> activities involved a panel <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>UCAS</strong><br />

staff (all volunteers!), including myself, <str<strong>on</strong>g>me</str<strong>on</strong>g>eting<br />

individual candidates to discuss their views <strong>on</strong><br />

employee engage<str<strong>on</strong>g>me</str<strong>on</strong>g>nt and how best to recognise and<br />

encourage potential staff talent and ambiti<strong>on</strong>. Each<br />

candidate stimulated an interesting debate and the<br />

pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>alism <str<strong>on</strong>g>of</str<strong>on</strong>g> every<strong>on</strong>e was excepti<strong>on</strong>al!<br />

I had never <str<strong>on</strong>g>me</str<strong>on</strong>g>t any <str<strong>on</strong>g>of</str<strong>on</strong>g> the panel and was naturally<br />

apprehensive. But having spoken to them <strong>on</strong> the<br />

teleph<strong>on</strong>e during c<strong>on</strong>ference calls I was encouraged at<br />

how I had been drawn into the process. My journey to<br />

L<strong>on</strong>d<strong>on</strong> was spent pulling questi<strong>on</strong>s together from our<br />

survey and getting excited at the prospect <str<strong>on</strong>g>of</str<strong>on</strong>g> working as<br />

part <str<strong>on</strong>g>of</str<strong>on</strong>g> the interview panel.<br />

Throughout the whole process Pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essor Burgess<br />

encouraged staff involve<str<strong>on</strong>g>me</str<strong>on</strong>g>nt and I was very impressed<br />

by the way staff resp<strong>on</strong>ded to their opportunity to<br />

participate and ‘have their say’; this was recognised by<br />

the panel and greatly appreciated.<br />

For <str<strong>on</strong>g>me</str<strong>on</strong>g>, the experience has been fantastic and I’ve<br />

learnt a great deal from the process. I would like to think<br />

that we’ve now set a precedent for greater staff<br />

involve<str<strong>on</strong>g>me</str<strong>on</strong>g>nt with high pr<str<strong>on</strong>g>of</str<strong>on</strong>g>ile recruit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt at <strong>UCAS</strong>.<br />

Pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essor Bob Burgess,<br />

Chairman <str<strong>on</strong>g>of</str<strong>on</strong>g> the <strong>UCAS</strong><br />

Board and Vice-Chancellor<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> the University <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

Leicester<br />

Kathryn Farley-Osborne,<br />

Chair <str<strong>on</strong>g>of</str<strong>on</strong>g> the <strong>UCAS</strong> Staff<br />

Council and Custo<str<strong>on</strong>g>me</str<strong>on</strong>g>r<br />

Service Team Coordinator<br />

<strong>UCAS</strong> news 5


6<br />

ROUTES FOR SUCCESS ’09<br />

from a delegate’s perspective<br />

Routes for Success ’09 was a <strong>UCAS</strong> residential<br />

c<strong>on</strong>ference for advisers held earlier this year. Steve<br />

Searle, a Head <str<strong>on</strong>g>of</str<strong>on</strong>g> Sixth Form, Newquay Tretherras,<br />

gives his account <str<strong>on</strong>g>of</str<strong>on</strong>g> how it went.<br />

As I got <strong>on</strong> the train in Cornwall at 5.40 am I<br />

was hoping that this c<strong>on</strong>ference was going<br />

to be worth the expense and ti<str<strong>on</strong>g>me</str<strong>on</strong>g>. I can<br />

h<strong>on</strong>estly say it was <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> the most<br />

informative and interesting <str<strong>on</strong>g>me</str<strong>on</strong>g>etings that I<br />

have been to.<br />

The informati<strong>on</strong> provided by the speakers was<br />

delivered clearly, with good PowerPoint<br />

presentati<strong>on</strong>s and handouts available at the start<br />

which helped with note taking. The good range<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> workshops allowed <str<strong>on</strong>g>me</str<strong>on</strong>g> to tailor the event to<br />

suit my needs and I have certainly used the<br />

notes I made to support my students as they<br />

begin the higher educati<strong>on</strong> applicati<strong>on</strong> process.<br />

As a Head <str<strong>on</strong>g>of</str<strong>on</strong>g> Sixth Form I attended the<br />

admissi<strong>on</strong>s tests, pers<strong>on</strong>al state<str<strong>on</strong>g>me</str<strong>on</strong>g>nts,<br />

<str<strong>on</strong>g>me</str<strong>on</strong>g>dicine applicati<strong>on</strong>s and law workshops.<br />

Whilst there were aspects <str<strong>on</strong>g>of</str<strong>on</strong>g> each that I knew<br />

quite well, it was pleasing to gain another<br />

viewpoint, al<strong>on</strong>g with helpful suggesti<strong>on</strong>s as to<br />

how to improve my advice and guidance. There<br />

was an ele<str<strong>on</strong>g>me</str<strong>on</strong>g>nt <str<strong>on</strong>g>of</str<strong>on</strong>g> reassurance that I am doing<br />

the best for my students, when the admissi<strong>on</strong>s<br />

tutors were stating <str<strong>on</strong>g>what</str<strong>on</strong>g> they wanted to see in<br />

applicati<strong>on</strong>s. The real advantage <str<strong>on</strong>g>of</str<strong>on</strong>g> attending the<br />

c<strong>on</strong>ference was that we were provided with up-<br />

<strong>UCAS</strong> news<br />

to-date informati<strong>on</strong> <strong>on</strong> diplomas, progressi<strong>on</strong><br />

into higher educati<strong>on</strong> and admissi<strong>on</strong>s<br />

procedures. I would have liked to have heard<br />

from the speakers how they felt the increased<br />

fees would affect students from areas such as<br />

Cornwall who might be c<strong>on</strong>sidering applicati<strong>on</strong>s<br />

to Oxbridge. Would they beco<str<strong>on</strong>g>me</str<strong>on</strong>g> a ‘finishing<br />

university’ for the privately educated student?<br />

My children always say that I talk about the hotel<br />

and food <strong>on</strong> my return. The Hotel Russell was a<br />

superb venue, the food and atmosphere really<br />

friendly and welcoming, as well as the rooms<br />

chosen to deliver the speeches. (It did get a bit<br />

warm in the afterno<strong>on</strong> in the main room though<br />

when all the delegates were present!)<br />

The whole event was hosted effectively by Mike<br />

Baker, the TV journalist specialising in educati<strong>on</strong><br />

issues, and it was good to hear him press<br />

speakers to elaborate <strong>on</strong> their points <str<strong>on</strong>g>of</str<strong>on</strong>g> view. He<br />

ca<str<strong>on</strong>g>me</str<strong>on</strong>g> into his own in the quiz, where I was<br />

fortunate enough to sit with the winning team!<br />

I would recom<str<strong>on</strong>g>me</str<strong>on</strong>g>nd this c<strong>on</strong>ference to any<strong>on</strong>e<br />

who is involved in advising students in post-16<br />

educati<strong>on</strong>.<br />

■ New develop<str<strong>on</strong>g>me</str<strong>on</strong>g>nts were explained and<br />

discussed.<br />

■ Ideas were put forward to help students and<br />

admissi<strong>on</strong>s tutors.<br />

■ Speakers were more than happy to deal with<br />

questi<strong>on</strong>s from delegates.<br />

I doubt that my school can fund my attendance<br />

every year, but having discussed the c<strong>on</strong>ference<br />

with two local teachers who attended, we<br />

agreed that it was well worth the m<strong>on</strong>ey spent<br />

for the advantages it would provide to our<br />

students and school.<br />

WHO WAS THE LUCKY ADVISER<br />

TRACK COMPETITION WINNER!<br />

As part <str<strong>on</strong>g>of</str<strong>on</strong>g> the launch <str<strong>on</strong>g>of</str<strong>on</strong>g> our new Adviser Track service, <strong>UCAS</strong>’<br />

Pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>al Develop<str<strong>on</strong>g>me</str<strong>on</strong>g>nt Team organised a prize draw to<br />

enable any UK registered centre that subscribed to Adviser<br />

Track by 31 July 2009, the chance to win a day’s free training.<br />

The draw was made <strong>on</strong> 5 August 2009 by Janet Graham,<br />

Director <str<strong>on</strong>g>of</str<strong>on</strong>g> Supporting Pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>alism in Admissi<strong>on</strong>s, and the<br />

winner was Stoke Da<str<strong>on</strong>g>me</str<strong>on</strong>g>rel Community College in<br />

Plymouth. The college w<strong>on</strong> the chance to receive an Apply<br />

training sessi<strong>on</strong>, Adviser Track dem<strong>on</strong>strati<strong>on</strong> and Reference<br />

