2013 [BUSINESS ENGLISH PORTFOLIO]

2013
Stenden University
Maria Coco
[BUSINESS ENGLISH
PORTFOLIO]
Establishing a network as well as communicating and motivating with it

Inhaltsverzeichnis
Arenas Chart ......................................................................................................................................................................... 2
Future/ Networking Plan ............................................................................................................................................... 3
Linked In Profil.................................................................................................................................................................... 0
Everyday Writer Grammar Score Card ..................................................................................................................... 0
Monopoly Game Answers ............................................................................................................................................... 0
Completed PDP ................................................................................................................................................................... 1
Current Career Issues Worksheet .......................................................................................................................... 1
Pinnacle Moments ......................................................................................................................................................... 1
Foothill Moments .......................................................................................................................................................... 2
Self-Assessment Worksheet ..................................................................................................................................... 2
Action Steps Worksheet ............................................................................................................................................. 2
Skills Assessment List .................................................................................................................................................. 2
PDP Journal ...................................................................................................................................................................... 2
Self - Study Section ............................................................................................................................................................ 3
Self Study 3b .................................................................................................................................................................... 3
Self Study 4b .................................................................................................................................................................... 3
Self Study 5b .................................................................................................................................................................... 3
Self Study 6b .................................................................................................................................................................... 4
Self Study 8a .................................................................................................................................................................... 4
Self Study 8b .................................................................................................................................................................... 4
Appendices ........................................................................................................................................................................... 6

Arenas Chart
Organization Role Benefit Reason
STENDEN University Student Learning different
aspects of Marketing,
Management, Cross
Culture and different
languages
Facebook Member (active a lot) Staying in touch with
friends, even the ones
living in New Zealand
BMW Group -
Internship
colleagues
Former intern Get good
recommendation
from former
colleagues and stay in
contact
LinkedIn Member Possibility to connect
with interesting
people from different
businesses
PELO Men’s Fashion Former Intern Stay in touch and
meet sometimes.
Writing e-mails to
inform each other
about job
opportunities
To get a high quality
education and be able
to get a job in today’s
business life
Stay in touch, be
somehow involved in
their lives
Gives the chance to
exchange about
further job
opportunities in this
company and get
direct contact to
responsible persons
Gives a good chance
to get to know
interesting people
from the business
world easily.
Gives the chance to
exchange about
further job
opportunities in this
company and get
direct contact to
responsible persons

Future/ Networking Plan
During the past three years of my study program I had the chance to meet and work with many
different people from different surroundings. Everybody could contribute on their own kind of
way, but always of high quality. That is how I started broaden my network and keep in contact
with friends and colleagues on a regular basis. It is always of great benefit for both parties to
exchange experience and knowledge about projects and companies. As a student of Stenden
University you learn and especially see how important it is to network your way up to good
chances.
To my biggest networking areas I would count LinkedIn, Stenden University, BMW Group
colleagues, Facebook and of course my family and friends and their friends.
Social networks are nowadays the most important platforms to connect with people worldwide.
I benefit a lot from Facebook because it allows me to stay in contact with friends even in New
Zealand, share some pinnacle moments with my family in Italy and get up-to-date information
about interesting topics such as bands and brands. LinkedIn on the other hand, helps me to build
and maintain my acquaintances in business life. It is an ideal platform to get information about
job vacancies, interesting discussions and simply inspiration and job opportunities. Stenden
University allows me to work on projects with companies and social organizations as well as
visiting Networking events and international conferences to get an insight of it and develop
further skills. Maintaining contact with my BMW Group colleagues is very beneficial because I
can always get updates about job opportunities in the department I did my internship in the
past. On the other hand I can offer them my help when it comes to really rough times. It is
important to keep a balanced degree of giving and taking.
Networking does not depend on the quantity of the contacts but on the quality of it. It is of great
importance to cultivate and intensify as well as getting in touch and relate to them. This will
benefit much more in the future and I can be sure that I will get more benefits out of it. For the
future this is what I want to focus on. I would like to do something for my contacts and
colleagues on Facebook and LinkedIn as well as for my family and friends. Either recommending
a company or an article or maybe introduce two of my contacts to each other for a collaboration
or because they simply have the same interests.
Though, there is also a downside of networking on social platforms which everybody should
take care of. It happened quite often in the past that privacy settings went wrong and this led to
transparency of the own profile. Those vulnerabilities in social networks allow the
reconstruction of the entire CV and private life. This is not just a threat for the private life of
every individual, but can also have a negative impact on the own reputation, especially because
nowadays it is more common that recruiters do research on their candidates on the Internet. Of
course I will not stop networking on social platforms, but with more prudence on what
information about myself is actually really important and what I can add during a face-to-face
conversation for a further stun-effect.

