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Unsuccessful - what me? A summary of feedback on - UCAS

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12<br />

THE FUTURE FOR<br />

ADMISSIONS IS PAPERLESS ...<br />

The stories so far ...<br />

<strong>UCAS</strong> news<br />

Kelly Villiers in the Recruit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt and Admissi<strong>on</strong>s Office at Coventry University, and Lorna<br />

J<strong>on</strong>es, Director <str<strong>on</strong>g>of</str<strong>on</strong>g> Admissi<strong>on</strong>s & Student Recruit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt, at the University <str<strong>on</strong>g>of</str<strong>on</strong>g> Dundee<br />

For a number <str<strong>on</strong>g>of</str<strong>on</strong>g> years now prospective university<br />

students have been making their applicati<strong>on</strong>s <strong>on</strong>line<br />

through the <strong>UCAS</strong> website and are now in the habit <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

checking the progress <str<strong>on</strong>g>of</str<strong>on</strong>g> their applicati<strong>on</strong> <strong>on</strong> <strong>UCAS</strong><br />

Track. What is not widely known is that this electr<strong>on</strong>ic<br />

process is interrupted because after receiving the<br />

applicati<strong>on</strong>s <strong>on</strong>line <strong>UCAS</strong> then prints and posts the<br />

applicati<strong>on</strong>s to each individual university or college for it<br />

to deal with. This creates an obvious delay in the<br />

applicati<strong>on</strong> process. At Coventry University and the<br />

University <str<strong>on</strong>g>of</str<strong>on</strong>g> Dundee things are different however as<br />

they were two <str<strong>on</strong>g>of</str<strong>on</strong>g> the first universities to introduce a<br />

paperless admissi<strong>on</strong>s system.<br />

Kelly Villiers from Coventry University. We relish<br />

improved speed and efficiency in admissi<strong>on</strong>s<br />

Coventry University receives applicati<strong>on</strong>s electr<strong>on</strong>ically<br />

from <strong>UCAS</strong>, with no need for paper copies, which<br />

<str<strong>on</strong>g>me</str<strong>on</strong>g>ans the speed <str<strong>on</strong>g>of</str<strong>on</strong>g> admissi<strong>on</strong>s processing is greatly<br />

increased. The university reassures prospective<br />

students that the university has received their<br />

applicati<strong>on</strong> with an acknowledg<str<strong>on</strong>g>me</str<strong>on</strong>g>nt communicati<strong>on</strong>.<br />

They are then regularly c<strong>on</strong>tacted by admissi<strong>on</strong>s staff<br />

so that they are aware <str<strong>on</strong>g>of</str<strong>on</strong>g> the progress <str<strong>on</strong>g>of</str<strong>on</strong>g> their<br />

applicati<strong>on</strong>.<br />

In our specially designed admissi<strong>on</strong>s system<br />

applicati<strong>on</strong>s are assessed electr<strong>on</strong>ically by pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>al<br />

admissi<strong>on</strong>s staff in the Recruit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt and Admissi<strong>on</strong>s<br />

Office who adhere to the values <str<strong>on</strong>g>of</str<strong>on</strong>g> ‘fair and equal’<br />

decisi<strong>on</strong>-making based <strong>on</strong> academic criteria. Activities<br />

including liaising with faculty admissi<strong>on</strong>s staff for their<br />

input <strong>on</strong> decisi<strong>on</strong>s, adding notes, docu<str<strong>on</strong>g>me</str<strong>on</strong>g>nts and<br />

emails to an applicant’s record are all d<strong>on</strong>e <strong>on</strong>line<br />

through the admissi<strong>on</strong>s system. The system can also<br />

invite applicants to interview, auditi<strong>on</strong> or portfolio review<br />

and as well as send our decisi<strong>on</strong> to the applicant all<br />

through <strong>UCAS</strong>. At all stages our paperless admissi<strong>on</strong>s<br />

The key benefit <str<strong>on</strong>g>of</str<strong>on</strong>g> the<br />

paperless system is the<br />

dramatically improved<br />

speed at which we can<br />

communicate with our<br />

applicants<br />

system allows us to make decisi<strong>on</strong>s efficiently, avoid<br />

unnecessary delays, and keep applicants infor<str<strong>on</strong>g>me</str<strong>on</strong>g>d <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

the status <str<strong>on</strong>g>of</str<strong>on</strong>g> their applicati<strong>on</strong>.<br />

The key benefit <str<strong>on</strong>g>of</str<strong>on</strong>g> the paperless system is the<br />

dramatically improved speed at which we can<br />

communicate with our applicants. Applicant <str<strong>on</strong>g>feedback</str<strong>on</strong>g><br />

tells us that 92% <str<strong>on</strong>g>of</str<strong>on</strong>g> applicants for 2009 entry agreed<br />

the informati<strong>on</strong> they received from us was either useful<br />

or very useful. Anecdotal evidence suggests that<br />

students and their advisers welco<str<strong>on</strong>g>me</str<strong>on</strong>g> efficient decisi<strong>on</strong>making<br />

and being kept up-to-date during the<br />

admissi<strong>on</strong>s process. For the university the main<br />

benefits have been improved levels <str<strong>on</strong>g>of</str<strong>on</strong>g> service to<br />

applicants and greater standardisati<strong>on</strong> and<br />

pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>alism across the wider admissi<strong>on</strong>s<br />

community.<br />

Lorna J<strong>on</strong>es, Director <str<strong>on</strong>g>of</str<strong>on</strong>g> Admissi<strong>on</strong>s & Student<br />

Recruit<str<strong>on</strong>g>me</str<strong>on</strong>g>nt Admissi<strong>on</strong>s – the paperless<br />

experience so far at the University <str<strong>on</strong>g>of</str<strong>on</strong>g> Dundee<br />

There is a very positive attitude towards change at the<br />

University <str<strong>on</strong>g>of</str<strong>on</strong>g> Dundee with work starting towards a<br />

paperless system two years ago. The work<br />

c<strong>on</strong>centrated <strong>on</strong> the embedding <str<strong>on</strong>g>of</str<strong>on</strong>g> an envir<strong>on</strong><str<strong>on</strong>g>me</str<strong>on</strong>g>ntally

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