Writing workshop for their staff, a Pers<strong>on</strong>al State<str<strong>on</strong>g>me</str<strong>on</strong>g>nt<br />

workshop for their students, and a speaker for a parents’<br />

evening, all delivered for free, in the autumn term.<br />

The real advantage <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

attending the c<strong>on</strong>ference<br />

was that we were<br />

provided with up to date<br />

informati<strong>on</strong> <strong>on</strong> diplomas,<br />

progressi<strong>on</strong> into higher<br />

educati<strong>on</strong> and<br />

admissi<strong>on</strong>s procedures<br />

D<strong>on</strong>’t worry if you were not lucky enough<br />

to win the prize draw, the training and<br />

develop<str<strong>on</strong>g>me</str<strong>on</strong>g>nt opportunities<br />

delivered by <strong>UCAS</strong> Pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>al<br />

Develop<str<strong>on</strong>g>me</str<strong>on</strong>g>nt team are available<br />

all year round to all <strong>UCAS</strong><br />

registered centres. For more<br />

informati<strong>on</strong> <strong>on</strong> the services we<br />

provide to advisers, applicants<br />

and parents, please visit<br />

our pages <strong>on</strong><br />

the <strong>UCAS</strong> website<br />

www.ucas.com/advisers/training/<br />

I would recom<str<strong>on</strong>g>me</str<strong>on</strong>g>nd this<br />

c<strong>on</strong>ference to any<strong>on</strong>e<br />

who is involved in<br />

advising students in<br />

post-16 educati<strong>on</strong><br />

APRIL – JUNE<br />

ADVISER<br />

TRACK<br />

WHAT IS IT?<br />

Applicants reply to<br />

any <str<strong>on</strong>g>of</str<strong>on</strong>g>fers received<br />

Extra closes at the<br />

end <str<strong>on</strong>g>of</str<strong>on</strong>g> June<br />

Replies made<br />

by applicant<br />

WHAT YOU NEED TO DO:<br />

Decisi<strong>on</strong>s displayed for<br />

Extra applicants<br />

Decisi<strong>on</strong>s and<br />

c<strong>on</strong>diti<strong>on</strong>s for<br />

each applicant<br />

Extra opens<br />

in February<br />

JANUARY – APRIL<br />

JUNE – SEPTEMBER<br />

Exam results<br />

received<br />

Offers<br />

c<strong>on</strong>fir<str<strong>on</strong>g>me</str<strong>on</strong>g>d<br />

start<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> cycle<br />

List <str<strong>on</strong>g>of</str<strong>on</strong>g> applicants<br />

eligible for Extra<br />

List <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

applicants eligible for Clearing<br />

Final places<br />

displayed<br />

Incomplete<br />

applicati<strong>on</strong>s displayed<br />

in Apply<br />

Universities and<br />

colleges make<br />

decisi<strong>on</strong>s<br />

Clearing<br />

starts<br />

Students start their<br />

applicati<strong>on</strong>s<br />

Use this wheel to see a<br />

general outline <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>what</str<strong>on</strong>g><br />

is displayed (in red type)<br />

in Adviser Track<br />

throughout the year<br />

Processed<br />

applicati<strong>on</strong>s in<br />

Adviser Track<br />

Check that your centre has subscribed – if not, email custo<str<strong>on</strong>g>me</str<strong>on</strong>g>rdatabase@ucas.ac.uk<br />

Advise your applicants to agree that you can view their completed applicati<strong>on</strong><br />

(this is part <str<strong>on</strong>g>of</str<strong>on</strong>g> the declarati<strong>on</strong> in Apply or in the Pers<strong>on</strong>al details secti<strong>on</strong> in Track)<br />

Log in to Apply at www.ucas.com<br />

Click <strong>on</strong> Adviser Track <strong>on</strong> the left hand side – you can<br />

now view the statuses <str<strong>on</strong>g>of</str<strong>on</strong>g> your applicants<br />

applicati<strong>on</strong>s<br />

Universities and<br />

colleges c<strong>on</strong>sider<br />

end<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> cycle<br />

References<br />

written and<br />

attached<br />

Adviser Track displays your applicants' progress after their applicati<strong>on</strong>s have been sent to <strong>UCAS</strong>.<br />

SEPTEMBER – JANUARY<br />

Completed<br />

applicati<strong>on</strong>s<br />

sent to <strong>UCAS</strong>


FROM CARE TO UNIVERSITY ...<br />

The Frank Buttle Trust Quality Mark champi<strong>on</strong>s<br />

aspirati<strong>on</strong> and opportunity for care leavers<br />

Georgina Breret<strong>on</strong>, Project and Policy Officer, explains how<br />

The transiti<strong>on</strong> from childhood to adulthood is a<br />

challenging ti<str<strong>on</strong>g>me</str<strong>on</strong>g> for any young pers<strong>on</strong>. For those who<br />

have spent ti<str<strong>on</strong>g>me</str<strong>on</strong>g> in public care this period involves a<br />

range <str<strong>on</strong>g>of</str<strong>on</strong>g> additi<strong>on</strong>al difficulties, not least that <str<strong>on</strong>g>of</str<strong>on</strong>g> getting<br />

to further or higher educati<strong>on</strong> in the first place.<br />

Research commissi<strong>on</strong>ed by the Trust evaluated the<br />

student experience <str<strong>on</strong>g>of</str<strong>on</strong>g> those who have moved from care<br />

into HE and dem<strong>on</strong>strated that those who have<br />

succeeded have d<strong>on</strong>e so against c<strong>on</strong>siderable odds.*<br />

The Frank Buttle Trust Quality Mark for care leavers in<br />

higher educati<strong>on</strong> (HE) was created in 2006 to address<br />

the particular challenges which young people who have<br />

spent ti<str<strong>on</strong>g>me</str<strong>on</strong>g> in public care face in aspiring to, entering<br />

and progressing well through university. The Quality<br />

Mark represents a state<str<strong>on</strong>g>me</str<strong>on</strong>g>nt <str<strong>on</strong>g>of</str<strong>on</strong>g> commit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt for HE<br />

providers to sign up to which requires them to <str<strong>on</strong>g>me</str<strong>on</strong>g>et<br />

certain criteria dem<strong>on</strong>strating their commit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt to<br />

support this vulnerable group <str<strong>on</strong>g>of</str<strong>on</strong>g> students.<br />

The commit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt seeks to:<br />

■ facilitate an increase in the number <str<strong>on</strong>g>of</str<strong>on</strong>g> care leavers<br />

entering HE<br />

■ help HE providers to identify how best to support care<br />

leavers<br />

■ raise awareness <str<strong>on</strong>g>of</str<strong>on</strong>g> the needs <str<strong>on</strong>g>of</str<strong>on</strong>g> this group <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

students<br />

■ enable care leavers to make the most <str<strong>on</strong>g>of</str<strong>on</strong>g> their ti<str<strong>on</strong>g>me</str<strong>on</strong>g> in<br />

HE and to complete their courses successfully<br />

■ c<strong>on</strong>tribute to a nati<strong>on</strong>al fra<str<strong>on</strong>g>me</str<strong>on</strong>g>work that assists local<br />

authorities to fulfil their obligati<strong>on</strong>s to care leavers.<br />

The four broad Quality Mark categories cover raising<br />

aspirati<strong>on</strong>s and achieve<str<strong>on</strong>g>me</str<strong>on</strong>g>nts, having appropriate<br />

admissi<strong>on</strong>s procedures, providing entry and <strong>on</strong>going<br />

support and m<strong>on</strong>itoring the imple<str<strong>on</strong>g>me</str<strong>on</strong>g>ntati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> the<br />

commit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt.<br />

One <str<strong>on</strong>g>of</str<strong>on</strong>g> the universities that has been<br />

awarded the Frank Buttle Trust Quality<br />

Mark is Kingst<strong>on</strong> University.<br />

Jayne Clanfield, Educati<strong>on</strong> Liais<strong>on</strong> Manager, explains how they help students<br />

who have been in care.<br />

The introducti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> the care questi<strong>on</strong> into the <strong>UCAS</strong><br />

applicati<strong>on</strong> has helped us at Kingst<strong>on</strong> University identify<br />

care leavers prior to starting at the university. As part <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

our Care Leaver Sche<str<strong>on</strong>g>me</str<strong>on</strong>g> students can sign up to an<br />

enhanced package <str<strong>on</strong>g>of</str<strong>on</strong>g> advice and guidance. This<br />

includes a main point <str<strong>on</strong>g>of</str<strong>on</strong>g> c<strong>on</strong>tact, referral (at their<br />

request) to the Heads <str<strong>on</strong>g>of</str<strong>on</strong>g> Accommodati<strong>on</strong> Services and<br />