Linked In Profil
101 101 ☺

Everyday Writer Grammar Score Card
You can find the complete score card in the appendix.
Monopoly Game Answers
Name Answers
Carina - Close to her home, studying in small groups is really important for her and
because the study program is of big interest for her
- Being more relaxed about assignments and deadlines. Working with
people from other cultures and gain more language skills
- Break off her study abroad which will lead to study delay and she felt
strongly the personal failure which took her a long time to get over with
Hilke - Meeting friends, doing team sports, travelling and getting in touch other
cultures
- Tends to be very perfect because she invests a lot of time in looking for
information jeopardizing deadlines and she gets nervous pretty fast
because of pressure
- Organized, flexible, open-minded and can take over responsibility
Nicki - Perfectionist always very detailed and this could lead to problems
within groups because she focuses too much on other details
- Dominant tends too much to convince people about her ideas
- The first step to be successful in society nowadays and afterwards a
Master study program will be added Important for a career
- Her wish to go abroad and travel --> big obstacle =her dad , he did not
want to support her financially. This led to a lot of emotional pressure and
in the end she chose for her own decision and went abroad.
- SIFE Emmen – Board Member, playing an important role
- Dream job Food critic

Completed PDP
Current Career Issues Worksheet
Check the statements that are true for you at the this time. Move quickly through these items.
You are new in your job and must learn the basics to get up to speed and feel
comfortable and productive.
You need to update your skills or expertise to keep up with the changing technologies or
state-of-the-art knowledge in your line of work.
You want to broaden your skills or expertise to allows yourself more flexibility for future
job moves.
Pinnacle Moments
Pinnacle Moment #1
Description Working on a university project which was
dealing with organizing a Trade Mission in
India. The result of this project was very
successful and we gained a lot of appreciation
from our tutors.
What was energizing or satisfying (adjectives,
phrases)
Pinnacle Moment #2
- The social content of this project
- Great synergies within the group
- Had the chance to take over and work out
great tasks with which I could identify
myself very well
- Proud
Description Had major responsibilities in the team of the
internship company, BMW Group.
What was energizing or satisfying (adjectives,
phrases)
Pinnacle Moment #3
A little insecure in the beginning but was
really proud as soon as I managed everything
successfully and my boss was more than
satisfied with it
Description Propedeutic degree after the first year
What was energizing or satisfying (adjectives,
phrases)
Reached all the goals of the first year, which
means that I passed all exams and projects
assigned for the first year and that I did not
need to postpone exams.

Foothill Moments
Foothill Moment #1
Description I am quite an introvert person and I tend often
to have problems to express my opinion in
group discussion rounds
What was draining or unsatisfying Being not able to contribute something to the
discussion round and feeling uncomfortable.
Though, during this time I have the chance to
follow the discussion and think intensively
what I could say and in most of the cases I am
able to do so. But in general it takes me a bit
longer to contribute something.
Foothill Moment #2
Description Dad being sick and staying at the hospital for
special treatments
What was draining or unsatisfying It was a difficult time for me and my family,
especially because my parents are running an
own business and during this time every help
was welcome. Actually, I had to stay in Munich
for my internship, but I managed to take off a
week to stay and help them. Though, the most
difficult part was encouraging them although I
would have also needed some encouraging
words.
Self-Assessment Worksheet
See appendix.
Action Steps Worksheet
See appendix.
Skills Assessment List
See appendix.
PDP Journal
See appendix.

Self - Study Section
All worked out exercises can be found in the appendix. In the following the all other written
exercises can be found.
Self Study 3b
Exercise 4
Doing business is all about being successful. The most important part are the financial results.
Those results are obviously influenced by certain costs, which depend on the city or country a
company is doing their business. In the following, London and Beijing are being compared.
The factors to consider are the most essential costs, like costs for accommodation or renting an
office to have a place to do business. To stay one night in a five star hotel has almost the same
costs in both of the cities, even though Beijing is a little cheaper. As opposed to this fact, the
monthly rent for an apartment in Beijing is twice as high as in London.
One square meter of office space in Beijing, therefore, costs one tenth of the price a company
would have to pay in London. The wage for a bilingual secretary, who could work for the
company in this office in Beijing is 25% of the wage for a secretary in London. As this secretary
would do a five minute local phone call, the costs in London would be approx. 30% higher than
in Beijing.
Exercise 6
At meetings with Chinese, the leader of your group will be expected to enter first and will
generally be offered a seat beside the most senior Chinese person present. This person will
usually chair the meeting and act as a host. At the beginning of the meeting, all the people
present will greet each other and swap business cards, after which a period of small talk begins.
The host will then officially start the proceedings with a brief introduction to the Chinese
enterprise. The visiting team is then invited to speak. It is appropriate at this point for the
foreign participants to make their case and answer questions. Following the meeting, the
Chinese enterprise will probably arrange a special dinner for the overseas guests along with
other entertainment such as sightseeing. The guests should always accept these invitations as a
small talk in a social setting is essential for forging relationships with the Chinese.
Self Study 4b
Exercise 1
1) 2) the 3)that 4)but 5)such 6)the 7)any 8)which
Self Study 5b
Exercise 5
When a company has a vacancy and wants to recruit a new employee, the headhunter sets up a
shortlist with possible candidates. Headhunters apply certain methods while looking searching
for people to be recruited, e.g. collecting information from the CVs of people, who still have a job.
They have an overview over the skills, qualities and performance of the person, who might fit to
the job description of the recruiting company.