Student Funding and a £1,000 per year n<strong>on</strong>-<str<strong>on</strong>g>me</str<strong>on</strong>g>anstested<br />

bursary. Identifying these students as early as<br />

possible is a priority and using the data from <strong>UCAS</strong> has<br />

helped increase the number <str<strong>on</strong>g>of</str<strong>on</strong>g> care leavers the<br />

university is supporting.<br />

Approximately 350 applicants each year have ticked<br />

the care questi<strong>on</strong> box in the <strong>UCAS</strong> applicati<strong>on</strong>. However<br />

when we c<strong>on</strong>tact them to clarify their status, <strong>on</strong>ly 10-<br />

15% are currently under the care <str<strong>on</strong>g>of</str<strong>on</strong>g> their local authority.<br />

To date 57 HE providers have been awarded the Quality<br />

Mark. The Trust hopes that the remainder will work<br />

towards this over the coming m<strong>on</strong>ths and years to help<br />

make the HE aspirati<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> young people leaving care<br />

achievable.<br />

For more informati<strong>on</strong> about The Frank Buttle Trust and<br />

the Quality Mark for care leavers, visit<br />

www.buttletrust.org.<br />

* Going to University from Care; S<strong>on</strong>ia Jacks<strong>on</strong>, Sarah Ajayi<br />

and Margaret Quigley, 2005.<br />

The inclusi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> the care questi<strong>on</strong> in <strong>UCAS</strong> applicati<strong>on</strong><br />

has not been without its challenges for us. So<str<strong>on</strong>g>me</str<strong>on</strong>g> care<br />

leavers choose not to self-declare and so we work<br />

closely with local authorities, external agencies and<br />

depart<str<strong>on</strong>g>me</str<strong>on</strong>g>nts in the university to refer students to us.<br />

However, the questi<strong>on</strong> has allowed us to identify<br />

students who we may not have otherwise known about<br />

as well as provide more opportunities to advise and<br />

support them at a much earlier stage.<br />

The number <str<strong>on</strong>g>of</str<strong>on</strong>g> known care leaver students at the<br />

university who started their first year in 2008 was 23,<br />

compared to 11 the year before (when the tick box was<br />

not in place) and I anticipate the number will increase<br />

again for this year’s intake.<br />

Identifying these<br />

students as early<br />

as possible is a<br />

priority and using<br />

the data from<br />

<strong>UCAS</strong> has helped<br />

increase the<br />

number <str<strong>on</strong>g>of</str<strong>on</strong>g> care<br />

leavers the<br />

university is<br />

supporting.<br />

<strong>UCAS</strong> news 7


8<br />

UNSUCCESSFUL – WHAT, ME?<br />

A <str<strong>on</strong>g>summary</str<strong>on</strong>g> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>feedback</str<strong>on</strong>g> <strong>on</strong> applicati<strong>on</strong>s<br />

Ge<str<strong>on</strong>g>of</str<strong>on</strong>g>f Charrot, Quality Coordinator in the <strong>UCAS</strong> Custo<str<strong>on</strong>g>me</str<strong>on</strong>g>r Service Unit<br />

About half <str<strong>on</strong>g>of</str<strong>on</strong>g> the<br />

300 or so<br />

instituti<strong>on</strong>s now<br />

provide <str<strong>on</strong>g>feedback</str<strong>on</strong>g><br />

<strong>UCAS</strong> news<br />

Looking back over the sum<str<strong>on</strong>g>me</str<strong>on</strong>g>r, am<strong>on</strong>gst the delights<br />

and highlights there will be a few more awkward<br />

mo<str<strong>on</strong>g>me</str<strong>on</strong>g>nts to review, perhaps including the ti<str<strong>on</strong>g>me</str<strong>on</strong>g>s when<br />

your pupils ca<str<strong>on</strong>g>me</str<strong>on</strong>g> to you upset (or worse) to announce<br />

that the instituti<strong>on</strong> <strong>on</strong> which they had set their hearts<br />

had rejected their applicati<strong>on</strong>s. What can or should they<br />

do to find out why?<br />

First, despite <str<strong>on</strong>g>what</str<strong>on</strong>g> the applicant thinks, there are other<br />

instituti<strong>on</strong>s and other, not very dissimilar, courses. They<br />

should im<str<strong>on</strong>g>me</str<strong>on</strong>g>diately look <strong>on</strong> Course Search at<br />

www.ucas.com and find out <str<strong>on</strong>g>what</str<strong>on</strong>g> is <strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g>fer. There’s<br />

always the opti<strong>on</strong> to go and visit, have a chat with the<br />

admissi<strong>on</strong>s tutors, and see <str<strong>on</strong>g>what</str<strong>on</strong>g> other students actually<br />

<strong>on</strong> the course think about it <strong>on</strong> www.unistats.com.<br />

Pupils must think l<strong>on</strong>g and hard: was that original<br />

course really <str<strong>on</strong>g>what</str<strong>on</strong>g> they wanted anyway?<br />

Sec<strong>on</strong>d, get so<str<strong>on</strong>g>me</str<strong>on</strong>g> <str<strong>on</strong>g>feedback</str<strong>on</strong>g>! About half <str<strong>on</strong>g>of</str<strong>on</strong>g> the 300 or so<br />

instituti<strong>on</strong>s now provide this through <strong>UCAS</strong>, many in<br />

quite so<str<strong>on</strong>g>me</str<strong>on</strong>g> detail, so applicants should get out there<br />

and ask. It can <strong>on</strong>ly help to know <str<strong>on</strong>g>what</str<strong>on</strong>g> the instituti<strong>on</strong>s<br />

thought were the weak points in their applicati<strong>on</strong>. Data<br />

based <strong>on</strong> the resp<strong>on</strong>ses from those instituti<strong>on</strong>s has<br />

thrown up so<str<strong>on</strong>g>me</str<strong>on</strong>g> quite surprising reas<strong>on</strong>s, knowledge <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

which can help you to improve your schools’ success<br />

rate for progressi<strong>on</strong> to university. In 3% <str<strong>on</strong>g>of</str<strong>on</strong>g> cases the<br />

<str<strong>on</strong>g>feedback</str<strong>on</strong>g> referred to multiple reas<strong>on</strong>s.<br />

The chief reas<strong>on</strong>, surprisingly, was the applicant’s<br />

failure to <str<strong>on</strong>g>me</str<strong>on</strong>g>et the instituti<strong>on</strong>’s minimum entry<br />

require<str<strong>on</strong>g>me</str<strong>on</strong>g>nts for that course. A staggering 26% <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

applicants did not hold the minimum qualificati<strong>on</strong>s, nor<br />

were they sitting the exams that could give them the<br />

requisite qualificati<strong>on</strong>s. It is imperative that applicants<br />

look at the Entry Pr<str<strong>on</strong>g>of</str<strong>on</strong>g>iles in Course Search, or <strong>on</strong> the<br />

% <str<strong>on</strong>g>of</str<strong>on</strong>g> total reas<strong>on</strong>s for being unsuccessful<br />

30%<br />

25%<br />

20%<br />

15%<br />

10%<br />

5%<br />

0%<br />

26%<br />

Did not <str<strong>on</strong>g>me</str<strong>on</strong>g>et<br />

minimum entry<br />

require<str<strong>on</strong>g>me</str<strong>on</strong>g>nts for<br />

course<br />

24% 23%<br />

Did not <str<strong>on</strong>g>me</str<strong>on</strong>g>et<br />

c<strong>on</strong>diti<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

<str<strong>on</strong>g>of</str<strong>on</strong>g>fer<br />

Predicted grades<br />

and/or<br />

applicati<strong>on</strong><br />

comparatively<br />

weak<br />

instituti<strong>on</strong>’s own website, before even c<strong>on</strong>sidering<br />

adding a course to their shortlist.<br />

Less surprisingly the next biggest reas<strong>on</strong>, relevant in<br />

24% <str<strong>on</strong>g>of</str<strong>on</strong>g> all unsuccessful decisi<strong>on</strong>s, covered those who<br />

did not <str<strong>on</strong>g>me</str<strong>on</strong>g>et the likely c<strong>on</strong>diti<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> an <str<strong>on</strong>g>of</str<strong>on</strong>g>fer, followed<br />

closely at 23% by those whose predicted grades and/or<br />

whose applicati<strong>on</strong> as a whole were c<strong>on</strong>sidered to be<br />

weak (even though they <str<strong>on</strong>g>me</str<strong>on</strong>g>t the minimum<br />

require<str<strong>on</strong>g>me</str<strong>on</strong>g>nts) in comparis<strong>on</strong> with other applicants.<br />

Further down the scale, at 8% and 7% respectively,<br />

were poor pers<strong>on</strong>al state<str<strong>on</strong>g>me</str<strong>on</strong>g>nts (many where the<br />

applicant had failed to provide a c<strong>on</strong>vincing reas<strong>on</strong> for<br />

their choice <str<strong>on</strong>g>of</str<strong>on</strong>g> subject) and unsatisfactory interviews,<br />

where, again, the applicant was unable to put over any<br />

persuasive rati<strong>on</strong>ale underpinning their choice and/or<br />

did not display suitable background knowledge <str<strong>on</strong>g>of</str<strong>on</strong>g> the<br />

subject.<br />

Other less comm<strong>on</strong> reas<strong>on</strong>s for rejecti<strong>on</strong> ranged from<br />

totally incorrect choices (using the wr<strong>on</strong>g course code),<br />

lack <str<strong>on</strong>g>of</str<strong>on</strong>g> work experience in the field, missing a deadline<br />

(for replying to letters or attending interview), a poor<br />

reference and/or inability to transfer from an existing<br />

course elsewhere.<br />

The <str<strong>on</strong>g>me</str<strong>on</strong>g>ssage seems to be clear: applicants should be<br />

encouraged to be realistic in their expectati<strong>on</strong>s; to look<br />

more closely at the minimum entry require<str<strong>on</strong>g>me</str<strong>on</strong>g>nts; to<br />

make sure that their grades, predicted or otherwise,<br />

will, at the very least, match those required; to be<br />

prepared to show their commit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt and enthusiasm for<br />

their chosen subject; and, lastly but by no <str<strong>on</strong>g>me</str<strong>on</strong>g>ans least,<br />

to take care in the completi<strong>on</strong> and checking <str<strong>on</strong>g>of</str<strong>on</strong>g> their<br />

<strong>on</strong>line applicati<strong>on</strong>. Oh, and that applies to their referees<br />

as well! <str<strong>on</strong>g>Unsuccessful</str<strong>on</strong>g>? Not from want <str<strong>on</strong>g>of</str<strong>on</strong>g> trying.<br />

8%<br />

Poor pers<strong>on</strong>al<br />

state<str<strong>on</strong>g>me</str<strong>on</strong>g>nt<br />

7%<br />

Unsatisfactory<br />

interview<br />

12%<br />

Other reas<strong>on</strong>s<br />

(including no<br />

work experience,<br />

wr<strong>on</strong>g codes,<br />

missed deadline etc)


Improving <str<strong>on</strong>g>feedback</str<strong>on</strong>g> to applicants<br />

In the last editi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>UCAS</strong> News we introduced the<br />

EFIFA project which is investigating whether <str<strong>on</strong>g>feedback</str<strong>on</strong>g><br />

to applicants is adequate and effective. The following<br />

short reminder gives an update <strong>on</strong> the project:<br />

The EFIFA project (Effective Feedback to Improve Fair<br />

Admissi<strong>on</strong>s) is <strong>on</strong>going and the “dem<strong>on</strong>strator”<br />

described in the last issue is still available. It allows you<br />

to see how <str<strong>on</strong>g>feedback</str<strong>on</strong>g> to students could work in the<br />

future.<br />

The project is keen to collect as much ‘<str<strong>on</strong>g>feedback</str<strong>on</strong>g> about<br />

<str<strong>on</strong>g>feedback</str<strong>on</strong>g>’ as possible in order to decide how best to<br />

bring in the key features <str<strong>on</strong>g>of</str<strong>on</strong>g> the dem<strong>on</strong>strator to our live<br />

systems. Read more about the project and try out the<br />

dem<strong>on</strong>strator at www.efifa.co.uk/ and send your<br />

com<str<strong>on</strong>g>me</str<strong>on</strong>g>nts to Ge<str<strong>on</strong>g>of</str<strong>on</strong>g>f Ramshaw at<br />

g.ramshaw@ucas.ac.uk.<br />

A (LONG) DAY IN THE LIFE ...<br />

.... <str<strong>on</strong>g>of</str<strong>on</strong>g> Charlotte Knowles, Senior Communicati<strong>on</strong>s Executive at <strong>UCAS</strong><br />

It starts with a traffic jam, which delayed <str<strong>on</strong>g>me</str<strong>on</strong>g> by 15<br />

minutes and which <str<strong>on</strong>g>me</str<strong>on</strong>g>ant that surely things can <strong>on</strong>ly<br />

get better.<br />

Being at the heart <str<strong>on</strong>g>of</str<strong>on</strong>g> the biggest day <str<strong>on</strong>g>of</str<strong>on</strong>g> the year for<br />

603,000 people brings with it so<str<strong>on</strong>g>me</str<strong>on</strong>g> resp<strong>on</strong>sibilities. Not<br />

least the fact that I need to be in the <str<strong>on</strong>g>of</str<strong>on</strong>g>fice at 6am to<br />

ensure that those intent <strong>on</strong> telling the world about the<br />

day have the informati<strong>on</strong> they need to run in their<br />

morning news bulletins.<br />

6.00am to 10.00am The majority <str<strong>on</strong>g>of</str<strong>on</strong>g> our callers in<br />

those first few hours want numbers: numbers <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

applicants, numbers <str<strong>on</strong>g>of</str<strong>on</strong>g> people accepted into<br />

universities, numbers <str<strong>on</strong>g>of</str<strong>on</strong>g> people eligible for Clearing and<br />

numbers <str<strong>on</strong>g>of</str<strong>on</strong>g> people who actually get a place in Clearing.<br />

And then they want the face <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>UCAS</strong>. An interview with<br />

an advisor talking to the applicants and so<str<strong>on</strong>g>me</str<strong>on</strong>g><br />

reassuring <str<strong>on</strong>g>me</str<strong>on</strong>g>ssages from our CEO. In the <strong>UCAS</strong> press<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g>fice, it is our resp<strong>on</strong>sibility to get the journalists <str<strong>on</strong>g>what</str<strong>on</strong>g><br />

they want, and so<str<strong>on</strong>g>me</str<strong>on</strong>g>ti<str<strong>on</strong>g>me</str<strong>on</strong>g>s that <str<strong>on</strong>g>me</str<strong>on</strong>g>ans juggling many<br />

balls in the air. In those first few hours we easily get fifty<br />

or more calls.<br />

10.00am to no<strong>on</strong> My first cup <str<strong>on</strong>g>of</str<strong>on</strong>g> tea and a chance to<br />

take a five minute break. But whilst I do that my<br />

colleagues are providing our CEO with a briefing for a<br />

live Sky News interview. Back to my desk and I press<br />

the butt<strong>on</strong> to issue the latest statistics press release to<br />

the <str<strong>on</strong>g>me</str<strong>on</strong>g>dia. Then I have a radio interview to set up with<br />

a local stati<strong>on</strong> wanting to know how many students<br />

from Gloucestershire have had their university place<br />

c<strong>on</strong>fir<str<strong>on</strong>g>me</str<strong>on</strong>g>d.<br />

The press release has generated a whole new range <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

questi<strong>on</strong>s and journalists wanting different breakdowns<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> data. So<str<strong>on</strong>g>me</str<strong>on</strong>g> <str<strong>on</strong>g>of</str<strong>on</strong>g> this we can do quickly, but others will<br />

require more analysis.<br />

No<strong>on</strong> to 7.00pm Things start to slow down a bit, but<br />

there’s still plenty to keep us<br />

busy. We have to brief our<br />

spokespeople for the<br />

evening news slots,<br />

ensuring that up-to-date<br />

figures are available; we<br />

also now have figures<br />

about the use <str<strong>on</strong>g>of</str<strong>on</strong>g> our<br />

website - 451,331<br />

logins by midday. The<br />

calls are dropping <str<strong>on</strong>g>of</str<strong>on</strong>g>f so<br />

picking a nice busy spot<br />

for the filming is a bit<br />

harder, although it’s a<br />

good sign because it <str<strong>on</strong>g>me</str<strong>on</strong>g>ans<br />

that the majority <str<strong>on</strong>g>of</str<strong>on</strong>g> applicants<br />

already have the answers they<br />

need.<br />

7.00pm Finally it is ti<str<strong>on</strong>g>me</str<strong>on</strong>g> to go ho<str<strong>on</strong>g>me</str<strong>on</strong>g>.<br />

A good day’s work, but a glass <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

wine is definitely in order!<br />

9


10<br />

<strong>UCAS</strong> CARD IS BACK FOR 2009<br />

From October 2009, <strong>UCAS</strong> Card will be back for Year 12,<br />

S5 and equivalent students<br />

The <strong>UCAS</strong> Card sche<str<strong>on</strong>g>me</str<strong>on</strong>g> is more than just a card; it’s the start <str<strong>on</strong>g>of</str<strong>on</strong>g> the<br />

<strong>UCAS</strong> journey. When students register they gain secure access to a<br />

whole host <str<strong>on</strong>g>of</str<strong>on</strong>g> informati<strong>on</strong> about courses, life in higher educati<strong>on</strong>, the<br />

applicati<strong>on</strong> process and, <str<strong>on</strong>g>of</str<strong>on</strong>g> course, the free discount card that can be<br />

used in the high street.<br />

What are the benefits?<br />

As well as the discount card students receive advice to help with the<br />

applicati<strong>on</strong> process, guiding them from start to finish. Students are sent<br />

tailored informati<strong>on</strong> <strong>on</strong> courses and instituti<strong>on</strong>s depending <strong>on</strong> the<br />

preferences they make in the <strong>UCAS</strong> Card registrati<strong>on</strong>. They aren’t bound by<br />

their details given at registrati<strong>on</strong> either; they can change their criteria at any<br />

point <str<strong>on</strong>g>me</str<strong>on</strong>g>aning the tailored informati<strong>on</strong> sent to them also adapts.<br />