A company, who wants to recruit new employees, can make appointments with agencies to find
candidates from a special sector of industry.
Self Study 6b
Exercise 2
The developments of the number of employees arises to be antithetic for the companies
Mustermann AG and Svensson AB. Starting in 1996, Mustermann had about 230 employees,
whereas Svensson only had 175. Already in 1997, the number of employees working for
Mustermann fell to 200. Svensson stayed with the same number of employees. In 1998, both of
the companies where employing the same number of people, namely approximately 180. This
meant a decresing number of employees for Mustermann and an increase for Svensson. At this
particular time, the relationship between the employment number of the companies was turned.
In the next two years, Mustermann managed to recover from the steadily decreasing number of
employees and reached a number of 190 in 2000. Svenssons staff increased continuously and
developed from 195 employees in 1999 to 215 in 2000.
Self Study 8a
Exercise 4
As competitors on the market of person computers and technical devices, Apple Computer Inc.
and the Microsoft Corporation are compared in the following.
The developments in this sector are really fast, so the description is going to be focused on the
time from July to November in 1999. Starting with share price of 90$ and even increasing to
100$, Microsoft decreased to less than 80$ by the end of August. By the middle of September,
Microsoft managed to reach a shared price slightly higher than 90$ and stayed at this level until
the beginning of October. Considering numerous ups and downs, Microsoft ended up with a
share price of 90$ by the end of November.
Apple started with a share price of 45$, but made its way up to almost 80$ by the end of
September. After a short decrease to 60$ by the beginning of October, the share price of Apple
steadily increased and reached 100$ at the end of November.
All in all, Apple managed to get ahead of Microsoft by the beginning of November.
Self Study 8b
Exercise 4
The percentage of workforce, which is unemployed divers from country to country. In the
following, the unemployment in Germany and Italy between 1993 and 1998 is compared and
described.
In 1993, Germany had about 8,5% unemployment. This percentage increased during the year
and in the first months of 1994 until nearly 10%. After a slight decrease to 9% by the end of
1994, the percentage increased steadily up to approx. 12% by the end of 1997, which is the peak
level for the German unemployment, shown in this chart. By the end of 1998, the unemployment
percentage decreases to 10,5%.

In Italy, the unemployment starts at 9% at the beginning of 1993. The percentage decreases
regularly at the middle of the years. Nevertheless, the number percentage itself grows until it
reaches its peak level of more than 12% by the end of 1998.

Appendices

Gradebook :: Student Detail View http://scorecard.ec.bfwpub.com/Print/student_detail_view_print.aspx
Overview of selected student's scores
Quiz Name # of Attempts Average First Last Highest Lowest
Commas: nonrestrictive elements| transitional
expressions
2 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 0% (0/10)
Past tense of be 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Commas: series 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Pronoun reference 3 75%Average 50% (5/10) 100% (10/10) 100% (10/10) 50 (5/10)
I or me, she or her, he or him, we or us, they or
them
1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Subject-verb agreement 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Identifying unclear pronouns 2 90%Average 70% (7/10) 90% (9/10) 90% (9/10) 80% (8/10)
Commas in compound and complex sentences 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Commas with introductory elements 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10)
Conjunctions and prepositions 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Vague pronouns 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Commas: introductory elements 2 90%Average 80% (8/10) 100% (10/10) 100% (10/10) 80% (8/10)
Commas: compound sentences 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Commas: introductory phrases 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Using commas after introductory word groups 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Using the present tense of regular verbs 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Using the past tense of can and will 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Subject-verb agreement 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Pronoun reference 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10)
Using irregular past-tense verb forms 1 100%Average 100% (9/9) 100% (9/9) 100% (9/9) 100% (9/9)
Past tense of regular verbs 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Correcting unclear uses of it 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10)
Choosing logical subordinating conjunctions 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Using commas in compound sentences 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Identifying unclear pronouns 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10)
Using the correct irregular verb form 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Commas with introductory elements 2 90%Average 80% (8/10) 100% (10/10) 100% (10/10) 80% (8/10)
Commas: coordinating conjunctions 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10)
Using irregular past-tense verb forms 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Using regular verbs in the past tense 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Commas: introductory expressions 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10)
Using the past tense of regular verbs 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Subject-verb agreement 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
1 von 2 02.11.2011 22:54