<strong>UCAS</strong> card <str<strong>on</strong>g>me</str<strong>on</strong>g>mbers will also receive m<strong>on</strong>thly email bulletins, copies <str<strong>on</strong>g>of</str<strong>on</strong>g> You<br />

Can magazine and access to youg<str<strong>on</strong>g>of</str<strong>on</strong>g>urther, the <strong>UCAS</strong> student network. The<br />

email bulletins are full <str<strong>on</strong>g>of</str<strong>on</strong>g> advice, including reminders <strong>on</strong> key <strong>UCAS</strong><br />

deadlines. You Can is a magazine about life in higher educati<strong>on</strong>, written in<br />

c<strong>on</strong>juncti<strong>on</strong> with The Independent.<br />

On youg<str<strong>on</strong>g>of</str<strong>on</strong>g>urther students can get more in-depth knowledge about<br />

universities through their pr<str<strong>on</strong>g>of</str<strong>on</strong>g>ile pages; they can talk to <strong>UCAS</strong> advisers <strong>on</strong>line<br />

as well as to their peers.<br />

<strong>UCAS</strong> Card operates securely in the main <strong>UCAS</strong> site. This <str<strong>on</strong>g>me</str<strong>on</strong>g>ans that there<br />

are no security or access issues for schools and colleges. It’s a secure,<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g>ficial route to useful, relevant informati<strong>on</strong>.<br />

<strong>UCAS</strong> news<br />

How do students register?<br />

To register students simply need to go to<br />

www.ucas.com/ucascard.<br />

How do advisers know who has<br />

registered?<br />

All schools and colleges in the UK will<br />

receive informati<strong>on</strong> and posters from <strong>UCAS</strong> Card<br />

shortly. When students register they simply tell us <str<strong>on</strong>g>what</str<strong>on</strong>g><br />

school they are at using a drop down<br />

<str<strong>on</strong>g>me</str<strong>on</strong>g>nu. Develop<str<strong>on</strong>g>me</str<strong>on</strong>g>nts are being<br />

worked <strong>on</strong> to allow you as school<br />

advisers to use the adviser<br />

secti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Apply to find out who<br />

at your school has registered<br />

for a <strong>UCAS</strong> Card. This will allow<br />

you to speak to students who<br />

haven’t yet signed up and<br />

encourage them to do so, so<br />

that they can make the most <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

the benefits. It also acts as a<br />

security <str<strong>on</strong>g>me</str<strong>on</strong>g>asure to make sure<br />

we d<strong>on</strong>’t have people<br />

registering who are not<br />

students. We will keep you<br />

posted <strong>on</strong> develop<str<strong>on</strong>g>me</str<strong>on</strong>g>nts.<br />

News in brief<br />

What happened <strong>on</strong> A level results day at <strong>UCAS</strong>?<br />

■ We answered 14,098 calls<br />

■ They were answered, <strong>on</strong> average, within 64 sec<strong>on</strong>ds<br />

■ Over 1 milli<strong>on</strong> searches were made for Clearing vacancies <strong>on</strong> the <strong>UCAS</strong> website<br />

■ Track - the service that applicants use to check their status - had received 970,578<br />

logins by 4pm, peaking at 118 logins per sec<strong>on</strong>d<br />

But in the midst <str<strong>on</strong>g>of</str<strong>on</strong>g> all this activity we were still able to recall so<str<strong>on</strong>g>me</str<strong>on</strong>g> <str<strong>on</strong>g>me</str<strong>on</strong>g>morable<br />

mo<str<strong>on</strong>g>me</str<strong>on</strong>g>nts ...<br />

■ An applicant called in to find out how to correct the spelling <str<strong>on</strong>g>of</str<strong>on</strong>g> her na<str<strong>on</strong>g>me</str<strong>on</strong>g> in her<br />

applicati<strong>on</strong>. We told her <str<strong>on</strong>g>what</str<strong>on</strong>g> she needed to do. Before finishing the call she said,<br />

“I’ve been spelling it this way since primary school, and <strong>on</strong>ly just recently looked at<br />

my passport and realised it was wr<strong>on</strong>g.”<br />

■ An 80 year old applicant will be starting a course in A<str<strong>on</strong>g>me</str<strong>on</strong>g>rican Studies – so it’s<br />

never too late.


<strong>UCAS</strong> HAS STARTED TWEETING …<br />

<strong>UCAS</strong> has joined the twitterati with its own account <strong>on</strong><br />

the social networking site Twitter<br />

Every<strong>on</strong>e seems to be tweeting these days,<br />

from Barack Obama to Stephen Fry. We asked<br />

<strong>UCAS</strong> website editor Beth Hayes and<br />

yougo.co.uk editor Murry Toms why <strong>UCAS</strong><br />

joined them.<br />

Beth Hayes edits the <strong>UCAS</strong> website. ‘Our<br />

Twitter account went live in June. We didn’t know<br />

how popular it was going to be, but we attracted<br />

more than a thousand followers in the first m<strong>on</strong>th,<br />

which was great.<br />

‘Twitter’s given us a chance to show the<br />

pers<strong>on</strong>ality <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>UCAS</strong> a bit more. I think it’s<br />

enhanced our reputati<strong>on</strong> because we can show<br />

our applicants that we’re listening to them and<br />

trying to take the initiative and resp<strong>on</strong>d to their<br />

c<strong>on</strong>cerns. We’ve had so<str<strong>on</strong>g>me</str<strong>on</strong>g> really good<br />

com<str<strong>on</strong>g>me</str<strong>on</strong>g>nts. We put out so<str<strong>on</strong>g>me</str<strong>on</strong>g> informati<strong>on</strong> <strong>on</strong><br />

Twitter the other week and got a <str<strong>on</strong>g>me</str<strong>on</strong>g>ssage back<br />

saying, “Thanks guys, you’ve just saved <str<strong>on</strong>g>me</str<strong>on</strong>g> a<br />

ph<strong>on</strong>e call.”<br />

‘In September, when the next applicati<strong>on</strong> cycle<br />

starts, we’ll be able to use Twitter to help guide<br />

students through the six steps <str<strong>on</strong>g>of</str<strong>on</strong>g> the applicati<strong>on</strong><br />

process at relevant ti<str<strong>on</strong>g>me</str<strong>on</strong>g>s <str<strong>on</strong>g>of</str<strong>on</strong>g> the year.<br />

‘There’s a real appetite for this sort <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

communicati<strong>on</strong>. We can give out advice very<br />

quickly this way. For instance, our Custo<str<strong>on</strong>g>me</str<strong>on</strong>g>r<br />

Service Unit told <str<strong>on</strong>g>me</str<strong>on</strong>g> they were having a lot <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

queries from students about their <strong>UCAS</strong> number -<br />

they weren’t sure which number was which. We<br />

put out a <str<strong>on</strong>g>me</str<strong>on</strong>g>ssage <strong>on</strong> Twitter explaining that it was<br />

their Pers<strong>on</strong>al ID number and told them where to<br />

find it. This is <str<strong>on</strong>g>what</str<strong>on</strong>g> makes Twitter so useful to us<br />

– we can be proactive and reactive. We’re giving<br />

our audiences the informati<strong>on</strong> they need without<br />

relying <strong>on</strong> them to search for it themselves.<br />

‘Using Twitter’s beco<str<strong>on</strong>g>me</str<strong>on</strong>g> sec<strong>on</strong>d nature – if I put<br />

so<str<strong>on</strong>g>me</str<strong>on</strong>g>thing <strong>on</strong> the website, it will go <strong>on</strong> Twitter as<br />

well. It’s so quick. You’re <strong>on</strong>ly allowed 140<br />

characters but that can be good because you<br />

have to be succinct and it c<strong>on</strong>centrates your<br />

<str<strong>on</strong>g>me</str<strong>on</strong>g>ssage.<br />

‘A lot <str<strong>on</strong>g>of</str<strong>on</strong>g> people are jumping <strong>on</strong> the Twitter<br />

bandwag<strong>on</strong> but we put <str<strong>on</strong>g>of</str<strong>on</strong>g>f setting up an account<br />

until we had thought it through carefully and<br />

worked out a suitable approach. We aren’t using it<br />

as a promoti<strong>on</strong>al tool. We’re using it as an<br />

You have to be succinct<br />

and it c<strong>on</strong>centrates<br />

your <str<strong>on</strong>g>me</str<strong>on</strong>g>ssage<br />

informati<strong>on</strong> tool to help applicants. It’s really for<br />

their benefit, not ours.’<br />

Murry Toms is the editor <str<strong>on</strong>g>of</str<strong>on</strong>g> yougo.co.uk, the<br />

student-<strong>on</strong>ly networking website. It’s owned<br />

by <strong>UCAS</strong> and is ai<str<strong>on</strong>g>me</str<strong>on</strong>g>d at young people about<br />

to enter higher educati<strong>on</strong> or who’ve already<br />

started college or university. Yougo gives<br />

students informati<strong>on</strong> and the chance to<br />

compare notes and share experiences with<br />

others in the sa<str<strong>on</strong>g>me</str<strong>on</strong>g> situati<strong>on</strong>.<br />

‘The first thing I do when I get into work in the<br />

morning is check the yougo website and see<br />

<str<strong>on</strong>g>what</str<strong>on</strong>g>’s going <strong>on</strong>. I see <str<strong>on</strong>g>what</str<strong>on</strong>g> students are talking<br />

about in the <strong>on</strong>line discussi<strong>on</strong>s and put so<str<strong>on</strong>g>me</str<strong>on</strong>g>thing<br />

<strong>on</strong> Twitter. It gives us a chance to be proactive and<br />

stimulate debate. For example, there’s been a big<br />

discussi<strong>on</strong> about student loans and fees and we<br />

can point people in the right directi<strong>on</strong> for help and<br />

informati<strong>on</strong>.<br />

‘The yougo website is a live envir<strong>on</strong><str<strong>on</strong>g>me</str<strong>on</strong>g>nt and that<br />

suits Twitter. It’s the im<str<strong>on</strong>g>me</str<strong>on</strong>g>diacy that’s so<br />

important. It’s real-ti<str<strong>on</strong>g>me</str<strong>on</strong>g> communicati<strong>on</strong>. That’s<br />

exactly <str<strong>on</strong>g>what</str<strong>on</strong>g> we are doing when we talk to<br />

students in our <strong>on</strong>line forums and put them in<br />

touch with each other. It makes all the difference<br />

if you can react to so<str<strong>on</strong>g>me</str<strong>on</strong>g>thing that’s going <strong>on</strong><br />

straight away.<br />

‘From our tweets, you can see at a glance how<br />

diverse our website is. We have lots <str<strong>on</strong>g>of</str<strong>on</strong>g> different<br />

students - applicants, undergraduates, mature<br />

students, part-ti<str<strong>on</strong>g>me</str<strong>on</strong>g>rs, internati<strong>on</strong>al students. If<br />

people read our posts and get involved in our<br />

forums and <strong>on</strong>line debates, that’s just <str<strong>on</strong>g>what</str<strong>on</strong>g> we<br />

want. It’s <str<strong>on</strong>g>what</str<strong>on</strong>g> users want too.<br />

‘People <strong>on</strong>line are very wary <str<strong>on</strong>g>of</str<strong>on</strong>g> the “dancing dad<br />

syndro<str<strong>on</strong>g>me</str<strong>on</strong>g>” where organisati<strong>on</strong>s try to be<br />

so<str<strong>on</strong>g>me</str<strong>on</strong>g>thing they’re not. You’ve got be h<strong>on</strong>est about<br />

who you are. We see yougo as a genuine support<br />

service. It’s about substance over style.<br />

‘We’ve now got a dedicated <strong>UCAS</strong> Custo<str<strong>on</strong>g>me</str<strong>on</strong>g>r<br />

Service Unit adviser who takes care <str<strong>on</strong>g>of</str<strong>on</strong>g> student<br />

enquiries <strong>on</strong> all the social networking sites like<br />

Facebook, Bebo and Twitter. Twitter’s not a standal<strong>on</strong>e<br />

thing, it’s part <str<strong>on</strong>g>of</str<strong>on</strong>g> an integrated approach to<br />

our communicati<strong>on</strong>s as a whole.<br />

‘The student generati<strong>on</strong> is the influential, early<br />

adopters <str<strong>on</strong>g>of</str<strong>on</strong>g> social <str<strong>on</strong>g>me</str<strong>on</strong>g>dia and it has beco<str<strong>on</strong>g>me</str<strong>on</strong>g><br />

sec<strong>on</strong>d nature to communicate through these<br />

channels. Attitudes to social <str<strong>on</strong>g>me</str<strong>on</strong>g>dia have changed<br />

a lot in the last two years. You can sense the<br />

change with each year that goes past – we’re<br />

breaking down the barriers all the ti<str<strong>on</strong>g>me</str<strong>on</strong>g>.’


12<br />

THE FUTURE FOR<br />

ADMISSIONS IS PAPERLESS ...<br />

The stories so far ...<br />

<strong>UCAS</strong> news<br />

Kelly Villiers in the Recruit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt and Admissi<strong>on</strong>s Office at Coventry University, and Lorna<br />

J<strong>on</strong>es, Director <str<strong>on</strong>g>of</str<strong>on</strong>g> Admissi<strong>on</strong>s & Student Recruit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt, at the University <str<strong>on</strong>g>of</str<strong>on</strong>g> Dundee<br />

For a number <str<strong>on</strong>g>of</str<strong>on</strong>g> years now prospective university<br />

students have been making their applicati<strong>on</strong>s <strong>on</strong>line<br />

through the <strong>UCAS</strong> website and are now in the habit <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

checking the progress <str<strong>on</strong>g>of</str<strong>on</strong>g> their applicati<strong>on</strong> <strong>on</strong> <strong>UCAS</strong><br />

Track. What is not widely known is that this electr<strong>on</strong>ic<br />

process is interrupted because after receiving the<br />

applicati<strong>on</strong>s <strong>on</strong>line <strong>UCAS</strong> then prints and posts the<br />

applicati<strong>on</strong>s to each individual university or college for it<br />

to deal with. This creates an obvious delay in the<br />

applicati<strong>on</strong> process. At Coventry University and the<br />

University <str<strong>on</strong>g>of</str<strong>on</strong>g> Dundee things are different however as<br />

they were two <str<strong>on</strong>g>of</str<strong>on</strong>g> the first universities to introduce a<br />

paperless admissi<strong>on</strong>s system.<br />

Kelly Villiers from Coventry University. We relish<br />

improved speed and efficiency in admissi<strong>on</strong>s<br />

Coventry University receives applicati<strong>on</strong>s electr<strong>on</strong>ically<br />

from <strong>UCAS</strong>, with no need for paper copies, which<br />

<str<strong>on</strong>g>me</str<strong>on</strong>g>ans the speed <str<strong>on</strong>g>of</str<strong>on</strong>g> admissi<strong>on</strong>s processing is greatly<br />

increased. The university reassures prospective<br />

students that the university has received their<br />

applicati<strong>on</strong> with an acknowledg<str<strong>on</strong>g>me</str<strong>on</strong>g>nt communicati<strong>on</strong>.<br />

They are then regularly c<strong>on</strong>tacted by admissi<strong>on</strong>s staff<br />

so that they are aware <str<strong>on</strong>g>of</str<strong>on</strong>g> the progress <str<strong>on</strong>g>of</str<strong>on</strong>g> their<br />

applicati<strong>on</strong>.<br />

In our specially designed admissi<strong>on</strong>s system<br />

applicati<strong>on</strong>s are assessed electr<strong>on</strong>ically by pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>al<br />

admissi<strong>on</strong>s staff in the Recruit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt and Admissi<strong>on</strong>s<br />

Office who adhere to the values <str<strong>on</strong>g>of</str<strong>on</strong>g> ‘fair and equal’<br />

decisi<strong>on</strong>-making based <strong>on</strong> academic criteria. Activities<br />

including liaising with faculty admissi<strong>on</strong>s staff for their<br />

input <strong>on</strong> decisi<strong>on</strong>s, adding notes, docu<str<strong>on</strong>g>me</str<strong>on</strong>g>nts and<br />

emails to an applicant’s record are all d<strong>on</strong>e <strong>on</strong>line<br />

through the admissi<strong>on</strong>s system. The system can also<br />

invite applicants to interview, auditi<strong>on</strong> or portfolio review<br />

and as well as send our decisi<strong>on</strong> to the applicant all<br />

through <strong>UCAS</strong>. At all stages our paperless admissi<strong>on</strong>s<br />

The key benefit <str<strong>on</strong>g>of</str<strong>on</strong>g> the<br />

paperless system is the<br />

dramatically improved<br />

speed at which we can<br />

communicate with our<br />

applicants<br />

system allows us to make decisi<strong>on</strong>s efficiently, avoid<br />

unnecessary delays, and keep applicants infor<str<strong>on</strong>g>me</str<strong>on</strong>g>d <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

the status <str<strong>on</strong>g>of</str<strong>on</strong>g> their applicati<strong>on</strong>.<br />