Gradebook :: Student Detail View http://scorecard.ec.bfwpub.com/Print/student_detail_view_print.aspx
Using commas to set off introductory phrases 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Identifying prepositions and conjunctions 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Past tense of irregular verbs 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Comma use to set off parenthetical phrases 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Using commas with connecting words 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Vague pronouns 3 75%Average 50% (5/10) 100% (10/10) 100% (10/10) 50% (5/10)
Using commas with introductory words 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Commas with introductory elements 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Using clear pronoun reference 2 90%Average 80% (8/10) 100% (10/10) 100% (10/10) 80% (8/10)
Commas: restrictive and nonrestrictive clauses 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10) )
Subject-verb agreement 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
Using irregular verbs in the past tense 3 60%Average 0% (10/10) 100% (10/10) 100% (10/10) 0% (0/10)
Vague pronouns 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10)
Pronoun reference 2 90%Average 80% (8/10) 100% (10/10) 100% (10/10) 80% (8/10)
Using the past tense of be 3 75%Average 50% (5/10) 100% (10/10) 100% (10/10) 50 %(5/10)
Commas: restrictive and nonrestrictive
elements
1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)
2 von 2 02.11.2011 22:54

S e lf-A s s e s s m e n t W o rk s h e e t (1 0 M in u te s )
To gain a better understanding of yourself, answer the following questions.
1. Of the new and recent developments in my organization or field, what interests me the most?
What are my current skills and strengths for pursuing these interests? (See page 11 for
suggestions.) What do I need to do to reposition my career so that I can get involved in these new
areas?
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A c tio n S te p s W o rk s h e e t (1 0 M in u te s )
A journey of a thousand miles begins with a single step. Start an action list. (See examples on page 2 of
your booklet.)
Think about the gap between what your career is like now and how you would like for it to be. Think of
an area you would like to improve. List some steps to move yourself from where you are now toward
where you'd like to be. For example, you might decide to take a class, or volunteer to head a team for a
project, or learn a new computer language, or read books on the area you would like to improve, and so
forth.
• List some steps to move from where you are now toward where you' d like to be.
• Categorize the steps as immediate, medium-term, or long-term actions.
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Adaot tools machinery and eouioment Follow-throu!!h on tasks
Advise others Fund-raisin!!
Anal vze data Give oresentations X.
Audit or balance financial information Hire neonle
Bud!!et time resources. or materials Influence others
Bud!!et mana"ement Install eouiDment
Calculate numerical data Interior desi"n
Comnile research data Interview DeoDle
ComDlete Droiects or tasks on schedule Instruct others
ComDuter skills: Note all Interoret or translate a different lanwa!!e
ConceDtualize ideas Invent new Droducts
Conduct statistical analvsis Justifv decisions
Conduct market research Lead a department
Control costs Lead an or!!anization
Construct or assemble thin!!s Le!!al exoertise
Coordinate services Make business deals
Create disDlavs Mana"e DeoDle
Create advertisi.wJmarketin" materials Mentor others
Create !!raDhslcharts Merchandisin!! of nroduct7S)
Critiaue or review others' work Multitask
Curriculum develoDment Ne"otiate contracts
Demonstrate how to do thin"s Ooerate eQUiDment or machinery
Demonstrate s tr o n o interoersonal skills Oricinate new ideas or nrocedures
Desi!!n buildin"s Or!!anize data or information
Desi!!n flyers brochures booklets etc. Ornnize DeoDle
Detail-oriented oerson Or"anize Drocesses or systems
Detect Droblems or errors Or!!anize Dro!!ramS
Dia!!nose technical Droblems Promote Droducts services or events
Disoense medicines Qualitv assurance
Document records Qualitv imDrovement
Edit written material Rehabilitate others
Effective Iistenin!! skills Schedule others
Encoura!!e nroductivitv in others Sell Droducts or services
Establish policv and/or nrocedures Solve technical nroblems
Estimate SDace or cost requirements SUDervise construction oroiects
Examine Droducts or nrocesses SUDervise installations
Financial analvsis Suoervise staff
Financial Dlannino Team builder
Test others or obiects Verbal communications skills
Treat ill DeoDle Visionary
Use multimedia enuinment Write technical materials
Use sODhisticated eauioment instruments Written communication skills
Use scientific/medical instruments
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Self-study 3a
o Some of the following lines contain an unnecessary
word. Underline any extra words in lines 1-12.
I WIth ~reference to your letter dated 13 November, in
-
2 which you requested information about our forthcoming
3 exhibition 'Managementin Action', please do find
-
4 enclosed details about this and future events in the region.
S 'Management in Action' which is the showcase event for
6 the region's major business training organisations. This
7 year's exhibition JLinciudes thirty free taster workshops,
-
8 covering these areas such as motivation, health and safety.
9 team-building, presentation skills and e-commerce. If you
10 require any further information, ~ please do not
I I hesitate to contact either myself or Elizabeth Wellington
12 on 01952 345642. We ~ look forward to hearing from
you in the near r-uture.
e Complete the puzzle. Which words run vertically
through ~h~ answers?
I
)< I Organisers can promote an exhibition by placing an
jldKf.f-i:details.
I'm sure Sergiusz will let you know what's gOing on
when you (7 get) _': ,8~ there.
.•• OK. let's see now. Is there anything else I need to
know before I (8 go) 90 ?
~.. '*'
• I think that's about it. Your retum flight's at 11.55 the
next moming, so you'll have plenty of time to have a
relaxed breakfast and make your way to the airport in
good time.

o
Find words in the unit which go after b u s in e s s .
business
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ric-
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QC~iAro.v~
Complete the sentences with the following words.
~t to respo..JKlto enquire" about
allow for p~rti~ in in~o
i~ bu~n
Many UK finanCialservice compames are particularly
keen to ,'V1IL$.+ (,.., China.
2 Ensure that you warn your hosts in advance if you
III feV101 to use audio-vISualequipment.
3 This year direct UK exports to China are estimated
to a 1 M .O yyy4 10 well over £ Ibn.
4 Having entered Chj~a, many UK compames are now
looking to bA.i lei Ov\ their success.
5 When entering the Chinese market. a company has
to ~wI--

Self-study 4a
0 Do the following statements refer to positive or 0
negative situations at work?
He's been overtaxing himself a bit lately.
2 Our new line manager's really created a team spirit. +
3 Some members of staffare strugglingto cope with
some of the new technology.
4 We have noticed that old courtesies have tended to
disappear since we've been using e-mail. -
5 My new workstation makes it a bit more convenient
for doing any confidential work. +
6 Flexible working means there's less of a conflict
between my work and home life.
o Choose the correct word to fill each gap.
SI
Well, I've been here for a few months now and I'm really
enjo)'lng~. It'squ~e drtferentfrom my lastjob. For one thing,
the working (I) C- here ISdefin~elyvery drtferent
from the old company. Th€ managers have (2) A
flexible working up the agenda and (3) c.. areas
where Itwould make more (4) A to work from
home. After all, Ifwe are all(S) 0 onto the same
network, then the (6) A of your workstation
doesn't reallymatter. does ~?It'sjust as easy to (7) A
to a team uSinge-mail and the telephone. Working from
home is a win-win s~uation because it Increasesefficiency
and cuts the tme rt (8) 0 travellingto the office.
I A style
2 A pushed
3 A Controlled
4 A sense
5 A Joined
6 A location
7 A connect
8 A lasts
Match the words.
B surrounding
B encouraged
B identified
B logic
B logged
B workplace
B contribute
B demands
I book (
predict X ../ X
suit X ;< -/
hold
waste
../
X
X
X
X
./
Predictions
Use the exact form of the word.in.brackets to.rewrite
the following predictions.
I Trafficcongestion could be eased by teleworking.
("0/) Televvorking may easehafflc congestion
:.ik' ='f:fr=S7~~~~~~~=-c-.
2 I can't imagine.the office will ceas~ to De important.
(unlikely) J¥\IL o{fiCJ1 .£.VI tI l;J'l1vi k.,Re,
~ {I'I be. ItMpet=-Io.-..:t" _.
3 it looks as ~the Intemet's ready to explode,
(set) H I.oclf,$. !4S if ~ !It!. ft'~
•.. £'.se! t'O e.