The key benefit <str<strong>on</strong>g>of</str<strong>on</strong>g> the paperless system is the<br />

dramatically improved speed at which we can<br />

communicate with our applicants. Applicant <str<strong>on</strong>g>feedback</str<strong>on</strong>g><br />

tells us that 92% <str<strong>on</strong>g>of</str<strong>on</strong>g> applicants for 2009 entry agreed<br />

the informati<strong>on</strong> they received from us was either useful<br />

or very useful. Anecdotal evidence suggests that<br />

students and their advisers welco<str<strong>on</strong>g>me</str<strong>on</strong>g> efficient decisi<strong>on</strong>making<br />

and being kept up-to-date during the<br />

admissi<strong>on</strong>s process. For the university the main<br />

benefits have been improved levels <str<strong>on</strong>g>of</str<strong>on</strong>g> service to<br />

applicants and greater standardisati<strong>on</strong> and<br />

pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>alism across the wider admissi<strong>on</strong>s<br />

community.<br />

Lorna J<strong>on</strong>es, Director <str<strong>on</strong>g>of</str<strong>on</strong>g> Admissi<strong>on</strong>s & Student<br />

Recruit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt Admissi<strong>on</strong>s – the paperless<br />

experience so far at the University <str<strong>on</strong>g>of</str<strong>on</strong>g> Dundee<br />

There is a very positive attitude towards change at the<br />

University <str<strong>on</strong>g>of</str<strong>on</strong>g> Dundee with work starting towards a<br />

paperless system two years ago. The work<br />

c<strong>on</strong>centrated <strong>on</strong> the embedding <str<strong>on</strong>g>of</str<strong>on</strong>g> an envir<strong>on</strong><str<strong>on</strong>g>me</str<strong>on</strong>g>ntally


Applicants’ data <strong>on</strong> the<br />

way to the HEI - the<br />

traditi<strong>on</strong>al way and the<br />

new electr<strong>on</strong>ic way<br />

apply<br />

Applicant<br />

friendly attitude towards paperless systems, building <strong>on</strong><br />

Dundee’s record <str<strong>on</strong>g>of</str<strong>on</strong>g> success in this area. It’s not just<br />

about paperless applicati<strong>on</strong>s, although this is part <str<strong>on</strong>g>of</str<strong>on</strong>g> the<br />

overall aim.<br />

Work began in the university’s School <str<strong>on</strong>g>of</str<strong>on</strong>g> Medicine to<br />

improve the whole student selecti<strong>on</strong> process and ideally<br />

move towards the imple<str<strong>on</strong>g>me</str<strong>on</strong>g>ntati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> paperless<br />

interviews. The first task was to look at and grade all<br />

applicati<strong>on</strong>s for <str<strong>on</strong>g>me</str<strong>on</strong>g>dicine. Quality c<strong>on</strong>trol was<br />

maintained by random sampling, with a <str<strong>on</strong>g>me</str<strong>on</strong>g>chanism for<br />

our Medical Selecti<strong>on</strong> C<strong>on</strong>venor to look at all borderline<br />

applicati<strong>on</strong>s and make decisi<strong>on</strong>s about which<br />

applicants would be invited to interview. Applicants<br />

were, for the first ti<str<strong>on</strong>g>me</str<strong>on</strong>g>, able to book their own interviews<br />

<strong>on</strong>line and all interview docu<str<strong>on</strong>g>me</str<strong>on</strong>g>ntati<strong>on</strong> was sent to<br />

them electr<strong>on</strong>ically. Academic staff will, for 2010 entry,<br />

be able to book interview sessi<strong>on</strong>s <strong>on</strong>line to suit their<br />

diaries – every<strong>on</strong>e agrees that this will be a significant<br />

improve<str<strong>on</strong>g>me</str<strong>on</strong>g>nt <strong>on</strong> the paper process!<br />

There has been a much improved turn-around ti<str<strong>on</strong>g>me</str<strong>on</strong>g> for<br />

decisi<strong>on</strong>-making, with the university being about two<br />

m<strong>on</strong>ths quicker than in previous years. The majority <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

the interviews for <str<strong>on</strong>g>me</str<strong>on</strong>g>dicine took place in a two week<br />

period in January.<br />

Medical applicants have had access to the Virtual<br />

Learning Envir<strong>on</strong><str<strong>on</strong>g>me</str<strong>on</strong>g>nt at the university. The aim for the<br />

future is for all Dundee’s UK <strong>UCAS</strong> applicants to access<br />

all their docu<str<strong>on</strong>g>me</str<strong>on</strong>g>ntati<strong>on</strong> <strong>on</strong>line.<br />

The university has been exploring the use <str<strong>on</strong>g>of</str<strong>on</strong>g> technology<br />

to support interviews for <str<strong>on</strong>g>me</str<strong>on</strong>g>dicine and is currently<br />

c<strong>on</strong>sidering the use <str<strong>on</strong>g>of</str<strong>on</strong>g> laptops to record scores and<br />

com<str<strong>on</strong>g>me</str<strong>on</strong>g>nts. Applicants see a number <str<strong>on</strong>g>of</str<strong>on</strong>g> interviewers<br />

where questi<strong>on</strong>s are asked and tasks undertaken and it<br />

would be possible for <strong>on</strong>e laptop per stati<strong>on</strong> to be used<br />

to record the results. Interviewers would then no l<strong>on</strong>ger<br />

need copies <str<strong>on</strong>g>of</str<strong>on</strong>g> paper applicati<strong>on</strong>s.<br />

The new admissi<strong>on</strong>s s<str<strong>on</strong>g>of</str<strong>on</strong>g>tware will maintain a record <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

the decisi<strong>on</strong>-making process (the current paper system<br />

requires all applicati<strong>on</strong>s to be looked at by two<br />

<str<strong>on</strong>g>me</str<strong>on</strong>g>mbers <str<strong>on</strong>g>of</str<strong>on</strong>g> staff and double-signed!) making this an<br />

auditable system which c<strong>on</strong>tinues to provide a robust<br />

quality c<strong>on</strong>trol <str<strong>on</strong>g>me</str<strong>on</strong>g>chanism as well as <str<strong>on</strong>g>of</str<strong>on</strong>g>fering a better<br />

experience to the applicants and staff who use it.<br />

If you would like more informati<strong>on</strong> c<strong>on</strong>tact:<br />

Lorna J<strong>on</strong>es, Director <str<strong>on</strong>g>of</str<strong>on</strong>g> Admissi<strong>on</strong>s & Student<br />

Recruit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt at the University <str<strong>on</strong>g>of</str<strong>on</strong>g> Dundee, email<br />

l.a.j<strong>on</strong>es@dundee.ac.uk, and Kelly Villiers in the<br />

Recruit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt and Admissi<strong>on</strong>s Office at Coventry<br />

University email k.villiers@coventry.ac.uk.<br />

Both welco<str<strong>on</strong>g>me</str<strong>on</strong>g> enquiries about their paperless<br />

admissi<strong>on</strong>s.<br />

HEI<br />

HEI<br />

<strong>UCAS</strong> news 13


14<br />

RESEARCH FORUM AND JOURNAL LAUNCH<br />

Harriet Dunbar-Goddet, Senior Research Officer, introduces the new research forum and journal<br />

<strong>UCAS</strong> news<br />

We are proud to report that this year saw the successful<br />

launch <str<strong>on</strong>g>of</str<strong>on</strong>g> the <strong>UCAS</strong> Research Forums, with a very wellattended<br />

seminar given by Dr T<strong>on</strong>y Hoare <str<strong>on</strong>g>of</str<strong>on</strong>g> the<br />

University <str<strong>on</strong>g>of</str<strong>on</strong>g> Bristol, who asked us: So <str<strong>on</strong>g>what</str<strong>on</strong>g> do you<br />

<str<strong>on</strong>g>me</str<strong>on</strong>g>an by 'widening participati<strong>on</strong>'?<br />

The forums aim to provide:<br />

■ increased understanding <str<strong>on</strong>g>of</str<strong>on</strong>g> the UK's educati<strong>on</strong> policy<br />

c<strong>on</strong>text<br />

■ greater appreciati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> the admissi<strong>on</strong>s experiences<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> our stakeholders (applicants, higher educati<strong>on</strong><br />

instituti<strong>on</strong>s, schools and colleges)<br />

■ robust approaches to research in the area <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

admissi<strong>on</strong>s and widening participati<strong>on</strong>.<br />

So if you would like to know about the kinds <str<strong>on</strong>g>of</str<strong>on</strong>g> issues<br />

being c<strong>on</strong>sidered, both in the Research team and in the<br />

educati<strong>on</strong> community more widely, such as transiti<strong>on</strong> to<br />

higher educati<strong>on</strong> or student mobility, then the forums<br />

should be <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> your first ports <str<strong>on</strong>g>of</str<strong>on</strong>g> call. Do join us at<br />