o
Fill each gap with a suitable word.
Many companies have recently been taking their first
tentative steps in the world of electronic business. Initially,
they expected the Intemet to be (I) more than
an 'add on' to (2) current business procedures.
However, companies are now discovering (3)
electronic business will not just prove to be an efficient or
cheaper sales channel (4) will fundamentally
change the way they do business, Companies in sectors
(5) as retailing or financial services are already
realising substantial savings by using the Internet to
encourage (6) growth of 'sell-servlte' actIVities
for customers and suppliers. Corporate intranets now
allow staff to access training at (7) time and
make travel arrangement:3 and file eXDenses on-line,
reducing the costs (8)
processes.
---
are common to such
Complete the puzzle. Which word runs vertically
through the answers?
iN£
3
e-business is using technology to
transform basic business processes.
2 Most large companies now have a where
customers can access product information.
3 The Internet is very flexible and allows companies to
update their news very qUickly.
4 Many people worry about using credit cards to rnake
financial over the Internet.
5 More and more people are getting connected to the
Internet and then bUYinggoods _
6 Many large companies have a secure company-wide
computer network called an _
7 The challenge is to Intemet technologies
into the company's business processes.
8 In order to access the World Wide Web, you need
to use a web ---
9 Companies have to remember that e-business is
about and not technology.
o
Match the words.
customer
distance
Self-study 4b
Match the words as they appear in the unit.
I take qofferings
2 manage ------- orders
3 improve & customer wants
4 handle G customer behaviour
5 communicate with .,3operating efficiencies
6 analyse 2;nventories
7 personalise 5partners
8 antiCIpate tttransactions
I compet~ive ~ support
2 after-sales advantage
3 product tt turnover
4 staff
5
6
,3 base
G learning
6 service
Future perfect and future continuous
f:) ~ Use the prompts to write sentences using the future
perfect and future continuous.
network 1 half our suppliers 1 by 1end of this year
We~lhave networked half OULsupplierS' bythe
end of thISyear.
2 do 1 rnore on-line training I; in future
1Al;.'1.,);11lAave, ~k?q «-0'1:. 9"-G'~
..,KM'W '~ l,., -p .vto .r l: ; " . .
3 not finish 1 report 1 by 1 end of next week
0Je,V-:)JA I.f- 000.~~b!!.fY.:~
t!',('li')r L 0t f ihR e,,,CI of ~!~.
4 not use 1 any paper invoices 1 next year
Ne. fA,,'11 v.nf t~ ~~
fUl\tOicRtS v&X4- 'teo.£',
complete 1 webs~e 1 by july
lJ::., WI'" f.,,4K,; q:w.plgk..,g ~
~'!:rn!;1ti~':textfew week<
t.d: (,..Jill reAhi"Jc. OL/ Iii'
Ot,(f ~ ~J fk? tt~ .
7 Interret usage 1 double 1 within 5 years
~ 1 .,,; )./1 : W>.lL cJcUoLW ~
l~ ~ t.)i.ff;,..•,,","iS~
8 notJaunch 1 products 1until 1website 1complete
~ t.J : )J o '\.lJ . ~Ct... pvolMe4lft'\.-I-.'/
h.- ~af is me:pJ£s '_=
52

Self-study Sa
Some of the following lines contain an unnecessary
word. Underline any extra words in lines 1-12.
-
I The findings are ~ngl>ased on interviews with ten senior
2 managers and two directors which as well as a
3 questionnaire sent to more than fifty employees at the
4 leisurewear manufacturer's main production facility in
5 Suffolk. It was found that such levels of staff motivation
6 were extremely low throughout ~ the organisation, In
7 particular. staff expressed any dissatisfaction with their
8 current salary levels and said they felt undervalued by the
9 company. It was also found that ~ inflexible working
10 hours are a certain major grievance among staff at all
I I levels.Other~ givenfor job dissatisfaction included
12 uncooperative colleagues, lack o~ clear objectives and
85
too much resp0'lsibility.
Add u n , in or ir to each of the following words to
form its opposite.
I effective
2 significant
3 satisfactory
4 regular
S appreciated
6 flexible
7 responsible
8 interesting
9 capable
10 specific
Now use either form of the words to complete the
following sentences.
We pay competitive salaries because we don't want
our people to feel 5' and undervalued.
2 Some managers are ~erstanding that
an employee's goals might not be the company's.
3 You can motivate workers by ensuring that they
always have ,,,,4"l(;lQlentervals.
"P" +\Jl.-
6 Any motivational technique will be ,~ ,f the
employees are detennined not to enjoy their work.
7 All the way through the ne~ia\lons both sides
remained I ..n...q::a..~eIS~ of longer hours.
8 Management dismissed the union's behaviour as
'l£>~
t'r~ha unreasonable.
Match the verbs with a similar meaning. Then think of
a word or phrase to follow each verb.
I remain~cut
2 restore stay
3 schedule ~ resign
4 appreciate S deal with
5 sever c u .~ !e < t ~
to provide feed6ack on the system through infomnal
channels ..oLcoITnTIunication. FurtherrTlor~',;,a .su e~tions
box (9 a ls o /p r o vid e )o J .m W .' or anyone who
, wishes to make a proposal anonymousJy. The suggestions
box (10 can/find) '»u ~ ('ov.d next to the
docking-in machine by the staff notice board.
"

o Put the following steps of the executive search
process into the correct order.
o The client appoints one of the candidates. G;
o The headhunter identifies possible candidates. 2.o
The candidates are Interviewed by the headhunter. 8
o The client Instruds the headhunter to fill• vacancy. A
o The headhunter provides a shortlist of candidates. q
o The cltent pays the headhunter hIScompletion fee. -=to
Candidates go through the cltent's selection process. S
Match the words as they appear in the unit.
I recrujtmenl~ slocanon
2 extensIon --.......... agency
3 future '" olaver
4 executive g snortage
5 neutral 3 reference
6 key -=1 InformatiOn
7 sensitive if search
8 skills Z. numOer
Complete each sentence with a suitable preposition.
Headhunting is ~ the Increase as advertising
becomes less and less cost-effective.
2 Headhunters are able to target :>eople who are nol
actually Q"'\ the Job m.rket.
3 A headhunter will always make a careful note of
names -= fS: 2 L future reference.
4 Recruitment in the UK is divided ,,.,to agency
recruitment, advertising or- executive search.
5 Headhunters can offer companies access t o
commercially sensitive lnformabon.
6 Executive search firms monitor Intemet forums,
noting any Interesbng names they come ~ c ..-a s ~
7 The headhunter a5sists i" the offer process.
8 You don't need to be fed up I;>;~your job to
be susceptible to an approach from a headhunter.
9 A brilhaotcontribution --i!:l. an Intemet forum
could possibly attract the attenbon of a headhunter.
Match the words.
I fill~ahst
2 present a vacancy
3 shol111St 5 business
4 pay lJindings
5 conduct ~ a retainer
6 compiie 3 candidates
Self-study Sb
Use the words to write sentences with r e c r u it(m e n t).
Candidates go through our recruitment process.
job
qualities
sector
01
Complete the table.
Verb
apply
'f
qpp9.,!IA:..
compare
explain
~2~r")
ex.p...~(i{+IO ~
category
~ 4 Y~ ~
86

Self-study Sa
o Choose the correct word to fill each gap.
97
The number of training organisations in the country has
been increasing at a rapid (I) A over the last
decade and this trend seems set to continue.
Management Worldwide Ltd is one of the country's most
(2) A trair)ing organisations, with over 50 centres
throughout the UK. Its focus IS on a (3) e:, area:
management skiUs training. Management Worldwide
employs over a thousand people in areas as (4) C
as accountancy. marketing. computing, sales and
languages. It has a non-hierarchical approach to
management and believes in giving (5) C to staff
at all levels of the organISation. Its corporate (6) A
as stated In the company's mission (7) A ,include
optimism. respe:~ ane ;Iexibility Management
Worldwlde's business goal IS to Increase shareholder
value by concentrating on its (8) A training
business and offering excellent service to clients.
I A pace B speed C initiative
2 A successful B exaggerated C valuable
3 A reduced B single C uniform
4 A irregular B flexible C diverse
5 A inltlative B pressure C responsibility
6 A strategies B values C qualities
7 A statement B catalogue C brochure
8 A core B essential C prime
Complete each sentence with the correct
word in capital letters.
form of the
_.•.e-
'rJ~
ADAPT ~~
We've only made minor product ad:O:f for the
North American market.
2 COMPETE.n'v
..K-.rS
In the past. severa' of IKEP:s C O " " \ - rhave tried to
done the company' s store concept.
3 OPERATE
The company activelY promotes a single company
culture througnou~ 11~Intem2.tional ~of"\S
4 PROMOTE
The marketing diviSIOn has produced a very flashy
p..-o~t:fchuce for the campaign.
5 INTERPRET A'~
Some cultures may have different ~~f
concepts like freedom and authority.
6 EXPAND __ ...a...£:l~OV\
The rapid pace of ~ has had a big Influence
on the way the company has developed.
'

o Complete the text with the following linking words
and phrases.
w.'llk ther~ how~r si..,.6rly
meFhat as O~ed to a~h
Increased exposure to international business (I) tuRQu.-t itM:d"
Japanese companies are not always as traditional as in the
past. (2)~ there are stilla number of important
cultural factors which need to be considered when doing
business in Japan.
• During negotiations, it IS common for there to be long
periods of silence (3) ..:>h,,; u.. your Japanese Q
colleagues formulate their response.
• The Japanese will still usually avoid saying 'no'. You
may (4)fb.cucio,(Jeave a meeting with the wrong
Impression.
• Japanese meetings tend to be more fonmalthan those
In the USA. with people bei~dt3ssed oy their title
and sumame (5~Oiheir first names.
• Dress is a very important issue for the Japanese, with
a smart suit and tie the expected dress eooe in all
business situations.
• Business remains stillvery much a male domain and
(6Jo..Hho..\3 ~nroads have been made by Japanese
women. it is still unusual to find them in high level
positions. (7)..siVJ..A\Ot~worl