Rosehill to listen to external speakers and <strong>UCAS</strong> staff<br />

give presentati<strong>on</strong>s <strong>on</strong> research and policy issues and to<br />

take part in lively Q&A sessi<strong>on</strong>s. In the future we also<br />

hope to make these available <strong>on</strong>line, for those <str<strong>on</strong>g>of</str<strong>on</strong>g> you<br />

who can’t get away from the day job.<br />

The forums are open to all university, college and school<br />

staff, and to researchers, policy-makers and<br />

practiti<strong>on</strong>ers in the fields <str<strong>on</strong>g>of</str<strong>on</strong>g> admissi<strong>on</strong>s and widening<br />

participati<strong>on</strong>. There is no charge for attending the<br />

forums; places are allocated <strong>on</strong> a 'first co<str<strong>on</strong>g>me</str<strong>on</strong>g>, first<br />

served' basis by c<strong>on</strong>tacting policy@ucas.ac.uk to book<br />

a place.<br />

Please see www.ucas.com/about_us/policyservices/forums<br />

for this year’s program<str<strong>on</strong>g>me</str<strong>on</strong>g>. You can also<br />

sign up to the research forum mailing list, then you’ll be<br />

sure never to miss an opportunity to find out more about<br />

current debates in research and policy, and tuck into<br />

so<str<strong>on</strong>g>me</str<strong>on</strong>g> nice biscuits and cookies too!<br />

The sum<str<strong>on</strong>g>me</str<strong>on</strong>g>r m<strong>on</strong>ths also brought the launch <str<strong>on</strong>g>of</str<strong>on</strong>g> the<br />

<strong>UCAS</strong> Admissi<strong>on</strong>s Research Journal, an electr<strong>on</strong>ic,<br />

peer-reviewed research journal, with an associated<br />

<strong>UCAS</strong> Research website.<br />

The journal steps in to fill a gap (‘<strong>on</strong>ce more unto the<br />

breach’) which we are sure you have also identified: the<br />

lack <str<strong>on</strong>g>of</str<strong>on</strong>g> an admissi<strong>on</strong>s-focused research journal. The<br />

<strong>UCAS</strong> Research team was ‘like greyhounds in the slips,<br />

straining up<strong>on</strong> the start’, if you’ll please excuse the<br />

liberal borrowing from the sa<str<strong>on</strong>g>me</str<strong>on</strong>g> Shakespeare speech,<br />

to take up the challenge <str<strong>on</strong>g>of</str<strong>on</strong>g> editing the journal. It has a<br />

particular emphasis <strong>on</strong> work that c<strong>on</strong>tributes to a<br />

shared understanding am<strong>on</strong>g academic researchers,<br />

policy-makers and admissi<strong>on</strong>s practiti<strong>on</strong>ers <str<strong>on</strong>g>of</str<strong>on</strong>g>:<br />

■ factors that affect the transiti<strong>on</strong> to higher educati<strong>on</strong><br />

■ widening participati<strong>on</strong><br />

■ recruit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt<br />

■ good practice in admissi<strong>on</strong>s.<br />

We hope that all universities, colleges and schools will<br />

sign up to access the journal, and keep up-to-date <strong>on</strong><br />

the Research team’s work at: www.ucasresearch.com.<br />

We also welco<str<strong>on</strong>g>me</str<strong>on</strong>g> submissi<strong>on</strong>s for the journal; please<br />

see the website for guidelines for authors, or email us<br />

at policy@ucas.ac.uk.<br />

Research can so<str<strong>on</strong>g>me</str<strong>on</strong>g>ti<str<strong>on</strong>g>me</str<strong>on</strong>g>s be a l<strong>on</strong>ely business, and<br />

satisfacti<strong>on</strong> usually co<str<strong>on</strong>g>me</str<strong>on</strong>g>s from sharing the findings<br />

with interested individuals, so the Research team<br />

sincerely hope that these initiatives will open up new<br />

channels <str<strong>on</strong>g>of</str<strong>on</strong>g> communicati<strong>on</strong> with you, the people out<br />

there, <strong>on</strong> the ground, in schools, colleges and<br />

universities across the UK.<br />

We hope that<br />

all universities,<br />

colleges and<br />

schools will sign<br />

up to access<br />

the journal, and<br />

keep up-to-date<br />

<strong>on</strong> the Research<br />

team’s work


DEADLINES ON THE HORIZON<br />

2009 entry<br />

1 September First Final Destinati<strong>on</strong> Report for 2009 applicati<strong>on</strong>s available <strong>on</strong> Staff Apply for subscribed Apply centres<br />

21 September Last date for receipt <str<strong>on</strong>g>of</str<strong>on</strong>g> applicati<strong>on</strong>s for 2009 entry<br />

22 September Access to staff area <str<strong>on</strong>g>of</str<strong>on</strong>g> Apply 2009 entry withdrawn.<br />

1 October Sec<strong>on</strong>d Final Destinati<strong>on</strong> Report for 2009 applicati<strong>on</strong>s available <strong>on</strong> staff area <str<strong>on</strong>g>of</str<strong>on</strong>g> Apply for subscribed Apply centres<br />

2010 entry<br />

1 October Applicati<strong>on</strong> deadline for applicati<strong>on</strong>s through CUKAS for any student applying to c<strong>on</strong>servatoires for courses in music.<br />

15 October Applicati<strong>on</strong> deadline for the receipt at <strong>UCAS</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> applicati<strong>on</strong>s for all <str<strong>on</strong>g>me</str<strong>on</strong>g>dicine, dentistry, veterinary <str<strong>on</strong>g>me</str<strong>on</strong>g>dicine and veterinary science<br />

courses and for all courses at the universities <str<strong>on</strong>g>of</str<strong>on</strong>g> Oxford and Cambridge.<br />

31 October Last date to subscribe for Adviser Track for those centres wanting instant up-to-date access to the progress <str<strong>on</strong>g>of</str<strong>on</strong>g> their students<br />

throughout the year. Please email custo<str<strong>on</strong>g>me</str<strong>on</strong>g>rdatabase@ucas.ac.uk with your order. Forms available <strong>on</strong> the <strong>UCAS</strong> website:<br />

www.ucas.com/advisers/afterapplying/applicantprogress.<br />

15 January Applicati<strong>on</strong> deadline for the receipt at <strong>UCAS</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> applicati<strong>on</strong>s for all courses except those listed above with a 15 October deadline,<br />

and art and design courses with a 24 March deadline. Check the Course Search ‘Course informati<strong>on</strong>’ screens for deadlines for<br />

individual art and design courses. You can view a list <str<strong>on</strong>g>of</str<strong>on</strong>g> courses using 24 March deadline <strong>on</strong><br />

www.ucas.com/students/startapplicati<strong>on</strong>/whentoapply<br />

We would like your com<str<strong>on</strong>g>me</str<strong>on</strong>g>nts<br />

We are reviewing the c<strong>on</strong>tent <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>UCAS</strong> News and would really like to<br />

know <str<strong>on</strong>g>what</str<strong>on</strong>g> you think ….<br />

Have you found the articles in this editi<strong>on</strong> interesting?<br />

What type <str<strong>on</strong>g>of</str<strong>on</strong>g> articles would you like us to include in future editi<strong>on</strong>s?<br />

■ About the applicati<strong>on</strong> process?<br />

■ Reporting <strong>UCAS</strong>’ research?<br />

■ Articles with an HEI perspective?<br />

■ Articles with a pre-HE perspective?<br />

■ Other?<br />

Would you like to give <str<strong>on</strong>g>feedback</str<strong>on</strong>g> <strong>on</strong> previous articles?<br />

Would you like to write an article?<br />

Please send your com<str<strong>on</strong>g>me</str<strong>on</strong>g>nt slip to: <strong>UCAS</strong>, Publishing Team, Business<br />

Develop<str<strong>on</strong>g>me</str<strong>on</strong>g>nt, Rosehill, New Barn Lane, Cheltenham, Glos GL52 3LZ or<br />

email P&CEditors@ucas.ac.uk<br />

<strong>UCAS</strong> news 15


16<br />

<br />

<br />

HALF PAGE ADVERT – Linney to replace with correct artwork<br />

C<strong>on</strong>fused about courses?<br />

Indecisive about instituti<strong>on</strong>s?<br />

Stressed about student life?<br />

Unsure about <strong>UCAS</strong>?<br />

Frowning over finance?<br />

Help is available.<br />

Visit www.ucasbooks.com to view our range <str<strong>on</strong>g>of</str<strong>on</strong>g> over<br />

70 books covering all aspects <str<strong>on</strong>g>of</str<strong>on</strong>g> entry to higher educati<strong>on</strong>.<br />

<br />

<br />

UC122009

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