o
Self-study 7a
Some of the following lines contain an unnecessary
word. Underline any extra words in lines 1-12.
.--
I Octaeon, the electronics wholesaler, is worried about this
2 information secunty wIthin the company It has recently
3 lost several...s[. major contracts to Centronics, its largest
-
4 competitor. Cemronics seems to have ~ acquired
5 information regarding to the terms and conditions of
6 Octaeon's existing contracts, It has targeted customers
7 each tIme their contracts were up for renewal. Odaeon
8 suspects that a dISgruntled employee who has been
9 leaking crUCial details 10 their competitor or that
10 Centronics has managed to infiltrate by Octacon, for
II example by hacking3Jnto their corporate imranet. This
12 would be illegal,of course. but wrthout a proof there is
III
Are the following examples of industrial espionage or
measures against it?
I Infiltratea competitor {IA ~ o Q e.tpb~
2 monrtor photocopier use qgco..i~-t
3 bug an office e -s .p iO ~
4 hack into a network asp io~
5 shred important documents ~I..

o Read through the unit and add more ethical issues.
~~
wt.U~ '* ,V' mformation security
bl

Self-study Sa
o Com plete the sentences with the correct form of the
following words.
universe adaptation
globe culture
Match the words with a sim ilar m eaning.
I global~traditional
2 busy worldWide
3 essential Sdiverse
4 domestic '-hurried
S cosmopolitan -3 vital
6 robust ~ advantageous
7 classic ., national
8 benefiCial G strong
profit
diversity
advert~nt
pr~
I C o c a - C o la 's m a r k e t in g c a m p a ig n s a lw a y s t r a n s c e n d
~c:J differences.
2 Com panies no longer have to develop different
QO/~I.~"al',tcampaigns for different countries.
3 To begin with, a com pany has to decide whether or
not t~~~ aspects of the brand.
4 Nestle ~iS.the taste of its Nescafe brand to
local tastes.
S A single centre of c J ..i\1 J ( ,it y : a n give a company an
Im ponant com DetltNe advantage,
6 The aim ISto develop products which are !oJ ~
appealing to different nationalities and cultures.
7 B r a n d s s u c h a s N ik e a r e p o p u la r in s u c h t .( '\; ~a.Q.
markets as China and the USA.
8 To market a product ~t~o~anies often
choose to use a global cam Daign.
o Com plete each sentence with a suitable preposition.
123
Young people find it easy to Identifyv? I'~ the
images portrayed by companies such as Nike.
2 Am erican com panies seem to be naturally geared
t o globalisation.
3 Food products are often associated ~
stereotypes from their country of origin.
4 Today's custom ers are accustom ed ---=t2.buying
products from all over the world.
S Many brands are built wi~ the use of national
stereotypes in their advertising.
6 Most Am erican com panies have traditionally treated
the whole of Europe Gl.\S a singie market.
7 It is difficulto get people to distance themselves
{!9LM local products and cu~ural values.
The graph shows the share prices for Microsoft and
Apple, July-November 1999. Write a 120-140 word
report describing and com paring the share prices.
60
50
......
(,..
40f-,..,_~~~~~~~~~~~_
J u l A u g S e p O c t N o v
I n v e r s io n
Mlo-osoft Corporation
Apple Com putE:!. Inc.
Match the words as they appear in the unit.
I national ~ campaign
2 spending stereotype
3 target ..-::t presence
4 global 2. power
5 creatIve 0 m arket
6 marketing .$ concept
R e w r it e the sentences beginning with the prom pts.
We vary both the product and the way it's marl

o C n o o s e t h e c o r r e c t w o r d t o f ill e a c h g a p .
'Buying the m arket' is an arrangem ent whereby
companies publish component (I) --i2-- and ask pre-
qualified vendors to bid for the contract It IS a short-term
deal with almost no (2) C" with the supplier and
the length of the bidding process is (3) ~_ by ha~.
Furthermore, the cost of order (4) A falls to
around $5 an order as (5) lh to $50 when ~ is
done on paper. For com panies such as aircraft
m anufacturer Boeing, (6) .oold be) necessary. Not only
(14 cutbacks are feared/ow cutbacks Paored) in the
industrial solvents division, but there are also concems
about radical restructuring of the Frenth polishing
division. A company spokesman said that staffwill be the
firstto be infonmed of any reductions as soon as decisions
(15 are made/"iN ae JllOde).
----------
124